Agent skill

Marketing Analytics Dpia

by mukul975 in mukul975/Privacy-Data-Protection-Skills

Guides DPIA for marketing profiling, behavioural targeting, cross-device tracking, and advertising analytics.

Apache-2.0Auto-check passedLegal & Compliance

Install Marketing Analytics Dpia

skills CLI
$ npx skills add mukul975/Privacy-Data-Protection-Skills --skill marketing-analytics-dpia -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mukul975/Privacy-Data-Protection-Skills marketing-analytics-dpia --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mukul975/Privacy-Data-Protection-Skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/privacy/marketing-analytics-dpia .claude/skills/marketing-analytics-dpia && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
marketing-analytics-dpia
GitHub stars
301
Token cost
~2.1k tokens
SKILL.md length
942 words
Files
5 (incl. scripts, references, assets)
Skills in repo
280
Repo updated
First seen
Licence
Apache-2.0

At a glance

Guides DPIA for marketing profiling, behavioural targeting, cross-device tracking, and advertising analytics.

  • Works in 4 steps: Marketing Data Flow Mapping (Week 1) → Lawful Basis Assessment (Week 2) → Risk Assessment (Week 3-4) → …
  • Tasks that involve Privacy and GDPR
  • SKILL.md covers Overview, Legal Framework, Marketing Processing Types and… and DPIA Methodology for Marketing…, plus 1 more section
  • Runs Python scripts from its folder

What it does

Marketing Analytics Dpia is an agent skill from mukul975/Privacy-Data-Protection-Skills. Guides DPIA for marketing profiling, behavioural targeting, cross-device tracking, and advertising analytics. Covers ePrivacy Directive Art. 5(3) cookie consent, PECR regulations, legitimate interest balancing for direct marketing, and adtech processing chain assessment. Keywords: marketing analytics, DPIA, profiling, behavioural targeting, cross-device tracking, ePrivacy, PECR, adtech, legitimate interest.

Its SKILL.md is about 2.1k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including scripts, reference files and assets (for example `assets/template.md`, `references/standards.md` and `references/workflows.md`).

It sits in Legal & Compliance, covering Privacy and GDPR and Marketing analytics. The repository describes itself as: 282+ structured privacy & data protection skills for AI agents. GDPR, CCPA, EU AI Act, HIPAA, LGPD, PIPL, DPDP Act. The licence is Apache-2.0.

When your agent uses it

  • Tasks that involve Privacy and GDPR
  • Tasks that involve Marketing analytics

Example prompts

  • “Use the marketing-analytics-dpia skill to guide DPIA for marketing profiling, behavioural targeting, cross-device tracking, and advertising analytics”
  • “/marketing-analytics-dpia”

Requirements

  • Python 3

Workflow steps

4 steps, taken from the step headings in SKILL.md.

  1. Marketing Data Flow Mapping (Week 1)
  2. Lawful Basis Assessment (Week 2)
  3. Risk Assessment (Week 3-4)
  4. Mitigation and Approval (Week 4-5)

What it can do on your machine

Read from SKILL.md and the folder at commit 9b2ef9e. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    Ships 1 file in scripts/ (Python), which the agent can run.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Marketing Analytics Dpia loads about 2.1k tokens when it runs, and up to ~3k if it reads all its reference files. Until then it costs about 109 tokens; SKILL.md has 942 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~109
When it runs · the whole SKILL.md, loaded when a task matches
~2.1k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); the scripts in this folder are not scanned.

SKILL.md

The full file from mukul975/Privacy-Data-Protection-Skills at commit 9b2ef9e, republished under its Apache-2.0 licence (© mukul975). 942 words, ~2,143 tokens.

