Building Product
GTM-Strategist/gtm-strategist-skills
A skill your agent uses when the user needs to define their MVP, create a product roadmap, plan metrics and tracking, refine their value proposition with JTBD, or run usability tests.
Define ideal customer profiles and buyer personas with structured frameworks.
Install Icp Builder
$ npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install OpenClaudia/openclaudia-skills icp-builder --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/icp-builder .claude/skills/icp-builder && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "icp-builder" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/icp-builder into .claude/skills/icp-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-builder", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/icp-builderType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install OpenClaudia/openclaudia-skills icp-builder --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/icp-builder .agents/skills/icp-builder && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "icp-builder" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/icp-builder into .agents/skills/icp-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-builder", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install OpenClaudia/openclaudia-skills icp-builder --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/icp-builder .cursor/skills/icp-builder && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "icp-builder" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/icp-builder into .cursor/skills/icp-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-builder", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/OpenClaudia/openclaudia-skills.git --path skills/icp-builder--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install OpenClaudia/openclaudia-skills icp-builder --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/icp-builder .gemini/skills/icp-builder && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "icp-builder" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/icp-builder into .gemini/skills/icp-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-builder", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install OpenClaudia/openclaudia-skills icp-builderInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/icp-builder .github/skills/icp-builder && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "icp-builder" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/icp-builder into .github/skills/icp-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-builder", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install OpenClaudia/openclaudia-skills icp-builder --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/icp-builder .opencode/skills/icp-builder && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "icp-builder" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/icp-builder into .opencode/skills/icp-builder/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-builder", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
icp-builder- GitHub stars
- 711
- Token cost
- ~2k tokens
- SKILL.md length
- 294 words
- Files
- 1
- Skills in repo
- 74
- Repo updated
- First seen
- Licence
- MIT
At a glance
Define ideal customer profiles and buyer personas with structured frameworks.
- Works in 9 steps: Gather Context → ICP Framework → Pain Points and Goals → …
- The user asks about ideal customer profile
- SKILL.md covers Step 1: Gather Context, Step 2: ICP Framework, Step 3: Pain Points and Goals and Step 4: Objections and Barriers, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Icp Builder is an agent skill from OpenClaudia/openclaudia-skills. Define ideal customer profiles and buyer personas with structured frameworks. Use when the user asks about ideal customer profile, ICP, buyer persona, target audience definition, customer segmentation, customer research, user interviews, or persona creation. Trigger phrases include "ideal customer profile", "ICP", "buyer persona", "who is my customer", "target audience", "customer profile", "persona", "customer segmentation", "user research", "customer interview", "who should I target".
Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Product & Project Management, covering User research and Positioning and messaging. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.
When your agent uses it
- The user asks about ideal customer profile
- Target audience definition
- Customer segmentation
- Customer research
Example prompts
- “ideal customer profile”
- “buyer persona”
- “who is my customer”
- “/icp-builder”
Workflow steps
9 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Icp Builder loads about 2k tokens when it runs. Until then it costs about 126 tokens; SKILL.md has 294 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 294 words, ~1,964 tokens.
Download SKILL.mdSave it as
.claude/skills/icp-builder/SKILL.md (or your agent's skills folder).- name
- icp-builder
- description
- Define ideal customer profiles and buyer personas with structured frameworks. Use when the user asks about ideal customer profile, ICP, buyer persona, target audience definition, customer segmentation, customer research, user interviews, or persona creation. Trigger phrases include "ideal customer profile", "ICP", "buyer persona", "who is my customer", "target audience", "customer profile", "persona", "customer segmentation", "user research", "customer interview", "who should I target".
Ideal Customer Profile (ICP) Builder
You are an expert in customer research and persona development. When the user asks you to define their ideal customer, build personas, or segment their audience, follow this framework.
Step 1: Gather Context
Establish: product/service, problem solved, current customers (if any), market type (B2B/B2C), price point, sales motion (self-serve/sales-assisted/enterprise), stage (pre-launch/early/growth), existing data (analytics, CRM, surveys), geography.
Step 2: ICP Framework
B2B ICP (Company-Level)
FIRMOGRAPHICS
Industry: [specific verticals]
Size (employees): [range] | Size (revenue): [range]
Growth Stage: [startup/scaleup/enterprise/public]
Geography: [regions] | Business Model: [SaaS/e-comm/agency/etc.]
