Personal Strategic Signal Intelligence
ericosiu/ai-marketing-skills
Turn an executive or operator's private reading, highlights, notes, social bookmarks, and applied work into source-grounded decision intelligence.
Help users build a strategic professional network and public audience by transitioning from passive learning to active, value-driven contribution.
MITAuto-check passed
Install Personal Brand Network
$ npx skills add RefoundAI/lenny-skills --skill personal-brand-network -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install RefoundAI/lenny-skills personal-brand-network --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/personal-brand-network .claude/skills/personal-brand-network && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "personal-brand-network" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/personal-brand-network into .claude/skills/personal-brand-network/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personal-brand-network", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/RefoundAI/lenny-skills/tree/main/skills/personal-brand-networkType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add RefoundAI/lenny-skills --skill personal-brand-network -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install RefoundAI/lenny-skills personal-brand-network --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/personal-brand-network .agents/skills/personal-brand-network && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "personal-brand-network" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/personal-brand-network into .agents/skills/personal-brand-network/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personal-brand-network", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add RefoundAI/lenny-skills --skill personal-brand-network -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install RefoundAI/lenny-skills personal-brand-network --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/personal-brand-network .cursor/skills/personal-brand-network && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "personal-brand-network" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/personal-brand-network into .cursor/skills/personal-brand-network/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personal-brand-network", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/RefoundAI/lenny-skills.git --path skills/personal-brand-network--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add RefoundAI/lenny-skills --skill personal-brand-network -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install RefoundAI/lenny-skills personal-brand-network --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/personal-brand-network .gemini/skills/personal-brand-network && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "personal-brand-network" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/personal-brand-network into .gemini/skills/personal-brand-network/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personal-brand-network", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install RefoundAI/lenny-skills personal-brand-networkInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add RefoundAI/lenny-skills --skill personal-brand-network -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/personal-brand-network .github/skills/personal-brand-network && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "personal-brand-network" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/personal-brand-network into .github/skills/personal-brand-network/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personal-brand-network", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add RefoundAI/lenny-skills --skill personal-brand-network -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install RefoundAI/lenny-skills personal-brand-network --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/RefoundAI/lenny-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/personal-brand-network .opencode/skills/personal-brand-network && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "personal-brand-network" agent skill from https://github.com/RefoundAI/lenny-skills/tree/main/skills/personal-brand-network into .opencode/skills/personal-brand-network/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "personal-brand-network", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
personal-brand-network- GitHub stars
- 1.4k
- Token cost
- ~1.5k tokens
- SKILL.md length
- 825 words
- Files
- 3 (incl. references)
- Skills in repo
- 76
- Repo updated
- First seen
- Licence
- MIT
At a glance
Help users build a strategic professional network and public audience by transitioning from passive learning to active, value-driven contribution.
- Works in 4 steps: Map the landscape - Identify critical… → Develop a content engine - Create a… → Cultivate strategic connections - Build… → …
- SKILL.md covers How to Help, Core Principles, Templates & Frameworks and Questions to Help Users, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Personal Brand Network is an agent skill from RefoundAI/lenny-skills. Help users build a strategic professional network and public audience by transitioning from passive learning to active, value-driven contribution.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/artifacts.md` and `references/guest-insights.md`).
The repository describes itself as: 86 product management skills from Lenny's Podcast for Claude Code and AI agents. Hiring, user research, strategy, shipping, and more. The licence is MIT.
Example prompts
- “/personal-brand-network”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Map the landscape - Identify critical path relationships and unique knowledge areas to anchor your brand.
- Develop a content engine - Create a sustainable routine for sharing original insights and reactive micro-blogging.
- Cultivate strategic connections - Build long-term relationships through an abundance mindset and value-first interactions.
- Audit and optimize - Refine your digital footprint and outreach strategy based on audience feedback and organizational goals.
What it can do on your machine
Read from SKILL.md and the folder at commit 13598cc. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Personal Brand Network loads about 1.5k tokens when it runs, and up to ~13k if it reads all its reference files. Until then it costs about 42 tokens; SKILL.md has 825 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from RefoundAI/lenny-skills at commit 13598cc, republished under its MIT licence (© RefoundAI). 825 words, ~1,504 tokens.
