Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team.
$ npx skills add phuryn/pm-skills --skill identify-assumptions-new -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install phuryn/pm-skills identify-assumptions-new --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-product-discovery/skills/identify-assumptions-new .claude/skills/identify-assumptions-new && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "identify-assumptions-new" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-discovery/skills/identify-assumptions-new into .claude/skills/identify-assumptions-new/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "identify-assumptions-new", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/phuryn/pm-skills/tree/main/pm-product-discovery/skills/identify-assumptions-newType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add phuryn/pm-skills --skill identify-assumptions-new -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install phuryn/pm-skills identify-assumptions-new --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pm-product-discovery/skills/identify-assumptions-new .agents/skills/identify-assumptions-new && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "identify-assumptions-new" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-discovery/skills/identify-assumptions-new into .agents/skills/identify-assumptions-new/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "identify-assumptions-new", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill identify-assumptions-new -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install phuryn/pm-skills identify-assumptions-new --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pm-product-discovery/skills/identify-assumptions-new .cursor/skills/identify-assumptions-new && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "identify-assumptions-new" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-discovery/skills/identify-assumptions-new into .cursor/skills/identify-assumptions-new/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "identify-assumptions-new", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/phuryn/pm-skills.git --path pm-product-discovery/skills/identify-assumptions-new--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add phuryn/pm-skills --skill identify-assumptions-new -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install phuryn/pm-skills identify-assumptions-new --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pm-product-discovery/skills/identify-assumptions-new .gemini/skills/identify-assumptions-new && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "identify-assumptions-new" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-discovery/skills/identify-assumptions-new into .gemini/skills/identify-assumptions-new/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "identify-assumptions-new", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install phuryn/pm-skills identify-assumptions-newInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add phuryn/pm-skills --skill identify-assumptions-new -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pm-product-discovery/skills/identify-assumptions-new .github/skills/identify-assumptions-new && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "identify-assumptions-new" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-discovery/skills/identify-assumptions-new into .github/skills/identify-assumptions-new/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "identify-assumptions-new", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill identify-assumptions-new -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install phuryn/pm-skills identify-assumptions-new --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pm-product-discovery/skills/identify-assumptions-new .opencode/skills/identify-assumptions-new && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "identify-assumptions-new" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-product-discovery/skills/identify-assumptions-new into .opencode/skills/identify-assumptions-new/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "identify-assumptions-new", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
identify-assumptions-newIdentify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team.
Identify Assumptions New is an agent skill from phuryn/pm-skills. Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team. Use when evaluating startup risks, assessing a new product concept, or mapping assumptions for a new venture.
Its SKILL.md is about 810 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.
3 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 6058e29. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Links to these hosts (documentation or services it may open):
productcompass.pmFrom URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Identify Assumptions New loads about 807 tokens when it runs. Until then it costs about 63 tokens; SKILL.md has 396 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from phuryn/pm-skills at commit 6058e29, republished under its MIT licence (© phuryn). 396 words, ~807 tokens.
.claude/skills/identify-assumptions-new/SKILL.md (or your agent's skills folder).Comprehensive risk identification across 8 categories — extending the 4 core product risks (Teresa Torres, Continuous Discovery Habits) with Ethics, Go-to-Market, Strategy & Objectives, and Team risks that are critical for new products.
You are evaluating assumptions for a new product: $ARGUMENTS.
If the user provides files (business plans, research), read them first.
The 4 core product risks (Teresa Torres, Continuous Discovery Habits): Value, Usability, Viability, Feasibility.
For new products, extend to 8 risk categories. Good teams assume at least three-quarters of their ideas won't perform as they hope.
The user will describe the product concept, target segment, and feature idea. Work through these steps:
Think from three perspectives about why this product might fail:
Identify assumptions across 8 risk categories:
For each assumption, rate confidence and suggest a test.
Think step by step. Save as markdown.
© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in pm-product-discovery/skills/identify-assumptions-new of phuryn/pm-skills.
Open the folder on GitHubat commit 6058e29
Identify Assumptions New next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Identify Assumptions New this skillphuryn/pm-skills | 27k | — | ~807 | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 481 | 1 repos | ~4k | Automated safety check: Pass | None |
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
heliocosta-dev/revenue-centric-design
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ferdinandobons/startup-skill
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jaredrhod/ai-marketing-skills
Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.
vivy-yi/xiaohongshu-skills
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nexscope-ai/Amazon-Skills
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phuryn/pm-skills
Reviews a diff by anchoring on agreements between two sides of a boundary, forcing a concrete violating execution, and refuting each finding before reporting it.
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Validates an experiment's setup, works out lift, p-value and confidence interval from A/B test data, and recommends whether to ship, extend or stop.
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Generates realistic test datasets with custom columns, row counts and business constraints, output as CSV, JSON, SQL inserts or a runnable Python script.
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Reviews a draft for grammar, logic and flow problems and returns located, prioritized fix suggestions without rewriting the whole text.
Categories
Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team. Identify Assumptions New is an agent skill from phuryn/pm-skills. Identify risky assumptions for a new product idea across 8 risk categories including Go-to-Market, Strategy, and Team.
Identify Assumptions New fits situations like: evaluating startup risks; assessing a new product concept; mapping assumptions for a new venture.
Run `npx skills add phuryn/pm-skills --skill identify-assumptions-new -a claude-code`. Or copy the skill folder (pm-product-discovery/skills/identify-assumptions-new in phuryn/pm-skills) into .claude/skills/identify-assumptions-new in your project. Claude Code loads it when a task matches its description.
Run `npx skills add phuryn/pm-skills --skill identify-assumptions-new -a codex`. Or copy the skill folder (pm-product-discovery/skills/identify-assumptions-new in phuryn/pm-skills) into .agents/skills/identify-assumptions-new in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill identify-assumptions-new -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/identify-assumptions-new, .gemini/skills/identify-assumptions-new, .github/skills/identify-assumptions-new and .opencode/skills/identify-assumptions-new in your project.
SKILL.md names no scripts, command-line tools or credentials: Identify Assumptions New is instructions for the agent only.
SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Identify Assumptions New is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 807 tokens (SKILL.md is roughly 3.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Identify Assumptions New: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,862 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on October 9, 2026.
Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.