Blogger Distiller
otter1101/blogger-distiller
A skill your agent uses when the user wants to analyze or distill a blogger/account on Xiaohongshu or Douyin, benchmark a target creator, or diagnose their own content strategy.
A skill your agent uses when a social campaign needs a decision-ready brief before anyone writes posts, books creators, or spends budget.
Install Campaign Brief
$ npx skills add Ootto-AI/claude-content-skills --skill campaign-brief -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install Ootto-AI/claude-content-skills campaign-brief --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/campaign-brief .claude/skills/campaign-brief && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "campaign-brief" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/campaign-brief into .claude/skills/campaign-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/campaign-briefType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add Ootto-AI/claude-content-skills --skill campaign-brief -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install Ootto-AI/claude-content-skills campaign-brief --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/campaign-brief .agents/skills/campaign-brief && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "campaign-brief" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/campaign-brief into .agents/skills/campaign-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Ootto-AI/claude-content-skills --skill campaign-brief -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install Ootto-AI/claude-content-skills campaign-brief --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/campaign-brief .cursor/skills/campaign-brief && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "campaign-brief" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/campaign-brief into .cursor/skills/campaign-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/Ootto-AI/claude-content-skills.git --path skills/campaign-brief--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add Ootto-AI/claude-content-skills --skill campaign-brief -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install Ootto-AI/claude-content-skills campaign-brief --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/campaign-brief .gemini/skills/campaign-brief && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "campaign-brief" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/campaign-brief into .gemini/skills/campaign-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install Ootto-AI/claude-content-skills campaign-briefInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add Ootto-AI/claude-content-skills --skill campaign-brief -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/campaign-brief .github/skills/campaign-brief && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "campaign-brief" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/campaign-brief into .github/skills/campaign-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add Ootto-AI/claude-content-skills --skill campaign-brief -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install Ootto-AI/claude-content-skills campaign-brief --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/Ootto-AI/claude-content-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/campaign-brief .opencode/skills/campaign-brief && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "campaign-brief" agent skill from https://github.com/Ootto-AI/claude-content-skills/tree/main/skills/campaign-brief into .opencode/skills/campaign-brief/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "campaign-brief", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
campaign-brief- GitHub stars
- 130
- Token cost
- ~808 tokens
- SKILL.md length
- 379 words
- Files
- 1
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when a social campaign needs a decision-ready brief before anyone writes posts, books creators, or spends budget.
- Works in 4 steps: Confirm the business decision → Establish the claim boundary → Define the campaign spine → …
- A social campaign needs a decision-ready brief before anyone writes posts
- SKILL.md covers 1. Confirm the business decision, 2. Establish the claim boundary, 3. Define the campaign spine and 4. Turn the brief into…, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Campaign Brief is an agent skill from Ootto-AI/claude-content-skills. Use when a social campaign needs a decision-ready brief before anyone writes posts, books creators, or spends budget. Trigger phrases include "brief this launch", "turn this into a campaign plan", "what should this campaign say?", "make a social brief", and "align the team on this promotion". Do not use this for a content calendar, a single caption, or an unapproved product claim; use content-calendar for scheduling, caption-and-hashtags for a post, and positioning-audit when the core message is still unclear.
Its SKILL.md is about 810 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Writing & Content, covering Content strategy. The repository describes itself as: Free, copy-paste Claude skills that run your content growth factory — turn ideas + your NotebookLM memory into scroll-stopping Instagram reels. By Ootto. The licence is MIT.
When your agent uses it
- A social campaign needs a decision-ready brief before anyone writes posts
- Phrases include brief this launch
- Turn this into a campaign plan
- What should this campaign say?
Example prompts
- “brief this launch”
- “turn this into a campaign plan”
- “what should this campaign say?”
- “/campaign-brief”
Workflow steps
4 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit 5263be7. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Campaign Brief loads about 808 tokens when it runs. Until then it costs about 133 tokens; SKILL.md has 379 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from Ootto-AI/claude-content-skills at commit 5263be7, republished under its MIT licence (© Ootto-AI). 379 words, ~808 tokens.
Download SKILL.mdSave it as
.claude/skills/campaign-brief/SKILL.md (or your agent's skills folder).- name
- campaign-brief
- description
- Use when a social campaign needs a decision-ready brief before anyone writes posts, books creators, or spends budget. Trigger phrases include "brief this launch", "turn this into a campaign plan", "what should this campaign say?", "make a social brief", and "align the team on this promotion". Do not use this for a content calendar, a single caption, or an unapproved product claim; use content-calendar for scheduling, caption-and-hashtags for a post, and positioning-audit when the core message is still unclear.
Campaign Brief
Create the shared decision document that keeps a social campaign focused on one real outcome, one truthful promise, and clear channel roles.
1. Confirm the business decision
Ask what must change, by when, and for whom. Name one primary outcome such as qualified sign-ups, waitlist intent, event attendance, product education, or retained attention. Record the measurement source before choosing a vanity metric.
