Counter Narrative
indranilbanerjee/digital-marketing-pro
Build a counter-narrative playbook responding to a competitor's positioning move — rebrand, category claim, aggressive campaign, price change, or partnership.
Audit a brand's social positioning from its profile, offer, customer proof, and competitor material.
Install Positioning Audit
$ npx skills add Ootto-AI/claude-content-skills --skill positioning-audit -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Ootto-AI/claude-content-skills positioning-audit --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/positioning-audit .claude/skills/positioning-audit && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "positioning-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/positioning-audit into .claude/skills/positioning-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-audit", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/positioning-auditType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Ootto-AI/claude-content-skills --skill positioning-audit -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Ootto-AI/claude-content-skills positioning-audit --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/positioning-audit .agents/skills/positioning-audit && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "positioning-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/positioning-audit into .agents/skills/positioning-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-audit", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Ootto-AI/claude-content-skills --skill positioning-audit -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Ootto-AI/claude-content-skills positioning-audit --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/positioning-audit .cursor/skills/positioning-audit && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "positioning-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/positioning-audit into .cursor/skills/positioning-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-audit", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Ootto-AI/claude-content-skills.git --path skills/positioning-audit--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Ootto-AI/claude-content-skills --skill positioning-audit -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Ootto-AI/claude-content-skills positioning-audit --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/positioning-audit .gemini/skills/positioning-audit && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "positioning-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/positioning-audit into .gemini/skills/positioning-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-audit", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Ootto-AI/claude-content-skills positioning-auditInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Ootto-AI/claude-content-skills --skill positioning-audit -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/positioning-audit .github/skills/positioning-audit && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "positioning-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/positioning-audit into .github/skills/positioning-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-audit", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Ootto-AI/claude-content-skills --skill positioning-audit -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Ootto-AI/claude-content-skills positioning-audit --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/positioning-audit .opencode/skills/positioning-audit && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "positioning-audit" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/positioning-audit into .opencode/skills/positioning-audit/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "positioning-audit", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
positioning-audit- GitHub stars
- 122
- Token cost
- ~947 tokens
- SKILL.md length
- 471 words
- Files
- 1
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
Audit a brand's social positioning from its profile, offer, customer proof, and competitor material.
- Works in 4 steps: Assemble the evidence → Map the current message → Find the credible difference → …
- The user says audit our positioning
- SKILL.md covers 1. Assemble the evidence, 2. Map the current message, 3. Find the credible difference and 4. Stress-test it on the profile, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Positioning Audit is an agent skill from Ootto-AI/claude-content-skills. Audit a brand's social positioning from its profile, offer, customer proof, and competitor material. Use when the user says "audit our positioning", "review our profile", "why do we sound like everyone else", or "what should our social message be". NOT for inventing a new identity from intuition or writing a post; use audience-personas and social-proof-mining first, then hand approved positioning to the content skills.
Its SKILL.md is about 950 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Positioning and messaging and Marketing psychology. The repository describes itself as: Free, copy-paste Claude skills that run your content growth factory — turn ideas + your NotebookLM memory into scroll-stopping Instagram reels. By Ootto. The licence is MIT.
When your agent uses it
- The user says audit our positioning
- Review our profile
- Why do we sound like everyone else
- What should our social message be
Example prompts
- “audit our positioning”
- “review our profile”
- “why do we sound like everyone else”
- “/positioning-audit”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 5263be7. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Positioning Audit loads about 947 tokens when it runs. Until then it costs about 110 tokens; SKILL.md has 471 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from Ootto-AI/claude-content-skills at commit 5263be7, republished under its MIT licence (© Ootto-AI). 471 words, ~947 tokens.
Download SKILL.mdSave it as
.claude/skills/positioning-audit/SKILL.md (or your agent's skills folder).- name
- positioning-audit
- description
- Audit a brand's social positioning from its profile, offer, customer proof, and competitor material. Use when the user says "audit our positioning", "review our profile", "why do we sound like everyone else", or "what should our social message be". NOT for inventing a new identity from intuition or writing a post; use audience-personas and social-proof-mining first, then hand approved positioning to the content skills.
- user-invokable
- true
- argument-hint
- [profile, offer, proof, and competitor material]
- license
- MIT
- metadata.author
- Ootto
- metadata.version
- 1.0.0
- metadata.category
- marketing
Positioning Audit
A profile can sound polished and still give a stranger no reason to care. This skill finds the actual promise, proof, audience, and category language already present, then identifies the smallest credible change. It does not manufacture differentiation.
1. Assemble the evidence
Ask for the current bio/profile, offer or landing-page copy, three to five customer quotes or outcomes approved for use, and two to five competitor profiles or posts. Ask what action the profile should earn: follow, DM, email signup, or purchase.
If customer proof is absent, stop at a diagnosis. A new promise without proof is copywriting, not positioning.
2. Map the current message
For the brand and each competitor, record:
- the audience named or implied
- the promised outcome
- the mechanism or category label
- proof shown, if any
- the next action requested
- repeated phrases and empty category language
Quote the source next to each finding. Mark an item "unclear" rather than filling it in from industry assumptions.