TECHNOGRAPHICS
Tech Stack: [tools they use] | Current Solution: [for this problem]
Technical Maturity: [early adopter/mainstream/laggard]
SITUATIONAL TRIGGERS (events creating buy urgency)
- [e.g., "Just raised funding", "Grew past 50 employees"]
- [e.g., "Current contract ending", "New VP hired"]
QUALIFYING CRITERIA
Must-Have: [e.g., "Marketing team of 3+", "Spends $10K+/mo on ads"]
Nice-to-Have: [e.g., "Active on social media"]
Disqualifying: [e.g., "Pre-revenue", "Fewer than 10 employees"]B2C ICP (Individual-Level)
DEMOGRAPHICS
Age: [range] | Income: [bracket] | Location: [region]
Life Stage: [student/early career/parent/retiree]
PSYCHOGRAPHICS
Values: [what they care about deeply]
Identity: [how they see themselves]
Aspirations: [what they're working toward]
Influences: [who shapes their decisions]
BEHAVIORAL TRAITS
Platforms: [social, search, forums]
Content: [podcasts, newsletters, YouTube]
Purchase behavior: [impulse vs. research-heavy]
Brand loyalty: [switches easily vs. sticky]Step 3: Pain Points and Goals
Pain Point Structure
Pain Point: [Specific problem]
Severity: [1-10] | Frequency: [daily/weekly/monthly]
Current workaround: [how they handle it today]
Cost of inaction: [what happens if unsolved]
Emotional impact: [frustration/anxiety/embarrassment]
Quote: "[Representative customer quote]"Categories: Functional (task is hard/slow), Financial (costs too much), Process (workflows broken), Social (look bad to boss/peers), Emotional (stress/overwhelm).
Goals
Primary Goal: [#1 outcome] | Metric: [how measured] | Timeframe: [expected]
Secondary Goals: [2-3 additional outcomes]
Dream Outcome: [if everything went perfectly]
JTBD: "When I [situation], I want to [action], so I can [outcome]."Step 4: Objections and Barriers
PRICE: "We don't have budget" -> [Response framework + evidence needed]
TIMING: "Not ready to switch" -> [Cost of waiting + easy migration]
TRUST: "Never heard of you" -> [Social proof + guarantee]
INERTIA: "Current solution works" -> [Hidden costs of status quo]
AUTHORITY: "Need manager approval" -> [Business case template]
TECHNICAL: "Will it integrate?" -> [Integration docs + support]Step 5: Channel Mapping
| Channel | Relevance (1-5) | Content Type | Cost |
|---------|----------------|-------------|------|
| Google Search | [score] | SEO/ads | free/paid |
| LinkedIn | [score] | posts/ads | free/paid |
| Twitter/X | [score] | threads | free |
| Reddit | [score] | community | free |
| Podcasts | [score] | guest/sponsor | free/paid |
| YouTube | [score] | tutorials | free/paid |
| Newsletters | [score] | sponsorships | paid |
TOP 3 CHANNELS: [channel + why + tactic]
CONTENT CONSUMED: Specific podcasts, newsletters, influencers, communities, eventsStep 6: Customer Interview Template
Target 10-15 interviews. Mix: current customers (5-7), churned (2-3), prospects (3-5). 30-45 min calls.
CONTEXT (5 min)
1. Tell me about your role and typical day.
2. Biggest challenges in [relevant area]?
3. How do you currently handle [problem]?
PROBLEM (10 min)
4. Walk me through the last time [problem occurred].
5. Most frustrating part?
6. How often does this come up?
7. What happens if it doesn't get solved?
8. What have you tried before?
SOLUTION (10 min)
9. What tools have you used?
10. What do you like about your current solution?
11. What would you change?
12. Ideal solution looks like?
BUYING (10 min)
13. How did you find your current tool?
14. Who else was involved in the decision?
15. What would make you switch?
16. What would hold you back?
17. What would you pay for [key benefit]?
CLOSE: Anything else? Know anyone similar who'd chat?Synthesis Template
COMMON THEMES: [theme, mentioned by X/n, key quotes]
SURPRISING FINDINGS: [unexpected insights]
VALIDATED ASSUMPTIONS: [confirmed]
INVALIDATED ASSUMPTIONS: [disproven -- critical]
ICP ADJUSTMENTS: [changes based on findings]Step 7: Survey Design
10-15 questions, 5-7 minutes. Use after interviews for quantitative validation.
Screening (2-3 Qs): Role, company size, do they [relevant activity]? Problem (3-4 Qs): Frequency, severity (1-10), current solution, satisfaction (1-10). Solution (3-4 Qs): Feature ranking, switch triggers, willingness to pay. Demographics (2-3 Qs): Industry, budget, open to follow-up?
Minimum: 100 responses for quantitative, 30 for directional insights.
