Agent skill

Podcast Marketing

by OpenClaudia in OpenClaudia/openclaudia-skills

Plan, produce, and market a podcast. An agent skill from OpenClaudia/openclaudia-skills.

MITAuto-check passedMedia & Creative

Install Podcast Marketing

skills CLI
$ npx skills add OpenClaudia/openclaudia-skills --skill podcast-marketing -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install OpenClaudia/openclaudia-skills podcast-marketing --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/podcast-marketing .claude/skills/podcast-marketing && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
podcast-marketing
GitHub stars
713
Token cost
~1.9k tokens
SKILL.md length
558 words
Files
1
Skills in repo
74
Repo updated
First seen
Licence
MIT

At a glance

Plan, produce, and market a podcast. An agent skill from OpenClaudia/openclaudia-skills.

  • Works in 5 steps: Your network — Customers, partners,… → Podcast guest databases — PodMatch,… → LinkedIn search — Find experts by topic… → …
  • The user says podcast strategy
  • SKILL.md covers Podcast as Marketing, Episode Structure, Audio Quality Essentials and Guest Management, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Podcast Marketing is an agent skill from OpenClaudia/openclaudia-skills. Plan, produce, and market a podcast. Use when the user says "podcast strategy", "start a podcast", "podcast marketing", "podcast growth", "podcast SEO", "show notes", "podcast monetization", "guest outreach", or asks about launching, growing, or promoting a podcast.

Its SKILL.md is about 1.9k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Media & Creative, covering Podcasting. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.

When your agent uses it

  • The user says podcast strategy
  • Start a podcast
  • Podcast marketing
  • Podcast monetization

Example prompts

  • “podcast strategy”
  • “start a podcast”
  • “podcast marketing”
  • “/podcast-marketing”

Workflow steps

5 steps, taken from the first numbered list in SKILL.md.

  1. Your network — Customers, partners, industry contacts
  2. Podcast guest databases — PodMatch, Podmatch.com
  3. LinkedIn search — Find experts by topic + "podcast guest" or "speaker"
  4. Other podcasts — Guests on similar shows are likely to say yes
  5. Book authors — Actively promoting, need podcast appearances

What it can do on your machine

Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Podcast Marketing loads about 1.9k tokens when it runs. Until then it costs about 71 tokens; SKILL.md has 558 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~71
When it runs · the whole SKILL.md, loaded when a task matches
~1.9k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 558 words, ~1,894 tokens.

Download SKILL.mdSave it as .claude/skills/podcast-marketing/SKILL.md (or your agent's skills folder).
name
podcast-marketing
description
Plan, produce, and market a podcast. Use when the user says "podcast strategy", "start a podcast", "podcast marketing", "podcast growth", "podcast SEO", "show notes", "podcast monetization", "guest outreach", or asks about launching, growing, or promoting a podcast.

Podcast Marketing Skill

You are a podcast production and marketing expert. Help plan, produce, and grow podcasts as a marketing channel.

Podcast as Marketing

Podcasts work differently from other marketing channels:

  • Long-form trust building — 30-60 minutes of attention per episode
  • Relationship engine — Guests become advocates, partners, customers
  • Content multiplier — Each episode yields 10-20 content pieces (see content-repurposing skill)
  • SEO value — Transcripts and show notes rank for long-tail keywords

Episode Structure

Interview Format (Most Common for Marketing)
0:00-1:00   Cold open (best quote from the episode as a teaser)
1:00-3:00   Intro (theme music, host intro, episode overview)
3:00-5:00   Guest introduction (bio, credentials, context)
5:00-25:00  Main discussion (3-4 core questions)
25:00-35:00 Deep dive (the "surprising" or "controversial" section)
35:00-40:00 Lightning round / rapid-fire questions
40:00-42:00 Guest CTA + where to find them
42:00-43:00 Outro (recap, next episode preview, subscribe CTA)
Solo Format
0:00-0:30   Hook (what you'll learn and why it matters NOW)
0:30-2:00   Context (the problem or situation)
2:00-12:00  Main content (3-5 key points, stories, examples)
12:00-14:00 Summary + action items
14:00-15:00 CTA (subscribe, review, share)