2. Establish the claim boundary
Collect the approved offer, audience evidence, product facts, proof, limitations, and required legal or brand constraints. Separate facts the team can say now from hypotheses the campaign may test. If proof is missing, make the campaign ask a question or demonstrate a workflow rather than assert an outcome.
3. Define the campaign spine
Write the audience situation, the useful tension, the promise, the proof available, and the action requested. Add the explicit non-goal so the team does not turn every campaign into a broad awareness exercise. Give each channel a role rather than copying one message everywhere.
4. Turn the brief into execution decisions
Provide message pillars, approved examples, prohibited claims, required assets, owners, timing, measurement events, and review gates. Include open questions with a named owner. The output should let a writer, creator manager, and operator make consistent choices without inventing strategy in the comments.
Show full SKILL.md (164 more words)Show less
Hard rules
- Do not set a target or promise that has no measurement source or proof.
- Keep one primary action; secondary actions must not compete with it.
- Do not claim results, integrations, customer stories, or availability that the product team has not approved.
- Distinguish an experiment from a commitment to customers.
- Name the audience context, not an assumed demographic stereotype.
Failure modes
| Failure | Do this instead |
|---|---|
| The brief is a list of deliverables | Start with the decision, audience situation, promise, proof, and action. |
| Every channel gets identical work | Give channels complementary jobs based on their format and audience context. |
| Measurement happens after launch | Specify the event, owner, and reporting cadence in the brief. |
| Claims outrun evidence | Narrow the promise, add a demonstration, or wait for approved proof. |
Where it sits
Use social-listening, audience-personas, and positioning-audit to supply the evidence and message before this skill. Use cross-platform-distribution, paid-social-brief, influencer-partnerships, and content-calendar to execute it. Use launch-retrospective once the campaign has enough evidence to learn from.
© Ootto-AI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/campaign-brief of Ootto-AI/claude-content-skills.
Open the folder on GitHubat commit 5263be7
Compare with similar skills
Campaign Brief next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Campaign Brief this skillOotto-AI/claude-content-skills | 130 | — | ~808 | Automated safety check: Pass | MIT | |
| Blogger Distillerotter1101/blogger-distiller | 701 | — | ~3.8k | Automated safety check: Notes | MIT | |
| Linkedin Content Plannersergebulaev/linkedin-skills | 4.4k | 1 repos | ~2.1k | Automated safety check: Pass | MIT | |
| Blog Post Draftingluongnv89/claude-howto | 42k | — | ~2.1k | Automated safety check: Pass | MIT | |
| WeChat Hot Article AnalysisSpaceZephyr/creator-buddy | 1.6k | — | ~847 | Automated safety check: Pass | None | |
| Brand Voice Content Creatordavila7/claude-code-templates | 33k | 3 repos | ~1.9k | Automated safety check: Pass | MIT |
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Categories
Questions about Campaign Brief
What does Campaign Brief do?
A skill your agent uses when a social campaign needs a decision-ready brief before anyone writes posts, books creators, or spends budget. Campaign Brief is an agent skill from Ootto-AI/claude-content-skills. Use when a social campaign needs a decision-ready brief before anyone writes posts, books creators, or spends budget.
When should I use Campaign Brief?
Campaign Brief fits situations like: A social campaign needs a decision-ready brief before anyone writes posts; phrases include brief this launch; turn this into a campaign plan; what should this campaign say?.
How do I install Campaign Brief in Claude Code?
Run `npx skills add Ootto-AI/claude-content-skills --skill campaign-brief -a claude-code`. Or copy the skill folder (skills/campaign-brief in Ootto-AI/claude-content-skills) into .claude/skills/campaign-brief in your project. Claude Code loads it when a task matches its description.
How do I install Campaign Brief in Codex?
Run `npx skills add Ootto-AI/claude-content-skills --skill campaign-brief -a codex`. Or copy the skill folder (skills/campaign-brief in Ootto-AI/claude-content-skills) into .agents/skills/campaign-brief in your project. Codex loads it when a task matches its description.
Can I use Campaign Brief in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add Ootto-AI/claude-content-skills --skill campaign-brief -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/campaign-brief, .gemini/skills/campaign-brief, .github/skills/campaign-brief and .opencode/skills/campaign-brief in your project.
What does Campaign Brief need to run?
SKILL.md names no scripts, command-line tools or credentials: Campaign Brief is instructions for the agent only.
Does Campaign Brief access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Campaign Brief safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Campaign Brief use?
Campaign Brief is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Campaign Brief use?
About 808 tokens (SKILL.md is roughly 3.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Campaign Brief?
Skills that share tags, products or a category with Campaign Brief: Blogger Distiller (otter1101/blogger-distiller, 701 stars), Linkedin Content Planner (sergebulaev/linkedin-skills, 4.4k stars), Blog Post Drafting (luongnv89/claude-howto, 42k stars) and WeChat Hot Article Analysis (SpaceZephyr/creator-buddy, 1.6k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Campaign Brief?
Ootto-AI (a GitHub organization) maintains it in Ootto-AI/claude-content-skills, which has 130 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on October 8, 2026.
Source: Ootto-AI/claude-content-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.