Marketing Os
Yuzzyuk/marketing-os
A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.
Brainstorm product positioning ideas differentiated from competitors.
Install Positioning Ideas
$ npx skills add phuryn/pm-skills --skill positioning-ideas -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install phuryn/pm-skills positioning-ideas --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-marketing-growth/skills/positioning-ideas .claude/skills/positioning-ideas && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "positioning-ideas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/positioning-ideas into .claude/skills/positioning-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-ideas", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/positioning-ideasType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add phuryn/pm-skills --skill positioning-ideas -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install phuryn/pm-skills positioning-ideas --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pm-marketing-growth/skills/positioning-ideas .agents/skills/positioning-ideas && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "positioning-ideas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/positioning-ideas into .agents/skills/positioning-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-ideas", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill positioning-ideas -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install phuryn/pm-skills positioning-ideas --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pm-marketing-growth/skills/positioning-ideas .cursor/skills/positioning-ideas && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "positioning-ideas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/positioning-ideas into .cursor/skills/positioning-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-ideas", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/phuryn/pm-skills.git --path pm-marketing-growth/skills/positioning-ideas--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add phuryn/pm-skills --skill positioning-ideas -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install phuryn/pm-skills positioning-ideas --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pm-marketing-growth/skills/positioning-ideas .gemini/skills/positioning-ideas && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "positioning-ideas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/positioning-ideas into .gemini/skills/positioning-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-ideas", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install phuryn/pm-skills positioning-ideasInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add phuryn/pm-skills --skill positioning-ideas -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pm-marketing-growth/skills/positioning-ideas .github/skills/positioning-ideas && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "positioning-ideas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/positioning-ideas into .github/skills/positioning-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-ideas", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill positioning-ideas -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install phuryn/pm-skills positioning-ideas --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pm-marketing-growth/skills/positioning-ideas .opencode/skills/positioning-ideas && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "positioning-ideas" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-marketing-growth/skills/positioning-ideas into .opencode/skills/positioning-ideas/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-ideas", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
positioning-ideas- GitHub stars
- 27k
- Token cost
- ~751 tokens
- SKILL.md length
- 319 words
- Files
- 1
- Skills in repo
- 60
- Repo updated
- First seen
- Licence
- MIT
At a glance
Brainstorm product positioning ideas differentiated from competitors.
- Works in 4 steps: Positioning Statement: A one-sentence… → Strategic Rationale: Explain why this… → Supporting Message: Key supporting… → …
- Developing product positioning
- SKILL.md covers When to Use, Prompt and Tips for Best Results
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Positioning Ideas is an agent skill from phuryn/pm-skills. Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Its SKILL.md is about 750 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.
When your agent uses it
- Developing product positioning
- Differentiating from competitors
- Crafting brand positioning strategy
Example prompts
- “/positioning-ideas”
Workflow steps
4 steps, taken from the first numbered list in SKILL.md.
- Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed…
- Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
- Supporting Message: Key supporting messages that reinforce this positioning
- Competitive Advantage: What specific advantages enable this positioning claim
What it can do on your machine
Read from SKILL.md and the folder at commit 8607e3b. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
productcompass.pm
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Positioning Ideas loads about 751 tokens when it runs. Until then it costs about 71 tokens; SKILL.md has 319 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from phuryn/pm-skills at commit 8607e3b, republished under its MIT licence (© phuryn). 319 words, ~751 tokens.
Download SKILL.mdSave it as
.claude/skills/positioning-ideas/SKILL.md (or your agent's skills folder).- name
- positioning-ideas
- description
- Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
Positioning Ideas
Brainstorm product positioning ideas differentiated from competitors. Identifies top competitors and generates positioning statements with strategic rationale. Use when developing product positioning, differentiating from competitors, or crafting brand positioning strategy.
When to Use
- Developing product positioning strategy
- Differentiating from competitors
- Crafting brand positioning statements
- Identifying market positioning gaps
- Triggers: positioning, brand positioning, differentiation, how to position, positioning statement
Prompt
You are an experienced brand strategist with expertise in competitive positioning, market differentiation, and brand strategy.
