Pricing Strategy
freekmurze/dotfiles
When the user wants help with pricing decisions, packaging, or monetization strategy.
Builds comprehensive pricing strategies by reading business context and asking targeted questions interactively.
Install Pricing Strategist
$ npx skills add ognjengt/founder-skills --skill pricing-strategist -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install ognjengt/founder-skills pricing-strategist --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/ognjengt/founder-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/pricing-strategist .claude/skills/pricing-strategist && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "pricing-strategist" agent skill from https://github.com/ognjengt/founder-skills/tree/main/skills/pricing-strategist into .claude/skills/pricing-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategist", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/ognjengt/founder-skills/tree/main/skills/pricing-strategistType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add ognjengt/founder-skills --skill pricing-strategist -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install ognjengt/founder-skills pricing-strategist --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ognjengt/founder-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/pricing-strategist .agents/skills/pricing-strategist && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "pricing-strategist" agent skill from https://github.com/ognjengt/founder-skills/tree/main/skills/pricing-strategist into .agents/skills/pricing-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategist", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ognjengt/founder-skills --skill pricing-strategist -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install ognjengt/founder-skills pricing-strategist --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ognjengt/founder-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/pricing-strategist .cursor/skills/pricing-strategist && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "pricing-strategist" agent skill from https://github.com/ognjengt/founder-skills/tree/main/skills/pricing-strategist into .cursor/skills/pricing-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategist", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/ognjengt/founder-skills.git --path skills/pricing-strategist--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add ognjengt/founder-skills --skill pricing-strategist -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install ognjengt/founder-skills pricing-strategist --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ognjengt/founder-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/pricing-strategist .gemini/skills/pricing-strategist && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "pricing-strategist" agent skill from https://github.com/ognjengt/founder-skills/tree/main/skills/pricing-strategist into .gemini/skills/pricing-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategist", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install ognjengt/founder-skills pricing-strategistInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add ognjengt/founder-skills --skill pricing-strategist -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/ognjengt/founder-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/pricing-strategist .github/skills/pricing-strategist && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "pricing-strategist" agent skill from https://github.com/ognjengt/founder-skills/tree/main/skills/pricing-strategist into .github/skills/pricing-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategist", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add ognjengt/founder-skills --skill pricing-strategist -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install ognjengt/founder-skills pricing-strategist --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/ognjengt/founder-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/pricing-strategist .opencode/skills/pricing-strategist && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "pricing-strategist" agent skill from https://github.com/ognjengt/founder-skills/tree/main/skills/pricing-strategist into .opencode/skills/pricing-strategist/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategist", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
pricing-strategist- GitHub stars
- 447
- Token cost
- ~2.4k tokens
- SKILL.md length
- 1,080 words
- Files
- 1
- Skills in repo
- 15
- Repo updated
- First seen
- Licence
- MIT
At a glance
Builds comprehensive pricing strategies by reading business context and asking targeted questions interactively.
- Works in 6 steps: MANDATORY: Read FOUNDER_CONTEXT.md → Determine Which Questions to Ask → Determine Strategy Type → …
- User needs pricing plans
- SKILL.md covers Purpose, Execution Logic, Task Execution and Pricing Principles, plus 3 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Pricing Strategist is an agent skill from ognjengt/founder-skills. Builds comprehensive pricing strategies by reading business context and asking targeted questions interactively. Use when user needs pricing plans, tier structures, price points, pricing model recommendations, or any pricing-related strategy for their product or service.
Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Sales & Support, covering Pricing strategy and Payments and billing. The repository describes itself as: Claude skills for founders. The licence is MIT.
When your agent uses it
- User needs pricing plans
- Tier structures
- Pricing model recommendations
- Any pricing-related strategy for their product
Example prompts
- “Use the pricing-strategist skill to build comprehensive pricing strategies by reading business context and asking targeted questions interactively”
- “/pricing-strategist”
Workflow steps
6 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit a45931c. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Pricing Strategist loads about 2.4k tokens when it runs. Until then it costs about 73 tokens; SKILL.md has 1,080 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from ognjengt/founder-skills at commit a45931c, republished under its MIT licence (© ognjengt). 1,080 words, ~2,368 tokens.
