Agent skill

SEO Content Brief

by mohitagw15856 in mohitagw15856/pm-claude-skills

Create a structured SEO content brief for any target keyword or topic.

MITAuto-check passedMarketing & SEO

Install SEO Content Brief

skills CLI
$ npx skills add mohitagw15856/pm-claude-skills --skill seo-content-brief -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mohitagw15856/pm-claude-skills seo-content-brief --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/seo-content-brief .claude/skills/seo-content-brief && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
seo-content-brief
GitHub stars
1.4k
Token cost
~1.3k tokens
SKILL.md length
623 words
Files
1
Skills in repo
1,348
Repo updated
First seen
Licence
MIT

At a glance

Create a structured SEO content brief for any target keyword or topic.

  • Asked to write an SEO brief
  • SKILL.md covers Required Inputs, Output Structure, Search Intent Analysis and Competitor Content Analysis, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Content strategy document

What it does

SEO Content Brief is an agent skill from mohitagw15856/pm-claude-skills. Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance.

Its SKILL.md is about 1.3k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering On-page SEO, Content strategy and Keyword research. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.

When your agent uses it

  • Asked to write an SEO brief
  • Content strategy document

Example prompts

  • “/seo-content-brief”

What it can do on your machine

Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

SEO Content Brief loads about 1.3k tokens when it runs. Until then it costs about 80 tokens; SKILL.md has 623 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~80
When it runs · the whole SKILL.md, loaded when a task matches
~1.3k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 623 words, ~1,270 tokens.

Download SKILL.mdSave it as .claude/skills/seo-content-brief/SKILL.md (or your agent's skills folder).
name
seo-content-brief
description
Create a structured SEO content brief for any target keyword or topic. Use when asked to write an SEO brief, content brief, keyword brief, or content strategy document. Produces a complete brief with target keyword, search intent, outline, competitor insights, internal links, and on-page SEO guidance.

SEO Content Brief Skill

Produces a complete SEO content brief that writers can use to create content that ranks — combining search intent analysis, competitive insights, and on-page optimisation requirements into a single actionable document.

Required Inputs

Ask the user for these if not provided:

  • Target keyword or topic
  • Target audience (who is searching for this?)
  • Website or domain (for internal linking context)
  • Content goal (rank for keyword / drive leads / build authority / support existing content)
  • Current ranking or page (if improving existing content — optional)
  • Word count target or preference (optional — if not provided, derive from search intent)

Output Structure


SEO Content Brief: [Target Keyword]

Target keyword: [Primary keyword] Secondary keywords: [Related terms to include naturally] Search intent: [Informational / Navigational / Commercial / Transactional] Target word count: [Range — e.g. 1,200–1,800 words] Content type: [Blog post / Landing page / Guide / Comparison / Listicle] Audience: [Who will read this] CTA: [What action should this page drive?]


Search Intent Analysis

What the searcher wants: [What someone typing this keyword is actually trying to accomplish]

What "good" looks like for this query:

  • Format: [How results typically appear — guide, list, comparison table, etc.]
  • Depth: [Surface-level overview vs. comprehensive deep dive]
  • Tone: [Expert / Conversational / Technical / Beginner-friendly]

User's next question: [What they'll search for after reading a good answer — use for internal linking]


Competitor Content Analysis

Ranking pageWord countKey sections coveredGaps or weaknesses
[URL or description][~N words][Sections][What they're missing]

Opportunity to differentiate: [Specific angle, data, or depth your content can add that competitors lack]


Each heading is the exact H2/H3 to use (these are what Google reads):

[H1: Title — include primary keyword, under 60 characters]

Introduction (150–200 words)

  • Hook with the problem or question
  • State what the reader will learn
  • Include primary keyword naturally in first 100 words

[H2: First main section]

  • [Key points to cover]
  • [Include secondary keyword: X]

[H2: Second main section]

  • [Key points]

[H2: Third main section]

  • [Key points — consider a table or list here for featured snippet opportunity]

[H2: FAQ section] (recommended for informational queries)

  • Q: [Question from "People Also Ask" for this keyword]
  • Q: [Question 2]

Conclusion (100–150 words)

  • Summarise key takeaways
  • Include CTA

Show full SKILL.md (269 more words)Show less

On-Page SEO Requirements

ElementRequirement
Title tag[60 chars max — primary keyword near start]
Meta description[155 chars max — include keyword + benefit]
H1[Match or close to title tag]
Keyword density[Use primary keyword 3–5x naturally; don't force it]
Image alt text[Describe image + include keyword where natural]
Internal links[3–5 internal links — see suggestions below]
External links[1–2 authoritative sources to cite]

