Agent skill

Biz Blue Ocean

by asgard-ai-platform in asgard-ai-platform/skills

Apply Blue Ocean Strategy to create uncontested market space through value innovation.

MITAuto-check passedProduct & Project Management

Install Biz Blue Ocean

skills CLI
$ npx skills add asgard-ai-platform/skills --skill biz-blue-ocean -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install asgard-ai-platform/skills biz-blue-ocean --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/asgard-ai-platform/skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/biz-blue-ocean .claude/skills/biz-blue-ocean && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
biz-blue-ocean
GitHub stars
242
Token cost
~2k tokens
SKILL.md length
752 words
Files
4 (incl. references)
Skills in repo
207
Repo updated
First seen
Licence
MIT

At a glance

Apply Blue Ocean Strategy to create uncontested market space through value innovation.

  • Works in 4 steps: Draw the Current Strategy Canvas → Apply the Four Actions Framework → Draw the New Value Curve → …
  • The user needs to differentiate beyond price competition
  • SKILL.md covers Overview, When to Use, Framework and Output Format, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Biz Blue Ocean is an agent skill from asgard-ai-platform/skills. Apply Blue Ocean Strategy to create uncontested market space through value innovation. Use this skill when the user needs to differentiate beyond price competition, find new market opportunities, or redesign a product's value proposition using the Strategy Canvas and Four Actions Framework (Eliminate-Reduce-Raise-Create). Also use when the user says 'how do we stop competing on price', 'create a new category', or 'escape the red ocean'.

Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `examples/sample_scenario.md`, `references/framework-comparison.md` and `references/six-paths.md`).

It sits in Product & Project Management, covering Product strategy, Startup and business strategy and Positioning and messaging. The repository describes itself as: 301 open-source coding agent skills across 22 domains — methodology, judgment & gotchas packaged as Claude Agent Skills for the Asgard AI Platform. The licence is MIT.

When your agent uses it

  • The user needs to differentiate beyond price competition
  • Find new market opportunities
  • Redesign a products value proposition using the Strategy Canvas and Four Actions Framework (Eliminate-Reduce-Raise-Create)
  • The user says how do we stop competing on price

Example prompts

  • “how do we stop competing on price”
  • “create a new category”
  • “escape the red ocean”
  • “/biz-blue-ocean”

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Draw the Current Strategy Canvas
  2. Apply the Four Actions Framework
  3. Draw the New Value Curve
  4. Test with the Three Characteristics

What it can do on your machine

Read from SKILL.md and the folder at commit 4e7f4f8. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Biz Blue Ocean loads about 2k tokens when it runs, and up to ~8.9k if it reads all its reference files. Until then it costs about 114 tokens; SKILL.md has 752 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~114
When it runs · the whole SKILL.md, loaded when a task matches
~2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~8.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from asgard-ai-platform/skills at commit 4e7f4f8, republished under its MIT licence (© asgard-ai-platform). 752 words, ~1,994 tokens.

Download SKILL.mdSave it as .claude/skills/biz-blue-ocean/SKILL.md (or your agent's skills folder). This skill also uses 3 other files; get the full folder from GitHub.
name
biz-blue-ocean
description
Apply Blue Ocean Strategy to create uncontested market space through value innovation. Use this skill when the user needs to differentiate beyond price competition, find new market opportunities, or redesign a product's value proposition using the Strategy Canvas and Four Actions Framework (Eliminate-Reduce-Raise-Create). Also use when the user says 'how do we stop competing on price', 'create a new category', or 'escape the red ocean'.
metadata.category
WP-13 商學院—策略
metadata.tags
business-strategy, blue-ocean, value-innovation

Blue Ocean Strategy

Overview

Blue Ocean Strategy shifts focus from competing within existing market boundaries (red ocean) to creating uncontested market space (blue ocean) through value innovation — simultaneously pursuing differentiation AND low cost. The core tools are the Strategy Canvas (visualizing competitive factors) and the Four Actions Framework (Eliminate-Reduce-Raise-Create).

When to Use

Trigger conditions:

  • User stuck in price competition and wants to differentiate
  • User looking for new market space or untapped customer segments
  • User wants to redesign a product/service value proposition
  • User mentions "value innovation", "new market space", or "escape competition"

When NOT to use:

  • For assessing current industry attractiveness → use Porter's Five Forces
  • For internal/external factor assessment → use SWOT
  • For evaluating macro trends → use PESTEL
  • When the user needs incremental improvement, not fundamental repositioning

Framework

IRON LAW: Value Innovation = Differentiation + Low Cost Simultaneously

Blue Ocean is NOT about choosing between differentiation and low cost.
It requires BOTH — achieve differentiation by Raising and Creating factors,
AND achieve low cost by Eliminating and Reducing factors.

