Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions.
Install Value Prop Statements
$ npx skills add phuryn/pm-skills --skill value-prop-statements -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install phuryn/pm-skills value-prop-statements --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-marketing-growth/skills/value-prop-statements .claude/skills/value-prop-statements && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "value-prop-statements" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/value-prop-statements into .claude/skills/value-prop-statements/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-prop-statements", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/value-prop-statementsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add phuryn/pm-skills --skill value-prop-statements -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install phuryn/pm-skills value-prop-statements --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pm-marketing-growth/skills/value-prop-statements .agents/skills/value-prop-statements && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "value-prop-statements" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/value-prop-statements into .agents/skills/value-prop-statements/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-prop-statements", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill value-prop-statements -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install phuryn/pm-skills value-prop-statements --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pm-marketing-growth/skills/value-prop-statements .cursor/skills/value-prop-statements && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "value-prop-statements" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/value-prop-statements into .cursor/skills/value-prop-statements/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-prop-statements", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/phuryn/pm-skills.git --path pm-marketing-growth/skills/value-prop-statements--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add phuryn/pm-skills --skill value-prop-statements -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install phuryn/pm-skills value-prop-statements --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pm-marketing-growth/skills/value-prop-statements .gemini/skills/value-prop-statements && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "value-prop-statements" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/value-prop-statements into .gemini/skills/value-prop-statements/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-prop-statements", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install phuryn/pm-skills value-prop-statementsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add phuryn/pm-skills --skill value-prop-statements -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pm-marketing-growth/skills/value-prop-statements .github/skills/value-prop-statements && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "value-prop-statements" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/value-prop-statements into .github/skills/value-prop-statements/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-prop-statements", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill value-prop-statements -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install phuryn/pm-skills value-prop-statements --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pm-marketing-growth/skills/value-prop-statements .opencode/skills/value-prop-statements && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "value-prop-statements" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/value-prop-statements into .opencode/skills/value-prop-statements/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "value-prop-statements", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
value-prop-statements- GitHub stars
- 27k
- Token cost
- ~758 tokens
- SKILL.md length
- 340 words
- Files
- 1
- Skills in repo
- 62
- Repo updated
- First seen
- Licence
- MIT
At a glance
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions.
- Works in 3 steps: For Social Media Marketers: Canva… → For Small Business Owners: With Canva's… → For Content Creators: By using Canva,…
- Writing marketing copy
- SKILL.md covers When to Use, Prompt, Example Framework (Canva) and Tips for Best Results
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Value Prop Statements is an agent skill from phuryn/pm-skills. Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
Its SKILL.md is about 760 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging. It works with Canva. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.
When your agent uses it
- Writing marketing copy
- Creating sales messaging
- Crafting onboarding messages
Example prompts
- “/value-prop-statements”
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring…
- For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small…
- For Content Creators: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce…
What it can do on your machine
Read from SKILL.md and the folder at commit 8607e3b. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
productcompass.pm
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Value Prop Statements loads about 758 tokens when it runs. Until then it costs about 56 tokens; SKILL.md has 340 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from phuryn/pm-skills at commit 8607e3b, republished under its MIT licence (© phuryn). 340 words, ~758 tokens.
Download SKILL.mdSave it as
.claude/skills/value-prop-statements/SKILL.md (or your agent's skills folder).- name
- value-prop-statements
- description
- Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Use when writing marketing copy, creating sales messaging, or crafting onboarding messages.
Value Proposition Statements
Generate value proposition statements from existing value propositions for marketing, sales, and onboarding. Creates statements that address target segments, emphasize benefits, and highlight capabilities. Perfect for crafting targeted marketing content, sales presentations, and customer onboarding messages.
When to Use
- Writing marketing copy and promotional content
- Creating sales decks and pitch materials
- Crafting customer onboarding messages
- Developing segment-specific messaging
- Triggers: value proposition statements, marketing copy, sales messaging, value statements, positioning copy
Prompt
You are an experienced product growth expert with expertise in value proposition development and targeted messaging.
