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Cesarjoquin/Marketing-Skills
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
A skill your agent uses when an owned social profile needs an evidence-based audit of whether the right visitor can understand the account, trust it, and take the next approved step.
Install Profile Conversion Audit
$ npx skills add Ootto-AI/claude-content-skills --skill profile-conversion-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Ootto-AI/claude-content-skills profile-conversion-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/profile-conversion-audit .claude/skills/profile-conversion-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "profile-conversion-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/profile-conversion-audit into .claude/skills/profile-conversion-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "profile-conversion-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/profile-conversion-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Ootto-AI/claude-content-skills --skill profile-conversion-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Ootto-AI/claude-content-skills profile-conversion-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/profile-conversion-audit .agents/skills/profile-conversion-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "profile-conversion-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/profile-conversion-audit into .agents/skills/profile-conversion-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "profile-conversion-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Ootto-AI/claude-content-skills --skill profile-conversion-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Ootto-AI/claude-content-skills profile-conversion-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/profile-conversion-audit .cursor/skills/profile-conversion-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "profile-conversion-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/profile-conversion-audit into .cursor/skills/profile-conversion-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "profile-conversion-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Ootto-AI/claude-content-skills.git --path skills/profile-conversion-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Ootto-AI/claude-content-skills --skill profile-conversion-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Ootto-AI/claude-content-skills profile-conversion-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/profile-conversion-audit .gemini/skills/profile-conversion-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "profile-conversion-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/profile-conversion-audit into .gemini/skills/profile-conversion-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "profile-conversion-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Ootto-AI/claude-content-skills profile-conversion-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Ootto-AI/claude-content-skills --skill profile-conversion-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/profile-conversion-audit .github/skills/profile-conversion-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "profile-conversion-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/profile-conversion-audit into .github/skills/profile-conversion-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "profile-conversion-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Ootto-AI/claude-content-skills --skill profile-conversion-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Ootto-AI/claude-content-skills profile-conversion-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/profile-conversion-audit .opencode/skills/profile-conversion-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "profile-conversion-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/profile-conversion-audit into .opencode/skills/profile-conversion-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "profile-conversion-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
profile-conversion-audit- GitHub stars
- 122
- Token cost
- ~846 tokens
- SKILL.md length
- 377 words
- Files
- 1
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when an owned social profile needs an evidence-based audit of whether the right visitor can understand the account, trust it, and take the next approved step.
- Works in 4 steps: Capture the profile as a visitor sees it → Test the first-ten-seconds questions → Recommend evidence-backed changes → …
- An owned social profile needs an evidence-based audit of whether the right visitor can understand the account
- SKILL.md covers 1. Capture the profile as a…, 2. Test the first-ten-seconds…, 3. Recommend evidence-backed… and 4. Define a reversible…, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Profile Conversion Audit is an agent skill from Ootto-AI/claude-content-skills. Use when an owned social profile needs an evidence-based audit of whether the right visitor can understand the account, trust it, and take the next approved step. Trigger phrases include "audit our Instagram profile", "fix our LinkedIn page", "why does this profile not convert?", "review this social bio", and "what should be clearer on our profile?". Do not use this to promise conversion lifts, change a platform account directly, or write a campaign message from scratch; use positioning-audit for the core…
Its SKILL.md is about 850 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Marketing psychology. It works with Instagram and LinkedIn. The repository describes itself as: Free, copy-paste Claude skills that run your content growth factory — turn ideas + your NotebookLM memory into scroll-stopping Instagram reels. By Ootto. The licence is MIT.
When your agent uses it
- An owned social profile needs an evidence-based audit of whether the right visitor can understand the account
- Take the next approved step
- Phrases include audit our Instagram profile
- Fix our LinkedIn page
Example prompts
- “audit our Instagram profile”
- “fix our LinkedIn page”
- “why does this profile not convert?”
- “/profile-conversion-audit”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 5263be7. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Profile Conversion Audit loads about 846 tokens when it runs. Until then it costs about 159 tokens; SKILL.md has 377 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from Ootto-AI/claude-content-skills at commit 5263be7, republished under its MIT licence (© Ootto-AI). 377 words, ~846 tokens.
Download SKILL.mdSave it as
.claude/skills/profile-conversion-audit/SKILL.md (or your agent's skills folder).- name
- profile-conversion-audit
- description
- Use when an owned social profile needs an evidence-based audit of whether the right visitor can understand the account, trust it, and take the next approved step. Trigger phrases include "audit our Instagram profile", "fix our LinkedIn page", "why does this profile not convert?", "review this social bio", and "what should be clearer on our profile?". Do not use this to promise conversion lifts, change a platform account directly, or write a campaign message from scratch; use positioning-audit for the core message, social-proof-mining for approved proof, and campaign-brief for a launch-specific promise.
Profile Conversion Audit
Review the profile as a visitor journey: immediate understanding, credible evidence, useful navigation, and one truthful next step.
1. Capture the profile as a visitor sees it
Ask for the profile URL or supplied screenshots, platform, audience context, current objective, linked destination, and constraints. Review the visible name, category, bio, links, pinned material, highlights or featured items, recent posts, and contact route only as they actually appear.