Internal Linking Suggestions

Anchor textLink toWhy
[Relevant phrase][/page-path][Topic relevance]

Quality Checks

  • Search intent is correctly identified (informational vs commercial)
  • Outline addresses the actual user question (not just the keyword)
  • Competitor gaps are specific and actionable
  • FAQ section addresses real "People Also Ask" questions
  • Title tag is under 60 characters and includes the keyword
  • Internal linking suggestions are relevant and specific

Example Trigger Phrases

  • "Write an SEO brief for the keyword [keyword]"
  • "Create a content brief for [topic]"
  • "What should I include in a blog post about [keyword]?"
  • "Build a content strategy brief for [topic]"

Anti-Patterns

  • Do not write an outline that answers a different question than the actual search intent — the brief must match what the searcher wants, not what the brand wants to say
  • Do not set keyword density targets so high that they produce unnatural writing — 3–5 natural mentions is guidance, not a quota
  • Do not skip the competitor gap analysis — without it, the brief produces content that duplicates what already ranks
  • Do not leave the FAQ section without real "People Also Ask" questions — fabricated questions miss search volume opportunities
  • Do not write a title tag longer than 60 characters — it will be truncated in search results and undermine ranking

© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/seo-content-brief of mohitagw15856/pm-claude-skills.

Open the folder on GitHubat commit 1cbf1f0

Compare with similar skills

SEO Content Brief next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

SEO Content Brief compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
SEO Content Brief this skillmohitagw15856/pm-claude-skills1.4k—~1.3kAutomated safety check: PassMIT
SEO Keyword ClusteringAgriciDaniel/claude-seo19k2 repos~3.3kAutomated safety check: PassMIT
SEO Content Brief GeneratorAgriciDaniel/claude-seo19k2 repos~2.6kAutomated safety check: PassMIT
SEO Content Briefseranking/seo-skills161—~2.5kAutomated safety check: PassMIT
Blog OutlineAgriciDaniel/claude-blog2.3k1 repos~1.5kAutomated safety check: PassMIT
SEO Keyword Clusterseranking/seo-skills161—~2.5kAutomated safety check: PassMIT

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Categories

Questions about SEO Content Brief

What does SEO Content Brief do?

Create a structured SEO content brief for any target keyword or topic. SEO Content Brief is an agent skill from mohitagw15856/pm-claude-skills. Create a structured SEO content brief for any target keyword or topic.

When should I use SEO Content Brief?

SEO Content Brief fits situations like: asked to write an SEO brief; content strategy document.

How do I install SEO Content Brief in Claude Code?

Run `npx skills add mohitagw15856/pm-claude-skills --skill seo-content-brief -a claude-code`. Or copy the skill folder (skills/seo-content-brief in mohitagw15856/pm-claude-skills) into .claude/skills/seo-content-brief in your project. Claude Code loads it when a task matches its description.

How do I install SEO Content Brief in Codex?

Run `npx skills add mohitagw15856/pm-claude-skills --skill seo-content-brief -a codex`. Or copy the skill folder (skills/seo-content-brief in mohitagw15856/pm-claude-skills) into .agents/skills/seo-content-brief in your project. Codex loads it when a task matches its description.

Can I use SEO Content Brief in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill seo-content-brief -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/seo-content-brief, .gemini/skills/seo-content-brief, .github/skills/seo-content-brief and .opencode/skills/seo-content-brief in your project.

What does SEO Content Brief need to run?

SKILL.md names no scripts, command-line tools or credentials: SEO Content Brief is instructions for the agent only.

Does SEO Content Brief access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is SEO Content Brief safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does SEO Content Brief use?

SEO Content Brief is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does SEO Content Brief use?

About 1.3k tokens (SKILL.md is roughly 5.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to SEO Content Brief?

Skills that share tags, products or a category with SEO Content Brief: SEO Keyword Clustering (AgriciDaniel/claude-seo, 19k stars), SEO Content Brief Generator (AgriciDaniel/claude-seo, 19k stars), SEO Content Brief (seranking/seo-skills, 161 stars) and Blog Outline (AgriciDaniel/claude-blog, 2.3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains SEO Content Brief?

mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.

Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.