CRM Icp Analysis
cognyai/claude-code-marketing-skills
Analyze HubSpot CRM data to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies
Deep-scan any tools you connect (CRM, email, support, reviews, analytics, billing, database) to produce a data-grounded Ideal Customer Profile and a reusable persona library.
$ npx skills add OneWave-AI/claude-skills --skill icp-deep-scanner -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install OneWave-AI/claude-skills icp-deep-scanner --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/OneWave-AI/claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/icp-deep-scanner .claude/skills/icp-deep-scanner && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "icp-deep-scanner" agent skill from https://github.com/OneWave-AI/claude-skills/tree/main/icp-deep-scanner into .claude/skills/icp-deep-scanner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-deep-scanner", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/OneWave-AI/claude-skills/tree/main/icp-deep-scannerType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add OneWave-AI/claude-skills --skill icp-deep-scanner -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install OneWave-AI/claude-skills icp-deep-scanner --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OneWave-AI/claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/icp-deep-scanner .agents/skills/icp-deep-scanner && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "icp-deep-scanner" agent skill from https://github.com/OneWave-AI/claude-skills/tree/main/icp-deep-scanner into .agents/skills/icp-deep-scanner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-deep-scanner", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OneWave-AI/claude-skills --skill icp-deep-scanner -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install OneWave-AI/claude-skills icp-deep-scanner --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OneWave-AI/claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/icp-deep-scanner .cursor/skills/icp-deep-scanner && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "icp-deep-scanner" agent skill from https://github.com/OneWave-AI/claude-skills/tree/main/icp-deep-scanner into .cursor/skills/icp-deep-scanner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-deep-scanner", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/OneWave-AI/claude-skills.git --path icp-deep-scanner--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add OneWave-AI/claude-skills --skill icp-deep-scanner -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install OneWave-AI/claude-skills icp-deep-scanner --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OneWave-AI/claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/icp-deep-scanner .gemini/skills/icp-deep-scanner && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "icp-deep-scanner" agent skill from https://github.com/OneWave-AI/claude-skills/tree/main/icp-deep-scanner into .gemini/skills/icp-deep-scanner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-deep-scanner", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install OneWave-AI/claude-skills icp-deep-scannerInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add OneWave-AI/claude-skills --skill icp-deep-scanner -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/OneWave-AI/claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/icp-deep-scanner .github/skills/icp-deep-scanner && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "icp-deep-scanner" agent skill from https://github.com/OneWave-AI/claude-skills/tree/main/icp-deep-scanner into .github/skills/icp-deep-scanner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-deep-scanner", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add OneWave-AI/claude-skills --skill icp-deep-scanner -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install OneWave-AI/claude-skills icp-deep-scanner --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/OneWave-AI/claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/icp-deep-scanner .opencode/skills/icp-deep-scanner && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "icp-deep-scanner" agent skill from https://github.com/OneWave-AI/claude-skills/tree/main/icp-deep-scanner into .opencode/skills/icp-deep-scanner/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "icp-deep-scanner", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
icp-deep-scannerDeep-scan any tools you connect (CRM, email, support, reviews, analytics, billing, database) to produce a data-grounded Ideal Customer Profile and a reusable persona library.
Icp Deep Scanner is an agent skill from OneWave-AI/claude-skills. Deep-scan any tools you connect (CRM, email, support, reviews, analytics, billing, database) to produce a data-grounded Ideal Customer Profile and a reusable persona library. Read-only by default. Use when you need to define or refresh your ICP, build buyer personas from real data instead of guesses, or generate the persona inputs that the customer-panel-of-experts and prospect-panel-simulator skills consume.
Its SKILL.md is about 1.8k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Positioning and messaging and CRM management. The repository describes itself as: 200+ production-ready Claude Code skills for sales, marketing, design, engineering, and AI agent architecture. Built and maintained by OneWave AI. The licence is MIT.
5 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit fc5b785. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names these keys or tokens, usually read from environment variables:
SUPABASE_TOKENOPENAI_API_KEYFrom names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Icp Deep Scanner loads about 1.8k tokens when it runs. Until then it costs about 107 tokens; SKILL.md has 697 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from OneWave-AI/claude-skills at commit fc5b785, republished under its MIT licence (© OneWave-AI). 697 words, ~1,751 tokens.
.claude/skills/icp-deep-scanner/SKILL.md (or your agent's skills folder).Turn the data already sitting in your connected tools into a rigorous, evidence-backed Ideal Customer Profile (ICP) and a library of buyer personas. Most ICPs are invented in a slide deck. This one is reverse-engineered from your actual best customers, your won/lost deals, your support tickets, and your reviews — then written so it can drive real decisions and feed the panel skills.