Download SKILL.mdSave it as .claude/skills/marketing-analytics-dpia/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.
name
marketing-analytics-dpia
description
Guides DPIA for marketing profiling, behavioural targeting, cross-device tracking, and advertising analytics. Covers ePrivacy Directive Art. 5(3) cookie consent, PECR regulations, legitimate interest balancing for direct marketing, and adtech processing chain assessment. Keywords: marketing analytics, DPIA, profiling, behavioural targeting, cross-device tracking, ePrivacy, PECR, adtech, legitimate interest.
license
Apache-2.0
metadata.author
mukul975
metadata.version
1.0
metadata.domain
privacy
metadata.subdomain
privacy-impact-assessment
metadata.tags
marketing-analytics, dpia, profiling, behavioural-targeting, eprivacy, adtech

Assessing Marketing Analytics Privacy

Overview

Marketing analytics processing — including customer profiling, behavioural targeting, cross-device tracking, programmatic advertising, and conversion attribution — triggers multiple DPIA criteria under WP248rev.01: evaluation/scoring (C1), systematic monitoring (C3), matching or combining datasets (C6), and potentially innovative technology (C8). This skill provides a DPIA methodology for marketing analytics processing, integrating GDPR obligations with ePrivacy Directive requirements for cookie-based tracking and PECR compliance for UK-based operations.

GDPR Provisions for Marketing Analytics
  • Art. 5(1)(b) Purpose limitation: Marketing data collected for one purpose cannot be repurposed for incompatible marketing without further lawful basis.
  • Art. 6(1)(a) Consent: Required for most marketing profiling; must be freely given, specific, informed, and unambiguous.
  • Art. 6(1)(f) Legitimate interest: May apply to direct marketing to existing customers (Recital 47) but requires balancing test for profiling.
  • Art. 21(2)-(3) Right to object: Data subjects have an absolute right to object to processing for direct marketing purposes, including profiling related to direct marketing.
  • Art. 22 Automated decision-making: Profiling that produces legal or similarly significant effects requires Art. 22(2) exception and Art. 22(3) safeguards.
ePrivacy Directive (2002/58/EC) Art. 5(3)

Storing or accessing information on a user's terminal equipment (cookies, device fingerprinting, local storage) requires:

  • Clear and comprehensive information about the purposes
  • Consent of the user (interpreted per GDPR standard: freely given, specific, informed, unambiguous)
  • Exception: strictly necessary cookies for the service explicitly requested by the user
PECR (UK Privacy and Electronic Communications Regulations 2003)
  • Regulation 6: Cookie consent requirements (mirrors ePrivacy Art. 5(3)).
  • Regulation 22: Unsolicited marketing communications require prior consent (opt-in) with exception for existing customer soft opt-in.
  • ICO enforcement powers under Regulation 31.

Marketing Processing Types and Risk Assessment

Customer Profiling
AspectAssessment
DescriptionAggregating customer data to create profiles for segmentation and targeting
WP248 criteriaC1 (evaluation/scoring), C6 (matching datasets)
Lawful basisConsent (Art. 6(1)(a)) for new prospects; legitimate interest (Art. 6(1)(f)) for existing customers with LIA
Key risksDiscriminatory profiling, unexpected inferences, purpose creep
MitigationTransparency about profiling logic; opt-out mechanism; regular profiling accuracy review
Behavioural Targeting
AspectAssessment
DescriptionTracking online behaviour to serve targeted advertisements
WP248 criteriaC1 (scoring), C3 (systematic monitoring), C6 (matching), C8 (innovative tech)
Lawful basisConsent required (ePrivacy Art. 5(3) for cookies + GDPR Art. 6(1)(a) for processing)
Key risksPervasive tracking, opaque adtech supply chain, data leakage to multiple parties
MitigationConsent management platform; vendor due diligence; real-time bidding data minimisation
Cross-Device Tracking
AspectAssessment
DescriptionLinking user activity across multiple devices (desktop, mobile, tablet, smart TV)
WP248 criteriaC1, C3, C6, C8
Lawful basisConsent required — cross-device tracking exceeds reasonable expectations
Key risksComprehensive behavioural profiling; re-identification of pseudonymous profiles; tracking beyond user awareness
MitigationExplicit consent for cross-device linking; device-level opt-out mechanisms; limited retention
Conversion Attribution
AspectAssessment
DescriptionTracking user journey from ad impression to purchase to attribute marketing ROI
Lawful basisConsent for cookie-based attribution; legitimate interest may apply for first-party server-side attribution
Key risksExtended tracking windows; cross-site tracking; data sharing with attribution platforms

