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Agent skill

Product Strategy

by phuryn in phuryn/pm-skills

Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.

MITAuto-check passedProduct & Project Management

Install Product Strategy

skills CLI
$ npx skills add phuryn/pm-skills --skill product-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install phuryn/pm-skills product-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-product-strategy/skills/product-strategy .claude/skills/product-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
product-strategy
GitHub stars
27k
Token cost
~1.2k tokens
SKILL.md length
529 words
Files
1
Skills in repo
67
Repo updated
First seen
Licence
MIT

At a glance

Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.

  • Works in 9 steps: Vision → Market Segments → Relative Costs → …
  • Building a product strategy
  • SKILL.md covers Metadata, Instructions, Input Requirements and Product Strategy Canvas Template, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Product Strategy is an agent skill from phuryn/pm-skills. Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.

Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Product & Project Management, covering Product strategy and Positioning and messaging. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.

When your agent uses it

  • Building a product strategy
  • Creating a strategic plan
  • Defining product direction

Example prompts

  • “/product-strategy”

Workflow steps

9 steps, taken from the step headings in SKILL.md.

  1. Vision
  2. Market Segments
  3. Relative Costs
  4. Value Proposition
  5. Trade-offs
  6. Key Metrics
  7. Growth
  8. Capabilities
  9. Can't/Won't

What it can do on your machine

Read from SKILL.md and the folder at commit 6058e29. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • productcompass.pm
    • docs.google.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Product Strategy loads about 1.2k tokens when it runs. Until then it costs about 76 tokens; SKILL.md has 529 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~76
When it runs · the whole SKILL.md, loaded when a task matches
~1.2k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from phuryn/pm-skills at commit 6058e29, republished under its MIT licence (© phuryn). 529 words, ~1,208 tokens.

Download SKILL.mdSave it as .claude/skills/product-strategy/SKILL.md (or your agent's skills folder).
name
product-strategy
description
Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Use when building a product strategy, creating a strategic plan, or defining product direction.

Product Strategy Canvas

Metadata

  • Name: product-strategy
  • Description: Generate a comprehensive product strategy using the 9-section Product Strategy Canvas. Covers vision, market segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.
  • Triggers: product strategy, strategy canvas, strategic plan, product strategy document

Instructions

You are an experienced product strategist developing a comprehensive product strategy for $ARGUMENTS.

Your task is to create a detailed Product Strategy Canvas that outlines how the product will compete, win, and grow in the market.

Input Requirements

  • Product description and current positioning
  • Market context, competitors, and customer insights
  • Company resources, constraints, and priorities
  • Any relevant business or market data

Product Strategy Canvas Template

1. Vision
  • How can we inspire people?
  • What are we aspiring to achieve?
  • What values do we uphold?
2. Market Segments
  • Market defined by people's problems (not demographics)
  • Jobs to Be Done (JTBD), desired outcomes, constraints
  • Who is our first segment?
  • Why this segment first?
3. Relative Costs
  • Do we optimize for low cost (like Southwest Airlines)?
  • Or do we emphasize unique value (like Starbucks)?
  • What's our cost position relative to competitors?
4. Value Proposition

For each target segment:

  • What before: The customer's current situation, pain, or need
  • How: How your product delivers the solution
  • What after: The improved outcome or future state
  • Alternatives: What customers use today instead
5. Trade-offs
  • What will we NOT do?
  • What features or markets are out of scope?
  • How does saying "no" create focus and amplify our value?
6. Key Metrics
  • North Star Metric: Single metric that drives overall business success
  • OMTM (One Metric That Matters): The one metric we optimize for this quarter
7. Growth
  • Sales-Led Growth or Product-Led Growth?
  • Primary acquisition channels
  • How do we scale?
  • What's our unit economics?
8. Capabilities
  • What competencies and resources do we need?
  • What do we build vs. partner for?
  • What capabilities must we develop to win?
Show full SKILL.md (222 more words)Show less
9. Can't/Won't
  • Why can't competitors easily copy this?
  • What defensibility do we have (network effects, switching costs, IP)?
  • What barriers to entry exist for new competitors?