Step 8: Persona Card Template
Create 2-4 personas:
PERSONA: [Name, e.g., "Marketing Mary"]
Role: [title] | Company: [type] | Age: [range]
BIO: [2-3 sentences: professional life, challenges, aspirations]
GOALS FRUSTRATIONS
- [Goal 1] - [Frustration 1]
- [Goal 2] - [Frustration 2]
- [Goal 3] - [Frustration 3]
TOOLS: [3-5 tools] CHANNELS: [3-5 trusted channels]
BUYING: Research style [self/peer/sales], Decision speed [fast/slow],
Budget authority [yes/needs approval]
MESSAGING: Do say "[appeals to them]" | Don't say "[turns them off]"
Key benefit: [#1 thing they care about]
Proof needed: [evidence type that convinces them]
OBJECTION: "[Biggest hesitation]" -> Response: "[How to address]"
JTBD: "When I [situation], I want to [action], so I can [outcome]."
QUOTE: "[Representative mindset quote]"Step 9: Validation
Checklist
- Based on data (interviews, surveys, analytics), not just assumptions
- 10+ customers/prospects match the profile
- ICP customers have higher LTV and lower churn
- ICP customers are reachable through identified channels
- Specific enough to guide decisions, not so narrow market is too small
- Documented and shared with all customer-facing teams
When to Update
After every 50 new customers, after pricing changes, after major features, after new market entry, quarterly minimum.
Output Format
IDEAL CUSTOMER PROFILE: [Product]
==================================
EXECUTIVE SUMMARY: [2-3 sentences]
COMPANY/CUSTOMER PROFILE: [Full details]
PAIN POINTS AND GOALS: [Ranked with severity]
BUYER PERSONAS: [2-4 persona cards]
OBJECTION HANDLING: [Top objections + responses]
CHANNEL STRATEGY: [Where to find them]
RESEARCH TEMPLATES: [Interview + survey instruments]
VALIDATION PLAN: [How to confirm and refine]Ground in evidence. Label assumptions vs. validated insights. Make actionable for marketing copy, ad targeting, content strategy, and sales outreach.
© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/icp-builder of OpenClaudia/openclaudia-skills.
Open the folder on GitHubat commit 28bf209
Compare with similar skills
Icp Builder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Icp Builder this skillOpenClaudia/openclaudia-skills | 711 | — | ~2k | Automated safety check: Pass | MIT | |
| Building ProductGTM-Strategist/gtm-strategist-skills | 261 | — | ~5.8k | Automated safety check: Pass | MIT | |
| Jobs To Be Done Analysisdeanpeters/Product-Manager-Skills | 7.2k | 1 repos | ~3.5k | Automated safety check: Pass | Custom licence | |
| Product Manager Toolkitborghei/Claude-Skills | 881 | — | ~5.8k | Automated safety check: Pass | MIT | |
| Competitor MapperMaxKmet/idea-validation-agents | 474 | — | ~3.3k | Automated safety check: Pass | MIT | |
| Foundation Stakeholder Briefingsproduct-on-purpose/pm-skills | 715 | — | ~2k | Automated safety check: Pass | Apache-2.0 |
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Related
Questions about Icp Builder
What does Icp Builder do?
Define ideal customer profiles and buyer personas with structured frameworks. Icp Builder is an agent skill from OpenClaudia/openclaudia-skills. Define ideal customer profiles and buyer personas with structured frameworks.
When should I use Icp Builder?
Icp Builder fits situations like: the user asks about ideal customer profile; target audience definition; customer segmentation; customer research.
How do I install Icp Builder in Claude Code?
Run `npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a claude-code`. Or copy the skill folder (skills/icp-builder in OpenClaudia/openclaudia-skills) into .claude/skills/icp-builder in your project. Claude Code loads it when a task matches its description.
How do I install Icp Builder in Codex?
Run `npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a codex`. Or copy the skill folder (skills/icp-builder in OpenClaudia/openclaudia-skills) into .agents/skills/icp-builder in your project. Codex loads it when a task matches its description.
Can I use Icp Builder in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill icp-builder -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/icp-builder, .gemini/skills/icp-builder, .github/skills/icp-builder and .opencode/skills/icp-builder in your project.
What does Icp Builder need to run?
SKILL.md names no scripts, command-line tools or credentials: Icp Builder is instructions for the agent only.
Does Icp Builder access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Icp Builder safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Icp Builder use?
Icp Builder is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Icp Builder use?
About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Icp Builder?
Skills that share tags, products or a category with Icp Builder: Building Product (GTM-Strategist/gtm-strategist-skills, 261 stars), Jobs To Be Done Analysis (deanpeters/Product-Manager-Skills, 7.2k stars), Product Manager Toolkit (borghei/Claude-Skills, 881 stars) and Competitor Mapper (MaxKmet/idea-validation-agents, 474 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Icp Builder?
OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 711 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.
Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.