This skill is the data layer beneath customer-panel-of-experts, prospect-panel-simulator, and product-launch-war-room. Run it first; those skills read the persona library it writes.
$SUPABASE_TOKEN, $OPENAI_API_KEY) or in the MCP connection itself. If a source needs auth that isn't present, list it under "Sources I could not reach" and continue.Ask the user which tools to scan, or detect what's available. Map each to what it tells you:
| Source (examples) | What to extract | How to reach it |
|---|---|---|
| CRM (HubSpot, Salesforce, internal) | Closed-won vs closed-lost firmographics, titles of champions/buyers, deal size, sales cycle, win reasons | MCP connector or read-only API |
| Email / calendar | Who actually engages, meeting cadence, recurring objection language | Gmail/Calendar MCP, read-only |
| Support / tickets / chat | Top pain themes, words customers use, where they get stuck | Intercom/Zendesk export, logs |
| Reviews (G2, Capterra, Trustpilot, App Store) | Verbatim value language, switching triggers, deal-breakers | WebFetch / customer-review-aggregator |
| Product analytics (GA4, Clarity, Mixpanel) | Activation paths, who sticks, drop-off points | Analytics MCP / API |
| Billing (Stripe, Mercury) | Real revenue concentration, expansion vs churn by segment | Read-only API |
| Database (Supabase/Postgres) | Ground-truth usage and cohort behavior | Read-only SQL via $SUPABASE_TOKEN |
| Public web | Firmographic enrichment, market sizing, competitor positioning | WebSearch / WebFetch |
Present the list, mark which are reachable now, and confirm scope before scanning. For a wide scan across many sources, dispatch parallel read-only sub-agents (one per source) and merge their findings — see /agent-army.
For each reachable source, pull:
Record sample sizes and date ranges for everything. Flag anything based on fewer than ~5 data points as "thin signal."
Write icp-profile.md:
# Ideal Customer Profile — {COMPANY}
Generated: {timestamp} · Sources scanned: {list} · Confidence: {High/Med/Low}
## The ICP in one sentence
{Vertical} companies of {size} who {trigger}, evaluated against {alternative}, where the champion is a {title} and the economic buyer is a {title}.
## Firmographic fit (with evidence)
- Industry: ... (evidence: N of M closed-won)
- Size: ...
- Geography / model / stack: ...
## Anti-ICP — who to disqualify
- {Segment} — closes slow, churns fast, low ACV (evidence)
## Buying committee
- Economic buyer · Champion · Blocker · End user — each with real titles + what they care about
## Triggers & jobs-to-be-done
## Top buy reasons / top no-buy reasons (ranked, with counts)
## The customer's own language (verbatim, scrubbed)
## Economics — ACV, cycle, expansion, concentration risk
## Confidence & gaps — what's thin, what to instrument nextWrite personas/ — one file per persona (3–6 personas: typically the champion, the economic buyer, the blocker, and 1–2 key end users or segment variants). Each persona file is structured so the panel skills can load it directly:
---
persona_id: ops-leader-champion
role: Champion
archetype: "VP of Operations at a 50–200 person services firm"
based_on: "12 closed-won champions, CRM trailing 12 mo"
---
# {Archetype name}
- Goals / success metrics:
- Pains (verbatim language):
- What earns trust / what triggers skepticism:
- Buying authority & budget reality:
- Objections they raise (real, from lost deals):
- How they talk (tone, vocabulary, 2–3 scrubbed quotes):
- What would make them a hard NO:Also write personas/index.md listing every persona, its role in the committee, and its evidence base.
End with:
customer-panel-of-experts (debate a decision with these personas) or prospect-panel-simulator (pressure-test a pitch against them).Read-only unless told otherwise · no secrets in output · personas are archetypes, never dossiers · every claim cites its source and sample size · thin signal is labeled, not hidden.
© OneWave-AI, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Just SKILL.md in icp-deep-scanner of OneWave-AI/claude-skills.
