SEO Content Brief Generator
AgriciDaniel/claude-seo
Builds research-backed SEO content briefs with competitor scoring, per-section word counts and page-type templates, for new pages or improving existing ones.
Competitive intelligence, market analysis, and strategic positioning for product differentiation.
Install Competitive Analysis
$ npx skills add nicepkg/ai-workflow --skill competitive-analysis -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install nicepkg/ai-workflow competitive-analysis --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/nicepkg/ai-workflow.git skills-src && mkdir -p .claude/skills && cp -r skills-src/workflows/product-manager-workflow/.claude/skills/competitive-analysis .claude/skills/competitive-analysis && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "competitive-analysis" agent skill from https://github.com/nicepkg/ai-workflow/tree/main/workflows/product-manager-workflow/.claude/skills/competitive-analysis into .claude/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/nicepkg/ai-workflow/tree/main/workflows/product-manager-workflow/.claude/skills/competitive-analysisType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add nicepkg/ai-workflow --skill competitive-analysis -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install nicepkg/ai-workflow competitive-analysis --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/nicepkg/ai-workflow.git skills-src && mkdir -p .agents/skills && cp -r skills-src/workflows/product-manager-workflow/.claude/skills/competitive-analysis .agents/skills/competitive-analysis && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/nicepkg/ai-workflow/tree/main/workflows/product-manager-workflow/.claude/skills/competitive-analysis into .agents/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add nicepkg/ai-workflow --skill competitive-analysis -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install nicepkg/ai-workflow competitive-analysis --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/nicepkg/ai-workflow.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/workflows/product-manager-workflow/.claude/skills/competitive-analysis .cursor/skills/competitive-analysis && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "competitive-analysis" agent skill from https://github.com/nicepkg/ai-workflow/tree/main/workflows/product-manager-workflow/.claude/skills/competitive-analysis into .cursor/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/nicepkg/ai-workflow.git --path workflows/product-manager-workflow/.claude/skills/competitive-analysis--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add nicepkg/ai-workflow --skill competitive-analysis -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install nicepkg/ai-workflow competitive-analysis --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/nicepkg/ai-workflow.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/workflows/product-manager-workflow/.claude/skills/competitive-analysis .gemini/skills/competitive-analysis && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/nicepkg/ai-workflow/tree/main/workflows/product-manager-workflow/.claude/skills/competitive-analysis into .gemini/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install nicepkg/ai-workflow competitive-analysisInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add nicepkg/ai-workflow --skill competitive-analysis -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/nicepkg/ai-workflow.git skills-src && mkdir -p .github/skills && cp -r skills-src/workflows/product-manager-workflow/.claude/skills/competitive-analysis .github/skills/competitive-analysis && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/nicepkg/ai-workflow/tree/main/workflows/product-manager-workflow/.claude/skills/competitive-analysis into .github/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add nicepkg/ai-workflow --skill competitive-analysis -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install nicepkg/ai-workflow competitive-analysis --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/nicepkg/ai-workflow.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/workflows/product-manager-workflow/.claude/skills/competitive-analysis .opencode/skills/competitive-analysis && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "competitive-analysis" agent skill from https://github.com/nicepkg/ai-workflow/tree/main/workflows/product-manager-workflow/.claude/skills/competitive-analysis into .opencode/skills/competitive-analysis/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "competitive-analysis", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
competitive-analysis- GitHub stars
- 285
- Token cost
- ~922 tokens
- SKILL.md length
- 177 words
- Files
- 6 (incl. scripts, references, assets)
- Skills in repo
- 75
- Repo updated
- First seen
- Licence
- MIT
At a glance
Competitive intelligence, market analysis, and strategic positioning for product differentiation.
- Works in 3 steps: Lost Deal → Win/loss interview, update… → New Competitor → Rapid assessment,… → Feature Gap → Prioritize, or reposition
- Tasks that involve Competitor analysis
- SKILL.md covers Market Analysis, Competitor Research, Strategic Frameworks and Battlecards, plus 2 more sections
- Runs Python scripts from its folder
What it does
Competitive Analysis is an agent skill from nicepkg/ai-workflow. Competitive intelligence, market analysis, and strategic positioning for product differentiation.
Its SKILL.md is about 920 tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including scripts, reference files and assets (for example `assets/config.yaml`, `assets/schema.json` and `references/GUIDE.md`).
It sits in Marketing & SEO, covering Competitor analysis. The repository describes itself as: 🚀 170+ pre-built skills for Claude Code, Cursor, Codex & 14+ AI tools. Stop re-teaching your AI the same things. One command → instant domain expertise. Marketing, SEO, Trading… The licence is MIT.
When your agent uses it
- Tasks that involve Competitor analysis
Example prompts
- “/competitive-analysis”
Requirements
- Python 3
Workflow steps
3 steps, taken from the first numbered list in SKILL.md.