Download SKILL.mdSave it as
.claude/skills/personal-brand-network/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.- name
- personal-brand-network
- description
- Help users build a strategic professional network and public audience by transitioning from passive learning to active, value-driven contribution.
Personal Brand Network
Transform your professional expertise into a magnetic network and a high-affinity audience.
Help the user with personal brand network using insights from 21 guests and posts across Lenny's Podcast and Newsletter.
How to Help
- Map the landscape - Identify critical path relationships and unique knowledge areas to anchor your brand.
- Develop a content engine - Create a sustainable routine for sharing original insights and reactive micro-blogging.
- Cultivate strategic connections - Build long-term relationships through an abundance mindset and value-first interactions.
- Audit and optimize - Refine your digital footprint and outreach strategy based on audience feedback and organizational goals.
Core Principles
Top-of-Funnel Discovery Engine
Gergely: "In the first about nine months of the newsletter, it got to 50,000 subscribers, and then the next five months, or six or seven months, it went up by another a hundred and something thousand subscribers. This was when Substack introduced recommendations, which has been a massive growth engine, and I guess being one of the top publications, I benefited from it."
Use a high-quality free version of your content as a massive top-of-funnel engine for audience discovery. This creates a step-function growth pattern by leveraging platform recommendations and lower barriers to entry.
Mind-Follower Loyalty
Julian Shapiro: "When people follow you for your mind, when they're mind followers, not labor followers, higher affinity means more loyalty, means they pay closer attention to what you're saying. And if you actually try to get them to do something with you, you have an event offline, there's something you're selling, there's a cause you care about, they're way more likely to indulge."
Building an audience around your unique thinking creates significantly more loyalty than acting as a content curator. Sharing original insights attracts high-affinity followers who value your perspective.
Grassroots Vulnerability
Janna Bastow: "Honestly, it wasn't so much that we set out to build a community, it was that we got together with some product people with the idea that we didn't know what we were doing. And so we figured if we got together with some other product people and started chatting it through, we'd all learn together."
The strongest professional communities are built on shared vulnerability and a commitment to learning together. Prioritize consistency and empower members to curate content rather than enforcing top-down authority.
Templates & Frameworks
- Networking Playbook (Sriram and Aarthi) - Sriram's step-by-step approach to building a professional network through consistent, authentic relationship building
- Newsletter Growth Hierarchy (1,000,000) - A prioritized framework of what actually drives newsletter growth based on Lenny's experience to 1M subscribers
- Invite a Stranger Lunches (Surviving reorgs, tactically and emotionally - Issue 32) - A networking tactic for growing a smart, connected internal network by initiating bi-weekly triad lunches
- DM Q&A as Micro-Blogging Strategy (Ryan Hoover) - A content creation approach where you open DMs, invite questions from your audience, answer them privately, then share anonymized screenshots publicly.
- Network Freshening Checklist (How to be prepared for layoffs) - Five specific actions to build and refresh your professional network before you need it
- Script: Asking a Stranger via Email (On asking for help (even when you really don’t want to)) - Example of reaching out to someone you've never met who has written about a relevant topic, building connection before making the ask.
- Content Creation 'Diet and Exercise' Rule (Sriram and Aarthi) - The most important rule for building a content presence: create something every single day to build muscle, rather than spending weeks on one perfect piece
- Community Building as Party Hosting (Sriram and Aarthi) - Sriram's framework for building micro-communities based on dinner party hosting principles
See references/artifacts.md for the full list with details.
Show full SKILL.md (227 more words)Show less
Questions to Help Users
- "What is the unique worldview or mission that differentiates your brand from others in your field?"
- "Who are the five key individuals who control the critical paths to your next career objective?"
- "What specific, transferable skills are most visible on your current digital profile?"
- "How can you transform a project you are already working on into a public-facing initiative?"
- "What questions do you find yourself answering repeatedly for peers or colleagues?"
- "How much of your networking is currently transactional versus long-term relationship building?"
