Lead Magnet

Title: The Complete [Topic] Checklist

[ ] Step 1: [Action item]
    Why: [Brief explanation]
    Tool: [Recommended tool if applicable]

[ ] Step 2: [Action item]
    ...

[ ] Step 3: [Action item]
    ...

[Continue for 10-25 items]

Bonus: [Extra tip or resource link]

[Template Name]

INSTRUCTIONS
1. Make a copy of this template (File > Make a Copy)
2. [Customization step 1]
3. [Customization step 2]

SECTIONS
- Section 1: [Purpose]
- Section 2: [Purpose]
- Section 3: [Purpose]

EXAMPLE (filled in)
[Show one complete example so users understand how to use it]

Course: [Title] -- [X]-Day [Topic] Course

Day 1: [Foundation topic]
  - Email subject: "[Course Name] Day 1: [Topic]"
  - Content: [500-800 words or 5-10 min video]
  - Action item: [Homework]

Day 2: [Building on Day 1]
  ...

Day 3: [Advanced topic]
  ...

Day 4: [Application / case study]
  ...

Day 5: [Summary + next steps + soft pitch]
  - Recap key learnings
  - "If you want to go further, [Product] can help with..."

Title: [The State of / The Complete Guide to / X Trends in] [Topic]

Executive Summary (1 page)
- Key findings
- Why this matters

Section 1: [Current State]
- Data point 1
- Data point 2
- Analysis

Section 2: [Challenges]
- Challenge 1 with data
- Challenge 2 with data

Section 3: [Solutions / Trends]
- Trend 1 with examples
- Trend 2 with examples

Section 4: [Recommendations]
- Actionable takeaways
- Implementation roadmap

Methodology (if original research)
About [Company]

[Swipe File Title]: [X] Proven [Type] You Can Steal

Category 1: [Theme]
  Example 1:
    Original: "[Exact copy]"
    Source: [Brand/campaign]
    Why it works: [Analysis]
    Template: "[Fill-in-the-blank version]"

  Example 2:
    ...

Category 2: [Theme]
  ...

<!-- Hero Section -->
<section>
  <h1>[Benefit-driven headline]</h1>
  <p>[1-2 sentence description of what they'll get and why it matters]</p>

  <!-- Lead Magnet Preview -->
  <img src="[mockup of the lead magnet]" />

  <!-- Opt-in Form -->
  <form>
    <input type="email" placeholder="Your email address" />
    <button>Download Free [Type]</button>
    <p class="privacy">No spam. Unsubscribe anytime.</p>
  </form>
</section>

<!-- What's Inside -->
<section>
  <h2>Here's what you'll get:</h2>
  <ul>
    <li>[Specific deliverable 1]</li>
    <li>[Specific deliverable 2]</li>
    <li>[Specific deliverable 3]</li>
  </ul>
</section>

<!-- Social Proof -->
<section>
  <p>"[Testimonial about the lead magnet]" -- [Name, Title]</p>
  <p>[X] people have downloaded this [type]</p>
</section>

<!-- About the Author -->
<section>
  <h2>Created by [Name]</h2>
  <p>[1-2 sentences of credibility]</p>
</section>

<!-- FAQ -->
<section>
  <h2>Questions?</h2>
  <details>
    <summary>Is this really free?</summary>
    <p>Yes, 100% free. We just ask for your email so we can send it to you.</p>
  </details>
  <details>
    <summary>What format is it in?</summary>
    <p>[PDF / Google Sheet / Video / etc.]</p>
  </details>
</section>

<form id="lead-form" action="/api/subscribe" method="POST">
  <input type="email" name="email" required placeholder="you@example.com" />
  <input type="hidden" name="lead_magnet" value="seo-checklist" />
  <button type="submit">Get Free Checklist</button>
</form>

Subject: Your [Lead Magnet Name] is ready

Hi [Name],

Thanks for downloading [Lead Magnet Name]. Here's your copy:

[Download Button/Link]

A few tips to get the most out of it:
1. [Quick tip 1]
2. [Quick tip 2]
3. [Quick tip 3]

Questions? Just reply to this email.

[Signature]

P.S. If you found this helpful, you might also like [related resource].