Agent skill

Paw Cra Content Research

by pawbytes in pawbytes/skill-suites

On-demand research bundle for the Aria Creative Suite. An agent skill from pawbytes/skill-suites.

MITAuto-check passedMarketing & SEO

Install Paw Cra Content Research

skills CLI
$ npx skills add pawbytes/skill-suites --skill paw-cra-content-research -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install pawbytes/skill-suites paw-cra-content-research --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/pawbytes/skill-suites.git skills-src && mkdir -p .claude/skills && cp -r skills-src/src/creative/paw-cra-content-research .claude/skills/paw-cra-content-research && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
paw-cra-content-research
GitHub stars
113
Token cost
~2.1k tokens
SKILL.md length
950 words
Files
5 (incl. references)
Skills in repo
71
Repo updated
First seen
Licence
MIT

At a glance

On-demand research bundle for the Aria Creative Suite. An agent skill from pawbytes/skill-suites.

  • Works in 9 steps: Research Brief Intake → Brand Context Load → Competitor Scan (scope: competitor or all) → …
  • Any agent needs competitor analysis
  • SKILL.md covers Overview, On Activation, Pipeline and Research Tools, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Paw Cra Content Research is an agent skill from pawbytes/skill-suites. On-demand research bundle for the Aria Creative Suite. Use when any agent needs competitor analysis, trend research, or content opportunity scanning to inform visual/video production.

Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files (for example `references/competitor-scan.md`, `references/production-recommendations.md` and `references/report-template.md`).

It sits in Marketing & SEO, covering Accessibility, Competitor analysis and Video production. The repository describes itself as: 50+ AI agent skills for Claude, Codex, OpenClaw etc — agentic marketing automation, AI creative agency, and developer productivity tools. The licence is MIT.

When your agent uses it

  • Any agent needs competitor analysis
  • Content opportunity scanning to inform visual/video production

Example prompts

  • “/paw-cra-content-research”

Workflow steps

9 steps, taken from the step headings in SKILL.md.

  1. Research Brief Intake
  2. Brand Context Load
  3. Competitor Scan (scope: competitor or all)
  4. Trend Analysis (scope: trend or all)
  5. Content Opportunity Identification (scope: content or all)
  6. Production Recommendations
  7. Report Generation
  8. Save to Memory
  9. Handoff

What it can do on your machine

Read from SKILL.md and the folder at commit 547a6df. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are yaml and markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Paw Cra Content Research loads about 2.1k tokens when it runs, and up to ~4.9k if it reads all its reference files. Until then it costs about 52 tokens; SKILL.md has 950 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~52
When it runs · the whole SKILL.md, loaded when a task matches
~2.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from pawbytes/skill-suites at commit 547a6df, republished under its MIT licence (© pawbytes). 950 words, ~2,135 tokens.

Download SKILL.mdSave it as .claude/skills/paw-cra-content-research/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.
name
paw-cra-content-research
description
On-demand research bundle for the Aria Creative Suite. Use when any agent needs competitor analysis, trend research, or content opportunity scanning to inform visual/video production.

Content Research Workflow

Overview

This workflow produces an actionable research bundle — competitor analysis, trend spotting, and content opportunity identification — that feeds directly into visual and video production. It is a service workflow invoked on-demand by any Aria Creative Suite agent (Strategist, Designer, Video Producer, or Aria herself) when research context is needed to inform creative decisions.

The output is not academic research. Every finding translates into a specific production recommendation: a design brief the Designer can act on, a video format the Video Producer can storyboard, a content angle with hook and platform guidance. If a finding does not lead to a "make this" recommendation, it is context, not output.

Args: Accepts --headless or -H for autonomous execution. Supports scoped research via --scope competitor, --scope trend, --scope content, or --scope all (default).

On Activation

Load available config from {project-root}/.pawbytes/config/config.yaml and {project-root}/.pawbytes/config/config.user.yaml (root level and cra section). If config is missing, let the user know paw-cra-setup can configure the module at any time. Resolve:

  • {user_name} (null) — address the user by name
  • {communication_language} (system) — use for all communications
  • {document_output_language} (system) — use for generated document content
  • {default_brand} (null) — default brand to research if none specified

Load shared agency memory from {project-root}/.pawbytes/creative-suites/index.md. If a brand context is active or specified, load {project-root}/.pawbytes/creative-suites/brands/{brand-name}/guidelines.md and any existing research in {project-root}/.pawbytes/creative-suites/brands/{brand-name}/research/.

