Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Identify growth loops (flywheels) for sustainable traction. An agent skill from phuryn/pm-skills.
Install Growth Loops
$ npx skills add phuryn/pm-skills --skill growth-loops -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install phuryn/pm-skills growth-loops --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/pm-go-to-market/skills/growth-loops .claude/skills/growth-loops && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "growth-loops" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/growth-loops into .claude/skills/growth-loops/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-loops", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/growth-loopsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add phuryn/pm-skills --skill growth-loops -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install phuryn/pm-skills growth-loops --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/pm-go-to-market/skills/growth-loops .agents/skills/growth-loops && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "growth-loops" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/growth-loops into .agents/skills/growth-loops/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-loops", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill growth-loops -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install phuryn/pm-skills growth-loops --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/pm-go-to-market/skills/growth-loops .cursor/skills/growth-loops && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "growth-loops" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/growth-loops into .cursor/skills/growth-loops/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-loops", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/phuryn/pm-skills.git --path pm-go-to-market/skills/growth-loops--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add phuryn/pm-skills --skill growth-loops -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install phuryn/pm-skills growth-loops --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/pm-go-to-market/skills/growth-loops .gemini/skills/growth-loops && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "growth-loops" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/growth-loops into .gemini/skills/growth-loops/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-loops", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install phuryn/pm-skills growth-loopsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add phuryn/pm-skills --skill growth-loops -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/pm-go-to-market/skills/growth-loops .github/skills/growth-loops && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "growth-loops" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/growth-loops into .github/skills/growth-loops/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-loops", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add phuryn/pm-skills --skill growth-loops -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install phuryn/pm-skills growth-loops --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/phuryn/pm-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/pm-go-to-market/skills/growth-loops .opencode/skills/growth-loops && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "growth-loops" agent skill from https://github.com/phuryn/pm-skills/tree/main/pm-go-to-market/skills/growth-loops into .opencode/skills/growth-loops/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "growth-loops", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
growth-loops- GitHub stars
- 27k
- Token cost
- ~1.4k tokens
- SKILL.md length
- 686 words
- Files
- 1
- Skills in repo
- 67
- Repo updated
- First seen
- Licence
- MIT
At a glance
Identify growth loops (flywheels) for sustainable traction. An agent skill from phuryn/pm-skills.
- Works in 10 steps: Viral Loop → Usage Loop → Collaboration Loop → …
- Designing growth mechanisms
- SKILL.md covers Overview, When to Use, The 5 Growth Loop Types and How It Works, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Growth Loops is an agent skill from phuryn/pm-skills. Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
Its SKILL.md is about 1.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: PM Skills Marketplace: 100+ agentic skills, commands, and plugins — from discovery to strategy, execution, launch, and growth. The licence is MIT.
When your agent uses it
- Designing growth mechanisms
- Building product-led traction
- Understanding how growth loops work
Example prompts
- “/growth-loops”
Workflow steps
10 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 6058e29. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
Links to these hosts (documentation or services it may open):
productcompass.pm
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Growth Loops loads about 1.4k tokens when it runs. Until then it costs about 66 tokens; SKILL.md has 686 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from phuryn/pm-skills at commit 6058e29, republished under its MIT licence (© phuryn). 686 words, ~1,440 tokens.
Download SKILL.mdSave it as
.claude/skills/growth-loops/SKILL.md (or your agent's skills folder).- name
- growth-loops
- description
- Identify growth loops (flywheels) for sustainable traction. Evaluates 5 loop types: Viral, Usage, Collaboration, User-Generated, and Referral. Use when designing growth mechanisms, building product-led traction, or understanding how growth loops work.
Growth Loops
Overview
Identify and design growth loops (flywheels) that create sustainable traction. This skill evaluates five proven growth loop mechanisms to reduce reliance on paid acquisition and build product-led growth.
When to Use
- Designing growth mechanisms for a product
- Building sustainable viral or referral traction
- Reducing reliance on paid acquisition
- Analyzing competitor growth strategies
- Optimizing product for product-led growth
The 5 Growth Loop Types
1. Viral Loop
Product content created by users gets shared on external platforms, bringing new users back to the product.
- Mechanism: Users create content in-product → Share on social/external platforms → New users discover and signup
- Example: Figma designs shared as links, Loom videos shared in emails
- Strength: Exponential user acquisition if content is inherently shareable
- Challenge: Requires highly shareable output and strong incentive to share
2. Usage Loop
Users create content or value within the product, then share it, which invites new users or drives re-engagement.
- Mechanism: User creates → Shares creation → Others consume → Become engaged users
- Example: Twitter threads, Medium articles, Notion templates shared publicly
- Strength: Growth tied directly to product usage and network effects
- Challenge: Requires content creation friction to be very low
3. Collaboration Loop
Users invite colleagues to co-create or collaborate within the product, expanding the user base within organizations.
- Mechanism: User creates → Invites colleagues for collaboration → Colleagues discover product value
- Example: Google Docs invitations, Figma team projects, Slack channels
- Strength: Deep organizational penetration and high retention
- Challenge: Works best for collaborative/team-based products
4. User-Generated Loop
Users discover new content or features through other users' creations, then create and share their own content.
