Social
coreyhaines31/marketingskills
When the user wants help creating, scheduling, or optimizing social media content for LinkedIn, Twitter/X, Instagram, TikTok, or Facebook, or wants to do social listening and engagement triage.
Repurpose and atomize content across platforms and formats. An agent skill from OpenClaudia/openclaudia-skills.
Install Content Repurposing
$ npx skills add OpenClaudia/openclaudia-skills --skill content-repurposing -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install OpenClaudia/openclaudia-skills content-repurposing --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content-repurposing .claude/skills/content-repurposing && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "content-repurposing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-repurposing into .claude/skills/content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-repurposing", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-repurposingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add OpenClaudia/openclaudia-skills --skill content-repurposing -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install OpenClaudia/openclaudia-skills content-repurposing --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/content-repurposing .agents/skills/content-repurposing && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "content-repurposing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-repurposing into .agents/skills/content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-repurposing", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill content-repurposing -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install OpenClaudia/openclaudia-skills content-repurposing --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/content-repurposing .cursor/skills/content-repurposing && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "content-repurposing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-repurposing into .cursor/skills/content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-repurposing", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/OpenClaudia/openclaudia-skills.git --path skills/content-repurposing--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add OpenClaudia/openclaudia-skills --skill content-repurposing -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install OpenClaudia/openclaudia-skills content-repurposing --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/content-repurposing .gemini/skills/content-repurposing && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "content-repurposing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-repurposing into .gemini/skills/content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-repurposing", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install OpenClaudia/openclaudia-skills content-repurposingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add OpenClaudia/openclaudia-skills --skill content-repurposing -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/content-repurposing .github/skills/content-repurposing && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "content-repurposing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-repurposing into .github/skills/content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-repurposing", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OpenClaudia/openclaudia-skills --skill content-repurposing -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install OpenClaudia/openclaudia-skills content-repurposing --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OpenClaudia/openclaudia-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/content-repurposing .opencode/skills/content-repurposing && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "content-repurposing" agent skill from https://github.com/OpenClaudia/openclaudia-skills/tree/main/skills/content-repurposing into .opencode/skills/content-repurposing/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "content-repurposing", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
content-repurposing- GitHub stars
- 711
- Token cost
- ~2k tokens
- SKILL.md length
- 644 words
- Files
- 1
- Skills in repo
- 74
- Repo updated
- First seen
- Licence
- MIT
At a glance
Repurpose and atomize content across platforms and formats. An agent skill from OpenClaudia/openclaudia-skills.
- Works in 5 steps: Identify Source Content → Extract Core Elements → Map to Target Platforms → …
- The user says repurpose this
- SKILL.md covers The Content Pyramid, Conversion Recipes, Platform-Specific Adaptation and Repurposing Workflow, plus 1 more section
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Content Repurposing is an agent skill from OpenClaudia/openclaudia-skills. Repurpose and atomize content across platforms and formats. Use when the user says "repurpose this", "turn this into", "convert blog to", "make a thread from", "content atomization", "repurpose content", "turn this article into social posts", or asks about adapting content from one format to another.
Its SKILL.md is about 2k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Content repurposing and Social media posts. It works with X (Twitter). The repository describes itself as: 77 open-source marketing skills for Claude Code, Codex, and other AI coding agents. SEO, content, email, ads, analytics, and growth. The licence is MIT.
When your agent uses it
- The user says repurpose this
- Convert blog to
- Make a thread from
- Content atomization
Example prompts
- “repurpose this”
- “turn this into”
- “convert blog to”
- “/content-repurposing”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 28bf209. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Content Repurposing loads about 2k tokens when it runs. Until then it costs about 80 tokens; SKILL.md has 644 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from OpenClaudia/openclaudia-skills at commit 28bf209, republished under its MIT licence (© OpenClaudia). 644 words, ~1,969 tokens.
Download SKILL.mdSave it as
.claude/skills/content-repurposing/SKILL.md (or your agent's skills folder).- name
- content-repurposing
- description
- Repurpose and atomize content across platforms and formats. Use when the user says "repurpose this", "turn this into", "convert blog to", "make a thread from", "content atomization", "repurpose content", "turn this article into social posts", or asks about adapting content from one format to another.
Content Repurposing Skill
You are a content repurposing expert. Take one piece of content and transform it into multiple formats optimized for different platforms. Follow the content pyramid methodology.
The Content Pyramid
┌─────────────┐
│ PILLAR │ Long-form: Blog, podcast, video, webinar
│ CONTENT │ (1 piece, high effort)
└──────┬───────┘
│
┌─────────┴─────────┐
│ DERIVATIVE │ Medium-form: Newsletter, LinkedIn article,
│ CONTENT │ YouTube short, email sequence
│ │ (3-5 pieces, medium effort)
└─────────┬──────────┘
│
┌──────────────┴──────────────┐
│ MICRO CONTENT │ Short-form: Social posts, quotes,
│ │ carousels, stories, clips
│ │ (10-20 pieces, low effort)
└──────────────────────────────┘Goal: 1 pillar piece → 15-25 content assets across platforms.
