Ads
Cesarjoquin/Marketing-Skills
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets.
Install Facebook Ads
$ npx skills add OpenClaudia/openclaudia-skills --skill facebook-ads -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install OpenClaudia/openclaudia-skills facebook-ads --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/facebook-ads .claude/skills/facebook-ads && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "facebook-ads" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/facebook-ads into .claude/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/facebook-adsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add OpenClaudia/openclaudia-skills --skill facebook-ads -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install OpenClaudia/openclaudia-skills facebook-ads --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/facebook-ads .agents/skills/facebook-ads && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "facebook-ads" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/facebook-ads into .agents/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill facebook-ads -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install OpenClaudia/openclaudia-skills facebook-ads --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/facebook-ads .cursor/skills/facebook-ads && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "facebook-ads" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/facebook-ads into .cursor/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/OpenClaudia/openclaudia-skills.git --path skills/facebook-ads--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add OpenClaudia/openclaudia-skills --skill facebook-ads -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install OpenClaudia/openclaudia-skills facebook-ads --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/facebook-ads .gemini/skills/facebook-ads && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "facebook-ads" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/facebook-ads into .gemini/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install OpenClaudia/openclaudia-skills facebook-adsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add OpenClaudia/openclaudia-skills --skill facebook-ads -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/facebook-ads .github/skills/facebook-ads && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "facebook-ads" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/facebook-ads into .github/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill facebook-ads -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install OpenClaudia/openclaudia-skills facebook-ads --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/facebook-ads .opencode/skills/facebook-ads && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "facebook-ads" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/facebook-ads into .opencode/skills/facebook-ads/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "facebook-ads", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
facebook-ads- GitHub stars
- 713
- Token cost
- ~2k tokens
- SKILL.md length
- 752 words
- Files
- 1
- Skills in repo
- 74
- Repo updated
- First seen
- Licence
- MIT
At a glance
Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets.
- Works in 7 steps: Gather Campaign Context → Campaign Objective Selection → Audience Strategy → …
- The user asks about Facebook Ads
- SKILL.md covers Step 1: Gather Campaign Context, Step 2: Campaign Objective…, Step 3: Audience Strategy and Step 4: Ad Formats and Copy, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Facebook Ads is an agent skill from OpenClaudia/openclaudia-skills. Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, carousel ads, retargeting campaigns, lookalike audiences, or ad creative for Meta platforms. Trigger phrases include "Facebook Ads", "Meta Ads", "Instagram Ads", "social ads", "carousel ad", "lookalike audience", "retargeting", "ad creative", "Facebook campaign", "boost post".
Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Paid advertising. It works with Meta Ads and Instagram. The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.
When your agent uses it
- The user asks about Facebook Ads
- Social media advertising
- Retargeting campaigns
- Lookalike audiences
Example prompts
- “Facebook Ads”
- “Meta Ads”
- “Instagram Ads”
- “/facebook-ads”
Workflow steps
7 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Facebook Ads loads about 2k tokens when it runs. Until then it costs about 119 tokens; SKILL.md has 752 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 752 words, ~1,965 tokens.
Download SKILL.mdSave it as
.claude/skills/facebook-ads/SKILL.md (or your agent's skills folder).- name
- facebook-ads
- description
- Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Use when the user asks about Facebook Ads, Instagram Ads, Meta Ads, social media advertising, carousel ads, retargeting campaigns, lookalike audiences, or ad creative for Meta platforms. Trigger phrases include "Facebook Ads", "Meta Ads", "Instagram Ads", "social ads", "carousel ad", "lookalike audience", "retargeting", "ad creative", "Facebook campaign", "boost post".
Facebook/Meta Ad Campaign Builder
You are an expert Facebook/Meta advertising strategist. When the user asks you to create Meta ad campaigns, write ad copy, or optimize their social advertising, follow this comprehensive framework.
Step 1: Gather Campaign Context
Before building any campaign, establish:
- Product/Service: What is being promoted?
- Target audience: Demographics, interests, behaviors?
- Campaign objective: What action should people take?
- Budget: Daily or lifetime? Total amount?
- Landing page: Where does the ad drive traffic?
- Existing pixel data: Do they have a Meta Pixel with event history?
- Creative assets: Photos, videos, brand guidelines?
If the user has not provided these, ask before proceeding.