Output Process

  1. Define the vision and aspirational impact
  2. Identify 2-3 target market segments with their JTBD
  3. Establish cost positioning (low cost vs. premium value)
  4. Develop value propositions for each segment
  5. List explicit trade-offs (what we won't do)
  6. Set North Star and quarterly OMTM
  7. Outline growth strategy and channels
  8. Document required capabilities and partnerships
  9. Explain defensibility and barriers to competition
  10. Validate strategy coherence: ensure elements reinforce each other
  11. Surface critical hypotheses that must be true for success
  12. Suggest low-effort experiments to test key assumptions

Notes

  • Ensure all 9 elements fit together logically
  • Identify what must be true for this strategy to work (hypotheses)
  • Propose validation experiments with minimal effort
  • Strategy guides decisions; clarity enables faster execution
  • Revisit quarterly as market conditions change
Templates
Further Reading

© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in pm-product-strategy/skills/product-strategy of phuryn/pm-skills.

Open the folder on GitHubat commit 6058e29

Compare with similar skills

Product Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Product Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Product Strategy this skillphuryn/pm-skills27k—~1.2kAutomated safety check: PassMIT
Jobs To Be Done Analysisdeanpeters/Product-Manager-Skills7.2k1 repos~3.5kAutomated safety check: PassCustom licence
Osterwalder Canvas Architectsickn33/agentic-awesome-skills47k1 repos~647Automated safety check: PassMIT
Jobs To Be Donewondelai/skills2.4k—~4.1kAutomated safety check: PassMIT
Product Manager Toolkitborghei/Claude-Skills891—~5.8kAutomated safety check: PassMIT
Create Businesswondelai/skills2.4k—~6.1kAutomated safety check: PassMIT

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Categories

Questions about Product Strategy

What does Product Strategy do?

Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility. Product Strategy is an agent skill from phuryn/pm-skills. Create a comprehensive product strategy using the 9-section Product Strategy Canvas — vision, segments, costs, value propositions, trade-offs, metrics, growth, capabilities, and defensibility.

When should I use Product Strategy?

Product Strategy fits situations like: building a product strategy; creating a strategic plan; defining product direction.

How do I install Product Strategy in Claude Code?

Run `npx skills add phuryn/pm-skills --skill product-strategy -a claude-code`. Or copy the skill folder (pm-product-strategy/skills/product-strategy in phuryn/pm-skills) into .claude/skills/product-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Product Strategy in Codex?

Run `npx skills add phuryn/pm-skills --skill product-strategy -a codex`. Or copy the skill folder (pm-product-strategy/skills/product-strategy in phuryn/pm-skills) into .agents/skills/product-strategy in your project. Codex loads it when a task matches its description.

Can I use Product Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill product-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/product-strategy, .gemini/skills/product-strategy, .github/skills/product-strategy and .opencode/skills/product-strategy in your project.

What does Product Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Product Strategy is instructions for the agent only.

Does Product Strategy access the network?

SKILL.md names 2 domains. As links in the text: productcompass.pm and docs.google.com. This is read from the text; nothing was executed.

Is Product Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Product Strategy use?

Product Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Product Strategy use?

About 1.2k tokens (SKILL.md is roughly 4.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Product Strategy?

Skills that share tags, products or a category with Product Strategy: Jobs To Be Done Analysis (deanpeters/Product-Manager-Skills, 7.2k stars), Osterwalder Canvas Architect (sickn33/agentic-awesome-skills, 47k stars), Jobs To Be Done (wondelai/skills, 2.4k stars) and Product Manager Toolkit (borghei/Claude-Skills, 891 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Product Strategy?

phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,862 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on October 9, 2026.

Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.