If a strategy only adds features (cost goes up), it's differentiation, not Blue Ocean.
If a strategy only cuts features (value drops), it's cost leadership, not Blue Ocean.
IRON LAW: Customer Utility First, Technology Second

Blue Ocean strategies are defined by the buyer's VALUE, not by technological
innovation. A new technology that doesn't shift the buyer's value curve is
not a Blue Ocean move. Always start from what the customer values.
Step 1: Draw the Current Strategy Canvas

Map the industry's competitive factors on a canvas:

  • X-axis: List the factors the industry competes on (e.g., price, quality, speed, features, brand prestige, convenience)
  • Y-axis: Score each factor High/Medium/Low
  • Plot: Your company's curve AND key competitors' curves

The insight comes from seeing where all players' curves converge — these are the "red ocean" factors where everyone competes the same way.

Step 2: Apply the Four Actions Framework

For each competitive factor, ask:

ActionQuestionEffect
EliminateWhich factors that the industry takes for granted should be eliminated?Removes cost, simplifies
ReduceWhich factors should be reduced well below the industry standard?Reduces cost
RaiseWhich factors should be raised well above the industry standard?Increases differentiation
CreateWhich factors should be created that the industry has never offered?Creates new value

The key: Eliminate and Reduce to fund Raise and Create. The cost savings from the first two actions pay for the second two.

Step 3: Draw the New Value Curve

Plot the proposed new strategy on the same canvas:

  • The new curve should look fundamentally different from competitors — not a parallel shift
  • It should diverge on the factors that matter most to the target buyer
  • If the new curve still looks like competitors' curves, the strategy isn't Blue Ocean
Step 4: Test with the Three Characteristics

A valid Blue Ocean strategy has:

  1. Focus: The curve emphasizes a few key factors, not all of them
  2. Divergence: The curve's shape is distinctly different from competitors
  3. Compelling tagline: The strategy can be summarized in one sentence that resonates

If any characteristic is missing, iterate on the Four Actions.

Output Format

markdown
# Blue Ocean Strategy: {Product/Service}

## Current Strategy Canvas

| Competitive Factor | Industry Avg | Competitor A | Competitor B | Our Current |
|-------------------|-------------|-------------|-------------|------------|
| {factor 1} | H/M/L | H/M/L | H/M/L | H/M/L |
| {factor 2} | ... | ... | ... | ... |

## Four Actions Framework

### Eliminate (remove entirely)
- {Factor}: {why it can be removed without losing core value}

### Reduce (well below standard)
- {Factor}: {why this can be scaled back}

### Raise (well above standard)
- {Factor}: {why this matters more than the industry realizes}

### Create (never offered before)
- {Factor}: {what new value this brings to buyers}

## New Value Curve

| Competitive Factor | Industry Avg | Our Blue Ocean |
|-------------------|-------------|---------------|
| {factor} | H/M/L | Eliminated/Low/Med/High/New |

## Strategy Validation
- **Focus**: {which factors we emphasize}
- **Divergence**: {how our curve differs from competitors}
- **Tagline**: "{one-sentence strategy summary}"

## Implementation Priorities
1. ...
2. ...

Examples

Show full SKILL.md (348 more words)Show less
Correct Application

Scenario: Blue Ocean for a traditional gym chain losing members to budget gyms

Four Actions:

  • Eliminate: Personal trainer consultations (most members never use them), juice bar, locker room amenities
  • Reduce: Equipment variety (focus on most-used 20 machines), staffing (automated entry), operating hours (peak hours only)
  • Raise: Cleanliness to hospital-grade (a top member complaint industry-wide), location convenience (small-format in residential areas)
  • Create: 24/7 unmanned access via app (no industry player offered this at the time), community challenges with social accountability

Tagline: "The cleanest gym within 5 minutes of your home, open when you want it."

This is valid Blue Ocean because cost goes down (eliminate trainer/juice bar/staff) while differentiation goes up (cleanliness, convenience, 24/7 access).

Incorrect Application

Scenario: Same gym chain

What went wrong:

  • "Add premium personal training AND reduce prices" → Cost goes up (more trainers) while revenue goes down (lower prices). This is not value innovation — it's a margin squeeze. Violates Iron Law: must achieve BOTH differentiation and low cost.
  • "Invest in cutting-edge VR workout equipment" → Technology-first thinking. What buyer utility does this serve? Violates Iron Law: customer utility first, technology second.