- Lost Deal → Win/loss interview, update battlecard
- New Competitor → Rapid assessment, positioning review
- Feature Gap → Prioritize, or reposition
What it can do on your machine
Read from SKILL.md and the folder at commit d167b41. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
Ships 1 file in scripts/ (Python), which the agent can run.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Competitive Analysis loads about 922 tokens when it runs, and up to ~1.8k if it reads all its reference files. Until then it costs about 30 tokens; SKILL.md has 177 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.
SKILL.md
The full file from nicepkg/ai-workflow at commit d167b41, republished under its MIT licence (© nicepkg). 177 words, ~922 tokens.
Download SKILL.mdSave it as
.claude/skills/competitive-analysis/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.- name
- competitive-analysis
- description
- Competitive intelligence, market analysis, and strategic positioning for product differentiation.
- version
- 2.0.0
- sasmp_version
- 1.3.0
- bonded_agent
- 01-strategy-vision
- bond_type
- PRIMARY_BOND
- retry_logic.max_attempts
- 3
- retry_logic.backoff
- exponential
- logging.level
- info
- logging.hooks
- start, complete, error
Competitive Analysis Skill
Analyze competitors and market dynamics to inform product strategy. Master competitive intelligence and strategic positioning.
Market Analysis
TAM/SAM/SOM Calculation
TAM (Total Addressable Market):
= Total customers × Average deal size
= 10M companies × $10K = $100B
SAM (Serviceable Addressable Market):
= TAM × Segment % you can reach
= $100B × 10% = $10B
SOM (Serviceable Obtainable Market):
= SAM × Realistic market share (3-5 years)
= $10B × 5% = $500MMarket Dynamics
| Factor | Analysis | Impact |
|---|---|---|
| Growth | CAGR % | High/Med/Low |
| Competition | # players | Fragmented/Consolidated |
| Barriers | Entry difficulty | High/Med/Low |
| Regulation | Compliance needs | Increasing/Stable |
Competitor Research
Competitor Matrix
| Feature | You | Comp A | Comp B | Comp C |
|---|---|---|---|---|
| Feature 1 | ✓ | ✓ | ✗ | ✓ |
| Feature 2 | ✓ | ✗ | ✓ | ✗ |
| Pricing | $99 | $149 | $79 | $199 |
| Target | SMB | Enterprise | Startup | Mid |
Competitive Intelligence Sources
- Public: Website, pricing, blog, press
- Product: Free trial, demo, screenshots
- Customers: Win/loss interviews
- Community: G2, Capterra, Reddit
- Industry: Analyst reports, conferences
Strategic Frameworks
Porter's Five Forces
Supplier Power: [Low/Med/High]
Buyer Power: [Low/Med/High]
Competitive Rivalry: [Low/Med/High]
Threat of Substitutes: [Low/Med/High]
Threat of New Entrants: [Low/Med/High]SWOT Analysis
STRENGTHS | WEAKNESSES
- [Internal +] | - [Internal -]
- [Internal +] | - [Internal -]
-------------------+-------------------
OPPORTUNITIES | THREATS
- [External +] | - [External -]
- [External +] | - [External -]Battlecards
Sales Battlecard Template
COMPETITOR: [Name]
POSITIONING:
"[Competitor] is [category] focused on [segment].
We are [differentiator]."
WIN THEMES:
1. [Your advantage 1]
2. [Your advantage 2]
3. [Your advantage 3]
OBJECTION HANDLING:
Q: "Why not [Competitor]?"
A: "[Competitor] is great for [X], but [your advantage]"
GOTCHAS (Their weaknesses):
- [Weakness 1]
- [Weakness 2]Troubleshooting
Yaygın Hatalar & Çözümler
| Hata | Olası Sebep | Çözüm |
|---|---|---|
| Outdated intel | No refresh cycle | Quarterly updates |
| Missing competitors | Narrow view | Expand search |
| Feature parity | No differentiation | Find unique angle |
| Lost deals | Weak positioning | Win/loss analysis |
Debug Checklist
[ ] TAM/SAM/SOM assumptions documented mi?
[ ] Competitor list complete mi?
[ ] Feature matrix current mi?
[ ] Battlecards distributed mi?
[ ] Win/loss tracked mi?Recovery Procedures
- Lost Deal → Win/loss interview, update battlecard
- New Competitor → Rapid assessment, positioning review
- Feature Gap → Prioritize, or reposition
Learning Outcomes
- Conduct competitive research
- Build competitive matrices
- Create effective battlecards
- Identify market opportunities
- Position against competitors
© nicepkg, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 5 other files (scripts, references, assets) in workflows/product-manager-workflow/.claude/skills/competitive-analysis of nicepkg/ai-workflow.
