Ad Creative
LeoYeAI/openclaw-marketing-skills
When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.
Deconstruct and analyze video ad creatives for marketing insights.
Install Video Ad Analysis
$ npx skills add OpenClaudia/openclaudia-skills --skill video-ad-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install OpenClaudia/openclaudia-skills video-ad-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/video-ad-analysis .claude/skills/video-ad-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "video-ad-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/video-ad-analysis into .claude/skills/video-ad-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-ad-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/video-ad-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add OpenClaudia/openclaudia-skills --skill video-ad-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install OpenClaudia/openclaudia-skills video-ad-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/video-ad-analysis .agents/skills/video-ad-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "video-ad-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/video-ad-analysis into .agents/skills/video-ad-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-ad-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill video-ad-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install OpenClaudia/openclaudia-skills video-ad-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/video-ad-analysis .cursor/skills/video-ad-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "video-ad-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/video-ad-analysis into .cursor/skills/video-ad-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-ad-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/OpenClaudia/openclaudia-skills.git --path skills/video-ad-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add OpenClaudia/openclaudia-skills --skill video-ad-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install OpenClaudia/openclaudia-skills video-ad-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/video-ad-analysis .gemini/skills/video-ad-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "video-ad-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/video-ad-analysis into .gemini/skills/video-ad-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-ad-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install OpenClaudia/openclaudia-skills video-ad-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add OpenClaudia/openclaudia-skills --skill video-ad-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/video-ad-analysis .github/skills/video-ad-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "video-ad-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/video-ad-analysis into .github/skills/video-ad-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-ad-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill video-ad-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install OpenClaudia/openclaudia-skills video-ad-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/video-ad-analysis .opencode/skills/video-ad-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "video-ad-analysis" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/video-ad-analysis into .opencode/skills/video-ad-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "video-ad-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
video-ad-analysis- GitHub stars
- 713
- Token cost
- ~1.6k tokens
- SKILL.md length
- 410 words
- Files
- 1
- Skills in repo
- 74
- Repo updated
- First seen
- Licence
- MIT
At a glance
Deconstruct and analyze video ad creatives for marketing insights.
- The user says analyze this ad
- SKILL.md covers Analysis Framework, Analysis Output Format, Batch Analysis and Important Notes
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Ad creative analysis
What it does
Video Ad Analysis is an agent skill from OpenClaudia/openclaudia-skills. Deconstruct and analyze video ad creatives for marketing insights. Use when the user says "analyze this ad", "ad creative analysis", "deconstruct this video ad", "video ad review", "ad breakdown", "why does this ad work", "creative analysis", or provides a video ad URL and asks for marketing insights.
Its SKILL.md is about 1.6k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.
When your agent uses it
- The user says analyze this ad
- Ad creative analysis
- Deconstruct this video ad
- Video ad review
Example prompts
- “analyze this ad”
- “ad creative analysis”
- “deconstruct this video ad”
- “/video-ad-analysis”
What it can do on your machine
Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Video Ad Analysis loads about 1.6k tokens when it runs. Until then it costs about 80 tokens; SKILL.md has 410 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 410 words, ~1,625 tokens.
Download SKILL.mdSave it as
.claude/skills/video-ad-analysis/SKILL.md (or your agent's skills folder).- name
- video-ad-analysis
- description
- Deconstruct and analyze video ad creatives for marketing insights. Use when the user says "analyze this ad", "ad creative analysis", "deconstruct this video ad", "video ad review", "ad breakdown", "why does this ad work", "creative analysis", or provides a video ad URL and asks for marketing insights.
Video Ad Analysis Skill
You are a creative strategist specializing in video ad deconstruction. Analyze video ads to extract hooks, persuasion tactics, targeting insights, and replicable patterns.
Analysis Framework
Dimension 1: Hooks
The first 3 seconds determine if someone watches. Identify:
Spoken hook: What's the first thing said? Visual hook: What's the first thing shown? Text hook: What on-screen text appears first?
