Agent skill

Content Research

by Ootto-AI in Ootto-AI/claude-content-skills

Turn Claude into a content research machine for any niche. An agent skill from Ootto-AI/claude-content-skills.

MITAuto-check passedWriting & Content

Install Content Research

skills CLI
$ npx skills add Ootto-AI/claude-content-skills --skill content-research -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Ootto-AI/claude-content-skills content-research --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content-research .claude/skills/content-research && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
content-research
GitHub stars
130
Token cost
~860 tokens
SKILL.md length
407 words
Files
1
Skills in repo
52
Repo updated
First seen
Licence
MIT

At a glance

Turn Claude into a content research machine for any niche. An agent skill from Ootto-AI/claude-content-skills.

  • Works in 4 steps: Pull the posts. For a creator/account,… → Find the spikes. Rank posts by views and… → Break down WHY. For each outlier, study… → …
  • The user says research this niche
  • SKILL.md covers What it does, How to run it, Output and Honesty
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Content Research is an agent skill from Ootto-AI/claude-content-skills. Turn Claude into a content research machine for any niche. Point it at any creator or account and it pulls their posts, finds the exact ones that blew up (the outliers), then breaks down WHY — the hook, the format, and the retention patterns — and surfaces the repeatable playbook you can copy. Use when the user says "research this niche", "what's working for @account", "find what's going viral in [niche]", "what should I post about", "study this creator", or wants a content strategy grounded in real data instead…

Its SKILL.md is about 860 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Content strategy. The repository describes itself as: Free, copy-paste Claude skills that run your content growth factory — turn ideas + your NotebookLM memory into scroll-stopping Instagram reels. By Ootto. The licence is MIT.

When your agent uses it

  • The user says research this niche
  • Whats working for @account
  • Find whats going viral in [niche]
  • What should I post about

Example prompts

  • “research this niche”
  • “s working for @account”
  • “find what”
  • “/content-research”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Pull the posts. For a creator/account, gather their recent reels + view counts (Instagram Graph
  2. Find the spikes. Rank posts by views and flag the outliers — the exact posts where the account
  3. Break down WHY. For each outlier, study the reel frame-by-frame + transcript (hand off to the
  4. Surface the playbook. Across the outliers, surface the repeatable patterns — the hook types,

What it can do on your machine

Read from SKILL.md and the folder at commit 5263be7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Content Research loads about 860 tokens when it runs. Until then it costs about 137 tokens; SKILL.md has 407 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~137
When it runs · the whole SKILL.md, loaded when a task matches
~860

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from Ootto-AI/claude-content-skills at commit 5263be7, republished under its MIT licence (© Ootto-AI). 407 words, ~860 tokens.

Download SKILL.mdSave it as .claude/skills/content-research/SKILL.md (or your agent's skills folder).
name
content-research
description
Turn Claude into a content research machine for any niche. Point it at any creator or account and it pulls their posts, finds the exact ones that blew up (the outliers), then breaks down WHY — the hook, the format, and the retention patterns — and surfaces the repeatable playbook you can copy. Use when the user says "research this niche", "what's working for @account", "find what's going viral in [niche]", "what should I post about", "study this creator", or wants a content strategy grounded in real data instead of guessing.
user-invokable
true
argument-hint
[creator @handle, account URL, or niche]
license
MIT
metadata.author
Ootto
metadata.version
1.0.0
metadata.category
content

Content Research — stop guessing what to post

Most people spend hours scrolling to figure out what to post. This skill turns Claude into a research machine: point it at any account or niche and it finds the exact moments that went viral and the patterns behind them — so you copy what works instead of guessing.

What it does

  1. Pull the posts. For a creator/account, gather their recent reels + view counts (Instagram Graph API via Composio, or any list of reel URLs the user provides).
  2. Find the spikes. Rank posts by views and flag the outliers — the exact posts where the account blew up vs their baseline. Those are the moments worth studying.
  3. Break down WHY. For each outlier, study the reel frame-by-frame + transcript (hand off to the reel-analyzer skill / ootto-watch) and extract the hook (first 2s), the format/structure, the pacing, and the retention pattern.
  4. Surface the playbook. Across the outliers, surface the repeatable patterns — the hook types, formats, and topics that consistently earn saves/shares — and turn them into a short, copyable plan for the user's own niche.