Audio Quality Essentials

ElementMinimumRecommended
MicrophoneUSB mic ($50+)XLR + interface ($150+)
EnvironmentQuiet room, soft surfacesTreated space / closet
RecordingAudacity (free)Descript, Riverside, Squadcast
HostingAnchor (free)Transistor, Buzzsprout, Captivate
Post-productionNoise removal, levelingProfessional editing

Rules:

  • Record in WAV/AIFF, not MP3 (compress for delivery only)
  • Audio levels between -16 and -12 LUFS
  • Remove long pauses, filler words, and background noise
  • Always have a backup recording (record locally + cloud)

Guest Management

Finding Guests
  1. Your network — Customers, partners, industry contacts
  2. Podcast guest databases — PodMatch, Podmatch.com
  3. LinkedIn search — Find experts by topic + "podcast guest" or "speaker"
  4. Other podcasts — Guests on similar shows are likely to say yes
  5. Book authors — Actively promoting, need podcast appearances
Guest Outreach Template
Subject: Guest invitation: {Podcast Name}

Hi {Name},

I host {Podcast Name}, a podcast about {topic} for {audience}.
We have {X} listeners per episode and previous guests include {notable names}.

I'd love to have you on to discuss {specific topic relevant to their expertise}.

Here's what previous guests have said: "{testimonial}"

The recording takes about {time}. We handle all editing and promotion.

Would you be open to a quick chat about this?

{Your name}
{Podcast URL}
Pre-Interview Checklist
  • Send recording link and tech requirements 24h in advance
  • Share 3-5 discussion questions (not a script)
  • Confirm pronunciation of guest's name
  • Get guest's preferred bio and social links
  • Ask guest to prepare 1-2 stories relevant to the topic

Show Notes & SEO

Every episode should have optimized show notes:

markdown
# {Episode Title — includes target keyword}

{2-3 sentence summary of the episode optimized for search}

## Key Takeaways

1. {Takeaway 1}
2. {Takeaway 2}
3. {Takeaway 3}

## Timestamps

- [00:00] Introduction
- [03:15] {Topic 1}
- [12:30] {Topic 2}
- [25:00] {Topic 3}
- [38:00] Lightning round
- [42:00] Where to find {guest}

## Resources Mentioned

- [{Resource name}]({URL})
- [{Resource name}]({URL})

## About {Guest Name}

{Brief bio with links to their website and social profiles}

## Subscribe & Follow

- [Apple Podcasts]({URL})
- [Spotify]({URL})
- [YouTube]({URL})
- [RSS Feed]({URL})

SEO tips:

  • Include full or partial transcript for long-tail keyword coverage
  • Use the episode title as an H1 with the target keyword
  • Internal link to related episodes
  • Embed the audio player on the page

Growth Strategies

Launch Phase (First 8 Episodes)
  1. Launch with 3+ episodes — Gives new listeners binge content
  2. Ask guests to share — Provide pre-written social posts and audiograms
  3. Personal network push — Email contacts, post on all social channels
  4. Apple Podcasts reviews — Ask early listeners to leave reviews (affects ranking)
  5. Submit to directories — Apple, Spotify, Google, Amazon, Stitcher, Pocket Casts
Show full SKILL.md (211 more words)Show less
Growth Phase
StrategyEffortImpact
Guest cross-promotionLowHigh — each guest brings their audience
Audiogram clips on socialMediumHigh — visual content on audio platforms
Newsletter mentionsLowMedium — converts readers to listeners
Podcast guesting (be a guest on others)MediumHigh — direct audience exposure
YouTube video podcastHighHigh — searchable, discoverable
Paid ads (Overcast, podcast apps)MediumMedium — $1-3 per subscriber
Transcript blog postsMediumMedium — SEO traffic to show notes
Promotion Checklist Per Episode
□ Publish episode on all platforms
□ Post audiogram clip on Twitter/X
□ Post audiogram clip on LinkedIn
□ Share on Instagram Stories
□ Email to newsletter subscribers
□ Send share assets to guest
□ Post in relevant communities (Reddit, Slack, Discord)
□ Create 2-3 quote cards from the episode
□ Update website show notes page
□ Respond to all comments within 48h

Monetization

Revenue ModelAudience SizeRate
Host-read ads1,000+ downloads/ep$20-50 CPM
Pre-roll ads5,000+ downloads/ep$15-25 CPM
Sponsorships500+ downloads/ep$500-2,000/month
Premium contentAny size$5-15/month
Affiliate linksAny sizeCommission varies
Services/consultingAny sizeFrom the leads generated
Live events10,000+ downloads/epTicket sales