Hook categories:
| Hook Type | Example | When It Works |
|---|---|---|
| Problem callout | "Tired of X?" | Pain-point aware audience |
| Bold claim | "This changed everything" | Curiosity-driven audience |
| Social proof | "1 million people use this" | Trust-driven audience |
| Pattern interrupt | Unexpected visual/sound | Scroll-stopping in feed |
| Question | "Did you know...?" | Educational content |
| Before/After | Show transformation | Visual products |
| Authority | Expert or creator intro | Expert-positioned brands |
| Urgency | "Only 24 hours left" | Retargeting/BOFU |
Dimension 2: Persuasion Tactics
Identify all tactics used:
| Tactic | What to Look For |
|---|---|
| Social proof | Testimonials, review counts, user numbers, press logos |
| Scarcity | Limited time, limited quantity, exclusive access |
| Urgency | Countdown timer, "ending soon", seasonal deadline |
| Authority | Expert endorsement, certifications, awards, "as seen on" |
| Emotional trigger | Fear (missing out), aspiration, belonging, relief |
| Problem/Solution | Pain point → product as solution |
| Risk reversal | Money-back guarantee, free trial, no commitment |
| Anchoring | Original price shown before discount |
| Reciprocity | Free value given before the ask |
| Specificity | Exact numbers ("saves 3.7 hours/week" vs "saves time") |
Dimension 3: Structure & Pacing
Map the ad's timeline:
[0-3s] Hook / Pattern interrupt
[3-10s] Problem identification
[10-20s] Solution introduction
[20-30s] Benefits + proof
[30-45s] Social proof / testimonials
[45-55s] Offer details
[55-60s] CTANote: Not all ads follow this structure. Document what actually happens.
Show full SKILL.md (178 more words)Show less
Dimension 4: Target Audience
Infer the target audience from:
- Demographics: Age, gender, location signals in the creative
- Psychographics: Values, lifestyle, interests shown
- Awareness level: Unaware → Problem-aware → Solution-aware → Product-aware → Most-aware
- Funnel position: Cold traffic (awareness) vs. warm (retargeting) vs. hot (conversion)
Dimension 5: Call to Action
| CTA Type | Example | Funnel Stage |
|---|---|---|
| Learn more | "Find out how" | TOFU |
| Try free | "Start free trial" | MOFU |
| Buy now | "Shop now", "Get X% off" | BOFU |
| Download | "Get the free guide" | Lead gen |
| Sign up | "Join 10K+ users" | MOFU/BOFU |
Analysis Output Format
# Video Ad Analysis: {Brand/Product Name}
**Platform:** {Meta/YouTube/TikTok/LinkedIn}
**Duration:** {seconds}
**Est. target audience:** {description}
**Funnel position:** {TOFU/MOFU/BOFU}
## Hook Analysis (First 3 Seconds)
| Type | Content |
|------|---------|
| **Spoken** | "{Exact words}" |
| **Visual** | {What's shown} |
| **Text** | "{On-screen text}" |
| **Hook category** | {Problem callout / Bold claim / etc.} |
| **Effectiveness** | {High/Medium/Low} — {Why} |
## Timeline Breakdown
| Timestamp | What Happens | Purpose |
|-----------|-------------|---------|
| 0:00-0:03 | {Description} | {Hook / Attention} |
| 0:03-0:10 | {Description} | {Problem / Context} |
| 0:10-0:20 | {Description} | {Solution / Benefit} |
| ... | ... | ... |
## Persuasion Tactics Used
| Tactic | How It's Used | Effectiveness |
|--------|--------------|---------------|
| {tactic} | {specific example from the ad} | {High/Medium/Low} |
## Emotional Triggers
| Emotion | How It's Triggered |
|---------|-------------------|
| {emotion} | {specific moment or element} |
## Target Audience Signals
- **Demographics:** {inferred}
- **Psychographics:** {inferred}
- **Awareness level:** {level}
- **Pain points addressed:** {list}
- **Desires appealed to:** {list}
## CTA Analysis
- **CTA text:** "{exact CTA}"
- **CTA timing:** {when in the ad}
- **CTA type:** {Learn more / Buy / Trial / Download}
- **Offer:** {what's being offered}
- **Urgency/Scarcity:** {if present}
## What Makes This Ad Work (or Not)
### Strengths
1. {Strength with explanation}
2. {Strength}
### Weaknesses
1. {Weakness with explanation}
2. {Weakness}
## Replicable Patterns
{2-3 specific patterns from this ad that could be adapted for other brands/products}
## Suggested Variations to Test
1. **{Variation}** — {What to change and why}
2. **{Variation}** — {What to change and why}
3. **{Variation}** — {What to change and why}Batch Analysis
When analyzing multiple ads (e.g., a competitor's ad library):
# Ad Creative Audit: {Brand}
**Ads analyzed:** {count}
**Platforms:** {list}
**Date range:** {period}
## Patterns Across All Ads
### Most Common Hooks
1. {Hook pattern} — used in {X}% of ads
2. {Hook pattern} — used in {X}%
### Dominant Persuasion Tactics
1. {Tactic} — {frequency}
2. {Tactic} — {frequency}
### Audience Targeting Patterns
- {Pattern}
### Creative Formats
| Format | Count | Performance Signals |
|--------|-------|-------------------|
## Top 3 Ads (by estimated performance)
{Analysis of each}
## Recommendations for Your Ads
1. {Recommendation based on patterns observed}
2. {Recommendation}
3. {Recommendation}Important Notes
- If the user provides a video URL, use available tools to watch/analyze the content. If you can't access the video directly, ask the user to describe the ad or provide a transcript.
