Brief
alirezarezvani/claude-skills
/cs:brief <topic — Generate a one-page strategy brief from an office-hours intake.
Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build.
MITAuto-check passed
Install Creative Brief Selector
$ npx skills add rampstackco/claude-skills --skill creative-brief-selector -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install rampstackco/claude-skills creative-brief-selector --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/creative-brief-selector .claude/skills/creative-brief-selector && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "creative-brief-selector" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/creative-brief-selector into .claude/skills/creative-brief-selector/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-brief-selector", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/rampstackco/claude-skills/tree/main/skills/creative-brief-selectorType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add rampstackco/claude-skills --skill creative-brief-selector -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install rampstackco/claude-skills creative-brief-selector --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/creative-brief-selector .agents/skills/creative-brief-selector && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "creative-brief-selector" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/creative-brief-selector into .agents/skills/creative-brief-selector/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-brief-selector", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rampstackco/claude-skills --skill creative-brief-selector -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install rampstackco/claude-skills creative-brief-selector --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/creative-brief-selector .cursor/skills/creative-brief-selector && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "creative-brief-selector" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/creative-brief-selector into .cursor/skills/creative-brief-selector/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-brief-selector", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/rampstackco/claude-skills.git --path skills/creative-brief-selector--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add rampstackco/claude-skills --skill creative-brief-selector -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install rampstackco/claude-skills creative-brief-selector --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/creative-brief-selector .gemini/skills/creative-brief-selector && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "creative-brief-selector" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/creative-brief-selector into .gemini/skills/creative-brief-selector/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-brief-selector", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install rampstackco/claude-skills creative-brief-selectorInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add rampstackco/claude-skills --skill creative-brief-selector -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/creative-brief-selector .github/skills/creative-brief-selector && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "creative-brief-selector" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/creative-brief-selector into .github/skills/creative-brief-selector/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-brief-selector", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add rampstackco/claude-skills --skill creative-brief-selector -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install rampstackco/claude-skills creative-brief-selector --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/rampstackco/claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/creative-brief-selector .opencode/skills/creative-brief-selector && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "creative-brief-selector" agent skill from https://github.com/rampstackco/claude-skills/tree/main/skills/creative-brief-selector into .opencode/skills/creative-brief-selector/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "creative-brief-selector", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
creative-brief-selector- GitHub stars
- 940
- Token cost
- ~2.5k tokens
- SKILL.md length
- 1,128 words
- Files
- 20 (incl. references)
- Skills in repo
- 103
- Repo updated
- First seen
- Licence
- MIT
At a glance
Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build.
- Works in 3 steps: An archetype position from… → A small set of live reference sites for… → A divergence check against the shipped…
- Brand direction
- SKILL.md covers When to use, When NOT to use, How this composes with other… and The framework: five steps,…, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Creative Brief Selector is an agent skill from rampstackco/claude-skills. Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for…
Its SKILL.md is about 2.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 21 other files, including reference files (for example `README.md`, `references/00-overview.md` and `references/01-process.md`).
The repository describes itself as: Stack-agnostic Claude Skills covering the full website lifecycle: brand, design, content, SEO, dev, ops, growth, and research. Build, ship, audit, optimize. The licence is MIT.
When your agent uses it
- Brand direction
- Where should this brand sit
- What should this site look like
- Reference sites for
Example prompts
- “/creative-brief-selector”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- An archetype position from brand-archetype-system, picked or composed to be deliberately distinct from the shipped demos.
- A small set of live reference sites for that archetype-and-vertical combination, drawn from a curated bank plus optional per-build…
- A divergence check against the shipped demos that flags palette, voice, structural pattern, and section-shape overlap before the brief is…
What it can do on your machine
Read from SKILL.md and the folder at commit 482c9bf. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Creative Brief Selector loads about 2.5k tokens when it runs, and up to ~29k if it reads all its reference files. Until then it costs about 182 tokens; SKILL.md has 1,128 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from rampstackco/claude-skills at commit 482c9bf, republished under its MIT licence (© rampstackco). 1,128 words, ~2,511 tokens.
