Customer Research
Nexus-JPF/note-companion
When the user wants to conduct, analyze, or synthesize customer research.
Produces executive-quality strategic documents in The Economist/HBR style.
Install Strategy Writer
$ npx skills add rileyhilliard/claude-essentials --skill strategy-writer -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install rileyhilliard/claude-essentials strategy-writer --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/rileyhilliard/claude-essentials.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/ce/skills/strategy-writer .claude/skills/strategy-writer && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "strategy-writer" agent skill from https://github.com/rileyhilliard/claude-essentials/tree/main/plugins/ce/skills/strategy-writer into .claude/skills/strategy-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "strategy-writer", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/rileyhilliard/claude-essentials/tree/main/plugins/ce/skills/strategy-writerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add rileyhilliard/claude-essentials --skill strategy-writer -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install rileyhilliard/claude-essentials strategy-writer --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rileyhilliard/claude-essentials.git skills-src && mkdir -p .agents/skills && cp -r skills-src/plugins/ce/skills/strategy-writer .agents/skills/strategy-writer && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "strategy-writer" agent skill from https://github.com/rileyhilliard/claude-essentials/tree/main/plugins/ce/skills/strategy-writer into .agents/skills/strategy-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "strategy-writer", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rileyhilliard/claude-essentials --skill strategy-writer -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install rileyhilliard/claude-essentials strategy-writer --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rileyhilliard/claude-essentials.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/plugins/ce/skills/strategy-writer .cursor/skills/strategy-writer && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "strategy-writer" agent skill from https://github.com/rileyhilliard/claude-essentials/tree/main/plugins/ce/skills/strategy-writer into .cursor/skills/strategy-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "strategy-writer", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/rileyhilliard/claude-essentials.git --path plugins/ce/skills/strategy-writer--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add rileyhilliard/claude-essentials --skill strategy-writer -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install rileyhilliard/claude-essentials strategy-writer --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rileyhilliard/claude-essentials.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/plugins/ce/skills/strategy-writer .gemini/skills/strategy-writer && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "strategy-writer" agent skill from https://github.com/rileyhilliard/claude-essentials/tree/main/plugins/ce/skills/strategy-writer into .gemini/skills/strategy-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "strategy-writer", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install rileyhilliard/claude-essentials strategy-writerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add rileyhilliard/claude-essentials --skill strategy-writer -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/rileyhilliard/claude-essentials.git skills-src && mkdir -p .github/skills && cp -r skills-src/plugins/ce/skills/strategy-writer .github/skills/strategy-writer && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "strategy-writer" agent skill from https://github.com/rileyhilliard/claude-essentials/tree/main/plugins/ce/skills/strategy-writer into .github/skills/strategy-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "strategy-writer", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rileyhilliard/claude-essentials --skill strategy-writer -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install rileyhilliard/claude-essentials strategy-writer --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rileyhilliard/claude-essentials.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/plugins/ce/skills/strategy-writer .opencode/skills/strategy-writer && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "strategy-writer" agent skill from https://github.com/rileyhilliard/claude-essentials/tree/main/plugins/ce/skills/strategy-writer into .opencode/skills/strategy-writer/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "strategy-writer", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
strategy-writer- GitHub stars
- 130
- Token cost
- ~1.6k tokens
- SKILL.md length
- 701 words
- Files
- 10 (incl. references)
- Skills in repo
- 17
- Repo updated
- First seen
- Licence
- MIT
At a glance
Produces executive-quality strategic documents in The Economist/HBR style.
- Works in 4 steps: Define the question - What decision does… → Identify stakeholders - Who reads this?… → Gather sources - Prioritize primary… → …
- Writing strategy memos
- SKILL.md covers Persona Selection, Core Principles (All Personas), Forbidden Patterns (All… and Completeness (Critical), plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Strategy Writer is an agent skill from rileyhilliard/claude-essentials. Produces executive-quality strategic documents in The Economist/HBR style. Use when writing strategy memos, market analysis, business cases, customer research reports, or any document for Product, Design, and Business leaders. Customer-led, evidence-based, narrative-driven.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 10 other files, including reference files (for example `references/advocate.md`, `references/analyst.md` and `references/business-case-template.md`).
It sits in Marketing & SEO, covering Market research. The licence is MIT.
When your agent uses it
- Writing strategy memos
- Market analysis
- Customer research reports
- Any document for Product
Example prompts
- “Use the strategy-writer skill to produce executive-quality strategic documents in The Economist/HBR style”
- “/strategy-writer”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Define the question - What decision does this document support?
- Identify stakeholders - Who reads this? What do they care about?
- Gather sources - Prioritize primary data, credible research, concrete examples
- Find the through-line - What's the connecting thread across your evidence?