2. Test the first-ten-seconds questions
Can the right visitor tell who the account helps, what it helps with, why it is credible, and what to do next? Record missing information, competing actions, jargon, unsupported claims, inaccessible media, and mismatches between the profile and linked destination.
3. Recommend evidence-backed changes
Prioritise changes by clarity and risk: identity, audience situation, approved promise, proof, navigation, and action. Supply proposed copy only from approved facts and proof. Explain why each change addresses a visitor question and what must remain unchanged for disclosure, brand, or platform policy.
4. Define a reversible validation plan
State what can be changed by the profile owner, what needs approval, and how to observe the result using the data actually available. Change one meaningful element at a time where possible. Treat outcomes as evidence for the next iteration, not a promised uplift.
Show full SKILL.md (165 more words)Show less
Hard rules
- Do not invent follower counts, customer logos, results, features, availability, or verification status.
- Never promise a conversion-rate improvement from a profile edit.
- Keep all claims aligned with the approved landing destination and product reality.
- Do not recommend deceptive urgency, misleading links, or hidden disclosures.
- Respect platform constraints and accessibility for text, captions, images, and contact routes.
Failure modes
| Failure | Do this instead |
|---|---|
| The audit optimises the bio alone | Review the full visitor path: profile, proof, featured material, and destination. |
| A profile says everything to everyone | Choose the approved primary audience situation and one clear action. |
| Proof is added without permission | Use social-proof-mining and publish only cleared evidence. |
| Multiple changes hide what improved | Prioritise and validate one meaningful change at a time. |
Where it sits
Use positioning-audit to settle the central message and social-proof-mining to source permitted proof. Use campaign-brief when a temporary campaign changes the profile's purpose. Use social-analytics-report to review available profile and link outcomes, then return here for the next iteration.
© Ootto-AI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/profile-conversion-audit of Ootto-AI/claude-content-skills.
Open the folder on GitHubat commit 5263be7
Compare with similar skills
Profile Conversion Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Profile Conversion Audit this skillOotto-AI/claude-content-skills | 122 | — | ~846 | Automated safety check: Pass | MIT | |
| AdsCesarjoquin/Marketing-Skills | 201 | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Adscoreyhaines31/marketingskills | 54k | 1 repos | ~7k | Automated safety check: Pass | MIT | |
| Competitor Social ResearchScrapeCreators/social-media-research-skills | 3.4k | — | ~1.1k | Automated safety check: Notes | MIT | |
| Paid Adsfreekmurze/dotfiles | 1k | 14 repos | ~2.4k | Automated safety check: Pass | None | |
| Mena Adsgrowthack88/growth-marketing-os | 116 | — | ~2.5k | Automated safety check: Pass | MIT |
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Questions about Profile Conversion Audit
What does Profile Conversion Audit do?
A skill your agent uses when an owned social profile needs an evidence-based audit of whether the right visitor can understand the account, trust it, and take the next approved step. Profile Conversion Audit is an agent skill from Ootto-AI/claude-content-skills. Use when an owned social profile needs an evidence-based audit of whether the right visitor can understand the account, trust it, and take the next approved step.
When should I use Profile Conversion Audit?
Profile Conversion Audit fits situations like: an owned social profile needs an evidence-based audit of whether the right visitor can understand the account; take the next approved step; phrases include audit our Instagram profile; fix our LinkedIn page.
How do I install Profile Conversion Audit in Claude Code?
Run `npx skills add Ootto-AI/claude-content-skills --skill profile-conversion-audit -a claude-code`. Or copy the skill folder (skills/profile-conversion-audit in Ootto-AI/claude-content-skills) into .claude/skills/profile-conversion-audit in your project. Claude Code loads it when a task matches its description.
How do I install Profile Conversion Audit in Codex?
Run `npx skills add Ootto-AI/claude-content-skills --skill profile-conversion-audit -a codex`. Or copy the skill folder (skills/profile-conversion-audit in Ootto-AI/claude-content-skills) into .agents/skills/profile-conversion-audit in your project. Codex loads it when a task matches its description.
Can I use Profile Conversion Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Ootto-AI/claude-content-skills --skill profile-conversion-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/profile-conversion-audit, .gemini/skills/profile-conversion-audit, .github/skills/profile-conversion-audit and .opencode/skills/profile-conversion-audit in your project.
What does Profile Conversion Audit need to run?
SKILL.md names no scripts, command-line tools or credentials: Profile Conversion Audit is instructions for the agent only.
Does Profile Conversion Audit access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Profile Conversion Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Profile Conversion Audit use?
Profile Conversion Audit is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Profile Conversion Audit use?
About 846 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Profile Conversion Audit?
Skills that share tags, products or a category with Profile Conversion Audit: Ads (Cesarjoquin/Marketing-Skills, 201 stars), Ads (coreyhaines31/marketingskills, 54k stars), Competitor Social Research (ScrapeCreators/social-media-research-skills, 3.4k stars) and Paid Ads (freekmurze/dotfiles, 1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Profile Conversion Audit?
Ootto-AI (a GitHub organization) maintains it in Ootto-AI/claude-content-skills, which has 122 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.
Source: Ootto-AI/claude-content-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.