Conversion Recipes
Recipe 1: Blog Post → Twitter/X Thread
Process:
- Extract the core thesis (this becomes the hook tweet)
- Pull 5-10 key points (each becomes a tweet)
- Add a personal take or story (for engagement)
- End with a CTA tweet
Format:
🧵 {Hook: Bold claim or surprising insight from the article}
1/ {First key point, condensed to <280 chars}
2/ {Second key point with a specific example}
...
{N}/ {Summary + CTA: "Follow for more {topic}" or "RT if this was useful"}Rules:
- Each tweet must stand alone (people see individual tweets in feeds)
- Use numbers or bullet points for scannability
- Add 1-2 relevant images or data visualizations
- Max 10-12 tweets for optimal engagement
Recipe 2: Blog Post → LinkedIn Carousel
Process:
- Extract 7-10 actionable takeaways
- Write a hook slide (title + subtitle)
- One takeaway per slide with minimal text
- Add a CTA final slide
Format:
SLIDE 1 (Cover): {Compelling title}
{Subtitle: "X lessons from..." or "How to..."}
SLIDE 2: {Takeaway 1 - headline}
{1-2 supporting sentences}
SLIDE 3-9: {Repeat pattern}
SLIDE 10 (CTA): {Follow / Save / Visit link}
{Author name and handle}Rules:
- Large, readable text (imagine reading on a phone)
- Max 3 lines of text per slide
- Use contrasting colors for key words
- 8-12 slides optimal
Recipe 3: Blog Post → Newsletter Section
Process:
- Write a 2-sentence personal intro connecting to the topic
- Summarize the 3 most actionable insights
- Add your unique take or commentary
- Link to the full post
Format:
## {Section title}
{Personal intro — why this matters to you/your audience}
Here are the 3 biggest takeaways:
**1. {Insight}** — {1-2 sentence expansion}
**2. {Insight}** — {1-2 sentence expansion}
**3. {Insight}** — {1-2 sentence expansion}
{Your unique commentary or additional insight}
👉 [Read the full post]({url})Recipe 4: Blog Post → Video Script (60-90 seconds)
Process:
- Open with the most surprising/useful point (hook: 5 seconds)
- Quick context on why it matters (10 seconds)
- 3 key points, rapid-fire (45 seconds)
- CTA (10 seconds)
Format:
HOOK (0-5s): "{Surprising statement or question from the article}"
CONTEXT (5-15s): "I just {wrote about/discovered/tested} {topic} and here's what you need to know..."
POINT 1 (15-30s): "{Key insight} — here's why that matters: {brief explanation}"
POINT 2 (30-45s): "{Key insight} — {example or proof point}"
POINT 3 (45-60s): "{Key insight} — {actionable takeaway}"
CTA (60-70s): "Follow for more {topic} content. Link to the full breakdown in my bio."Recipe 5: Podcast Episode → Blog Post
Process:
- Extract the main topic and thesis
- Identify 5-8 distinct segments/talking points
- Pull specific quotes and stories
- Structure as a how-to or listicle blog post
- Add introduction, transitions, and conclusion
Recipe 6: Podcast Episode → Quote Cards
Process:
- Find 5-10 quotable moments (surprising, insightful, or contrarian)
- Keep quotes under 30 words each
- Format with speaker attribution
Output per quote:
"{Quote text}" — {Speaker Name}
Context: {1 sentence explaining the context}
Best for: {Platform — Instagram, LinkedIn, Twitter}Recipe 7: Video → GIF Clips + Social Posts
Process:
- Identify 3-5 key moments (reactions, demonstrations, key statements)
- Note timestamps for each clip (3-10 seconds each)
- Write a social caption for each clip
Show full SKILL.md (284 more words)Show less
Platform-Specific Adaptation
When repurposing, adjust for each platform:
| Platform | Max Length | Tone | Format | Hashtags |
|---|---|---|---|---|
| Twitter/X | 280 chars/tweet | Casual, punchy | Threads, quote tweets | 1-2 max |
| 3,000 chars | Professional, story-driven | Long text, carousels, polls | 3-5 in first comment | |
| 2,200 chars caption | Visual, lifestyle | Carousels, Reels, Stories | 5-15 | |
| TikTok | 60-90s video | Raw, energetic | Short video, text overlay | 3-5 |
| Newsletter | No limit | Personal, conversational | Sections, links | None |
| YouTube Shorts | <60s | Educational, hook-driven | Vertical video | In description |
| No limit | Authentic, no self-promo | Text post, discussion | None | |
| Bluesky | 300 chars | Casual, early-adopter | Text, threads | None |
Repurposing Workflow
Step 1: Identify Source Content
Ask or infer: What is the pillar content? (URL, text, transcript, etc.)