- SKILL.md
- assets/config.yaml
- assets/schema.json
- references/GUIDE.md
- references/PATTERNS.md
- scripts/validate.py
Open the folder on GitHubat commit d167b41
Compare with similar skills
Competitive Analysis next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Competitive Analysis this skillnicepkg/ai-workflow | 285 | — | ~922 | Automated safety check: Pass | MIT | |
| SEO Content Brief GeneratorAgriciDaniel/claude-seo | 19k | 2 repos | ~2.6k | Automated safety check: Pass | MIT | |
| SEO DataforseoAgriciDaniel/codex-seo | 799 | 2 repos | ~4.6k | Automated safety check: Pass | MIT | |
| Competitor ProfilingNexus-JPF/note-companion | 870 | 4 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Startup Competitorsferdinandobons/startup-skill | 1.2k | — | ~4.1k | Automated safety check: Pass | MIT | |
| Amazon Listing Competitor Analysisbrowser-act/skills | 6.1k | 1 repos | ~3.2k | Automated safety check: Pass | MIT |
Similar skills
SEO Dataforseo
AgriciDaniel/codex-seo
Live SEO data via DataForSEO MCP server. An agent skill from AgriciDaniel/codex-seo.
Competitor Profiling
Nexus-JPF/note-companion
When the user wants to research, profile, or analyze competitors from their URLs.
Startup Competitors
ferdinandobons/startup-skill
Deep competitive intelligence for any market. An agent skill from ferdinandobons/startup-skill.
Amazon Listing Competitor Analysis
browser-act/skills
Analyzes a competitor's Amazon listing by ASIN with BrowserAct data extraction, then reports what it does well, where the market has gaps and opportunity points for your own listing.
SEO Competitor Comparison Pages
AgriciDaniel/claude-seo
Generates X vs Y comparison pages, alternatives-to-X pages, best-tools roundups and feature-matrix tables, with schema markup and verifiable data rules.
More from nicepkg/ai-workflow
All 75 skills in this repoCapture Triage
nicepkg/ai-workflow
Processes Drafts Pro captures from the Inbox folder. An agent skill from nicepkg/ai-workflow.
Legacy To AI Ready
nicepkg/ai-workflow
Transform legacy codebases into AI-ready projects with Claude Code configurations.
Newsletter Coach
nicepkg/ai-workflow
Writing coach that extracts educational content from your daily experiences and turns it into publish-ready newsletter drafts.
Webfluence
nicepkg/ai-workflow
Content web architecture framework. An agent skill from nicepkg/ai-workflow.
Workflow Creator
nicepkg/ai-workflow
Create complete Claude Code workflow directories with curated skills.
Media Processing
nicepkg/ai-workflow
Video/audio/image processing with FFmpeg and ImageMagick. An agent skill from nicepkg/ai-workflow.
Related
Categories
Questions about Competitive Analysis
What does Competitive Analysis do?
Competitive intelligence, market analysis, and strategic positioning for product differentiation. Competitive Analysis is an agent skill from nicepkg/ai-workflow. Competitive intelligence, market analysis, and strategic positioning for product differentiation.
When should I use Competitive Analysis?
Competitive Analysis fits situations like: tasks that involve Competitor analysis.
How do I install Competitive Analysis in Claude Code?
Run `npx skills add nicepkg/ai-workflow --skill competitive-analysis -a claude-code`. Or copy the skill folder (workflows/product-manager-workflow/.claude/skills/competitive-analysis in nicepkg/ai-workflow) into .claude/skills/competitive-analysis in your project. Claude Code loads it when a task matches its description.
How do I install Competitive Analysis in Codex?
Run `npx skills add nicepkg/ai-workflow --skill competitive-analysis -a codex`. Or copy the skill folder (workflows/product-manager-workflow/.claude/skills/competitive-analysis in nicepkg/ai-workflow) into .agents/skills/competitive-analysis in your project. Codex loads it when a task matches its description.
Can I use Competitive Analysis in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add nicepkg/ai-workflow --skill competitive-analysis -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/competitive-analysis, .gemini/skills/competitive-analysis, .github/skills/competitive-analysis and .opencode/skills/competitive-analysis in your project.
What does Competitive Analysis need to run?
Going by SKILL.md and its folder, Competitive Analysis needs Python for the scripts in its folder. Our summary lists: Python 3.
Does Competitive Analysis access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Competitive Analysis safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.
What licence does Competitive Analysis use?
Competitive Analysis is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Competitive Analysis use?
About 922 tokens (SKILL.md is roughly 3.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 871 tokens, read only when the agent opens those files.
What are the alternatives to Competitive Analysis?
Skills that share tags, products or a category with Competitive Analysis: SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars), SEO Dataforseo (AgriciDaniel/codex-seo, 799 stars), Competitor Profiling (Nexus-JPF/note-companion, 870 stars) and Startup Competitors (ferdinandobons/startup-skill, 1.2k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Competitive Analysis?
nicepkg (a GitHub organization) maintains it in nicepkg/ai-workflow, which has 285 GitHub stars. The repository holds 75 skills in this directory. The repository was last updated on January 20, 2026.
Source: nicepkg/ai-workflow on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.