Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads.

MITAuto-check passedMarketing & SEO

Install Meta Ads

skills CLI
$ npx skills add nowork-studio/notfair-plugin --skill meta-ads -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install nowork-studio/notfair-plugin meta-ads --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/nowork-studio/notfair-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/meta-ads .claude/skills/meta-ads && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
meta-ads
GitHub stars
3.9k
Token cost
~329 tokens
SKILL.md length
61 words
Files
1
Skills in repo
24
Repo updated
First seen
Licence
MIT

At a glance

Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads.

  • Any mention of Meta Ads
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Campaign settings on Meta

What it does

Meta Ads is an agent skill from nowork-studio/notfair-plugin. Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.

Its SKILL.md is about 330 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Paid advertising. It works with Meta Ads and Instagram. The repository describes itself as: Open-source SEO, GEO, and marketing skills for AI agents. The licence is MIT.

When your agent uses it

  • Any mention of Meta Ads
  • Campaign settings on Meta

Example prompts

  • “/meta-ads”

What it can do on your machine

Read from SKILL.md and the folder at commit f3ca137. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Meta Ads loads about 329 tokens when it runs. Until then it costs about 71 tokens; SKILL.md has 61 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~71
When it runs · the whole SKILL.md, loaded when a task matches
~329

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from nowork-studio/notfair-plugin at commit f3ca137, republished under its MIT licence (© nowork-studio). 61 words, ~329 tokens.

Download SKILL.mdSave it as .claude/skills/meta-ads/SKILL.md (or your agent's skills folder).
name
meta-ads
description
Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Use for any mention of Meta Ads, Facebook Ads, Instagram Ads, ROAS, CPM, ad spend, or campaign settings on Meta.
argument-hint
<campaign / ad set name, or 'show performance'>
triggers
meta ads, facebook ads, instagram ads, meta campaigns, ad sets, ROAS, CPM, link CTR, frequency, creative fatigue, audience overlap, learning phase, learning…

Canonical NotFair workflow

Read ../../meta-ads/manage/WORKFLOW.md completely, then follow it as the active workflow. Normalize that path from the directory containing this wrapper: the canonical file is <plugin-root>/meta-ads/manage/WORKFLOW.md, not <plugin-root>/skills/meta-ads/manage/WORKFLOW.md. Resolve every relative reference from the canonical file against <plugin-root>/meta-ads/manage/. If the canonical file cannot be read, stop and report the packaging error; never substitute a similarly named skill from another plugin.

© nowork-studio, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/meta-ads of nowork-studio/notfair-plugin.

Open the folder on GitHubat commit f3ca137

Compare with similar skills

Meta Ads next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Meta Ads compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Meta Ads this skillnowork-studio/notfair-plugin3.9k—~329Automated safety check: PassMIT
AdsCesarjoquin/Marketing-Skills2011 repos~3.5kAutomated safety check: PassMIT
Adscoreyhaines31/marketingskills54k1 repos~7kAutomated safety check: PassMIT
Meta Ad Builderkrusemediallc/arcads-claude-code1.6k—~1.7kAutomated safety check: NotesMIT
Mena Adsgrowthack88/growth-marketing-os116—~2.5kAutomated safety check: PassMIT
Meta Ads ConnectLeoYeAI/openclaw-marketing-skills1k1 repos~2kAutomated safety check: PassCustom licence

Similar skills

  • Ads

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Categories

Questions about Meta Ads

What does Meta Ads do?

Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads. Meta Ads is an agent skill from nowork-studio/notfair-plugin. Manage Meta Ads (Facebook + Instagram) — performance, ROAS, CPM, frequency, audience overlap, learning phase, creative fatigue, budgets, ad sets, campaigns, ads.

When should I use Meta Ads?

Meta Ads fits situations like: any mention of Meta Ads; campaign settings on Meta.

How do I install Meta Ads in Claude Code?

Run `npx skills add nowork-studio/notfair-plugin --skill meta-ads -a claude-code`. Or copy the skill folder (skills/meta-ads in nowork-studio/notfair-plugin) into .claude/skills/meta-ads in your project. Claude Code loads it when a task matches its description.

How do I install Meta Ads in Codex?

Run `npx skills add nowork-studio/notfair-plugin --skill meta-ads -a codex`. Or copy the skill folder (skills/meta-ads in nowork-studio/notfair-plugin) into .agents/skills/meta-ads in your project. Codex loads it when a task matches its description.

Can I use Meta Ads in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add nowork-studio/notfair-plugin --skill meta-ads -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/meta-ads, .gemini/skills/meta-ads, .github/skills/meta-ads and .opencode/skills/meta-ads in your project.

What does Meta Ads need to run?

SKILL.md names no scripts, command-line tools or credentials: Meta Ads is instructions for the agent only.

Does Meta Ads access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Meta Ads safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Meta Ads use?

Meta Ads is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Meta Ads use?

About 329 tokens (SKILL.md is roughly 1.3k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Meta Ads?

Skills that share tags, products or a category with Meta Ads: Ads (Cesarjoquin/Marketing-Skills, 201 stars), Ads (coreyhaines31/marketingskills, 54k stars), Meta Ad Builder (krusemediallc/arcads-claude-code, 1.6k stars) and Mena Ads (growthack88/growth-marketing-os, 116 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Meta Ads?

nowork-studio (a GitHub organization) maintains it in nowork-studio/notfair-plugin, which has 3,912 GitHub stars. The repository holds 24 skills in this directory. The repository was last updated on October 9, 2026.

Source: nowork-studio/notfair-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.