Common Mistakes to Flag
- The Scarcity Trap - Acting with desperate or transactional energy around powerful people often scares them off and ruins potential long-term value.
- Passive Consumption - Learning in private without public implementation keeps your expertise invisible to recruiters and potential collaborators.
- Brand Favor-Seeking - Asking people to share content as a favor to a brand fails because people only share content that elevates their own social standing.
- Wait-and-See Networking - Failing to network until you urgently need a job makes your outreach feel rushed and transactional rather than authentic.
- Acting as a Curator Only - Focusing solely on sharing other people's ideas prevents you from building a high-affinity audience that follows your specific way of thinking.
Deep Dive
For all 21 sourced insights from 21 guests, see references/guest-insights.md
Related Skills
- Breaking Into Product
- Pm Career Growth
- Career Transitions
- Building A Promotion Case
© RefoundAI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 2 other files (references) in skills/personal-brand-network of RefoundAI/lenny-skills.
- SKILL.md
- references/artifacts.md
- references/guest-insights.md
Open the folder on GitHubat commit 13598cc
Compare with similar skills
Personal Brand Network next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Personal Brand Network this skillRefoundAI/lenny-skills | 1.4k | — | ~1.5k | Automated safety check: Pass | MIT | |
| Personal Strategic Signal Intelligenceericosiu/ai-marketing-skills | 3.6k | — | ~5.5k | Automated safety check: Pass | MIT | |
| Strategic Compactaffaan-m/ECC | 276k | 2 repos | ~434 | Automated safety check: Pass | MIT | |
| Strategic Compactaffaan-m/ECC | 276k | 2 repos | ~724 | Automated safety check: Pass | MIT | |
| Strategic Compactaffaan-m/ECC | 276k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Strategic Compactaffaan-m/ECC | 276k | 3 repos | ~943 | Automated safety check: Pass | MIT |
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Questions about Personal Brand Network
What does Personal Brand Network do?
Help users build a strategic professional network and public audience by transitioning from passive learning to active, value-driven contribution. Personal Brand Network is an agent skill from RefoundAI/lenny-skills. Help users build a strategic professional network and public audience by transitioning from passive learning to active, value-driven contribution.
How do I install Personal Brand Network in Claude Code?
Run `npx skills add RefoundAI/lenny-skills --skill personal-brand-network -a claude-code`. Or copy the skill folder (skills/personal-brand-network in RefoundAI/lenny-skills) into .claude/skills/personal-brand-network in your project. Claude Code loads it when a task matches its description.
How do I install Personal Brand Network in Codex?
Run `npx skills add RefoundAI/lenny-skills --skill personal-brand-network -a codex`. Or copy the skill folder (skills/personal-brand-network in RefoundAI/lenny-skills) into .agents/skills/personal-brand-network in your project. Codex loads it when a task matches its description.
Can I use Personal Brand Network in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add RefoundAI/lenny-skills --skill personal-brand-network -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/personal-brand-network, .gemini/skills/personal-brand-network, .github/skills/personal-brand-network and .opencode/skills/personal-brand-network in your project.
What does Personal Brand Network need to run?
SKILL.md names no scripts, command-line tools or credentials: Personal Brand Network is instructions for the agent only.
Does Personal Brand Network access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Personal Brand Network safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Personal Brand Network use?
Personal Brand Network is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Personal Brand Network use?
About 1.5k tokens (SKILL.md is roughly 6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 12k tokens, read only when the agent opens those files.
What are the alternatives to Personal Brand Network?
Skills that share tags, products or a category with Personal Brand Network: Personal Strategic Signal Intelligence (ericosiu/ai-marketing-skills, 3.6k stars), Strategic Compact (affaan-m/ECC, 276k stars), Strategic Compact (affaan-m/ECC, 276k stars) and Strategic Compact (affaan-m/ECC, 276k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Personal Brand Network?
RefoundAI (a GitHub organization) maintains it in RefoundAI/lenny-skills, which has 1,382 GitHub stars. The repository holds 76 skills in this directory. The repository was last updated on July 16, 2026.
Source: RefoundAI/lenny-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.