Design Standards

Design Standards

Production design standards for any web project. Stack-agnostic. Tool-agnostic. Covers tokens, contrast, hierarchy, spacing, mobile rules, and the pre-ship checklist.

This skill complements brand-identity (which defines the visual system) and brand-style-guide (which documents it). This skill is for the day-to-day work of applying those standards in real components and pages.

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When to use

• Building a new page, section, or component
• Reviewing UI for quality, accessibility, or consistency
• Setting up design tokens for a new project
• Fixing layout, contrast, or hierarchy issues
• Establishing a button or form standard
• Pre-ship design review

When NOT to use

• Defining a brand identity from scratch (use brand-identity)
• Documenting a finished brand system (use brand-style-guide)
• Building a formal component library (use design-system)
• Frontend code architecture (use frontend-component-build)
• Accessibility-only audits with WCAG remediation (use accessibility-audit)

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Required inputs

• The page or component being built or reviewed
• The brand's design tokens (colors, type, spacing) - or willingness to define them
• The target devices and viewports

If brand tokens are undefined, define a working set first using the template in references/design-tokens-template.md.

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The framework: 6 standards

Six standards apply to every piece of UI. Hold the line on these and most design problems disappear.

1. Design tokens

Every project needs tokens defined before any UI gets built. Tokens are the source of truth.

Color tokens (minimum):

• Primary brand color
• Primary hover (typically 15 to 25 percent darker)
• Background variants (surface, alt-section, hero/dark, footer)
• Text scale (heading, body, muted, on-dark)
• Semantic (success, warning, error, info)

Spacing tokens:

• A consistent scale (e.g., 4, 8, 12, 16, 24, 32, 48, 64, 96)
• Page max-width
• Section vertical padding (large, medium, small)
• Card padding
• Grid gaps

Type tokens:

• Display, H1 through H4, body large, body, small, caption
• Each with size, weight, line height, letter spacing
• Font fallback stacks

Radius tokens:

• Tight (cards, badges)
• Standard (buttons, inputs)
• Round (avatars, pill buttons)

Document the tokens once. Reference them everywhere. Hardcoded values are technical debt.

2. WCAG AA contrast (non-negotiable)

Contrast is not a preference. It is a baseline. A design that fails AA is broken, regardless of how it looks to designers with full vision.

Common failures to avoid:

• Light gray body text on white that calculates to 2 to 4:1
• Brand color used for body text without a darker variant
• Light borders on form fields that compute under 3:1
• Bright orange or yellow on white at small sizes

For the math, the contrast checker, and brand-color strategies, see brand-identity/references/contrast-and-accessibility.md.

3. Visual hierarchy

A well-designed page has a clear scan order. Hierarchy comes from:

• Size. The largest element gets noticed first.
• Weight. Bold beats regular at the same size.
• Color. Saturated beats neutral. High-contrast beats low.
• Spacing. What sits alone gets emphasis. What gets crowded recedes.
• Position. Top-left and center get weight. Edges and corners recede.

Apply hierarchy intentionally. Every visual element should be reachable through the hierarchy. If three things compete for primary attention, none of them wins.

Common failures:

• Multiple elements styled as the "primary" CTA (creates ambiguity)
• Body text and headlines too close in size
• Hero image fighting the hero text for attention
• Icon, headline, and image at similar visual weight

4. Spacing and rhythm

Spacing is what separates a polished layout from a cluttered one.

Rules:

• Use the spacing scale, not arbitrary values
• Related elements sit closer together than unrelated ones (proximity principle)
• Section breathing room: minimum 64px desktop, 48px mobile
• Card padding: minimum 24px desktop, 16px mobile
• Form field spacing: minimum 16px between fields
• Touch targets: minimum 44 by 44 pixels

Common failures:

• Inconsistent spacing within similar contexts (one card has 24px padding, the next has 32px)
• Cramped sections that bleed into each other
• Touch targets under 44 pixels on mobile
• Headline butted directly against subheadline with no rhythm

5. Mobile rules

Most users are on mobile. Designing for desktop first guarantees mobile failures.

Standards:

• Test on a 375 to 390 pixel viewport before declaring complete
• All interactive elements minimum 44 by 44 pixels
• Sticky bottom bars: page wrapper needs bottom padding equal to bar height
• No fixed pixel widths without max-width constraint
• Text never smaller than 14 pixels for body content
• Tap targets get 8 pixels of spacing minimum on all sides
• Modal and popover content scrolls; body locks
• Form inputs: at least 16px text size to prevent iOS auto-zoom

Common failures:

• Designs that work in browser dev tools but break on real devices
• Sticky navigation eating 80px of viewport without compensation
• Horizontal scroll appearing because of one over-wide element
• Tap targets that are visually fine but impossibly close to other tap targets