Asd Ste100
danyuchn/asd-ste100-skill
A skill your agent uses when English text must be parsed without a human to resolve ambiguity — tool descriptions, error messages, inter-agent instructions, system prompts, status reports — and…
写有转化力的营销文案。当用户要写/重写落地页、产品介绍、定价页、功能页、活动页、广告语、Slogan、卖点提炼、转化文案时使用。覆盖标题公式、CTA、异议处理、卖点转利益点、一句话价值主张。也用于"把这段产品介绍写得更有卖点""帮我想个标题""这个页面怎么做转化"。触发词："文案 / 落地页 / 产品介绍 / 卖点 / 标题 / Slogan / CTA / 转化 / 营销文案 / 广告语 /…
Install Copywriting
$ npx skills add open-octo/octo-agent --skill copywriting -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install open-octo/octo-agent copywriting --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/open-octo/octo-agent.git skills-src && mkdir -p .claude/skills && cp -r skills-src/internal/skills/experts/copywriting .claude/skills/copywriting && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "copywriting" agent skill from https://github.com/open-octo/octo-agent/tree/main/internal/skills/experts/copywriting into .claude/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/open-octo/octo-agent/tree/main/internal/skills/experts/copywritingType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add open-octo/octo-agent --skill copywriting -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install open-octo/octo-agent copywriting --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/open-octo/octo-agent.git skills-src && mkdir -p .agents/skills && cp -r skills-src/internal/skills/experts/copywriting .agents/skills/copywriting && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "copywriting" agent skill from https://github.com/open-octo/octo-agent/tree/main/internal/skills/experts/copywriting into .agents/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add open-octo/octo-agent --skill copywriting -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install open-octo/octo-agent copywriting --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/open-octo/octo-agent.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/internal/skills/experts/copywriting .cursor/skills/copywriting && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "copywriting" agent skill from https://github.com/open-octo/octo-agent/tree/main/internal/skills/experts/copywriting into .cursor/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/open-octo/octo-agent.git --path internal/skills/experts/copywriting--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add open-octo/octo-agent --skill copywriting -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install open-octo/octo-agent copywriting --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/open-octo/octo-agent.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/internal/skills/experts/copywriting .gemini/skills/copywriting && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "copywriting" agent skill from https://github.com/open-octo/octo-agent/tree/main/internal/skills/experts/copywriting into .gemini/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install open-octo/octo-agent copywritingInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add open-octo/octo-agent --skill copywriting -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/open-octo/octo-agent.git skills-src && mkdir -p .github/skills && cp -r skills-src/internal/skills/experts/copywriting .github/skills/copywriting && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "copywriting" agent skill from https://github.com/open-octo/octo-agent/tree/main/internal/skills/experts/copywriting into .github/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add open-octo/octo-agent --skill copywriting -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install open-octo/octo-agent copywriting --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/open-octo/octo-agent.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/internal/skills/experts/copywriting .opencode/skills/copywriting && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "copywriting" agent skill from https://github.com/open-octo/octo-agent/tree/main/internal/skills/experts/copywriting into .opencode/skills/copywriting/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "copywriting", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
copywriting- GitHub stars
- 125
- Token cost
- ~833 tokens
- SKILL.md length
- 245 words
- Files
- 1
- Skills in repo
- 40
- Repo updated
- First seen
- Licence
- MIT
At a glance
写有转化力的营销文案。当用户要写/重写落地页、产品介绍、定价页、功能页、活动页、广告语、Slogan、卖点提炼、转化文案时使用。覆盖标题公式、CTA、异议处理、卖点转利益点、一句话价值主张。也用于"把这段产品介绍写得更有卖点""帮我想个标题""这个页面怎么做转化"。触发词："文案 / 落地页 / 产品介绍 / 卖点 / 标题 / Slogan / CTA / 转化 / 营销文案 / 广告语 /…
- Works in 5 steps: 卖点转利益点（Features → Benefits） → 具体胜过空泛 → 说人话（讲客户的话，不是公司的话） → …
- Tasks that involve Copywriting
- SKILL.md covers 动手前先问清楚（别瞎猜）, 核心原则, 文案框架 and 标题公式库, plus 5 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Copywriting is an agent skill from open-octo/octo-agent. 写有转化力的营销文案。当用户要写/重写落地页、产品介绍、定价页、功能页、活动页、广告语、Slogan、卖点提炼、转化文案时使用。覆盖标题公式、CTA、异议处理、卖点转利益点、一句话价值主张。也用于"把这段产品介绍写得更有卖点""帮我想个标题""这个页面怎么做转化"。触发词："文案 / 落地页 / 产品介绍 / 卖点 / 标题 / Slogan / CTA / 转化 / 营销文案 / 广告语 / 定价页 / 首页 / 宣传"。
Its SKILL.md is about 830 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Copywriting. The repository describes itself as: Open-source, single-binary, self-hosted AI agent — your models and data stay on your machine. A coding agent on par with Claude Code and a personal assistant lighter than… The licence is MIT.