What it can do on your machine
Read from SKILL.md and the folder at commit 3a67a01. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Strategy Writer loads about 1.6k tokens when it runs, and up to ~12k if it reads all its reference files. Until then it costs about 73 tokens; SKILL.md has 701 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from rileyhilliard/claude-essentials at commit 3a67a01, republished under its MIT licence (© rileyhilliard). 701 words, ~1,576 tokens.
Download SKILL.mdSave it as
.claude/skills/strategy-writer/SKILL.md (or your agent's skills folder). This skill also uses 9 other files; get the full folder from GitHub.- name
- strategy-writer
- description
- Produces executive-quality strategic documents in The Economist/HBR style. Use when writing strategy memos, market analysis, business cases, customer research reports, or any document for Product, Design, and Business leaders. Customer-led, evidence-based, narrative-driven.
Strategy Writer
Strategic writing for executive audiences that sounds like it came from The Economist or Harvard Business Review. Customer-led thinking, evidence-based arguments, cohesive narrative.
Persona Selection
| Writing... | Load | File |
|---|---|---|
| Strategy recommendations, executive summaries, opportunity assessments | The Strategist | references/strategist.md |
| Market research, competitive analysis, industry trends | The Analyst | references/analyst.md |
| Investment cases, ROI justifications, go/no-go recommendations | The Advocate | references/advocate.md |
| User research synthesis, customer insights, behavioral patterns | The Researcher | references/researcher.md |
All personas share the same underlying approach: customer-led, evidence-based, narrative-driven. The difference is framing and structure, not rigor.
Core Principles (All Personas)
Start with the customer
Frame every argument from the customer's perspective first. Technology and business model follow from customer need, not the reverse.
Evidence over assertion
Every significant claim needs backing. Data, research, examples, or logical reasoning. "We believe" is not evidence.
Narrative cohesion
Ideas should flow logically from one to the next. The reader should feel the argument building. Isolated points, no matter how valid, don't persuade.
Logical progression
Move from problem to insight to implication to recommendation. Don't jump around. Don't bury the lead, but do earn the conclusion.
Transformative without salesy
Ambitious framing is fine. Excitement about opportunity is fine. But ground it in reality. The reader should feel possibility, not skepticism.
Forbidden Patterns (All Personas)
See references/forbidden-patterns.md for shared patterns (em dashes, buzzwords, hedging, emojis).
Strategy-specific:
Technology-first framing
Wrong: "AI enables us to..." Right: "Customers struggle with X. AI is one way to address this because..."
Lead with the problem and the person experiencing it.
Unsupported claims
Wrong: "The market is ready for this." Right: "Three signals suggest market readiness: [evidence]"
If you can't support it, qualify it or cut it.
Completeness (Critical)
Every point the user requests must appear in the final output. Do not summarize away, merge, or skip details from the prompt. If a point doesn't fit the narrative flow, find a place for it anyway. Cohesion matters, but completeness matters more.
When points seem redundant
The user included them for a reason. Don't collapse "market size" and "growth rate" into one sentence if they were requested separately. Give each point its due space.
When the prompt is long
Long prompts are not invitations to summarize. They're specifications. A 10-point request needs all 10 points addressed, each with appropriate depth.
Research Workflow
Before writing
- Define the question - What decision does this document support?
- Identify stakeholders - Who reads this? What do they care about?
- Gather sources - Prioritize primary data, credible research, concrete examples
- Find the through-line - What's the connecting thread across your evidence?
Show full SKILL.md (279 more words)Show less
Source quality hierarchy
| Source Type | Use For | Credibility |
|---|---|---|
| Primary data (interviews, surveys, analytics) | Core claims | Highest |
| Peer-reviewed research, industry reports (Gartner, McKinsey) | Market context, trends | High |
| Reputable journalism (Economist, FT, WSJ) | Current events, examples | Medium-high |
| Company reports, press releases | Company-specific facts | Medium (biased) |
| Blog posts, social media | Anecdotes, signals | Low (corroborate) |
Citation practices
External documents (board decks, investor materials, published reports): Cite sources explicitly. Include enough detail for readers to verify.
Internal strategy docs: Lighter touch. Reference data sources but don't need formal citations. Focus on making the logic auditable.
Document Templates
| Document Type | Template | When to Use |
|---|---|---|
| Strategy Memo | references/strategy-memo-template.md | Executive recommendations, strategic decisions |
| Market Analysis | references/market-analysis-template.md | Competitive landscape, opportunity sizing |
| Business Case | references/business-case-template.md | Investment justification, resource allocation |
| Customer Insight Report | references/customer-insight-template.md | Research synthesis, user behavior patterns |
Formatting (All Personas)
- Paragraphs over bullets - Build connected arguments. Lists break narrative flow.