If --headless, complete the full pipeline without interaction using the active brand and scope from args. If interactive, greet and confirm research parameters before proceeding.

Pipeline

1. Research Brief Intake

Parse the research request:

ParameterSourceFallback
BrandExplicit request or --brand arg{default_brand} or active brand from index.md
Scope--scope arg or explicit requestall (competitor + trend + content)
Focus areasExplicit questions or topicsDerive from brand guidelines (industry, audience, competitors)
Target platformsExplicit or from brand guidelinesInstagram, TikTok, YouTube, LinkedIn

If interactive: confirm parameters and ask if there are specific questions or competitors to prioritize. If headless: proceed with available context.

2. Brand Context Load

Load from {project-root}/.pawbytes/creative-suites/brands/{brand-name}/:

  • guidelines.md — brand identity, voice, visual style, industry, audience
  • research/ — any prior research reports (avoid redundant work, build on existing findings)

If no brand exists at the expected path, abort with a clear message suggesting brand onboarding through Aria.

3. Competitor Scan (scope: competitor or all)

Load ./references/competitor-scan.md for detailed research guidance.

Use Exa MCP tools to analyze 3-5 competitors across:

  • Content strategy and posting patterns
  • Visual style and design language
  • Video formats and production quality
  • Platform presence and engagement signals
  • Messaging and positioning

Production lens: For every competitor insight, note what it means for Designer and Video Producer. "Competitor X uses bold typography overlays on Reels" is more useful than "Competitor X has strong video presence."

4. Trend Analysis (scope: trend or all)

Load ./references/trend-analysis.md for detailed research guidance.

Search for trends relevant to the brand's industry and audience:

  • Trending content formats (carousel styles, video templates, interactive formats)
  • Visual and aesthetic trends (color palettes, typography, layout patterns)
  • Platform-specific trends (TikTok sounds, Instagram features, YouTube formats)
  • Topical trends and hashtag movements

Classify each trend: Fad (<3 months), Trend (6-18 months), Movement (2+ years), Declining (avoid).

5. Content Opportunity Identification (scope: content or all)

Cross-reference competitor gaps with trending topics to find exploitable angles:

  • What are competitors NOT doing that audiences want?
  • Which trends align with the brand's strengths but competitors have not adopted?
  • What content formats are under-served in this niche?
  • Where is engagement high but content quality low (opportunity to dominate)?

Produce an angle shortlist — 5-10 specific content angles, each with:

  • The angle (one sentence)
  • Why it works (gap + trend alignment)
  • Suggested format (carousel, reel, long-form video, etc.)
  • Target platform
Show full SKILL.md (355 more words)Show less
6. Production Recommendations

This is the most critical output section. Translate every research finding into briefs that Designer and Video Producer can act on directly.

Load ./references/production-recommendations.md for recommendation templates.

For each recommended angle, produce:

Design briefs (for Designer):

  • Visual concept description
  • Reference style (e.g., "minimalist with bold type overlay," "before/after split")
  • Platform and dimensions
  • Suggested copy direction

Video briefs (for Video Producer):

  • Format and duration
  • Hook concept (first 3 seconds)
  • Scene structure outline
  • Audio/music direction
  • Subtitle style

Platform-specific notes:

  • Optimal posting context (time, hashtags, caption strategy)
  • Platform feature usage (Instagram collab, TikTok stitch, YouTube Shorts)
7. Report Generation

Produce research-report.md following the structure in ./references/report-template.md.

The report consolidates all findings into a scannable document with:

  • Executive summary (key findings in 3-5 bullets)
  • Competitor landscape
  • Trend landscape
  • Angle shortlist (the actionable core)
  • Production recommendations (the handoff to Designer/Video Producer)
  • Platform-specific playbooks
  • Sources with URLs
8. Save to Memory

Write the report to {project-root}/.pawbytes/creative-suites/brands/{brand-name}/research/research-report.md with frontmatter:

yaml
---
created: YYYY-MM-DDTHH:MM:SSZ
brand: {brand-name}
scope: {scope}
type: research
---

If scope-specific reports were generated, also save:

  • competitor-analysis.md (scope: competitor or all)
  • trend-analysis.md (scope: trend or all)
  • content-opportunities.md (scope: content or all)

Append to {project-root}/.pawbytes/creative-suites/daily/YYYY-MM-DD.md:

markdown
## [Strategist] HH:MM - Content Research Complete
- Brand: {brand-name}
- Scope: {scope}
- Key findings: {2-3 bullet summary}
- Angles identified: {count}
- Report: .pawbytes/creative-suites/brands/{brand-name}/research/research-report.md
9. Handoff

If interactive: present the angle shortlist and ask which angles to prioritize for production. Suggest routing to Designer or Video Producer with the relevant briefs.