- Mechanism: User discovers content → Creates similar content → Shares creation → Others discover
- Example: TikTok, Pinterest, YouTube trends driving creator participation
- Strength: Creates content flywheel and network effects
- Challenge: Requires critical mass of quality content to sustain
5. Referral Loop
Users invite other potential users in exchange for rewards, incentives, or social recognition.
- Mechanism: User refers → Referred user joins → Referrer gets reward → Shares more referrals
- Example: Dropbox referral bonus, Uber rider referrals, PayPal signup bonuses
- Strength: Directly incentivizes acquisition; easy to measure ROI
- Challenge: Requires valuable incentive without eroding unit economics
How It Works
Step 1: Define Product Value
Clarify the core value users experience:
- Primary action users take in your product
- Value created per user action
- Network effects present (if any)
- Friction points in the experience
Step 2: Evaluate Loop Fit
Assess which growth loops align with your product:
- Product type (collaborative, content-based, utility, etc.)
- Target user behavior and sharing habits
- Network effects already present
- Existing user base and engagement
Show full SKILL.md (267 more words)Show less
Step 3: Design Loop Mechanics
Create specific loop implementation:
- Trigger that initiates sharing or invitations
- Incentive for participation (intrinsic or extrinsic)
- Ease of sharing mechanism
- Conversion rate from invite to activation
- Frequency of loop repetition per user
Step 4: Calculate Loop Coefficient
Estimate growth velocity:
- Invites/shares per user per cycle
- Conversion rate of invites to new users
- Net new users per cycle
- Time per cycle iteration
Step 5: Build the Loop
Implement the highest-leverage loop first:
- Start with the most natural loop for your product
- Optimize messaging and friction
- Measure loop metrics and conversion rates
- Compound results over time
Input Format
Use $ARGUMENTS to pass:
- Product description and primary user action
- Target user demographics and behavior
- Existing sharing/collaboration features
- Current growth channels and metrics
- Constraints or opportunities
Output
A growth loops analysis including:
- Ranked evaluation of all 5 loop types for your product
- Recommended primary growth loop with implementation plan
- Secondary loops to layer over time
- Key metrics and measurement framework
- 30-60-90 day implementation roadmap
- Potential loop coefficient and growth projections
Framework
Based on growth loops research by Ognjen Bošković. Focuses on compounding user acquisition through built-in, product-native sharing and collaboration mechanisms.
Tips
- Start with one loop and master it before adding complexity
- Viral loops compound fastest but take time to build
- Collaboration loops create strongest retention and LTV
- Measure loop health weekly during optimization phase
- Combine loops for multiplicative effect once operating at scale
Further Reading
© phuryn, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in pm-go-to-market/skills/growth-loops of phuryn/pm-skills.
Open the folder on GitHubat commit 6058e29
Compare with similar skills
Growth Loops next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Growth Loops this skillphuryn/pm-skills | 27k | — | ~1.4k | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 481 | 1 repos | ~4k | Automated safety check: Pass | None |
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Categories
Questions about Growth Loops
What does Growth Loops do?
Identify growth loops (flywheels) for sustainable traction. An agent skill from phuryn/pm-skills. Growth Loops is an agent skill from phuryn/pm-skills. Identify growth loops (flywheels) for sustainable traction.
When should I use Growth Loops?
Growth Loops fits situations like: designing growth mechanisms; building product-led traction; understanding how growth loops work.
How do I install Growth Loops in Claude Code?
Run `npx skills add phuryn/pm-skills --skill growth-loops -a claude-code`. Or copy the skill folder (pm-go-to-market/skills/growth-loops in phuryn/pm-skills) into .claude/skills/growth-loops in your project. Claude Code loads it when a task matches its description.
How do I install Growth Loops in Codex?
Run `npx skills add phuryn/pm-skills --skill growth-loops -a codex`. Or copy the skill folder (pm-go-to-market/skills/growth-loops in phuryn/pm-skills) into .agents/skills/growth-loops in your project. Codex loads it when a task matches its description.
Can I use Growth Loops in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add phuryn/pm-skills --skill growth-loops -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/growth-loops, .gemini/skills/growth-loops, .github/skills/growth-loops and .opencode/skills/growth-loops in your project.
What does Growth Loops need to run?
SKILL.md names no scripts, command-line tools or credentials: Growth Loops is instructions for the agent only.
Does Growth Loops access the network?
SKILL.md names 1 domain. As links in the text: productcompass.pm. This is read from the text; nothing was executed.
Is Growth Loops safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Growth Loops use?
Growth Loops is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Growth Loops use?
About 1.4k tokens (SKILL.md is roughly 5.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Growth Loops?
Skills that share tags, products or a category with Growth Loops: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Growth Loops?
phuryn (a GitHub user) maintains it in phuryn/pm-skills, which has 26,862 GitHub stars. The repository holds 67 skills in this directory. The repository was last updated on October 9, 2026.
Source: phuryn/pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.