When your agent uses it
- Tasks that involve Copywriting
Example prompts
- “把这段产品介绍写得更有卖点”
- “帮我想个标题”
- “这个页面怎么做转化”
- “/copywriting”
Workflow steps
5 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 81448b2. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Copywriting loads about 833 tokens when it runs. Until then it costs about 57 tokens; SKILL.md has 245 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from open-octo/octo-agent at commit 81448b2, republished under its MIT licence (© open-octo). 245 words, ~833 tokens.
Download SKILL.mdSave it as
.claude/skills/copywriting/SKILL.md (or your agent's skills folder).- name
- copywriting
- description
- 写有转化力的营销文案。当用户要写/重写落地页、产品介绍、定价页、功能页、活动页、广告语、Slogan、卖点提炼、转化文案时使用。覆盖标题公式、CTA、异议处理、卖点转利益点、一句话价值主张。也用于"把这段产品介绍写得更有卖点""帮我想个标题""这个页面怎么做转化"。触发词："文案 / 落地页 / 产品介绍 / 卖点 / 标题 / Slogan / CTA / 转化 / 营销文案 / 广告语 / 定价页 / 首页 / 宣传"。
转化文案（Copywriting）
写清楚、有说服力、能推动行动的文案。核心原则：清晰大于炫技、卖点转利益点、具体胜过空泛、讲人话而不是讲公司话。
动手前先问清楚（别瞎猜）
最多问 2-3 个最影响产出的，其余自己带 default：
- 页面/内容类型：落地页、首页、定价页、功能页、产品介绍、广告语？（决定结构）
- 唯一目标动作：这一条内容要读者做一件什么事？（先定 CTA，全文为它服务）
- 目标人群 & 认知阶段：他们是谁、对你了解多少？（选框架和 CTA 门槛）
- 核心差异点：最值得先讲的那一个好处（驱动标题和首屏）
用户说"先随便写一版"就写，把假设列在开头。
核心原则
1. 卖点转利益点（Features → Benefits）
写产品功能不是目的，写它给用户带来的结果。
| 卖点 | 利益点 |
|---|---|
| "实时数据看板" | "一眼看清现在什么在赚，不用等周报" |
| "AI 推荐" | "给的建议是真的贴合你的数据，不是通用套路" |
| "99.99% 可用性" | "你的客户永远不用面对打不开的页面" |
| "SOC 2 认证" | "过企业的安全审查不用再折腾半年" |
2. 具体胜过空泛
- 空泛："帮你省时间" → 具体："每周做周报从 4 小时压到 15 分钟"
- 空泛："数万用户的选择" → 具体："2847 个团队在用，包括 Stripe、Notion"
3. 说人话（讲客户的话，不是公司的话）
用客户在评价/工单/销售通话里会用的话，别用市场部黑话。
4. 一段一个观点
按"问题 → 方案 → 证明 → 行动"往下推，不要一段塞三件事。
5. 诚实胜过夸张
绝不编数字、编见证、编夸大。具体 + 诚实比打鸡血更能换来信任。
文案框架
PAS：问题 → 激化 → 方案
适合落地页、标题、广告、产品页。
[痛点]：用读者的语言说出那个痛
[激化]：不解决会怎样（失去什么/代价）
[方案]：介绍你的产品是答案你的团队每周花 4 小时手动整理报表。一年 200 小时，相当于白白丢了一个全职员工。XX 用 10 分钟自动出报表，设一次，每周一准时送到。
AIDA：注意 → 兴趣 → 欲望 → 行动
适合首页、认知类内容、长文案。
BAB：之前 → 之后 → 桥