If headless: report completion and file locations. The calling agent reads the report from memory.

Research Tools

Primary: Exa MCP
ToolUse
web_search_exaCompetitor discovery, trend scanning, industry analysis
crawling_exaDeep page content extraction from competitor sites
get_code_context_exaTechnical/platform documentation lookup

If Exa MCP is unavailable, use the Web Search tool for the same research queries.

Optional: Agent-Browser CLI

For social media content behind login gates (Instagram feeds, TikTok For You, LinkedIn). Only use if agent-browser is available and auth sessions exist at {project-root}/.pawbytes/creative-suites/.auth/.

Quality Standards

  • Every finding must cite a source URL
  • Every insight must connect to a production recommendation
  • Competitor analysis focuses on content strategy, not corporate profiles
  • Trend classification distinguishes fads from movements
  • The angle shortlist is the most important output — it must be specific and actionable
  • Production recommendations must be detailed enough for Designer/Video Producer to start work without further research

© pawbytes, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 4 other files (references) in src/creative/paw-cra-content-research of pawbytes/skill-suites.

  • SKILL.md
  • references/competitor-scan.md
  • references/production-recommendations.md
  • references/report-template.md
  • references/trend-analysis.md

Open the folder on GitHubat commit 547a6df

Compare with similar skills

Paw Cra Content Research next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Paw Cra Content Research compared with similar skills
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SEO DataforseoAgriciDaniel/codex-seo7992 repos~4.6kAutomated safety check: PassMIT
Competitor ProfilingNexus-JPF/note-companion8704 repos~3.5kAutomated safety check: PassMIT
Startup Competitorsferdinandobons/startup-skill1.2k—~4.1kAutomated safety check: PassMIT

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Questions about Paw Cra Content Research

What does Paw Cra Content Research do?

On-demand research bundle for the Aria Creative Suite. An agent skill from pawbytes/skill-suites. Paw Cra Content Research is an agent skill from pawbytes/skill-suites. On-demand research bundle for the Aria Creative Suite.

When should I use Paw Cra Content Research?

Paw Cra Content Research fits situations like: any agent needs competitor analysis; content opportunity scanning to inform visual/video production.

How do I install Paw Cra Content Research in Claude Code?

Run `npx skills add pawbytes/skill-suites --skill paw-cra-content-research -a claude-code`. Or copy the skill folder (src/creative/paw-cra-content-research in pawbytes/skill-suites) into .claude/skills/paw-cra-content-research in your project. Claude Code loads it when a task matches its description.

How do I install Paw Cra Content Research in Codex?

Run `npx skills add pawbytes/skill-suites --skill paw-cra-content-research -a codex`. Or copy the skill folder (src/creative/paw-cra-content-research in pawbytes/skill-suites) into .agents/skills/paw-cra-content-research in your project. Codex loads it when a task matches its description.

Can I use Paw Cra Content Research in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add pawbytes/skill-suites --skill paw-cra-content-research -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/paw-cra-content-research, .gemini/skills/paw-cra-content-research, .github/skills/paw-cra-content-research and .opencode/skills/paw-cra-content-research in your project.

What does Paw Cra Content Research need to run?

SKILL.md names no scripts, command-line tools or credentials: Paw Cra Content Research is instructions for the agent only.

Does Paw Cra Content Research access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Paw Cra Content Research safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Paw Cra Content Research use?

Paw Cra Content Research is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Paw Cra Content Research use?

About 2.1k tokens (SKILL.md is roughly 8.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.8k tokens, read only when the agent opens those files.

What are the alternatives to Paw Cra Content Research?

Skills that share tags, products or a category with Paw Cra Content Research: Sealeap Suanni Amazon Aplus Brand Story Video (xjli360/sealeap-amazon-skills, 251 stars), SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars), SEO Dataforseo (AgriciDaniel/codex-seo, 799 stars) and Competitor Profiling (Nexus-JPF/note-companion, 870 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Paw Cra Content Research?

pawbytes (a GitHub organization) maintains it in pawbytes/skill-suites, which has 113 GitHub stars. The repository holds 71 skills in this directory. The repository was last updated on October 3, 2026.

Source: pawbytes/skill-suites on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.