Download SKILL.mdSave it as
.claude/skills/pricing-strategist/SKILL.md (or your agent's skills folder).- name
- pricing-strategist
- description
- Builds comprehensive pricing strategies by reading business context and asking targeted questions interactively. Use when user needs pricing plans, tier structures, price points, pricing model recommendations, or any pricing-related strategy for their product or service.
Pricing Strategist
Purpose
Build a comprehensive, justified pricing strategy — tier structures, price points, positioning, and revenue optimization — tailored to the business through context and conversation.
Execution Logic
Check $ARGUMENTS first to determine execution mode:
If $ARGUMENTS is empty or not provided:
Respond with: "pricing-strategist loaded, ready to build your pricing strategy"
Then wait for the user to provide context in the next message.
If $ARGUMENTS contains content:
Proceed immediately to Task Execution (skip the "loaded" message).
Task Execution
1. MANDATORY: Read FOUNDER_CONTEXT.md
BLOCKING REQUIREMENT — DO NOT SKIP THIS STEP
Before doing ANYTHING else, read FOUNDER_CONTEXT.md from the project root. Extract everything relevant to pricing:
- Company name, industry, product/service type
- Target audience (demographics, pain points, budget signals)
- Existing pricing model (if any)
- Competitors and their pricing (if mentioned)
- Value proposition and key features/benefits
- Business stage and revenue goals
DO NOT PROCEED to Step 2 until this file has been read.
2. Determine Which Questions to Ask
Cross-reference what FOUNDER_CONTEXT.md already provides against the Question Bank below. Only ask questions where the answer is genuinely missing or unclear. Never ask something the context already answers.
Question Bank (priority order):
| # | Question | Why it matters | Skip if... |
|---|---|---|---|
| 1 | B2B or B2C? | Changes deal size, tier logic, sales cycle, everything | Target audience section makes it obvious |
| 2 | What pricing model do you prefer or want to avoid? (subscription, one-time, usage-based, freemium, hybrid) | Determines the entire structure | Pricing model already stated in context |
| 3 | What's the primary value metric that scales with usage? (seats, API calls, storage, projects, transactions, etc.) | Drives tier differentiation and upgrade logic | Product type + features make it obvious |
| 4 | Target gross margin range? (60-70%, 70-80%, 80%+, not sure) | Sets the floor for every price point | A number or range is already given |
| 5 | How price-sensitive is your target customer? (very sensitive, moderate, willing to pay premium) | Calibrates price positioning and tier gaps | Audience detail + industry norms make it clear |
| 6 | Who are your closest competitors and how do they price? | Market anchoring — prevents under or over pricing | Competitors section is filled |
| 7 | What's your current stage or revenue target? (pre-revenue, <$10K MRR, $10-50K MRR, $50K+ MRR) | Calibrates ambition and tier complexity | Business goals mention revenue or stage |
Use AskUserQuestion to ask up to 4 questions per batch. Ask the highest-priority unanswered questions first. If the first batch gives you enough to build a confident strategy, stop. Maximum 7 questions total, but fewer is better — stop as soon as you can build a strong strategy with what you have.
3. Determine Strategy Type
Based on all collected inputs, decide the structure. Make this decision yourself — do not ask the user. Explain why in the output.
| Condition | Strategy Type |
|---|---|
| Subscription + B2B | SaaS Tiered — Starter / Pro / Business / Enterprise |
| Subscription + B2C | Consumer Tiered — Free / Basic / Premium |
| Usage-based primary | Usage Tiers — base fee + usage bands with overage pricing |
| One-time purchase | Package Pricing — Good / Better / Best bundles |
| Freemium preferred | Freemium — generous free tier + 2-3 paid tiers |
| Mixed signals | Hybrid — combine structures as the inputs warrant |
4. Build the Pricing Strategy
For each tier, define:
- Plan name — descriptive, not generic. "Starter" beats "Plan A". "Growth" beats "Mid".