适合案例、见证框架、邮件序列。
[之前]：现在难受的状态
[之后]：想要的状态
[桥]：你的产品怎么带他们到那里4 Ps：承诺 → 画面 → 证明 → 推动
适合销售页、功能页、新品发布。
QUEST：筛选 → 共鸣 → 教育 → 激发 → 过渡
适合长内容、直播/讲座脚本、培育序列。
标题公式库
每轮至少出 5 个不同公式的标题，再挑最强的。
结果前置型
[达成结果] 不用 [痛点]"不用写代码也能做出落地页" "不用等 4 个月就招到高级工程师"
[达成结果] 只要 [时间]"90 天拉到你的头 1000 个客户"
问题前置型
别 [痛点] 了，开始 [想要的状态]"别猜哪个有效了，开始看数据"
[痛点] 正在让你付出 [具体代价]"手动做报表，一年烧掉你 200 小时"
品类定义型
专为 [特定人群] 的 [品类]"给产品经理做的数据分析平台" "给讨厌 CRM 的创始人的 CRM"
[品类]，但 [关键差异]"项目管理，但为远程团队而生"
见证型
[数量] 个 [人群] 都在 [结果]"2847 个团队靠它跑得更快"
提问型
[戳中痛点的问题]？"还在用周末做周报吗？"
CTA 框架
公式：[动作动词] + [得到什么] + [必要限定]
强弱谱：
| 弱（避免） | 中 | 强（用） |
|---|---|---|
| 提交 | 免费试用 | 开始 14 天免费试用 |
| 了解更多 | 立即开始 | 免费领取完整清单 |
| 联系我们 | 预约演示 | 看看 XX 实际效果 |
按用户阶段调门槛：冷访客（首次）→ 低门槛"看看它怎么工作"；温访客（回过）→ "开始免费试用"；热访客（看定价）→ "立即开始"；流失用户 → "从上次进度接着来"。
CTA 下面加降低门槛的话："无需绑卡""14 天免费随时取消""2 分钟搞定""已有 2847 个团队在用它"。
异议处理
在读者最容易犹豫的地方（报价、下单前、靠近 CTA）放对应回应：
| 常见异议 | 放哪 | 文案写法 |
|---|---|---|
| "太贵了" | 定价页/FAQ | ROI 换算："一小时省 X 元，等于每月省 Z" |
| "不确定有没有用" | 见证区 | 带具体数字的实名客户反馈 |
| "会不会很麻烦" | 怎么用那段 | "3 步、10 分钟、不用写代码" |
| "不喜欢能退吗" | CTA 附近 | "30 天无理由退款" |
| "我得问下团队" | CTA 附近 | "把免费试用发给团队一起看" |
| "安全吗" | 信任区 | "SOP 2、GDPR、ISO 27001" |
风险逆转靠近 CTA：限时退款、免绑卡试用、随时取消、成功保证。
按内容类型给结构
落地页：首屏标题和流量来源一致（广告带来什么词，标题就呼应什么）→ 一句话价值主张 → 2-3 条痛点 → 方案（卖点转利益点）→ 见证 → 一次 CTA → 风险逆转。
产品介绍：先说"它是干嘛的 + 为什么重要"，再每个功能都能用"哪意味着……"连到利益点。每段一句话讲清一个卖点。
定价页：先一句话把价格和价值的关联点明（"按月付相当于一顿工作餐"），再多个档位对比、高亮推荐档、FAQ 处理"能不能换档/试用后呢"、企业档 CTA。
打磨与自检
- 先定 CTA 再动笔——每一句都在为那个动作服务。
- 数一数"我们/我司"开头的句子——改成以"你"开头。
- 第二遍砍 30%——初稿总是太长。
- 形容词换成证据——"很快"没意义，"200ms 加载"才有意义。
- 标题要去流量来源——标题和广告/链接对不上会让人秒退。
- 靠近 CTA 放证明——下单那一秒最需要降低犹豫。
配合
- 需要打磨已写好的文案 → 用 Copy Editing（七遍法）。
- 需要扣品牌调性 → 用 Brand Voice。
- 需要平台化（小红书/短视频口播/公众号） → 用 Social Copy。
改写自 borghei/Claude-Skills 的 marketing/copywriting（MIT），经精简与中文化。
© open-octo, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in internal/skills/experts/copywriting of open-octo/octo-agent.