- Short paragraphs - 3-4 sentences max. Let the page breathe.
- Clear headers - Guide the reader through your logic
- Tables for comparisons - Side-by-side evaluation, not sequential prose
- Pull quotes for emphasis - Highlight the insight, not the data
When to Load Each Persona
Load The Strategist when:
- Writing executive summaries or strategy recommendations
- Framing opportunities or threats
- Making go/no-go recommendations
- Synthesizing across multiple inputs into a point of view
Load The Analyst when:
- Conducting market or competitive analysis
- Sizing opportunities or segments
- Evaluating trends and their implications
- Building frameworks for decision-making
Load The Advocate when:
- Building investment cases or business justifications
- Requesting resources or budget
- Making ROI arguments
- Persuading stakeholders toward a specific course of action
Load The Researcher when:
- Synthesizing user research or customer feedback
- Identifying behavioral patterns
- Translating qualitative data into strategic implications
- Bringing the customer voice into decision-making
© rileyhilliard, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 9 other files (references) in plugins/ce/skills/strategy-writer of rileyhilliard/claude-essentials.
- SKILL.md
- references/advocate.md
- references/analyst.md
- references/business-case-template.md
- references/customer-insight-template.md
- references/forbidden-patterns.md
- references/market-analysis-template.md
- references/researcher.md
- references/strategist.md
- references/strategy-memo-template.md
Open the folder on GitHubat commit 3a67a01
Compare with similar skills
Strategy Writer next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Strategy Writer this skillrileyhilliard/claude-essentials | 130 | — | ~1.6k | Automated safety check: Pass | MIT | |
| Customer ResearchNexus-JPF/note-companion | 870 | 6 repos | ~3.2k | Automated safety check: Pass | MIT | |
| Creative Directorsmixs/creative-director-skill | 247 | — | ~5.1k | Automated safety check: Pass | CC-BY-4.0 | |
| Audience ResearchScrapeCreators/social-media-research-skills | 3.4k | — | ~635 | Automated safety check: Notes | MIT | |
| Last 30 Days Trend Researchnexu-io/open-design | 100k | — | ~1.3k | Automated safety check: Pass | MIT | |
| Bggg Data Redditbinggandata/bggg-skills | 605 | — | ~1.2k | Automated safety check: Pass | MIT |
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Related
Categories
Questions about Strategy Writer
What does Strategy Writer do?
Produces executive-quality strategic documents in The Economist/HBR style. Strategy Writer is an agent skill from rileyhilliard/claude-essentials. Produces executive-quality strategic documents in The Economist/HBR style.
When should I use Strategy Writer?
Strategy Writer fits situations like: writing strategy memos; market analysis; customer research reports; any document for Product.
How do I install Strategy Writer in Claude Code?
Run `npx skills add rileyhilliard/claude-essentials --skill strategy-writer -a claude-code`. Or copy the skill folder (plugins/ce/skills/strategy-writer in rileyhilliard/claude-essentials) into .claude/skills/strategy-writer in your project. Claude Code loads it when a task matches its description.
How do I install Strategy Writer in Codex?
Run `npx skills add rileyhilliard/claude-essentials --skill strategy-writer -a codex`. Or copy the skill folder (plugins/ce/skills/strategy-writer in rileyhilliard/claude-essentials) into .agents/skills/strategy-writer in your project. Codex loads it when a task matches its description.
Can I use Strategy Writer in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add rileyhilliard/claude-essentials --skill strategy-writer -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/strategy-writer, .gemini/skills/strategy-writer, .github/skills/strategy-writer and .opencode/skills/strategy-writer in your project.
What does Strategy Writer need to run?
SKILL.md names no scripts, command-line tools or credentials: Strategy Writer is instructions for the agent only.
Does Strategy Writer access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Strategy Writer safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Strategy Writer use?
Strategy Writer is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Strategy Writer use?
About 1.6k tokens (SKILL.md is roughly 6.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 11k tokens, read only when the agent opens those files.
What are the alternatives to Strategy Writer?
Skills that share tags, products or a category with Strategy Writer: Customer Research (Nexus-JPF/note-companion, 870 stars), Creative Director (smixs/creative-director-skill, 247 stars), Audience Research (ScrapeCreators/social-media-research-skills, 3.4k stars) and Last 30 Days Trend Research (nexu-io/open-design, 100k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Strategy Writer?
rileyhilliard (a GitHub user) maintains it in rileyhilliard/claude-essentials, which has 130 GitHub stars. The repository holds 17 skills in this directory. The repository was last updated on August 18, 2026.
Source: rileyhilliard/claude-essentials on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.