Given the following product and market context: $ARGUMENTS
Follow these steps:
Step 1: Competitive Landscape Analysis Identify and briefly describe the top 5 competitors in this market. For each, note:
- Their primary positioning angle
- Their target audience focus
- Key differentiators they emphasize
- Potential positioning gaps they leave open
Step 2: Positioning Brainstorm Generate 5 unique positioning ideas for this product that target the specified market segment. Each positioning idea should:
- Be clearly differentiated from competitor positioning
- Resonate with the target audience's values and needs
- Emphasize specific capabilities that competitors downplay or ignore
- Open an unclaimed market territory
Step 3: Positioning Statements For each idea, provide:
- Positioning Statement: A one-sentence statement that captures the core positioning (e.g., "The [product] is the only [category] designed for [target segment] who want to [primary benefit]")
- Strategic Rationale: Explain why this positioning would resonate with the audience and create differentiation
- Supporting Message: Key supporting messages that reinforce this positioning
- Competitive Advantage: What specific advantages enable this positioning claim
Tips for Best Results
- Provide detailed target audience profiles and their pain points
- Share your product's unique capabilities and differentiators
- Mention current positioning (if any) and what's working or not working
- Include information about competitor positioning and messaging
- Describe what market segment or niche you want to own
- Share your long-term vision and business strategy
Further Reading
© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in pm-marketing-growth/skills/positioning-ideas of phuryn/pm-skills.
Open the folder on GitHubat commit 8607e3b
Compare with similar skills
Positioning Ideas next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Positioning Ideas this skillphuryn/pm-skills | 27k | — | ~751 | Automated safety check: Pass | MIT | |
| Marketing OsYuzzyuk/marketing-os | 536 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Positioningferdinandobons/startup-skill | 1.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Stanley Druckenmiller Investmenttradermonty/claude-trading-skills | 3k | 1 repos | ~2k | Automated safety check: Pass | MIT | |
| B2b Playbookweilun88313/B2B-Playbook | 203 | — | ~3.1k | Automated safety check: Pass | Proprietary |
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heliocosta-dev/revenue-centric-design
Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…
Startup Positioning
ferdinandobons/startup-skill
Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test.
Stanley Druckenmiller Investment
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B2b Playbook
weilun88313/B2B-Playbook
Turn B2B marketing work into evidence-aware outputs using market, positioning, demand, account-program, lifecycle, and tool-selection guidance.
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Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging.
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Related
Categories
Questions about Positioning Ideas
What does Positioning Ideas do?
Brainstorm product positioning ideas differentiated from competitors. Positioning Ideas is an agent skill from phuryn/pm-skills. Brainstorm product positioning ideas differentiated from competitors.
When should I use Positioning Ideas?
Positioning Ideas fits situations like: developing product positioning; differentiating from competitors; crafting brand positioning strategy.
How do I install Positioning Ideas in Claude Code?
Run `npx skills add phuryn/pm-skills --skill positioning-ideas -a claude-code`. Or copy the skill folder (pm-marketing-growth/skills/positioning-ideas in phuryn/pm-skills) into .claude/skills/positioning-ideas in your project. Claude Code loads it when a task matches its description.
How do I install Positioning Ideas in Codex?
Run `npx skills add phuryn/pm-skills --skill positioning-ideas -a codex`. Or copy the skill folder (pm-marketing-growth/skills/positioning-ideas in phuryn/pm-skills) into .agents/skills/positioning-ideas in your project. Codex loads it when a task matches its description.
Can I use Positioning Ideas in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill positioning-ideas -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/positioning-ideas, .gemini/skills/positioning-ideas, .github/skills/positioning-ideas and .opencode/skills/positioning-ideas in your project.
What does Positioning Ideas need to run?
SKILL.md names no scripts, command-line tools or credentials: Positioning Ideas is instructions for the agent only.
Does Positioning Ideas access the network?
SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.
Is Positioning Ideas safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Positioning Ideas use?
Positioning Ideas is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Positioning Ideas use?
About 751 tokens (SKILL.md is roughly 3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Positioning Ideas?
Skills that share tags, products or a category with Positioning Ideas: Marketing Os (Yuzzyuk/marketing-os, 536 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Positioning Ideas?
phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,825 GitHub stars. The repository holds 60 skills in this directory. The repository was last updated on September 14, 2026.
Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.