Open the folder on GitHubat commit 81448b2
Compare with similar skills
Copywriting next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Copywriting this skillopen-octo/octo-agent | 125 | — | ~833 | Automated safety check: Pass | MIT | |
| Asd Ste100danyuchn/asd-ste100-skill | 4.2k | — | ~4.1k | Automated safety check: Pass | MIT | |
| AI Copywritermikiarlo3/ai-copywriter | 1.2k | — | ~12k | Automated safety check: Pass | MIT | |
| Brand Voice Guideluongnv89/claude-howto | 42k | — | ~609 | Automated safety check: Pass | MIT | |
| Ralph Copywritermuratcankoylan/ralph-wiggum-marketer | 777 | — | ~2.4k | Automated safety check: Pass | None | |
| Humanities Writing Companiontizzy916/humanities-writing-companion | 435 | — | ~3.4k | Automated safety check: Pass | CC-BY-NC-4.0 |
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Questions about Copywriting
What does Copywriting do?
写有转化力的营销文案。当用户要写/重写落地页、产品介绍、定价页、功能页、活动页、广告语、Slogan、卖点提炼、转化文案时使用。覆盖标题公式、CTA、异议处理、卖点转利益点、一句话价值主张。也用于"把这段产品介绍写得更有卖点""帮我想个标题""这个页面怎么做转化"。触发词："文案 / 落地页 / 产品介绍 / 卖点 / 标题 / Slogan / CTA / 转化 / 营销文案 / 广告语 /…. Copywriting is an agent skill from open-octo/octo-agent.
When should I use Copywriting?
Copywriting fits situations like: tasks that involve Copywriting.
How do I install Copywriting in Claude Code?
Run `npx skills add open-octo/octo-agent --skill copywriting -a claude-code`. Or copy the skill folder (internal/skills/experts/copywriting in open-octo/octo-agent) into .claude/skills/copywriting in your project. Claude Code loads it when a task matches its description.
How do I install Copywriting in Codex?
Run `npx skills add open-octo/octo-agent --skill copywriting -a codex`. Or copy the skill folder (internal/skills/experts/copywriting in open-octo/octo-agent) into .agents/skills/copywriting in your project. Codex loads it when a task matches its description.
Can I use Copywriting in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add open-octo/octo-agent --skill copywriting -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/copywriting, .gemini/skills/copywriting, .github/skills/copywriting and .opencode/skills/copywriting in your project.
What does Copywriting need to run?
SKILL.md names no scripts, command-line tools or credentials: Copywriting is instructions for the agent only.
Does Copywriting access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Copywriting safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Copywriting use?
Copywriting is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Copywriting use?
About 833 tokens (SKILL.md is roughly 3.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Copywriting?
Skills that share tags, products or a category with Copywriting: Asd Ste100 (danyuchn/asd-ste100-skill, 4.2k stars), AI Copywriter (mikiarlo3/ai-copywriter, 1.2k stars), Brand Voice Guide (luongnv89/claude-howto, 42k stars) and Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 777 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Copywriting?
open-octo (a GitHub organization) maintains it in open-octo/octo-agent, which has 125 GitHub stars. The repository holds 40 skills in this directory. The repository was last updated on October 9, 2026.
Source: open-octo/octo-agent on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.