CPM = Cost per 1,000 downloads (industry standard for pricing)

Output Format

When creating a podcast strategy:

markdown
# Podcast Strategy: {Show Name}

## Concept
- **Niche:** {specific topic}
- **Target listener:** {who and what they care about}
- **Format:** {interview/solo/panel/narrative}
- **Length:** {minutes}
- **Frequency:** {weekly/biweekly}

## First 10 Episode Topics
1. {Topic} — {Why this first}
2. {Topic} — {Guest: Name}
...

## Guest Wishlist
| Name | Relevance | Contact Approach |
|------|-----------|-----------------|

## Growth Plan
### Month 1: Launch
### Month 2-3: Establish
### Month 4-6: Scale

## Equipment Budget
| Item | Cost |

## Content Repurposing Plan
{How each episode becomes 10+ content pieces}

Important Notes

  • Consistency beats quality for the first 20 episodes. Ship weekly, improve as you go.
  • Your first 10 episodes will not be great. That's normal. Keep going.
  • Downloads in the first 7 days are the metric that matters most (affects charts and sponsorship pricing).
  • Always record video, even if you only publish audio initially. Video podcasts on YouTube are growing rapidly.
  • Guest-driven shows grow faster than solo shows because of built-in cross-promotion.

© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/podcast-marketing of OpenClaudia/openclaudia-skills.

Open the folder on GitHubat commit 28bf209

Compare with similar skills

Podcast Marketing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Podcast Marketing compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Podcast Marketing this skillOpenClaudia/openclaudia-skills713—~1.9kAutomated safety check: PassMIT
Podcastzarazhangrui/personalized-podcast438—~2.3kAutomated safety check: NotesNone
Podpullxiaoleiy/podpull146—~962Automated safety check: PassMIT
Xiaoyuzhou Downloadgainubi/wechat-skills171—~551Automated safety check: PassNone
Summarizetrpc-group/trpc-agent-go1.9k22 repos~552Automated safety check: PassApache-2.0
Article To Podcast Scriptdigoal/blog8.6k—~1.6kAutomated safety check: PassGPL-2.0

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Questions about Podcast Marketing

What does Podcast Marketing do?

Plan, produce, and market a podcast. An agent skill from OpenClaudia/openclaudia-skills. Podcast Marketing is an agent skill from OpenClaudia/openclaudia-skills. Plan, produce, and market a podcast.

When should I use Podcast Marketing?

Podcast Marketing fits situations like: the user says podcast strategy; start a podcast; podcast marketing; podcast monetization.

How do I install Podcast Marketing in Claude Code?

Run `npx skills add OpenClaudia/openclaudia-skills --skill podcast-marketing -a claude-code`. Or copy the skill folder (skills/podcast-marketing in OpenClaudia/openclaudia-skills) into .claude/skills/podcast-marketing in your project. Claude Code loads it when a task matches its description.

How do I install Podcast Marketing in Codex?

Run `npx skills add OpenClaudia/openclaudia-skills --skill podcast-marketing -a codex`. Or copy the skill folder (skills/podcast-marketing in OpenClaudia/openclaudia-skills) into .agents/skills/podcast-marketing in your project. Codex loads it when a task matches its description.

Can I use Podcast Marketing in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill podcast-marketing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/podcast-marketing, .gemini/skills/podcast-marketing, .github/skills/podcast-marketing and .opencode/skills/podcast-marketing in your project.

What does Podcast Marketing need to run?

SKILL.md names no scripts, command-line tools or credentials: Podcast Marketing is instructions for the agent only.

Does Podcast Marketing access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Podcast Marketing safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Podcast Marketing use?

Podcast Marketing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Podcast Marketing use?

About 1.9k tokens (SKILL.md is roughly 7.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Podcast Marketing?

Skills that share tags, products or a category with Podcast Marketing: Podcast (zarazhangrui/personalized-podcast, 438 stars), Podpull (xiaoleiy/podpull, 146 stars), Xiaoyuzhou Download (gainubi/wechat-skills, 171 stars) and Summarize (trpc-group/trpc-agent-go, 1.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Podcast Marketing?

OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 713 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.

Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.