Open the folder on GitHubat commit fc5b785
Icp Deep Scanner next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Icp Deep Scanner this skillOneWave-AI/claude-skills | 336 | — | ~1.8k | Automated safety check: Pass | MIT | |
| CRM Icp Analysiscognyai/claude-code-marketing-skills | 104 | — | ~2.2k | Automated safety check: Notes | None | |
| Sales And Revenue Operationsmanojbajaj95/claude-gtm-plugin | 105 | — | ~2.2k | Automated safety check: Pass | MIT | |
| GEO Prospect Trackerzubair-trabzada/geo-seo-claude | 11k | — | ~1.7k | Automated safety check: Notes | MIT | |
| Soql Lib Query Builderbeyond-the-cloud-dev/soql-lib | 154 | — | ~4.3k | Automated safety check: Pass | MIT | |
| Sf DatacloudJaganpro/sf-skills | 424 | — | ~2.7k | Automated safety check: Pass | MIT |
cognyai/claude-code-marketing-skills
Analyze HubSpot CRM data to build a data-driven Ideal Customer Profile from closed-won deals, contacts, and companies
manojbajaj95/claude-gtm-plugin
Comprehensive sales and revenue operations skill. An agent skill from manojbajaj95/claude-gtm-plugin.
zubair-trabzada/geo-seo-claude
Tracks GEO agency leads and clients through a sales pipeline in a local JSON file, with notes, audit scores, deal values and a pipeline summary.
beyond-the-cloud-dev/soql-lib
Builds Salesforce SOQL queries using the SOQL Lib fluent builder API (SOQL.cls).
Jaganpro/sf-skills
Salesforce Data Cloud product orchestrator for connect→prepare→harmonize→segment→act workflows.
iPythoning/b2b-sdr-agent-template
Open-source B2B AI SDR template. An agent skill from iPythoning/b2b-sdr-agent-template.
OneWave-AI/claude-skills
Finds duplicate and junk records in a CRM CSV export with fuzzy matching, normalizes fields and writes a reviewable merge plan plus import-ready files without touching the live CRM.
OneWave-AI/claude-skills
Repairs broken decks and PDFs exported from Claude Design or similar AI deck generators: clipped text, wrong fonts and corrupted .pptx package structure.
OneWave-AI/claude-skills
Writes, explains, debugs, and optimizes BI calculations - Power BI / Fabric DAX measures and calculated columns, Tableau calculated fields (FIXED/INCLUDE/EXCLUDE LOD expressions, table…
OneWave-AI/claude-skills
Categorizes transactions, reconciles bank and card statements to the ledger, works a month-end checklist and prepares a close package, without ever forcing a balance.
OneWave-AI/claude-skills
Combines CSV, TSV and Excel files into one verified table with pandas, by stacking or joining, mapping columns, normalizing keys and removing duplicates.
OneWave-AI/claude-skills
Pulls financial statement numbers for US public companies straight from SEC EDGAR's free official XBRL APIs (companyfacts, companyconcept, frames, submissions) into a cited table.
Categories
Deep-scan any tools you connect (CRM, email, support, reviews, analytics, billing, database) to produce a data-grounded Ideal Customer Profile and a reusable persona library. Icp Deep Scanner is an agent skill from OneWave-AI/claude-skills. Deep-scan any tools you connect (CRM, email, support, reviews, analytics, billing, database) to produce a data-grounded Ideal Customer Profile and a reusable persona library.
Icp Deep Scanner fits situations like: you need to define; refresh your ICP; build buyer personas from real data instead of guesses; generate the persona inputs that the customer-panel-of-experts and prospect-panel-simulator skills consume.
Run `npx skills add OneWave-AI/claude-skills --skill icp-deep-scanner -a claude-code`. Or copy the skill folder (icp-deep-scanner in OneWave-AI/claude-skills) into .claude/skills/icp-deep-scanner in your project. Claude Code loads it when a task matches its description.
Run `npx skills add OneWave-AI/claude-skills --skill icp-deep-scanner -a codex`. Or copy the skill folder (icp-deep-scanner in OneWave-AI/claude-skills) into .agents/skills/icp-deep-scanner in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add OneWave-AI/claude-skills --skill icp-deep-scanner -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/icp-deep-scanner, .gemini/skills/icp-deep-scanner, .github/skills/icp-deep-scanner and .opencode/skills/icp-deep-scanner in your project.
Going by SKILL.md and its folder, Icp Deep Scanner needs credentials named SUPABASE_TOKEN and OPENAI_API_KEY. Our summary lists: A credential in SUPABASE_TOKEN; A credential in OPENAI_API_KEY.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Icp Deep Scanner is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 1.8k tokens (SKILL.md is roughly 7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
Skills that share tags, products or a category with Icp Deep Scanner: CRM Icp Analysis (cognyai/claude-code-marketing-skills, 104 stars), Sales And Revenue Operations (manojbajaj95/claude-gtm-plugin, 105 stars), GEO Prospect Tracker (zubair-trabzada/geo-seo-claude, 11k stars) and Soql Lib Query Builder (beyond-the-cloud-dev/soql-lib, 154 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
OneWave-AI (a GitHub organization) maintains it in OneWave-AI/claude-skills, which has 336 GitHub stars. The repository holds 69 skills in this directory. The repository was last updated on October 2, 2026.
Source: OneWave-AI/claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.