Write a long-form sales page that takes a cold reader to a purchase.

MITAuto-check passed

Install Sales Page

skills CLI
$ npx skills add mohitagw15856/pm-claude-skills --skill sales-page -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mohitagw15856/pm-claude-skills sales-page --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/sales-page .claude/skills/sales-page && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
sales-page
GitHub stars
1.4k
Token cost
~900 tokens
SKILL.md length
457 words
Files
1
Skills in repo
1,348
Repo updated
First seen
Licence
MIT

At a glance

Write a long-form sales page that takes a cold reader to a purchase.

  • Works in 10 steps: Hook / headline — the big promise or the… → Problem agitation — make the cost of the… → The turn — "there's a better way,"… → …
  • Asked to write a sales page
  • SKILL.md covers Required Inputs, Output Format, Quality Checks and Anti-Patterns, plus 2 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Sales Page is an agent skill from mohitagw15856/pm-claude-skills. Write a long-form sales page that takes a cold reader to a purchase. Use when asked to write a sales page, a long-form sales letter, a course/offer page, or direct-response copy that has to close on the page. Produces a full long-form structure — hook, problem agitation, the offer & mechanism, proof, offer stack & price framing, risk reversal, urgency, and a repeated CTA — written to sell, ethically.

Its SKILL.md is about 900 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.

When your agent uses it

  • Asked to write a sales page
  • A long-form sales letter
  • A course/offer page
  • Direct-response copy that has to close on the page

Example prompts

  • “/sales-page”

Workflow steps

10 steps, taken from the first numbered list in SKILL.md.

  1. Hook / headline — the big promise or the visceral problem, in the reader's words. 2 options.
  2. Problem agitation — make the cost of the status quo vivid and specific (without manufacturing fear).
  3. The turn — "there's a better way," introducing your unique mechanism (why this works when other things didn't).
  4. The offer — exactly what they get, as outcomes; deliverables as a clear list.
  5. Proof — testimonials/results/credentials placed to answer the doubt rising at this point.
  6. Offer stack & price framing — itemise the value, then reveal the price so it feels small against it; bonuses if any.
  7. Risk reversal — the guarantee that removes the fear of buying.
  8. Urgency — a real reason to act now (genuine deadline, cohort close, bonus expiry) — never fake scarcity.
  9. CTA (repeated) — the same clear ask, restated after proof, after price, and at the end.
  10. P.S. — restate the core promise + the risk reversal (the most-read line after the headline).

What it can do on your machine

Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Sales Page loads about 900 tokens when it runs. Until then it costs about 104 tokens; SKILL.md has 457 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~104
When it runs · the whole SKILL.md, loaded when a task matches
~900

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 457 words, ~900 tokens.

Download SKILL.mdSave it as .claude/skills/sales-page/SKILL.md (or your agent's skills folder).
name
sales-page
description
Write a long-form sales page that takes a cold reader to a purchase. Use when asked to write a sales page, a long-form sales letter, a course/offer page, or direct-response copy that has to close on the page. Produces a full long-form structure — hook, problem agitation, the offer & mechanism, proof, offer stack & price framing, risk reversal, urgency, and a repeated CTA — written to sell, ethically.

Sales Page Skill

A sales page does the whole sell in one scroll — for offers a short landing page can't close (courses, high-ticket, info products, services). It follows a proven persuasion arc: hook → agitate the problem → present the offer and why it works → prove it → frame the price against the value → reverse the risk → give a real reason to act now → ask. This skill writes that arc — persuasive, never manipulative.

Required Inputs

Ask for these only if they aren't already provided:

  • The offer — what's sold, the transformation it delivers, and the price.
  • The audience — who it's for, their pain, and what they've already tried.
  • The mechanism — why your approach works (the "unique mechanism" is what makes claims believable).
  • Proof — testimonials, results, credentials, guarantees.
  • Price framing — the price, any bonuses, and the honest comparison (cost of inaction, alternatives).