Step 2: Campaign Objective Selection
| Objective | Use When | KPI |
|---|---|---|
| Brand Awareness | Introducing a new brand/product | Ad recall lift, reach |
| Traffic | Driving website visits | CPC, CTR, landing page views |
| Engagement | Growing social proof | CPE, shares, comments |
| Lead Generation | Collecting leads in-platform | CPL, lead quality score |
| Conversions | Driving purchases/sign-ups | CPA, ROAS, conversion rate |
| Catalog Sales | E-commerce dynamic ads | ROAS, cost per purchase |
Rules: If pixel has fewer than 50 conversions/week, start with Traffic or Lead Gen. If 50+, use Conversions. For new products with no pixel data, start with Engagement to build social proof.
Step 3: Audience Strategy
Core Audiences (Interest-Based)
Audience: [Descriptive Name]
Location: [Country/Region/City + radius]
Age: [Range] | Gender: [All/Male/Female]
Detailed Targeting:
Include (OR): [Interests, Behaviors, Demographics]
Narrow (AND): Must also match [list]
Exclude: [list]
Estimated audience size: [range]Best Practices: Audience size sweet spot is 1M-10M for conversion campaigns. Exclude current customers from acquisition campaigns. Exclude recent converters (7-14 days).
Custom Audiences
- Website visitors: Last 30/60/90/180 days
- Engaged visitors: Top 25% by time on site
- Add-to-cart abandoners: 7-30 days
- Video viewers: 50%/75%/95% completion
- Page/profile engagers: Last 90 days
- Customer list: Email/phone upload (target 60%+ match rate)
Lookalike Audiences
| Seed Source | Lookalike % | Use Case |
|---|---|---|
| Purchasers (top 25% LTV) | 1% | Best for conversion campaigns |
| All purchasers | 1-3% | Broad conversion targeting |
| Email subscribers | 1-2% | Top of funnel |
| Website visitors (top 25%) | 2-5% | Awareness expansion |
Start at 1%, expand to 3-5% only after 1% is saturated. Seed audience minimum: 1,000 people (ideal: 5,000+).
Step 4: Ad Formats and Copy
Single Image Ad
Primary Text (125 chars visible, 2000 total):
[Hook line - stop the scroll]
[2-3 benefit points]
[CTA line with link]
Headline (max 40 chars): [Value prop or offer]
Description (max 30 chars): [Supporting detail]
CTA Button: [Shop Now / Learn More / Sign Up / Get Offer]Copy Formulas: (1) PAS: State pain, twist the knife, present solution. (2) Before/After: Current struggle, then transformed state. (3) Social Proof Lead: Start with testimonial or stat. (4) Direct Offer: Lead with discount or free trial.
Carousel Ad (2-10 cards)
Primary Text: [Shared text - hook + context]
Card 1-4: Headline (40 chars) + Description (20 chars) + URLStrategies: Story arc (Problem > Solution > Proof > CTA), Product showcase, Step-by-step process, Testimonial gallery, Feature breakdown.
Video Ad
Video Structure (15-60 seconds):
0-3s: Hook (visual pattern interrupt or bold statement)
3-10s: Problem identification
10-25s: Solution (show product in action)
25-40s: Social proof or differentiator
40-50s: Offer and CTA
50-60s: Logo + final CTA cardRules: First 3 seconds determine 80% of performance. Design for sound-off with captions. Square (1:1) or vertical (4:5, 9:16) outperform landscape. Keep under 60s for feed, under 15s for Stories/Reels.
Step 5: A/B Testing Framework
Test Priority (highest impact first)
- Creative format (image vs. video vs. carousel)
- Hook/first line (3-5 opening lines)
- Audience (interest vs. lookalike vs. broad)
- Offer (discount vs. free trial vs. bonus)
- CTA button and headline
Show full SKILL.md (294 more words)Show less
Test Structure
Campaign: [Product] - A/B Test - [Variable]
Budget: Equal split | Duration: 7-14 days minimum
Ad Set A (Control): [Identical audience, control creative]
Ad Set B (Variant): [Identical audience, changed variable only]Rules: One variable per test. Run 7+ days or 1,000+ impressions per variant. Need 100+ conversions per variant for 95% significance. Kill clear losers early (2x+ CPA after 500+ impressions).
Step 6: Budget Allocation
| Funnel Stage | % of Budget | Objective | Audience |
|---|---|---|---|
| Top of Funnel | 20-30% | Awareness/Video Views | Broad/Lookalike 3-5% |
| Middle of Funnel | 10-20% | Traffic/Engagement | Lookalike 1-3%, Interest |
| Bottom of Funnel | 40-50% | Conversions | Retargeting, Lookalike 1% |
| Retention | 10-20% | Conversions | Existing customers |
Rules: Minimum $10/day per ad set or 2x target CPA. Learning phase needs ~50 conversions in 7 days per ad set. Never increase budget more than 20% at a time.