3. Find the credible difference
Compare the maps. Look for one of three things: a proof point competitors do not show, a specific audience they ignore, or a mechanism the brand can honestly explain. Do not treat silence in a small sample as market-wide white space.
Write one positioning sentence in this shape: For [specific audience] who need [job], [brand] helps them get [outcome] through [mechanism], with [proof]. Flag any missing proof in brackets.
4. Stress-test it on the profile
Test the sentence against four questions:
- Could a competitor say this unchanged?
- Is every noun understandable to the target audience?
- Is the outcome backed by a supplied fact or approved quote?
- Does the requested next action make sense after reading it once?
Return the smallest profile changes: name field, bio promise, proof, pinned-content role, and link CTA. Keep the current message when evidence does not justify a rewrite.
Show full SKILL.md (159 more words)Show less
Hard rules
- Do not invent customer outcomes, category leadership, demographics, or proof.
- Do not copy competitor wording; map the technique, then use the brand's own language.
- Do not call an unobserved gap "white space".
- Separate facts about the current profile from proposed language.
- A public customer quote needs approval before use.
Failure modes
| Symptom | Cause | Fix |
|---|---|---|
| The position sounds generic | it names a broad category, not a job and proof | narrow the audience or bring in real proof |
| The claim is stronger than the evidence | the desired outcome replaced the observed one | bracket the claim and collect validation |
| Every competitor sounds the same | only bios were compared | add posts, customer proof, and actual offers |
| The bio improves but conversion does not | the next action is unclear | audit the link destination and pinned content |
Where it sits
social-listening finds demand language → audience-personas groups it → positioning-audit chooses the credible message → profile-conversion-audit tests the profile → campaign-brief carries the position into a campaign.
© Ootto-AI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/positioning-audit of Ootto-AI/claude-content-skills.
Open the folder on GitHubat commit 5263be7
Compare with similar skills
Positioning Audit next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Positioning Audit this skillOotto-AI/claude-content-skills | 122 | — | ~947 | Automated safety check: Pass | MIT | |
| Counter Narrativeindranilbanerjee/digital-marketing-pro | 859 | 1 repos | ~2.4k | Automated safety check: Pass | MIT | |
| Expectation Effect Priminghashgraph-online/awesome-codex-plugins | 1.3k | — | ~2.8k | Automated safety check: Pass | Apache-2.0 | |
| Isr Literature Positioningfranklee16/academic-research-skills | 223 | 1 repos | ~902 | Automated safety check: Pass | None | |
| Jcp Literature Positioningbrycewang-stanford/Awesome-Journal-Skills | 1.2k | — | ~1.3k | Automated safety check: Pass | MIT | |
| Page Croborghei/Claude-Skills | 886 | — | ~5.9k | Automated safety check: Pass | MIT |
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Questions about Positioning Audit
What does Positioning Audit do?
Audit a brand's social positioning from its profile, offer, customer proof, and competitor material. Positioning Audit is an agent skill from Ootto-AI/claude-content-skills. Audit a brand's social positioning from its profile, offer, customer proof, and competitor material.
When should I use Positioning Audit?
Positioning Audit fits situations like: the user says audit our positioning; review our profile; why do we sound like everyone else; what should our social message be.
How do I install Positioning Audit in Claude Code?
Run `npx skills add Ootto-AI/claude-content-skills --skill positioning-audit -a claude-code`. Or copy the skill folder (skills/positioning-audit in Ootto-AI/claude-content-skills) into .claude/skills/positioning-audit in your project. Claude Code loads it when a task matches its description.
How do I install Positioning Audit in Codex?
Run `npx skills add Ootto-AI/claude-content-skills --skill positioning-audit -a codex`. Or copy the skill folder (skills/positioning-audit in Ootto-AI/claude-content-skills) into .agents/skills/positioning-audit in your project. Codex loads it when a task matches its description.
Can I use Positioning Audit in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Ootto-AI/claude-content-skills --skill positioning-audit -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/positioning-audit, .gemini/skills/positioning-audit, .github/skills/positioning-audit and .opencode/skills/positioning-audit in your project.
What does Positioning Audit need to run?
SKILL.md names no scripts, command-line tools or credentials: Positioning Audit is instructions for the agent only.
Does Positioning Audit access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Positioning Audit safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Positioning Audit use?
Positioning Audit is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Positioning Audit use?
About 947 tokens (SKILL.md is roughly 3.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Positioning Audit?
Skills that share tags, products or a category with Positioning Audit: Counter Narrative (indranilbanerjee/digital-marketing-pro, 859 stars), Expectation Effect Priming (hashgraph-online/awesome-codex-plugins, 1.3k stars), Isr Literature Positioning (franklee16/academic-research-skills, 223 stars) and Jcp Literature Positioning (brycewang-stanford/Awesome-Journal-Skills, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Positioning Audit?
Ootto-AI (a GitHub organization) maintains it in Ootto-AI/claude-content-skills, which has 122 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.
Source: Ootto-AI/claude-content-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.