Agent skill

Copywriting Base

by npc-live in npc-live/clawfirm

跨平台通用文案基座。提供标题公式、Hook 开场、正文结构框架(AIDA/PAS/BAB)、CTA 话术模板、 病毒传播因子分析、中英双语写作规范。被各平台 skill 引用作为文案原子能力。

No licenceAuto-check passedWriting & Content

Install Copywriting Base

skills CLI
$ npx skills add npc-live/clawfirm --skill copywriting-base -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install npc-live/clawfirm copywriting-base --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/npc-live/clawfirm.git skills-src && mkdir -p .claude/skills && cp -r skills-src/app/assets/skills/social-publish/copywriting-base .claude/skills/copywriting-base && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
copywriting-base
GitHub stars
156
Token cost
~1.5k tokens
SKILL.md length
348 words
Files
5
Skills in repo
49
Repo updated
First seen
Licence
None found

At a glance

跨平台通用文案基座。提供标题公式、Hook 开场、正文结构框架(AIDA/PAS/BAB)、CTA 话术模板、 病毒传播因子分析、中英双语写作规范。被各平台 skill 引用作为文案原子能力。

  • Works in 9 steps: 数字型 → 疑问型 → 反差型 → …
  • Tasks that involve Copywriting
  • SKILL.md covers 标题公式, Hook 开场公式, 正文结构框架 and CTA 话术模板, plus 3 more sections
  • Reaches github.com

What it does

Copywriting Base is an agent skill from npc-live/clawfirm. 跨平台通用文案基座。提供标题公式、Hook 开场、正文结构框架(AIDA/PAS/BAB)、CTA 话术模板、 病毒传播因子分析、中英双语写作规范。被各平台 skill 引用作为文案原子能力。 触发词:文案、标题、Hook、CTA、病毒传播、copywriting、viral copy。

Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files (for example `templates/chapters-guide.md`, `templates/cta-templates.md` and `templates/hook-formulas.md`).

It sits in Writing & Content, covering Copywriting.

When your agent uses it

  • Tasks that involve Copywriting

Example prompts

  • “/copywriting-base”

Workflow steps

9 steps, taken from the step headings in SKILL.md.

  1. 数字型
  2. 疑问型
  3. 反差型
  4. 恐惧型
  5. 利益型
  6. 情绪触发
  7. 社交货币
  8. 实用价值
  9. 故事性

What it can do on your machine

Read from SKILL.md and the folder at commit db435ed. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    Hosts in commands or code, which the agent is likely to contact:

    • github.com

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Copywriting Base loads about 1.5k tokens when it runs. Until then it costs about 40 tokens; SKILL.md has 348 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~40
When it runs · the whole SKILL.md, loaded when a task matches
~1.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Without a licence we can't republish the file, so here is its outline and opening line. It has 348 words (~1,456 tokens).

name
copywriting-base
version
1.0.0

Read the full SKILL.md on GitHub

Files

SKILL.md and 4 other files in app/assets/skills/social-publish/copywriting-base of npc-live/clawfirm.

  • SKILL.md
  • templates/chapters-guide.md
  • templates/cta-templates.md
  • templates/hook-formulas.md
  • templates/viral-patterns.md

Open the folder on GitHubat commit db435ed

Compare with similar skills

Copywriting Base next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Copywriting Base compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Copywriting Base this skillnpc-live/clawfirm156—~1.5kAutomated safety check: PassNone
Asd Ste100danyuchn/asd-ste100-skill4.2k—~4.1kAutomated safety check: PassMIT
AI Copywritermikiarlo3/ai-copywriter1.2k—~12kAutomated safety check: PassMIT
Brand Voice Guideluongnv89/claude-howto42k—~609Automated safety check: PassMIT
Ralph Copywritermuratcankoylan/ralph-wiggum-marketer777—~2.4kAutomated safety check: PassNone
Humanities Writing Companiontizzy916/humanities-writing-companion435—~3.4kAutomated safety check: PassCC-BY-NC-4.0

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Questions about Copywriting Base

What does Copywriting Base do?

跨平台通用文案基座。提供标题公式、Hook 开场、正文结构框架(AIDA/PAS/BAB)、CTA 话术模板、 病毒传播因子分析、中英双语写作规范。被各平台 skill 引用作为文案原子能力。. Copywriting Base is an agent skill from npc-live/clawfirm.

When should I use Copywriting Base?

Copywriting Base fits situations like: tasks that involve Copywriting.

How do I install Copywriting Base in Claude Code?

Run `npx skills add npc-live/clawfirm --skill copywriting-base -a claude-code`. Or copy the skill folder (app/assets/skills/social-publish/copywriting-base in npc-live/clawfirm) into .claude/skills/copywriting-base in your project. Claude Code loads it when a task matches its description.

How do I install Copywriting Base in Codex?

Run `npx skills add npc-live/clawfirm --skill copywriting-base -a codex`. Or copy the skill folder (app/assets/skills/social-publish/copywriting-base in npc-live/clawfirm) into .agents/skills/copywriting-base in your project. Codex loads it when a task matches its description.

Can I use Copywriting Base in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add npc-live/clawfirm --skill copywriting-base -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/copywriting-base, .gemini/skills/copywriting-base, .github/skills/copywriting-base and .opencode/skills/copywriting-base in your project.

What does Copywriting Base need to run?

SKILL.md names no scripts, command-line tools or credentials: Copywriting Base is instructions for the agent only.

Does Copywriting Base access the network?

SKILL.md names 1 domain. In commands or code: github.com; the agent is likely to contact it when it follows the instructions. This is read from the text; nothing was executed.

Is Copywriting Base safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Copywriting Base use?

No licence was found for Copywriting Base or its repository. Without one, default copyright applies: ask the author before reusing or redistributing it.

How many tokens does Copywriting Base use?

About 1.5k tokens (SKILL.md is roughly 5.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Copywriting Base?

Skills that share tags, products or a category with Copywriting Base: Asd Ste100 (danyuchn/asd-ste100-skill, 4.2k stars), AI Copywriter (mikiarlo3/ai-copywriter, 1.2k stars), Brand Voice Guide (luongnv89/claude-howto, 42k stars) and Ralph Copywriter (muratcankoylan/ralph-wiggum-marketer, 777 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Copywriting Base?

npc-live (a GitHub organization) maintains it in npc-live/clawfirm, which has 156 GitHub stars. The repository holds 49 skills in this directory. The repository was last updated on June 17, 2026.

Source: npc-live/clawfirm on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.