Impeccable
bestofjs/bestofjs
A skill your agent uses when the user wants to design, redesign, shape, critique, audit, polish, clarify, distill, harden, optimize, adapt, animate, colorize, extract, or otherwise improve a…
Write headlines for ads — static, video text overlays, paid social, landing page hero.
Install Headlines
$ npx skills add real-simple-labs/parker-brain --skill headlines -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install real-simple-labs/parker-brain headlines --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/real-simple-labs/parker-brain.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/headlines .claude/skills/headlines && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "headlines" agent skill from https://github.com/real-simple-labs/parker-brain/tree/main/.claude/skills/headlines into .claude/skills/headlines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headlines", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/real-simple-labs/parker-brain/tree/main/.claude/skills/headlinesType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add real-simple-labs/parker-brain --skill headlines -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install real-simple-labs/parker-brain headlines --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/real-simple-labs/parker-brain.git skills-src && mkdir -p .agents/skills && cp -r skills-src/.claude/skills/headlines .agents/skills/headlines && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "headlines" agent skill from https://github.com/real-simple-labs/parker-brain/tree/main/.claude/skills/headlines into .agents/skills/headlines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headlines", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add real-simple-labs/parker-brain --skill headlines -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install real-simple-labs/parker-brain headlines --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/real-simple-labs/parker-brain.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/.claude/skills/headlines .cursor/skills/headlines && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "headlines" agent skill from https://github.com/real-simple-labs/parker-brain/tree/main/.claude/skills/headlines into .cursor/skills/headlines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headlines", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/real-simple-labs/parker-brain.git --path .claude/skills/headlines--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add real-simple-labs/parker-brain --skill headlines -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install real-simple-labs/parker-brain headlines --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/real-simple-labs/parker-brain.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/.claude/skills/headlines .gemini/skills/headlines && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "headlines" agent skill from https://github.com/real-simple-labs/parker-brain/tree/main/.claude/skills/headlines into .gemini/skills/headlines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headlines", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install real-simple-labs/parker-brain headlinesInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add real-simple-labs/parker-brain --skill headlines -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/real-simple-labs/parker-brain.git skills-src && mkdir -p .github/skills && cp -r skills-src/.claude/skills/headlines .github/skills/headlines && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "headlines" agent skill from https://github.com/real-simple-labs/parker-brain/tree/main/.claude/skills/headlines into .github/skills/headlines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headlines", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add real-simple-labs/parker-brain --skill headlines -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install real-simple-labs/parker-brain headlines --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/real-simple-labs/parker-brain.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/.claude/skills/headlines .opencode/skills/headlines && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "headlines" agent skill from https://github.com/real-simple-labs/parker-brain/tree/main/.claude/skills/headlines into .opencode/skills/headlines/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headlines", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
headlines- GitHub stars
- 100
- Token cost
- ~4k tokens
- SKILL.md length
- 2,259 words
- Files
- 25
- Skills in repo
- 20
- Repo updated
- First seen
- Licence
- Custom licence
At a glance
Write headlines for ads — static, video text overlays, paid social, landing page hero.
- Works in 12 steps: Load brand context — strategy first. The… → Build the headline baseline first.… → Run the voice audit. From the baseline,… → …
- Tasks that involve Landing pages
- SKILL.md covers Goal, What you are working from, How this skill runs and Output structure, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Headlines is an agent skill from real-simple-labs/parker-brain. Write headlines for ads — static, video text overlays, paid social, landing page hero. Picks the right structural pattern for the brand type (lifestyle vs problem/solution), the awareness stage, and the customer language available.
Its SKILL.md is about 4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 25 other files (for example `processes/INDEX.md`, `processes/alliteration-rhythm.md` and `processes/authority-proof.md`).
It sits in Frontend & Design, covering Landing pages.
When your agent uses it
- Tasks that involve Landing pages
Example prompts
- “/headlines”
Workflow steps
12 steps, taken from the first numbered list in SKILL.md.
- Load brand context — strategy first. The brand's committed strategy (strategy/ — the working thesis, the roadmap's messaging and persona…
- Build the headline baseline first. Before writing anything, pull the brand's RUNNING headline corpus — the ad_title, headline, and…
- Run the voice audit. From the baseline, extract the brand's headline fingerprint: length distribution, casing and punctuation habits, how…
- Determine brand type. Lifestyle or problem/solution. This decision shapes everything that follows — different patterns, different…
- Run strategy.md to pick the approach. Strategy routes first to the adaptation paths — adapt a winning headline, lift a review verbatim…
- Load and execute the picked process file(s). Each process is a distinct method with its own playbook.