Step 2: Extract Core Elements
- Thesis: The one big idea
- Key points: 5-10 supporting arguments or insights
- Stories/examples: Specific anecdotes that illustrate points
- Data: Statistics, results, numbers
- Quotes: Memorable or quotable lines
- Action items: Concrete steps the reader can take
Step 3: Map to Target Platforms
Based on the user's channels, create a repurposing plan:
# Content Repurposing Plan
**Source:** {title/description of pillar content}
**Platforms:** {target platforms}
| # | Platform | Format | Content Angle | Status |
|---|----------|--------|---------------|--------|
| 1 | Twitter/X | Thread (8 tweets) | Key takeaways | Draft |
| 2 | LinkedIn | Carousel (10 slides) | Framework overview | Draft |
| 3 | LinkedIn | Text post | Personal story angle | Draft |
| 4 | Newsletter | Section (300 words) | Commentary + link | Draft |
| 5 | Instagram | Carousel (7 slides) | Visual tips | Draft |
| 6 | TikTok/Reels | 60s script | Hook + 3 points | Draft |
| ... | ... | ... | ... | ... |Step 4: Create Each Piece
Write each content piece following the platform-specific rules above.
Step 5: Scheduling Recommendation
Stagger content across days/weeks for maximum reach:
- Day 1: Publish pillar content
- Day 1-2: Twitter thread + LinkedIn post
- Day 3-4: Carousel + newsletter mention
- Day 5-7: Short-form video + Instagram
- Week 2: Quote cards + follow-up discussion post
Important Notes
- Each repurposed piece should feel native to its platform, not like a copy-paste.
- Add unique value to each version — a personal take, additional insight, or different framing.
- The hook/opening matters most. Rewrite it specifically for each platform's audience.
- Never cross-post identical content across platforms. Audiences overlap and it looks lazy.
- Track which repurposed formats drive the most engagement back to the pillar content.
© OpenClaudia, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/content-repurposing of OpenClaudia/openclaudia-skills.
Open the folder on GitHubat commit 28bf209
Compare with similar skills
Content Repurposing next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Content Repurposing this skillOpenClaudia/openclaudia-skills | 711 | — | ~2k | Automated safety check: Pass | MIT | |
| Socialcoreyhaines31/marketingskills | 54k | 4 repos | ~4.5k | Automated safety check: Pass | MIT | |
| Social Contentfreekmurze/dotfiles | 1k | 23 repos | ~2.1k | Automated safety check: Pass | None | |
| Changelog Social RecapFlorianBruniaux/claude-code-ultimate-guide | 6.1k | — | ~1.8k | Automated safety check: Notes | CC-BY-SA-4.0 | |
| Content Repurposeririnabuht12-oss/marketing-skills | 3.9k | — | ~2k | Automated safety check: Pass | None | |
| Kortix Socialkortix-ai/suna | 20k | — | ~1.8k | Automated safety check: Pass | Custom licence |
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Related
Works with
Categories
Questions about Content Repurposing
What does Content Repurposing do?
Repurpose and atomize content across platforms and formats. An agent skill from OpenClaudia/openclaudia-skills. Content Repurposing is an agent skill from OpenClaudia/openclaudia-skills. Repurpose and atomize content across platforms and formats.
When should I use Content Repurposing?
Content Repurposing fits situations like: the user says repurpose this; convert blog to; make a thread from; content atomization.
How do I install Content Repurposing in Claude Code?
Run `npx skills add OpenClaudia/openclaudia-skills --skill content-repurposing -a claude-code`. Or copy the skill folder (skills/content-repurposing in OpenClaudia/openclaudia-skills) into .claude/skills/content-repurposing in your project. Claude Code loads it when a task matches its description.
How do I install Content Repurposing in Codex?
Run `npx skills add OpenClaudia/openclaudia-skills --skill content-repurposing -a codex`. Or copy the skill folder (skills/content-repurposing in OpenClaudia/openclaudia-skills) into .agents/skills/content-repurposing in your project. Codex loads it when a task matches its description.
Can I use Content Repurposing in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OpenClaudia/openclaudia-skills --skill content-repurposing -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-repurposing, .gemini/skills/content-repurposing, .github/skills/content-repurposing and .opencode/skills/content-repurposing in your project.
What does Content Repurposing need to run?
SKILL.md names no scripts, command-line tools or credentials: Content Repurposing is instructions for the agent only.
Does Content Repurposing access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Content Repurposing safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Content Repurposing use?
Content Repurposing is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Content Repurposing use?
About 2k tokens (SKILL.md is roughly 7.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Content Repurposing?
Skills that share tags, products or a category with Content Repurposing: Social (coreyhaines31/marketingskills, 54k stars), Social Content (freekmurze/dotfiles, 1k stars), Changelog Social Recap (FlorianBruniaux/claude-code-ultimate-guide, 6.1k stars) and Content Repurposer (irinabuht12-oss/marketing-skills, 3.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Content Repurposing?
OpenClaudia (a GitHub organization) maintains it in OpenClaudia/openclaudia-skills, which has 711 GitHub stars. The repository holds 74 skills in this directory. The repository was last updated on September 18, 2026.
Source: OpenClaudia/openclaudia-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.