Download SKILL.mdSave it as
.claude/skills/creative-brief-selector/SKILL.md (or your agent's skills folder). This skill also uses 19 other files; get the full folder from GitHub.- name
- creative-brief-selector
- description
- Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Composes with brand-archetype-system and creative-direction. Use this skill at the start of any brand or microsite build when the result needs to land in a specific aesthetic position and not drift into a default house style. Triggers on creative brief, design brief, build brief, brand direction, where should this brand sit, what should this site look like, reference sites for, archetype for, distinct from our other brands, divergence from prior, not the same as. Also triggers when prior builds have come out as siblings and a systematic divergence approach is needed.
- category
- brand
- catalog_summary
- Live-reference-grounded creative briefs with divergence check against prior builds
- display_order
- 6
Creative Brief Selector
A starting-point selector for brand and microsite builds. Given a business spec (name, vertical, shape, one-line vibe, optional list of shipped demos), produces a creative brief grounded in three things:
- An archetype position from
brand-archetype-system, picked or composed to be deliberately distinct from the shipped demos. - A small set of live reference sites for that archetype-and-vertical combination, drawn from a curated bank plus optional per-build discovery.
- A divergence check against the shipped demos that flags palette, voice, structural pattern, and section-shape overlap before the brief is handed off.
The brief output is concrete tokens, not abstract families, including explicit section-shape choices (hero shape and footer shape) as first-class outputs alongside palette and voice. It is meant to be loaded by downstream build skills as the single creative artifact for the build.
When to use
- Starting any new brand or microsite build that should land in a specific aesthetic position.
- The first build in a portfolio (no prior builds to diverge from yet, but the divergence schema can be seeded for the next one).
- The second through nth build in a portfolio, where the risk of sibling output is real.
- After a portfolio audit that surfaced sibling builds: this skill is the systemic fix for the pattern.
- When a build's creative direction is being chosen between two adjacent archetypes and the call needs a reference-grounded reason.
When NOT to use
- The user wants pure aesthetic methodology guidance (use
creative-direction). - The user has a finished archetype and a finished brief and is asking for execution (skip to the downstream build skills).
- The user wants a logo or a finished identity (use
logo-design,brand-identity). - The user wants to define voice for an existing brand (use
brand-voice). - Defining brand strategy from zero positioning (use
brand-ideationfirst, then return to this skill).
How this composes with other skills
This skill works upstream of build-time skills and parallel to the aesthetic methodology layer:
brand-archetype-system(upstream input). The archetype catalog this skill picks from. The skill names the archetype in the rendered brief; it does not redefine the archetype's defaults.creative-direction(parallel input). The four-axis vocabulary the archetypes reference. If the consumer needs the full axis brief, runcreative-directionfirst; this skill's brief consumes its outputs.brand-identity(downstream). Once the brief is approved, brand-identity turns it into a finished identity system.landing-page-copy,content-and-copy,art-direction(downstream). Every downstream skill that produces aesthetic output references this skill's brief.
Direct verbatim copying of an archetype's default palette into a new brand is the failure mode this skill exists to prevent. The brief shifts the archetype's defaults toward the business spec's specifics.
The framework: five steps, three rules, one hybrid bank
- Locate the design space. Pick one to two candidate archetypes from
brand-archetype-systemthat fit the vertical and shape. - Run input-side divergence. Read the shipped-demos signatures. Discard candidates that would land sibling to anything shipped. Record what was rejected and why.
- Pull references. From the curated reference bank under
references/reference-bank/, load the file(s) matching the chosen archetype-and-vertical. Augment with one to two discovered live references if the bank is sparse. Add discovered references back to the bank in the build PR. - Adapt. Shift the chosen archetype's defaults (palette, type, voice, layout, imagery direction) toward the business spec. The brief lands as concrete tokens, not abstract families.
- Render and verify. Render the brief using the template in
references/02-brief-template.md. Run output-side divergence. Output the brief plus the references list plus the divergence-check result.