DPIA Methodology for Marketing Analytics

Phase 1: Marketing Data Flow Mapping (Week 1)
  1. Inventory all marketing data sources (website analytics, CRM, email platform, social media, advertising platforms, DMP/CDP).
  2. Map data flows from collection to activation (profiling, targeting, measurement).
  3. Identify all third-party recipients (ad exchanges, demand-side platforms, data management platforms, social platforms).
  4. Document all cookies, pixels, and tracking technologies deployed.
  5. Identify cross-site and cross-device tracking mechanisms.
Show full SKILL.md (382 more words)Show less
Phase 2: Lawful Basis Assessment (Week 2)
  1. For each marketing processing activity, determine the lawful basis:
    • Cookie-based tracking: consent required (ePrivacy Art. 5(3))
    • Profiling for targeting: consent (Art. 6(1)(a)) or legitimate interest with LIA (Art. 6(1)(f))
    • Direct marketing emails: consent (PECR Reg. 22) or soft opt-in for existing customers
  2. Assess consent quality: is consent freely given, specific, informed, unambiguous, and withdrawable?
  3. For legitimate interest claims, conduct and document a legitimate interest assessment (LIA).
Phase 3: Risk Assessment (Week 3-4)

Assess marketing-specific risks:

RiskDescriptionTypical Level
MK-R1Opaque adtech supply chain — personal data shared with multiple parties without transparencyHigh
MK-R2Cross-site tracking building comprehensive browsing profiles beyond user expectationHigh
MK-R3Discriminatory targeting — excluding or disadvantaging groups based on inferred characteristicsHigh
MK-R4Consent fatigue leading to uninformed consentMedium
MK-R5Data leakage through real-time bidding bid requestsHigh
MK-R6Dark patterns in consent interfaces undermining genuine choiceHigh
MK-R7Children encountering targeted advertisingHigh
MK-R8Re-identification of pseudonymous marketing profilesMedium
Phase 4: Mitigation and Approval (Week 4-5)
  1. Implement technical measures: consent management platform, server-side analytics, data clean rooms, privacy sandbox APIs.
  2. Implement organisational measures: marketing data governance policy, vendor due diligence, data subject rights processes.
  3. DPO review and approval.
  4. Schedule review: annually or upon new marketing technology deployment.

Enforcement Precedents

  • CNIL vs Google LLC (2022): EUR 150 million fine for making cookie rejection more difficult than acceptance on google.fr and youtube.com — dark pattern in consent interface.
  • CNIL vs Amazon Europe (2020): EUR 35 million fine for placing advertising cookies without prior consent.
  • CNIL vs Criteo (2023): EUR 40 million fine for behavioural advertising without valid consent, insufficient transparency about profiling, and failure to demonstrate consent had been obtained.
  • Belgian DPA vs IAB Europe (2022): EUR 250,000 fine — Transparency and Consent Framework (TCF) consent string constitutes personal data; IAB Europe is a joint controller for TCF processing.
  • Norwegian DPA vs Grindr (2021): NOK 65 million fine for sharing location and sexual orientation data with advertising technology partners without valid consent.
  • AEPD vs CaixaBank (2020): EUR 6 million fine for commercial profiling without adequate consent management and insufficient transparency about profiling purposes.
  • ICO vs TikTok (2023): GBP 12.7 million fine for processing children's data for targeted advertising without appropriate age verification and parental consent.

© mukul975, Apache-2.0. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 4 other files (scripts, references, assets) in skills/privacy/marketing-analytics-dpia of mukul975/Privacy-Data-Protection-Skills.