Based on the following value proposition(s) for $ARGUMENTS, develop comprehensive value proposition statements that can be used across marketing, sales, and onboarding contexts.
For each statement, ensure it:
- Directly addresses a specific target market segment or use case
- Emphasizes the primary benefit and desired outcome
- Highlights the key features and capabilities that make it possible
- Uses clear, compelling language that resonates with the audience
Example Framework (Canva)
To illustrate the approach, here are value proposition statements for Canva:
For Social Media Marketers: Canva empowers social media marketers to create stunning, on-brand designs effortlessly, without requiring expensive design software or hiring dedicated designers. Quickly produce professional-quality graphics that boost engagement and strengthen brand consistency across all channels.
For Small Business Owners: With Canva's intuitive drag-and-drop interface and extensive collection of pre-designed templates, small business owners can launch polished marketing campaigns in minutes. Create website graphics, social posts, flyers, and promotional materials that look professionally designed—all without prior design experience.
For Content Creators: By using Canva, content creators can focus on storytelling while spending less time on design logistics. Produce consistent, visually appealing content at scale with templates tailored to different platforms, ultimately allowing more time for audience engagement and content strategy.
Tips for Best Results
- Provide existing value propositions or key benefits
- Specify target segments and their pain points
- Include product features and differentiators
- Share distribution channels (marketing, sales, onboarding)
- Mention any brand tone or voice guidelines
Further Reading
© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in pm-marketing-growth/skills/value-prop-statements of phuryn/pm-skills.
Open the folder on GitHubat commit 8607e3b
Compare with similar skills
Value Prop Statements next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Value Prop Statements this skillphuryn/pm-skills | 27k | — | ~758 | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 535 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Positioningferdinandobons/startup-skill | 1.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Stanley Druckenmiller Investmenttradermonty/claude-trading-skills | 3k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| B2b Playbookweilun88313/B2B-Playbook | 203 | — | ~3.1k | Automated safety check: Pass | Proprietary |
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Related
Works with
Categories
Questions about Value Prop Statements
What does Value Prop Statements do?
Generate value proposition statements for marketing, sales, and onboarding from existing value propositions. Value Prop Statements is an agent skill from phuryn/pm-skills. Generate value proposition statements for marketing, sales, and onboarding from existing value propositions.
When should I use Value Prop Statements?
Value Prop Statements fits situations like: writing marketing copy; creating sales messaging; crafting onboarding messages.
How do I install Value Prop Statements in Claude Code?
Run `npx skills add phuryn/pm-skills --skill value-prop-statements -a claude-code`. Or copy the skill folder (pm-marketing-growth/skills/value-prop-statements in phuryn/pm-skills) into .claude/skills/value-prop-statements in your project. Claude Code loads it when a task matches its description.
How do I install Value Prop Statements in Codex?
Run `npx skills add phuryn/pm-skills --skill value-prop-statements -a codex`. Or copy the skill folder (pm-marketing-growth/skills/value-prop-statements in phuryn/pm-skills) into .agents/skills/value-prop-statements in your project. Codex loads it when a task matches its description.
Can I use Value Prop Statements in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill value-prop-statements -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/value-prop-statements, .gemini/skills/value-prop-statements, .github/skills/value-prop-statements and .opencode/skills/value-prop-statements in your project.
What does Value Prop Statements need to run?
SKILL.md names no scripts, command-line tools or credentials: Value Prop Statements is instructions for the agent only.
Does Value Prop Statements access the network?
SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.
Is Value Prop Statements safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Value Prop Statements use?
Value Prop Statements is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Value Prop Statements use?
About 758 tokens (SKILL.md is roughly 3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Value Prop Statements?
Skills that share tags, products or a category with Value Prop Statements: Marketing Os (Yuzzyuk/marketing-os, 535 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Value Prop Statements?
phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,809 GitHub stars. The repository holds 62 skills in this directory. The repository was last updated on September 14, 2026.
Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.