Gotchas

  • "Create" doesn't mean "add features": Creating means delivering a type of value the industry never offered. Adding another feature that competitors also have is not Create — it's competing within the red ocean.
  • Elimination feels risky: Teams resist eliminating established features. The test: "Would our target customer segment leave if we removed this?" Often the answer is no — the feature serves a different segment.
  • Blue Ocean is not niche marketing: Finding an underserved segment is targeting, not Blue Ocean. True Blue Ocean creates demand that didn't exist before.
  • The Six Paths framework: If the team is stuck finding Blue Ocean ideas, use the Six Paths (look across alternative industries, strategic groups, buyer groups, complementary offerings, functional-emotional appeal, and time) — see references for details.
  • Sustainability: Blue Oceans eventually turn red as imitators enter. Plan for this — build barriers through scale, network effects, or continuous value innovation.

References

  • For the Six Paths framework and detailed examples, see references/six-paths.md
  • For comparison with other strategy frameworks, see references/framework-comparison.md

© asgard-ai-platform, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 3 other files (references) in biz-blue-ocean of asgard-ai-platform/skills.

  • SKILL.md
  • examples/sample_scenario.md
  • references/framework-comparison.md
  • references/six-paths.md

Open the folder on GitHubat commit 4e7f4f8

Compare with similar skills

Biz Blue Ocean next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Biz Blue Ocean compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Biz Blue Ocean this skillasgard-ai-platform/skills242—~2kAutomated safety check: PassMIT
Create Businesswondelai/skills2.4k—~6.1kAutomated safety check: PassMIT
Startup Designferdinandobons/startup-skill1.2k—~8.1kAutomated safety check: PassMIT
Startup Validatorailabs-393/ai-labs-claude-skills4551 repos~2.8kAutomated safety check: PassMIT
Competitive Teardownalirezarezvani/claude-skills28k1 repos~2.1kAutomated safety check: PassMIT
Good Strategy Bad Strategy Kernelamplitude/builder-skills159—~2.2kAutomated safety check: PassNone

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Questions about Biz Blue Ocean

What does Biz Blue Ocean do?

Apply Blue Ocean Strategy to create uncontested market space through value innovation. Biz Blue Ocean is an agent skill from asgard-ai-platform/skills. Apply Blue Ocean Strategy to create uncontested market space through value innovation.

When should I use Biz Blue Ocean?

Biz Blue Ocean fits situations like: the user needs to differentiate beyond price competition; find new market opportunities; redesign a products value proposition using the Strategy Canvas and Four Actions Framework (Eliminate-Reduce-Raise-Create); the user says how do we stop competing on price.

How do I install Biz Blue Ocean in Claude Code?

Run `npx skills add asgard-ai-platform/skills --skill biz-blue-ocean -a claude-code`. Or copy the skill folder (biz-blue-ocean in asgard-ai-platform/skills) into .claude/skills/biz-blue-ocean in your project. Claude Code loads it when a task matches its description.

How do I install Biz Blue Ocean in Codex?

Run `npx skills add asgard-ai-platform/skills --skill biz-blue-ocean -a codex`. Or copy the skill folder (biz-blue-ocean in asgard-ai-platform/skills) into .agents/skills/biz-blue-ocean in your project. Codex loads it when a task matches its description.

Can I use Biz Blue Ocean in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add asgard-ai-platform/skills --skill biz-blue-ocean -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/biz-blue-ocean, .gemini/skills/biz-blue-ocean, .github/skills/biz-blue-ocean and .opencode/skills/biz-blue-ocean in your project.

What does Biz Blue Ocean need to run?

SKILL.md names no scripts, command-line tools or credentials: Biz Blue Ocean is instructions for the agent only.

Does Biz Blue Ocean access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Biz Blue Ocean safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Biz Blue Ocean use?

Biz Blue Ocean is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Biz Blue Ocean use?

About 2k tokens (SKILL.md is roughly 8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7k tokens, read only when the agent opens those files.

What are the alternatives to Biz Blue Ocean?

Skills that share tags, products or a category with Biz Blue Ocean: Create Business (wondelai/skills, 2.4k stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars), Startup Validator (ailabs-393/ai-labs-claude-skills, 455 stars) and Competitive Teardown (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Biz Blue Ocean?

asgard-ai-platform (a GitHub organization) maintains it in asgard-ai-platform/skills, which has 242 GitHub stars. The repository holds 207 skills in this directory. The repository was last updated on June 6, 2026.

Source: asgard-ai-platform/skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.