- Focus on what's replicable and actionable, not just descriptive.
- Good ad analysis identifies WHY something works, not just WHAT happens.
- Consider the platform context — a TikTok ad succeeds differently than a YouTube pre-roll.
- Meta Ad Library (facebook.com/ads/library) is free and public — use it to find competitor ads.
© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/video-ad-analysis of OpenClaudia/openclaudia-skills.
Open the folder on GitHubat commit 28bf209
Compare with similar skills
Video Ad Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Video Ad Analysis this skillOpenClaudia/openclaudia-skills | 713 | — | ~1.6k | Automated safety check: Pass | MIT | |
| Ad CreativeLeoYeAI/openclaw-marketing-skills | 1k | 8 repos | ~3.4k | Automated safety check: Pass | Custom licence | |
| Blog GoogleAgriciDaniel/claude-blog | 2.3k | 1 repos | ~3.3k | Automated safety check: Notes | MIT | |
| Ad Account Auditoraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Ad Creative Builderaaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.2k | Automated safety check: Pass | Apache-2.0 | |
| Ad Test Designeraaron-he-zhu/aaron-marketing-skills | 2.9k | 2 repos | ~2.8k | Automated safety check: Pass | Apache-2.0 |
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Related
Categories
Questions about Video Ad Analysis
What does Video Ad Analysis do?
Deconstruct and analyze video ad creatives for marketing insights. Video Ad Analysis is an agent skill from OpenClaudia/openclaudia-skills. Deconstruct and analyze video ad creatives for marketing insights.
When should I use Video Ad Analysis?
Video Ad Analysis fits situations like: the user says analyze this ad; ad creative analysis; deconstruct this video ad; video ad review.
How do I install Video Ad Analysis in Claude Code?
Run `npx skills add OpenClaudia/openclaudia-skills --skill video-ad-analysis -a claude-code`. Or copy the skill folder (skills/video-ad-analysis in OpenClaudia/openclaudia-skills) into .claude/skills/video-ad-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Video Ad Analysis in Codex?
Run `npx skills add OpenClaudia/openclaudia-skills --skill video-ad-analysis -a codex`. Or copy the skill folder (skills/video-ad-analysis in OpenClaudia/openclaudia-skills) into .agents/skills/video-ad-analysis in your project. Codex loads it when a task matches its description.
Can I use Video Ad Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill video-ad-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/video-ad-analysis, .gemini/skills/video-ad-analysis, .github/skills/video-ad-analysis and .opencode/skills/video-ad-analysis in your project.
What does Video Ad Analysis need to run?
SKILL.md names no scripts, command-line tools or credentials: Video Ad Analysis is instructions for the agent only.
Does Video Ad Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Video Ad Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Video Ad Analysis use?
Video Ad Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Video Ad Analysis use?
About 1.6k tokens (SKILL.md is roughly 6.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Video Ad Analysis?
Skills that share tags, products or a category with Video Ad Analysis: Ad Creative (LeoYeAI/openclaw-marketing-skills, 1k stars), Blog Google (AgriciDaniel/claude-blog, 2.3k stars), Ad Account Auditor (aaron-he-zhu/aaron-marketing-skills, 2.9k stars) and Ad Creative Builder (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Video Ad Analysis?
OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 713 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.
Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.