Full step-by-step in references/01-process.md. The divergence schema and its three overlap rules are in references/03-divergence-check.md.
The hybrid references model
A curated bank that grows with each build. Each file under references/reference-bank/ covers one archetype-and-vertical combination and holds three to six live reference URLs, each with a one-line why and optional palette or type observations. The bank ships with three seed combinations covering western-boot maker, heritage barbershop, and balloon-ride experience.
When a build draws from a sparse combination, the build is expected to commit the live references it discovered back to the bank as part of its build PR. The bank gets denser with use.
Show full SKILL.md (443 more words)Show less
The divergence schema
Each shipped demo carries a signature with seven fields:
slugarchetype(the canonical archetype name frombrand-archetype-system)dominant_hue_family(the recognizable colour family, e.g. leather-bone-saddle, dawn-navy-coral, dark-linen-amber)voice_register(e.g. story-forward third-person, atmospheric second-person, fitment-first technical)primary_structural_pattern(e.g. shoppable-grid-product-forward, arc-timeline-hero, fitment-selector-then-rails)hero_shape(e.g. dual-column-image-and-text, wide-photograph-with-band-below, full-bleed-image-with-overlay; canonical vocabulary inreferences/05-section-shapes-vocabulary.md)footer_shape(e.g. single-line-strip, multi-column-sitemap, type-only-no-links; same vocabulary file)
Overlap rules (full set in references/03-divergence-check.md):
- Two demos share archetype AND share dominant_hue_family => SIBLING (block).
- Two demos share archetype AND share voice_register AND share primary_structural_pattern => SIBLING (block).
- Two demos share only dominant_hue_family across different archetypes => WARN.
- The candidate's hero_shape matches the hero_shape of two or more shipped demos => WARN.
- The candidate's hero_shape matches three or more shipped demos AND any share an archetype family => BLOCK.
- The candidate's footer_shape matches three or more shipped demos => WARN.
A worked example file of seven signatures lives at references/04-shipped-demos-signatures-example.md for illustration; the live signatures file for any consuming project lives in that project, not in this skill.
Trademark and attribution
Archetypes are NAMED for aesthetic families, NOT for brands, following the convention of brand-archetype-system. Live reference sites are cited as exemplars using nominative attribution language: "exemplified by [URL]", "characteristic of", "in the register of". This is descriptive and nominative fair use territory, durable across brand redesigns. A brand that pivots its identity does not invalidate the archetype it once exemplified.
If required data is unavailable
This skill's output depends on data, measurements, or tool results it cannot generate on its own. When a required input, tool, or data source is unavailable or unverifiable, the sanctioned output is the deliverable with the gap stated: what was needed, what was actually obtained or verified, and which parts of the output are affected. Fabricating, estimating, or interpolating a required number to complete the deliverable is never sanctioned. A stated gap is a complete answer.
Reference files
references/00-overview.md- The case for the skill, the hybrid references model, the two-direction divergence, the trademark posture.references/01-process.md- The five-step process, each step concrete enough to execute.references/02-brief-template.md- The fillable brief template with section-by-section guidance.references/03-divergence-check.md- The signature schema and the overlap rules.references/04-shipped-demos-signatures-example.md- Worked example signatures file with seven demos.references/05-section-shapes-vocabulary.md- Canonical open vocabulary of hero and footer section shapes plus archetype affinities.
The curated reference bank lives in a reference-bank/ subdirectory under references/. The bank ships with a README plus three seed archetype-and-vertical files: premium-dtc-maker-western-boots.md, heritage-local-service-barbershop.md, and hospitality-experience-balloon-ride.md. The bank's purpose and extension procedure are documented in its README; the seed files each carry three to four positive live references and one to two negative references for the chosen position. Load the bank file matching the build's archetype-and-vertical at step 3 of the process.
© rampstackco, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 19 other files (references) in skills/creative-brief-selector of rampstackco/claude-skills.
