Money Finance
iamzifei/show-me-the-money
Financial tracking, revenue analytics, expense management, and pricing optimization.
Plan a paid acquisition / performance marketing program with unit economics that work.
Install Paid Acquisition Plan
$ npx skills add mohitagw15856/pm-claude-skills --skill paid-acquisition-plan -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills paid-acquisition-plan --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/paid-acquisition-plan .claude/skills/paid-acquisition-plan && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "paid-acquisition-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/paid-acquisition-plan into .claude/skills/paid-acquisition-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-acquisition-plan", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/paid-acquisition-planType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill paid-acquisition-plan -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills paid-acquisition-plan --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/paid-acquisition-plan .agents/skills/paid-acquisition-plan && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "paid-acquisition-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/paid-acquisition-plan into .agents/skills/paid-acquisition-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-acquisition-plan", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill paid-acquisition-plan -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills paid-acquisition-plan --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/paid-acquisition-plan .cursor/skills/paid-acquisition-plan && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "paid-acquisition-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/paid-acquisition-plan into .cursor/skills/paid-acquisition-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-acquisition-plan", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/paid-acquisition-plan--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill paid-acquisition-plan -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills paid-acquisition-plan --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/paid-acquisition-plan .gemini/skills/paid-acquisition-plan && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "paid-acquisition-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/paid-acquisition-plan into .gemini/skills/paid-acquisition-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-acquisition-plan", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills paid-acquisition-planInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill paid-acquisition-plan -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/paid-acquisition-plan .github/skills/paid-acquisition-plan && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "paid-acquisition-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/paid-acquisition-plan into .github/skills/paid-acquisition-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-acquisition-plan", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill paid-acquisition-plan -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills paid-acquisition-plan --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/paid-acquisition-plan .opencode/skills/paid-acquisition-plan && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "paid-acquisition-plan" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/paid-acquisition-plan into .opencode/skills/paid-acquisition-plan/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "paid-acquisition-plan", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
paid-acquisition-plan- GitHub stars
- 1.4k
- Token cost
- ~952 tokens
- SKILL.md length
- 468 words
- Files
- 1
- Skills in repo
- 1,348
- Repo updated
- First seen
- Licence
- MIT
At a glance
Plan a paid acquisition / performance marketing program with unit economics that work.
- Asked to plan paid media
- SKILL.md covers Required Inputs, Output Format, Quality Checks and Anti-Patterns, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Allocate an ad budget across channels
What it does
Paid Acquisition Plan is an agent skill from mohitagw15856/pm-claude-skills. Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid acquisition plan — economic guardrails (CAC/LTV/payback), channel allocation, account & campaign structure, a creative testing plan, the measurement approach, and scale/kill rules.
Its SKILL.md is about 950 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Business, Finance & HR, covering Paid advertising, Financial modeling and LLM guardrails. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
When your agent uses it
- Asked to plan paid media
- Allocate an ad budget across channels
- Set CAC/LTV targets
- Structure a creative-testing program
Example prompts
- “/paid-acquisition-plan”
What it can do on your machine
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Paid Acquisition Plan loads about 952 tokens when it runs. Until then it costs about 110 tokens; SKILL.md has 468 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 468 words, ~952 tokens.
Download SKILL.mdSave it as
.claude/skills/paid-acquisition-plan/SKILL.md (or your agent's skills folder).- name
- paid-acquisition-plan
- description
- Plan a paid acquisition / performance marketing program with unit economics that work. Use when asked to plan paid media, allocate an ad budget across channels, set CAC/LTV targets, or structure a creative-testing program. Produces a paid acquisition plan — economic guardrails (CAC/LTV/payback), channel allocation, account & campaign structure, a creative testing plan, the measurement approach, and scale/kill rules.
Paid Acquisition Plan Skill
Paid acquisition is buying customers — it only works if you buy them for less than they're worth, and most plans skip that math. This skill starts from the unit economics (CAC ceiling from LTV and payback), then allocates budget, structures testing, and sets the rules for when to scale a channel and when to kill it.
Required Inputs
Ask for these only if they aren't already provided:
- Economics — average revenue/LTV per customer, gross margin, and acceptable payback period.
- Current state — channels running, current CAC and volume (or that you're starting cold).
- Budget & goal — monthly budget and the target (new customers, pipeline, signups).
- Offer & assets — what you're advertising and the creative/landing pages available.
Output Format
Paid Acquisition Plan: [product]
1. Economic guardrails — derive the max allowable CAC from LTV × margin ÷ payback target; state the target ROAS and the blended CAC ceiling. Every channel decision flows from this.
2. Channel allocation — a table; weight toward intent and proven channels, reserve a test budget for new ones.
| Channel | Role (intent vs. demand-gen) | Budget % | Target CAC | Why |
|---|
3. Account & campaign structure — how campaigns/ad sets are organised (by intent, audience, or product), and the budgeting method (e.g. consolidated vs. granular).