Output Format

Sales Page: [offer]

Write the copy for each block:

  1. Hook / headline — the big promise or the visceral problem, in the reader's words. 2 options.
  2. Problem agitation — make the cost of the status quo vivid and specific (without manufacturing fear).
  3. The turn — "there's a better way," introducing your unique mechanism (why this works when other things didn't).
  4. The offer — exactly what they get, as outcomes; deliverables as a clear list.
  5. Proof — testimonials/results/credentials placed to answer the doubt rising at this point.
  6. Offer stack & price framing — itemise the value, then reveal the price so it feels small against it; bonuses if any.
  7. Risk reversal — the guarantee that removes the fear of buying.
  8. Urgency — a real reason to act now (genuine deadline, cohort close, bonus expiry) — never fake scarcity.
  9. CTA (repeated) — the same clear ask, restated after proof, after price, and at the end.
  10. P.S. — restate the core promise + the risk reversal (the most-read line after the headline).
Show full SKILL.md (153 more words)Show less

Quality Checks

  • Leads with a promise/problem in the reader's language, not the product
  • Names a unique mechanism that makes the claims believable
  • Price is framed against itemised value, not presented cold
  • A genuine risk reversal (guarantee) is included
  • Urgency is real, not fabricated scarcity
  • The CTA is identical each time it repeats (no decision fatigue)

Anti-Patterns

  • Do not use fake scarcity or fake countdowns — it works once and destroys trust; use real deadlines
  • Do not over-hype beyond what the proof supports — believable beats biggest
  • Do not bury the offer or the price — clarity converts; confusion kills
  • Do not agitate into manufactured fear — name real costs, don't invent dread
  • Do not switch the ask — one offer, one CTA, repeated

Based On

Direct-response copywriting (PAS / problem-agitate-solve, unique-mechanism, offer-stack, risk reversal) — applied ethically.

Example Trigger Phrases

  • "Write a sales page."
  • "Write a long-form sales letter."
  • "Write the page for my course."
  • "Write direct-response copy that closes."

© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/sales-page of mohitagw15856/pm-claude-skills.

Open the folder on GitHubat commit 1cbf1f0

Compare with similar skills

Sales Page next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Sales Page compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Sales Page this skillmohitagw15856/pm-claude-skills1.4k—~900Automated safety check: PassMIT
Form Fillingasgeirtj/system_prompts_leaks69k—~400Automated safety check: PassCC0-1.0
Cold Emailcoreyhaines31/marketingskills54k—~3.1kAutomated safety check: PassMIT
Form Validationthedaviddias/Front-End-Checklist74k—~633Automated safety check: PassMIT
Cold Emailsickn33/agentic-awesome-skills47k2 repos~1.9kAutomated safety check: PassMIT
Formstrycompai/comp2k—~1kAutomated safety check: PassAGPL-3.0

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Questions about Sales Page

What does Sales Page do?

Write a long-form sales page that takes a cold reader to a purchase. Sales Page is an agent skill from mohitagw15856/pm-claude-skills. Write a long-form sales page that takes a cold reader to a purchase.

When should I use Sales Page?

Sales Page fits situations like: asked to write a sales page; A long-form sales letter; A course/offer page; direct-response copy that has to close on the page.

How do I install Sales Page in Claude Code?

Run `npx skills add mohitagw15856/pm-claude-skills --skill sales-page -a claude-code`. Or copy the skill folder (skills/sales-page in mohitagw15856/pm-claude-skills) into .claude/skills/sales-page in your project. Claude Code loads it when a task matches its description.

How do I install Sales Page in Codex?

Run `npx skills add mohitagw15856/pm-claude-skills --skill sales-page -a codex`. Or copy the skill folder (skills/sales-page in mohitagw15856/pm-claude-skills) into .agents/skills/sales-page in your project. Codex loads it when a task matches its description.

Can I use Sales Page in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill sales-page -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/sales-page, .gemini/skills/sales-page, .github/skills/sales-page and .opencode/skills/sales-page in your project.

What does Sales Page need to run?

SKILL.md names no scripts, command-line tools or credentials: Sales Page is instructions for the agent only.

Does Sales Page access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Sales Page safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Sales Page use?

Sales Page is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Sales Page use?

About 900 tokens (SKILL.md is roughly 3.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Sales Page?

Skills that share tags, products or a category with Sales Page: Form Filling (asgeirtj/system_prompts_leaks, 69k stars), Cold Email (coreyhaines31/marketingskills, 54k stars), Form Validation (thedaviddias/Front-End-Checklist, 74k stars) and Cold Email (sickn33/agentic-awesome-skills, 47k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Sales Page?

mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.

Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.