  • SKILL.md
  • assets/template.md
  • references/standards.md
  • references/workflows.md
  • scripts/process.py

Open the folder on GitHubat commit 9b2ef9e

Compare with similar skills

Marketing Analytics Dpia next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Marketing Analytics Dpia compared with similar skills
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Marketing Analytics Dpia this skillmukul975/Privacy-Data-Protection-Skills301—~2.1kAutomated safety check: PassApache-2.0
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C15tc15t/c15t1.9k1 repos~1.6kAutomated safety check: PassApache-2.0
HIPAA Safe Harbor Coverage Auditmaziyarpanahi/openmed5.5k—~1.7kAutomated safety check: PassApache-2.0
Korean Privacy Termskimlawtech/korean-privacy-terms587—~2.9kAutomated safety check: PassApache-2.0
Gdpr ComplianceSushegaad/Claude-Skills-Governance-Risk-and-Compliance9461 repos~3.9kAutomated safety check: PassMIT

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Questions about Marketing Analytics Dpia

What does Marketing Analytics Dpia do?

Guides DPIA for marketing profiling, behavioural targeting, cross-device tracking, and advertising analytics. Marketing Analytics Dpia is an agent skill from mukul975/Privacy-Data-Protection-Skills. Guides DPIA for marketing profiling, behavioural targeting, cross-device tracking, and advertising analytics.

When should I use Marketing Analytics Dpia?

Marketing Analytics Dpia fits situations like: tasks that involve Privacy and GDPR; tasks that involve Marketing analytics.

How do I install Marketing Analytics Dpia in Claude Code?

Run `npx skills add mukul975/Privacy-Data-Protection-Skills --skill marketing-analytics-dpia -a claude-code`. Or copy the skill folder (skills/privacy/marketing-analytics-dpia in mukul975/Privacy-Data-Protection-Skills) into .claude/skills/marketing-analytics-dpia in your project. Claude Code loads it when a task matches its description.

How do I install Marketing Analytics Dpia in Codex?

Run `npx skills add mukul975/Privacy-Data-Protection-Skills --skill marketing-analytics-dpia -a codex`. Or copy the skill folder (skills/privacy/marketing-analytics-dpia in mukul975/Privacy-Data-Protection-Skills) into .agents/skills/marketing-analytics-dpia in your project. Codex loads it when a task matches its description.

Can I use Marketing Analytics Dpia in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mukul975/Privacy-Data-Protection-Skills --skill marketing-analytics-dpia -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-analytics-dpia, .gemini/skills/marketing-analytics-dpia, .github/skills/marketing-analytics-dpia and .opencode/skills/marketing-analytics-dpia in your project.

What does Marketing Analytics Dpia need to run?

Going by SKILL.md and its folder, Marketing Analytics Dpia needs Python for the scripts in its folder. Our summary lists: Python 3.

Does Marketing Analytics Dpia access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Marketing Analytics Dpia safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. The check reads SKILL.md only: the scripts in the folder are not scanned, so read them before running anything.

What licence does Marketing Analytics Dpia use?

Marketing Analytics Dpia is published under the Apache-2.0 licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Marketing Analytics Dpia use?

About 2.1k tokens (SKILL.md is roughly 8.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 849 tokens, read only when the agent opens those files.

What are the alternatives to Marketing Analytics Dpia?

Skills that share tags, products or a category with Marketing Analytics Dpia: Olore Meta Pixel Latest (olorehq/olore, 104 stars), C15t (c15t/c15t, 1.9k stars), HIPAA Safe Harbor Coverage Audit (maziyarpanahi/openmed, 5.5k stars) and Korean Privacy Terms (kimlawtech/korean-privacy-terms, 587 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Marketing Analytics Dpia?

mukul975 (a GitHub user) maintains it in mukul975/Privacy-Data-Protection-Skills, which has 301 GitHub stars. The repository holds 280 skills in this directory. The repository was last updated on March 16, 2026.

Source: mukul975/Privacy-Data-Protection-Skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.