4. Creative testing plan — the testing cadence, what varies (hook, format, offer, audience), how many concepts per cycle, and the decision rule for a winner. Creative is the biggest lever in modern paid — treat it as the experiment.
5. Measurement — conversion tracking, the attribution approach and its limits, incrementality testing (geo holdout / lift) for channels that claim credit they didn't earn.
6. Scale & kill rules — the metric thresholds to increase budget on a winner and to cut a loser, and how fast to move (avoid thrashing the learning phase).
Show full SKILL.md (180 more words)Show less
Quality Checks
- A max-allowable CAC is derived from LTV, margin, and payback — not picked arbitrarily
- Budget is weighted toward intent/proven channels with a fenced test budget for new bets
- Creative testing has an explicit cadence and a winner decision rule
- Attribution limits are acknowledged and incrementality testing is planned for big-spend channels
- Explicit scale and kill thresholds exist, so decisions aren't emotional
Anti-Patterns
- Do not set budgets before deriving the CAC ceiling from unit economics — spending you can't recoup is just buying revenue at a loss
- Do not trust platform-reported conversions as truth — every channel over-claims; verify with incrementality
- Do not under-invest in creative testing — in modern paid, creative beats targeting as the primary lever
- Do not scale a winner or kill a loser inside the learning phase — let it gather signal first
- Do not spread a small budget across many channels — concentrate until a channel proves out
Based On
Performance-marketing practice — LTV/CAC and payback economics, incrementality testing, and creative-led experimentation.
Example Trigger Phrases
- "Plan paid media."
- "Allocate an ad budget across channels."
- "Set CAC/LTV targets."
- "Structure a creative-testing program."
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/paid-acquisition-plan of mohitagw15856/pm-claude-skills.
Open the folder on GitHubat commit 1cbf1f0
Compare with similar skills
Paid Acquisition Plan next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Paid Acquisition Plan this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~952 | Automated safety check: Pass | MIT | |
| Money Financeiamzifei/show-me-the-money | 1k | — | ~2.2k | Automated safety check: Pass | Custom licence | |
| Crypto Com MCP Skillholon-run/uxc | 116 | — | ~593 | Automated safety check: Pass | MIT | |
| Kpi Frameworkericrisco/rsc-harness | 180 | — | ~2.9k | Automated safety check: Pass | MIT | |
| Creating Financial ModelsChen-zexi/open-ptc-agent | 729 | 3 repos | ~1.3k | Automated safety check: Pass | MIT | |
| Equity ResearchrollingSirius/equity-research-skill | 453 | — | ~1.5k | Automated safety check: Pass | MIT |
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Related
Questions about Paid Acquisition Plan
What does Paid Acquisition Plan do?
Plan a paid acquisition / performance marketing program with unit economics that work. Paid Acquisition Plan is an agent skill from mohitagw15856/pm-claude-skills. Plan a paid acquisition / performance marketing program with unit economics that work.
When should I use Paid Acquisition Plan?
Paid Acquisition Plan fits situations like: asked to plan paid media; allocate an ad budget across channels; set CAC/LTV targets; structure a creative-testing program.
How do I install Paid Acquisition Plan in Claude Code?
Run `npx skills add mohitagw15856/pm-claude-skills --skill paid-acquisition-plan -a claude-code`. Or copy the skill folder (skills/paid-acquisition-plan in mohitagw15856/pm-claude-skills) into .claude/skills/paid-acquisition-plan in your project. Claude Code loads it when a task matches its description.
How do I install Paid Acquisition Plan in Codex?
Run `npx skills add mohitagw15856/pm-claude-skills --skill paid-acquisition-plan -a codex`. Or copy the skill folder (skills/paid-acquisition-plan in mohitagw15856/pm-claude-skills) into .agents/skills/paid-acquisition-plan in your project. Codex loads it when a task matches its description.
Can I use Paid Acquisition Plan in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill paid-acquisition-plan -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/paid-acquisition-plan, .gemini/skills/paid-acquisition-plan, .github/skills/paid-acquisition-plan and .opencode/skills/paid-acquisition-plan in your project.
What does Paid Acquisition Plan need to run?
SKILL.md names no scripts, command-line tools or credentials: Paid Acquisition Plan is instructions for the agent only.
Does Paid Acquisition Plan access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Paid Acquisition Plan safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Paid Acquisition Plan use?
Paid Acquisition Plan is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Paid Acquisition Plan use?
About 952 tokens (SKILL.md is roughly 3.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Paid Acquisition Plan?
Skills that share tags, products or a category with Paid Acquisition Plan: Money Finance (iamzifei/show-me-the-money, 1k stars), Crypto Com MCP Skill (holon-run/uxc, 116 stars), Kpi Framework (ericrisco/rsc-harness, 180 stars) and Creating Financial Models (Chen-zexi/open-ptc-agent, 729 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Paid Acquisition Plan?
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.