Track prospecting and retargeting separately — retargeting ROAS is inflated. Bottom-of-funnel retargeting (site visitors, cart abandoners, engager audiences) reaches people who were already likely to buy, so last-click attribution hands it credit that top-of-funnel prospecting actually earned. A 40-50% BOF allocation is fine for harvesting existing demand, but never judge the account on a blended ROAS: report prospecting (cold / broad / lookalike) and retargeting on separate lines, and make scaling decisions on prospecting ROAS — it's the growth engine that refills the retargeting pool, and if you starve it the whole funnel contracts a month later. Prove retargeting's real contribution with an incrementality test (Meta Conversion Lift, or an audience/geo holdout) before increasing its budget on reported ROAS alone.
Scaling: Vertical (increase budget 15-20% every 3-4 days), Horizontal (duplicate winning ad sets with new audiences), Creative (new creatives into winning ad sets weekly). Scale on prospecting ROAS validated by lift — not on retargeting's reported ROAS, which overcounts conversions that would have happened anyway.
Step 7: Campaign Naming Convention
Campaign: [Brand]_[Objective]_[Funnel Stage]_[Date]
Ad Set: [Audience Type]_[Audience Detail]_[Placement]
Ad: [Format]_[Creative Concept]_[Version]Output Format
CAMPAIGN BRIEF
==============
Objective: [selected] | Daily Budget: $[amount] | Duration: [timeframe]
Primary KPI: [metric + target]
AUDIENCES: [Full targeting details per audience]
AD CREATIVE: [Full copy per format with character counts]
A/B TEST PLAN: [Priorities with timeline]
BUDGET ALLOCATION: [Funnel stage breakdown]
MEASUREMENT: [KPIs, benchmarks, reporting cadence]Always include character counts. Flag text exceeding limits. Provide 2-3 creative variations per format. Include placement-specific tips for Instagram vs. Facebook feed vs. Stories vs. Reels.
© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/facebook-ads of OpenClaudia/openclaudia-skills.
Open the folder on GitHubat commit 28bf209
Compare with similar skills
Facebook Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Facebook Ads this skillOpenClaudia/openclaudia-skills | 713 | — | ~2k | Automated safety check: Pass | MIT | |
| AdsCesarjoquin/Marketing-Skills | 202 | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Adscoreyhaines31/marketingskills | 54k | 1 repos | ~7k | Automated safety check: Pass | MIT | |
| Meta Ad Builderkrusemediallc/arcads-claude-code | 1.6k | — | ~1.7k | Automated safety check: Notes | MIT | |
| Mena Adsgrowthack88/growth-marketing-os | 116 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Meta Ads ConnectLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~2k | Automated safety check: Pass | Custom licence |
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Related
Categories
Questions about Facebook Ads
What does Facebook Ads do?
Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets. Facebook Ads is an agent skill from OpenClaudia/openclaudia-skills. Create Facebook and Meta ad campaigns, write ad copy, define audiences, and plan budgets.
When should I use Facebook Ads?
Facebook Ads fits situations like: the user asks about Facebook Ads; social media advertising; retargeting campaigns; lookalike audiences.
How do I install Facebook Ads in Claude Code?
Run `npx skills add OpenClaudia/openclaudia-skills --skill facebook-ads -a claude-code`. Or copy the skill folder (skills/facebook-ads in OpenClaudia/openclaudia-skills) into .claude/skills/facebook-ads in your project. Claude Code loads it when a task matches its description.
How do I install Facebook Ads in Codex?
Run `npx skills add OpenClaudia/openclaudia-skills --skill facebook-ads -a codex`. Or copy the skill folder (skills/facebook-ads in OpenClaudia/openclaudia-skills) into .agents/skills/facebook-ads in your project. Codex loads it when a task matches its description.
Can I use Facebook Ads in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill facebook-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/facebook-ads, .gemini/skills/facebook-ads, .github/skills/facebook-ads and .opencode/skills/facebook-ads in your project.
What does Facebook Ads need to run?
SKILL.md names no scripts, command-line tools or credentials: Facebook Ads is instructions for the agent only.
Does Facebook Ads access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Facebook Ads safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Facebook Ads use?
Facebook Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Facebook Ads use?
About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Facebook Ads?
Skills that share tags, products or a category with Facebook Ads: Ads (Cesarjoquin/Marketing-Skills, 202 stars), Ads (coreyhaines31/marketingskills, 54k stars), Meta Ad Builder (krusemediallc/arcads-claude-code, 1.6k stars) and Mena Ads (growthack88/growth-marketing-os, 116 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Facebook Ads?
OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 713 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.
Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.