- Price point — monthly AND annual (annual ≈ 20% off monthly). Use specific numbers.
- Price justification — why this number. Anchor to: competitor benchmarks, value delivered, margin targets, or customer willingness to pay. Never leave a price unjustified.
- Feature set — what's in, and critically, what's deliberately left out to drive upgrades.
- Target segment — the specific customer who buys this tier and why.
5. Add the Strategic Layer
Beyond the tiers:
- Positioning — where this sits vs. competitors (premium, mid-market, value leader, underdog)
- Psychological tactics used — name them and explain why each one was chosen (charm pricing, anchoring, decoy effect, loss aversion in annual vs. monthly, etc.)
- Upgrade triggers — what specifically moves a customer from tier N to tier N+1
- Revenue optimization — annual discount incentives, add-ons, usage overages, upsell moments
- Biggest pricing risk — one specific risk for this business and how to mitigate it
Show full SKILL.md (423 more words)Show less
6. Format and Verify
- Structure output per Output Format below
- Run through Quality Checklist before presenting
Pricing Principles
Hard constraints. These exist because bad pricing destroys margins or kills growth.
- Price on value delivered. Never on cost to build.
- Every tier must have a clear reason to exist. If no real customer would buy it, cut it.
- The middle tier is the hero. Design the strategy so most customers land there.
- Annual pricing should feel like a no-brainer — 20-25% off. Monthly is the convenience premium.
- Never show more than 4 tiers. Paradox of choice kills conversion at the pricing page.
- Enterprise = "contact sales" unless the business is pre-revenue. Pre-revenue can skip Enterprise or price it transparently.
- Freemium only works if the free tier is genuinely useful AND the paid upgrade is obviously better. A crippled free tier is worse than no free tier.
- Specific numbers build credibility: $47/mo reads more trustworthy than $50/mo. Use this deliberately — not on every price point, but on the hero tier.
- B2B + deal size above $200/mo → seat-based pricing is almost always correct.
- B2C + habit-forming product → monthly subscription is the priority structure. Annual is secondary.
- Price anchoring matters. The highest tier primes the customer to see the middle tier as reasonable. Design for that.
Output Format
## Pricing Strategy for [Company Name]
**Strategy type:** [SaaS Tiered / Consumer Tiered / Usage Tiers / Package / Freemium / Hybrid]
**Why this structure:** [2-3 sentences. Why this model, not another.]
---
### [Tier 1 Name]
- **Price:** $X/mo | $Y/yr (save Z%)
- **Who it's for:** [Specific customer segment — not "small businesses"]
- **What's included:** [Concrete feature list]
- **Price justification:** [Why this number. Anchored to what.]
### [Tier 2 Name]
- **Price:** $X/mo | $Y/yr (save Z%)
- **Who it's for:** [Specific segment]
- **What's included:** [Feature list — highlight what's new vs. Tier 1]
- **Price justification:** [Why this number]
### [Tier 3 Name]
[same structure]
---
### Positioning & Psychology
- **Market position:** [Where you sit vs. named competitors]
- **Psychological tactics:** [List each one used and the specific reason]
- **Upgrade triggers:** [What moves customers between tiers — specific, behavioral]
### Revenue Optimization
- [Specific recommendation 1]
- [Specific recommendation 2]
- [Specific recommendation 3]
### Biggest Pricing Risk
[One specific risk for this business. Not generic. How to see it coming and what to do.]Quality Checklist (Self-Verification)
Pre-Execution Check
- I read FOUNDER_CONTEXT.md before asking any questions
- I only asked questions the context didn't already answer
- Total questions asked: 7 or fewer
Strategy Check
- Strategy type is justified (not a generic default)
- Each tier has a clear reason to exist
- Middle tier is the obvious "best value" — the hero
- Price points are anchored to competitors, value, or willingness to pay — not guessed
- Annual pricing is 20-25% below monthly
- 4 tiers or fewer
Pricing Principles Compliance
- All prices are value-based
- Freemium tier (if present) is genuinely useful, not crippled
- B2B high-value products use seat-based logic where appropriate
- Psychological tactics are named and justified
Output Check
- Every tier has a price justification — none are bare numbers
- Positioning is specific to this business and its competitors
- Revenue optimization is actionable, not generic
- The "biggest risk" is specific to this business — not boilerplate
If ANY check fails → revise before presenting.