- SKILL.md
- README.md
- references/00-overview.md
- references/01-process.md
- references/02-brief-template.md
- references/03-divergence-check.md
- references/04-shipped-demos-signatures-example.md
- references/05-section-shapes-vocabulary.md
- references/reference-bank/README.md
- references/reference-bank/bold-confident-editorial-restrained-aaa-game-studio.md
- references/reference-bank/bold-confident-vibrant-saturated-single-ip-game-title.md
- references/reference-bank/editorial-restrained-documentary-honest-specialty-coffee-subscription.md
- references/reference-bank/editorial-restrained-literary-quarterly.md
- references/reference-bank/heritage-local-service-barbershop.md
- references/reference-bank/hospitality-experience-balloon-ride.md
- references/reference-bank/luxe-considered-curated-stays-directory.md
- references/reference-bank/luxe-considered-editorial-restrained-residential-architectural-brokerage.md
- references/reference-bank/minimal-essentialist-documentary-honest-trades-directory.md
- references/reference-bank/premium-dtc-maker-western-boots.md
- … and 1 more
Open the folder on GitHubat commit 482c9bf
Compare with similar skills
Creative Brief Selector next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Creative Brief Selector this skillrampstackco/claude-skills | 940 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Briefalirezarezvani/claude-skills | 28k | — | ~967 | Automated safety check: Pass | MIT | |
| Site Safety Briefingmohitagw15856/pm-claude-skills | 1.4k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Has Selectorthedaviddias/Front-End-Checklist | 74k | — | ~547 | Automated safety check: Pass | MIT | |
| Sitesasgeirtj/system_prompts_leaks | 69k | — | ~1.6k | Automated safety check: Pass | CC0-1.0 | |
| Briefdavepoon/buildwithclaude | 3.6k | — | ~1.3k | Automated safety check: Notes | MIT |
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Questions about Creative Brief Selector
What does Creative Brief Selector do?
Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build. Creative Brief Selector is an agent skill from rampstackco/claude-skills. Produce a creative brief grounded in live reference sites and deliberately distinct from existing demos, for any new brand build.
When should I use Creative Brief Selector?
Creative Brief Selector fits situations like: brand direction; where should this brand sit; what should this site look like; reference sites for.
How do I install Creative Brief Selector in Claude Code?
Run `npx skills add rampstackco/claude-skills --skill creative-brief-selector -a claude-code`. Or copy the skill folder (skills/creative-brief-selector in rampstackco/claude-skills) into .claude/skills/creative-brief-selector in your project. Claude Code loads it when a task matches its description.
How do I install Creative Brief Selector in Codex?
Run `npx skills add rampstackco/claude-skills --skill creative-brief-selector -a codex`. Or copy the skill folder (skills/creative-brief-selector in rampstackco/claude-skills) into .agents/skills/creative-brief-selector in your project. Codex loads it when a task matches its description.
Can I use Creative Brief Selector in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add rampstackco/claude-skills --skill creative-brief-selector -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/creative-brief-selector, .gemini/skills/creative-brief-selector, .github/skills/creative-brief-selector and .opencode/skills/creative-brief-selector in your project.
What does Creative Brief Selector need to run?
SKILL.md names no scripts, command-line tools or credentials: Creative Brief Selector is instructions for the agent only.
Does Creative Brief Selector access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Creative Brief Selector safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Creative Brief Selector use?
Creative Brief Selector is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Creative Brief Selector use?
About 2.5k tokens (SKILL.md is roughly 10k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 26k tokens, read only when the agent opens those files.
What are the alternatives to Creative Brief Selector?
Skills that share tags, products or a category with Creative Brief Selector: Brief (alirezarezvani/claude-skills, 28k stars), Site Safety Briefing (mohitagw15856/pm-claude-skills, 1.4k stars), Has Selector (thedaviddias/Front-End-Checklist, 74k stars) and Sites (asgeirtj/system_prompts_leaks, 69k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Creative Brief Selector?
rampstackco (a GitHub organization) maintains it in rampstackco/claude-skills, which has 940 GitHub stars. The repository holds 103 skills in this directory. The repository was last updated on October 7, 2026.
Source: rampstackco/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.