Agent skill

Content Pillar Builder

by Ootto-AI in Ootto-AI/claude-content-skills

Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.

MITAuto-check passedWriting & Content

Install Content Pillar Builder

skills CLI
$ npx skills add Ootto-AI/claude-content-skills --skill content-pillar-builder -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install Ootto-AI/claude-content-skills content-pillar-builder --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content-pillar-builder .claude/skills/content-pillar-builder && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
content-pillar-builder
GitHub stars
130
Token cost
~467 tokens
SKILL.md length
108 words
Files
1
Skills in repo
52
Repo updated
First seen
Licence
MIT

At a glance

Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.

  • The user says what are my content pillars
  • SKILL.md covers When to use, What you'll need and Instructions
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Define my themes

What it does

Content Pillar Builder is an agent skill from Ootto-AI/claude-content-skills. Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position. Use when the user says "what are my content pillars", "define my themes", "what should my account be about".

Its SKILL.md is about 470 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Content strategy. The repository describes itself as: Free, copy-paste Claude skills that run your content growth factory — turn ideas + your NotebookLM memory into scroll-stopping Instagram reels. By Ootto. The licence is MIT.

When your agent uses it

  • The user says what are my content pillars
  • Define my themes
  • What should my account be about

Example prompts

  • “what are my content pillars”
  • “define my themes”
  • “what should my account be about”
  • “/content-pillar-builder”

What it can do on your machine

Read from SKILL.md and the folder at commit 5263be7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Links to these hosts (documentation or services it may open):

    • ootto.ai

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Content Pillar Builder loads about 467 tokens when it runs. Until then it costs about 57 tokens; SKILL.md has 108 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~57
When it runs · the whole SKILL.md, loaded when a task matches
~467

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from Ootto-AI/claude-content-skills at commit 5263be7, republished under its MIT licence (© Ootto-AI). 108 words, ~467 tokens.

Download SKILL.mdSave it as .claude/skills/content-pillar-builder/SKILL.md (or your agent's skills folder).
name
content-pillar-builder
description
Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position. Use when the user says "what are my content pillars", "define my themes", "what should my account be about".
user-invokable
true
argument-hint
[your business and audience]
license
MIT
metadata.author
Ootto
metadata.version
1.0.0
metadata.category
content

Content Pillar Builder — the 3-5 themes everything ladders up to

Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.

When to use

Your feed feels random and you can't say what the account is about.

What you'll need

What you sell, who to, and your last 20 posts if you have them.

Instructions

Give Claude the input and run this.

You are my brand strategist. Business: [WHAT]. Audience: [WHO]. Recent posts: [paste if available].

1. PILLARS: 3-5, no more. Each a THEME with a point of view, not a topic bucket.
2. WHY EACH EARNS ITS PLACE: the audience need it serves and the business job it does.
3. ROTATION: how often each appears in a week.
4. THE POSITION: in one sentence, what someone would say I'm about after scrolling ten posts.
5. OUT OF SCOPE: what does NOT fit. This is the part that keeps an account coherent.
6. AUDIT: if I gave you recent posts, sort them into pillars and show me what's over- and under-served.

If more than five pillars fit, the framework is too loose — force it down.

Honesty: Six pillars is no pillars. If everything fits, the framework isn't doing any work.

Next: content-calendar → series-planner


Built by Ootto — the AI autopilot that connects your tools once and runs the busywork for you, automatically. Book a demo →

© Ootto-AI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/content-pillar-builder of Ootto-AI/claude-content-skills.

Open the folder on GitHubat commit 5263be7

Compare with similar skills

Content Pillar Builder next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Content Pillar Builder compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Content Pillar Builder this skillOotto-AI/claude-content-skills130—~467Automated safety check: PassMIT
Blogger Distillerotter1101/blogger-distiller701—~3.8kAutomated safety check: NotesMIT
Linkedin Content Plannersergebulaev/linkedin-skills4.4k1 repos~2.1kAutomated safety check: PassMIT
Blog Post Draftingluongnv89/claude-howto42k—~2.1kAutomated safety check: PassMIT
WeChat Hot Article AnalysisSpaceZephyr/creator-buddy1.6k—~847Automated safety check: PassNone
Brand Voice Content Creatordavila7/claude-code-templates33k3 repos~1.9kAutomated safety check: PassMIT

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Questions about Content Pillar Builder

What does Content Pillar Builder do?

Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position. Content Pillar Builder is an agent skill from Ootto-AI/claude-content-skills. Defines the 3-5 themes your account posts against, so every reel ladders up to a clear position.

When should I use Content Pillar Builder?

Content Pillar Builder fits situations like: the user says what are my content pillars; define my themes; what should my account be about.

How do I install Content Pillar Builder in Claude Code?

Run `npx skills add Ootto-AI/claude-content-skills --skill content-pillar-builder -a claude-code`. Or copy the skill folder (skills/content-pillar-builder in Ootto-AI/claude-content-skills) into .claude/skills/content-pillar-builder in your project. Claude Code loads it when a task matches its description.

How do I install Content Pillar Builder in Codex?

Run `npx skills add Ootto-AI/claude-content-skills --skill content-pillar-builder -a codex`. Or copy the skill folder (skills/content-pillar-builder in Ootto-AI/claude-content-skills) into .agents/skills/content-pillar-builder in your project. Codex loads it when a task matches its description.

Can I use Content Pillar Builder in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Ootto-AI/claude-content-skills --skill content-pillar-builder -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-pillar-builder, .gemini/skills/content-pillar-builder, .github/skills/content-pillar-builder and .opencode/skills/content-pillar-builder in your project.

What does Content Pillar Builder need to run?

SKILL.md names no scripts, command-line tools or credentials: Content Pillar Builder is instructions for the agent only.

Does Content Pillar Builder access the network?

SKILL.md names 1 domain. As links in the text: ootto.ai. This is read from the text; nothing was executed.

Is Content Pillar Builder safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Content Pillar Builder use?

Content Pillar Builder is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Content Pillar Builder use?

About 467 tokens (SKILL.md is roughly 1.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Content Pillar Builder?

Skills that share tags, products or a category with Content Pillar Builder: Blogger Distiller (otter1101/blogger-distiller, 701 stars), Linkedin Content Planner (sergebulaev/linkedin-skills, 4.4k stars), Blog Post Drafting (luongnv89/claude-howto, 42k stars) and WeChat Hot Article Analysis (SpaceZephyr/creator-buddy, 1.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Content Pillar Builder?

Ootto-AI (a GitHub organization) maintains it in Ootto-AI/claude-content-skills, which has 130 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.

Source: Ootto-AI/claude-content-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.