- Source customer language from real data. Every headline pulls from reviews, comments, surveys, the running corpus. Never invented…
- Ground the visual where the headline sits on a static. When the headline lands on a static or a video frame and the recommendation…
- Run the headline quality checklist before output.
- You run the two review gates yourself, now, before you present anything — this is a step you execute, not a thing that happens for you…
- Run the voice review gate. Spawn the creative-voice-review agent (defined at .claude/agents/creative-voice-review.md) on the finished…
- Format output per the structure below.
What it can do on your machine
Read from SKILL.md and the folder at commit 62c4f72. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Headlines loads about 4k tokens when it runs. Until then it costs about 60 tokens; SKILL.md has 2,259 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 2,259 words (~3,961 tokens).
“Write headlines that earn attention and convert it. A headline carries the weight of the entire argument in one line — it has to land instantly for cold scrollers, sound like the brand's actual customers, and follow a structural pattern…”
- name
- headlines
- triggers
- write me headlines, write a headline, headline ideas, new headline variations, headline for this static, headline for this ad, landing page headline, hero…
Files
SKILL.md and 24 other files in .claude/skills/headlines of real-simple-labs/parker-brain.
- SKILL.md
- processes/INDEX.md
- processes/alliteration-rhythm.md
- processes/authority-proof.md
- processes/badge-value-status.md
- processes/before-after-contrast.md
- processes/build-headline-baseline.md
- processes/convenience-simplification.md
- processes/duration-acknowledgment.md
- processes/emotion-power-word.md
- processes/headline-from-comment-response.md
- processes/headline-from-competitor-gap.md
- processes/headline-from-review-verbatim.md
- processes/headline-from-stat-receipt.md
- processes/headline-from-winning-headline.md
- processes/identity-signal.md
- processes/metaphor-experience.md
- processes/parallel-structure.md
- processes/problem-naming-direct.md
- processes/promise-outcome.md
- … and 5 more
Open the folder on GitHubat commit 62c4f72
Compare with similar skills
Headlines next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Headlines this skillreal-simple-labs/parker-brain | 100 | — | ~4k | Automated safety check: Pass | Custom licence | |
| Impeccablebestofjs/bestofjs | 3.1k | 27 repos | ~2.6k | Automated safety check: Pass | MIT | |
| Scroll World Landing Pageoso95/scroll-world | 9.8k | 1 repos | ~12k | Automated safety check: Notes | MIT | |
| Expert Panelericosiu/ai-marketing-skills | 3.6k | 2 repos | ~2.1k | Automated safety check: Pass | MIT | |
| UI UX Pro Maxsaoudi-h/solar-icons | 186 | 18 repos | ~11k | Automated safety check: Notes | Custom licence | |
| Frontend Designanthropics/skills | 180k | 38 repos | ~2.3k | Automated safety check: Pass | Apache-2.0 |
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Related
Categories
Questions about Headlines
What does Headlines do?
Write headlines for ads — static, video text overlays, paid social, landing page hero. Headlines is an agent skill from real-simple-labs/parker-brain. Write headlines for ads — static, video text overlays, paid social, landing page hero.
When should I use Headlines?
Headlines fits situations like: tasks that involve Landing pages.
How do I install Headlines in Claude Code?
Run `npx skills add real-simple-labs/parker-brain --skill headlines -a claude-code`. Or copy the skill folder (.claude/skills/headlines in real-simple-labs/parker-brain) into .claude/skills/headlines in your project. Claude Code loads it when a task matches its description.
How do I install Headlines in Codex?
Run `npx skills add real-simple-labs/parker-brain --skill headlines -a codex`. Or copy the skill folder (.claude/skills/headlines in real-simple-labs/parker-brain) into .agents/skills/headlines in your project. Codex loads it when a task matches its description.
Can I use Headlines in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add real-simple-labs/parker-brain --skill headlines -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/headlines, .gemini/skills/headlines, .github/skills/headlines and .opencode/skills/headlines in your project.
What does Headlines need to run?
SKILL.md names no scripts, command-line tools or credentials: Headlines is instructions for the agent only.
Does Headlines access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Headlines safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Headlines use?
Headlines has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.
How many tokens does Headlines use?
About 4k tokens (SKILL.md is roughly 16k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Headlines?
Skills that share tags, products or a category with Headlines: Impeccable (bestofjs/bestofjs, 3.1k stars), Scroll World Landing Page (oso95/scroll-world, 9.8k stars), Expert Panel (ericosiu/ai-marketing-skills, 3.6k stars) and UI UX Pro Max (saoudi-h/solar-icons, 186 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Headlines?
real-simple-labs (a GitHub organization) maintains it in real-simple-labs/parker-brain, which has 100 GitHub stars. The repository holds 20 skills in this directory. The repository was last updated on October 9, 2026.
Source: real-simple-labs/parker-brain on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.