How to run it

  1. Ask for a creator @handle, an account URL, or a niche (+ a few example accounts).
  2. Pull their reels + view counts. Options:
    • sandcastles.ai — a research engine that pulls top channels and auto-surfaces the viral outliers + the frameworks behind them (fastest path; connect it to Claude and let it do the heavy lifting).
    • Composio Instagram tools — free/DIY: list a creator's media + insights from the Graph API.
    • Or a plain list of reel URLs the user pastes.
  3. Rank by views, compute each post's ratio vs the account median, and mark anything ~2-3x median as an outlier ("blew up here").
  4. For the top 3-5 outliers, run reel-analyzer (or ootto-watch — github.com/Ootto-AI/ootto-watch) to break down hook / format / retention.
  5. Synthesize: list the winning hook patterns, formats, and topics, then write 3 ready-to-shoot ideas for the user's own account modeled on what actually worked.
Show full SKILL.md (81 more words)Show less

Output

A short research report:

  • The spikes — which posts blew up and by how much (vs baseline).
  • Why they worked — hook / format / retention breakdown per outlier.
  • The playbook — the repeatable patterns + 3 original ideas for your niche.

Honesty

Model the technique, never copy another creator's exact script, visuals, or caption. Cite the source reels you studied. View counts come from real data (Composio / what the user provides) — never fabricate.

Part of the Ootto content-skills marketplace. Pairs with reel-analyzer, going-viral, and reel-scripter.

© Ootto-AI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/content-research of Ootto-AI/claude-content-skills.

Open the folder on GitHubat commit 5263be7

Compare with similar skills

Content Research next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Content Research compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Content Research this skillOotto-AI/claude-content-skills130—~860Automated safety check: PassMIT
Blogger Distillerotter1101/blogger-distiller701—~3.8kAutomated safety check: NotesMIT
Linkedin Content Plannersergebulaev/linkedin-skills4.4k1 repos~2.1kAutomated safety check: PassMIT
Blog Post Draftingluongnv89/claude-howto42k—~2.1kAutomated safety check: PassMIT
WeChat Hot Article AnalysisSpaceZephyr/creator-buddy1.6k—~847Automated safety check: PassNone
Brand Voice Content Creatordavila7/claude-code-templates33k3 repos~1.9kAutomated safety check: PassMIT

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  • Collab Outreach

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Questions about Content Research

What does Content Research do?

Turn Claude into a content research machine for any niche. An agent skill from Ootto-AI/claude-content-skills. Content Research is an agent skill from Ootto-AI/claude-content-skills. Turn Claude into a content research machine for any niche.

When should I use Content Research?

Content Research fits situations like: the user says research this niche; whats working for @account; find whats going viral in [niche]; what should I post about.

How do I install Content Research in Claude Code?

Run `npx skills add Ootto-AI/claude-content-skills --skill content-research -a claude-code`. Or copy the skill folder (skills/content-research in Ootto-AI/claude-content-skills) into .claude/skills/content-research in your project. Claude Code loads it when a task matches its description.

How do I install Content Research in Codex?

Run `npx skills add Ootto-AI/claude-content-skills --skill content-research -a codex`. Or copy the skill folder (skills/content-research in Ootto-AI/claude-content-skills) into .agents/skills/content-research in your project. Codex loads it when a task matches its description.

Can I use Content Research in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Ootto-AI/claude-content-skills --skill content-research -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-research, .gemini/skills/content-research, .github/skills/content-research and .opencode/skills/content-research in your project.

What does Content Research need to run?

SKILL.md names no scripts, command-line tools or credentials: Content Research is instructions for the agent only.

Does Content Research access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Content Research safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Content Research use?

Content Research is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Content Research use?

About 860 tokens (SKILL.md is roughly 3.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Content Research?

Skills that share tags, products or a category with Content Research: Blogger Distiller (otter1101/blogger-distiller, 701 stars), Linkedin Content Planner (sergebulaev/linkedin-skills, 4.4k stars), Blog Post Drafting (luongnv89/claude-howto, 42k stars) and WeChat Hot Article Analysis (SpaceZephyr/creator-buddy, 1.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Content Research?

Ootto-AI (a GitHub organization) maintains it in Ootto-AI/claude-content-skills, which has 130 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: Ootto-AI/claude-content-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.