Defaults & Assumptions
Use these unless the user overrides:
- Pricing model: Subscription (most common for modern products)
- Tiers: 3 for most businesses. 4 only if B2B with a clear Enterprise segment.
- Annual discount: 20%
- Target gross margin: 75-80% (SaaS baseline; adjust for non-software)
- Price sensitivity: Moderate (mid-market default)
- Currency: USD
- Billing cycle: Monthly with annual option
Document any assumptions made in the output.
© ognjengt, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/pricing-strategist of ognjengt/founder-skills.
Open the folder on GitHubat commit a45931c
Compare with similar skills
Pricing Strategist next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Pricing Strategist this skillognjengt/founder-skills | 447 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Pricing Strategyfreekmurze/dotfiles | 1k | 18 repos | ~1.6k | Automated safety check: Pass | None | |
| Profit Margin Calculator Amazonnexscope-ai/eCommerce-Skills | 1.1k | — | ~1.7k | Automated safety check: Pass | MIT | |
| Niche Opportunity Finderzanecole10/software-tailor-skills | 106 | — | ~4.2k | Automated safety check: Pass | None | |
| Pricing Strategyalirezarezvani/claude-skills | 28k | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Software Pricing Calculatorzanecole10/software-tailor-skills | 106 | — | ~3.7k | Automated safety check: Pass | None |
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Questions about Pricing Strategist
What does Pricing Strategist do?
Builds comprehensive pricing strategies by reading business context and asking targeted questions interactively. Pricing Strategist is an agent skill from ognjengt/founder-skills. Builds comprehensive pricing strategies by reading business context and asking targeted questions interactively.
When should I use Pricing Strategist?
Pricing Strategist fits situations like: user needs pricing plans; tier structures; pricing model recommendations; any pricing-related strategy for their product.
How do I install Pricing Strategist in Claude Code?
Run `npx skills add ognjengt/founder-skills --skill pricing-strategist -a claude-code`. Or copy the skill folder (skills/pricing-strategist in ognjengt/founder-skills) into .claude/skills/pricing-strategist in your project. Claude Code loads it when a task matches its description.
How do I install Pricing Strategist in Codex?
Run `npx skills add ognjengt/founder-skills --skill pricing-strategist -a codex`. Or copy the skill folder (skills/pricing-strategist in ognjengt/founder-skills) into .agents/skills/pricing-strategist in your project. Codex loads it when a task matches its description.
Can I use Pricing Strategist in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add ognjengt/founder-skills --skill pricing-strategist -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pricing-strategist, .gemini/skills/pricing-strategist, .github/skills/pricing-strategist and .opencode/skills/pricing-strategist in your project.
What does Pricing Strategist need to run?
SKILL.md names no scripts, command-line tools or credentials: Pricing Strategist is instructions for the agent only.
Does Pricing Strategist access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Pricing Strategist safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Pricing Strategist use?
Pricing Strategist is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Pricing Strategist use?
About 2.4k tokens (SKILL.md is roughly 9.5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Pricing Strategist?
Skills that share tags, products or a category with Pricing Strategist: Pricing Strategy (freekmurze/dotfiles, 1k stars), Profit Margin Calculator Amazon (nexscope-ai/eCommerce-Skills, 1.1k stars), Niche Opportunity Finder (zanecole10/software-tailor-skills, 106 stars) and Pricing Strategy (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Pricing Strategist?
ognjengt (a GitHub user) maintains it in ognjengt/founder-skills, which has 447 GitHub stars. The repository holds 15 skills in this directory. The repository was last updated on May 18, 2026.
Source: ognjengt/founder-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.