Marketing Psychology
freekmurze/dotfiles
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
Apply behavioral-psychology principles to a marketing asset or decision — ethically.
Install Marketing Psychology
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-psychology -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills marketing-psychology --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing-psychology .claude/skills/marketing-psychology && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-psychology" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-psychology into .claude/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-psychologyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-psychology -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills marketing-psychology --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/marketing-psychology .agents/skills/marketing-psychology && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-psychology into .agents/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-psychology -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills marketing-psychology --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/marketing-psychology .cursor/skills/marketing-psychology && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-psychology" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-psychology into .cursor/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/marketing-psychology--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-psychology -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills marketing-psychology --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/marketing-psychology .gemini/skills/marketing-psychology && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-psychology into .gemini/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills marketing-psychologyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-psychology -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/marketing-psychology .github/skills/marketing-psychology && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-psychology into .github/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill marketing-psychology -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills marketing-psychology --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/marketing-psychology .opencode/skills/marketing-psychology && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-psychology" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/marketing-psychology into .opencode/skills/marketing-psychology/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-psychology", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
marketing-psychology- GitHub stars
- 1.4k
- Token cost
- ~927 tokens
- SKILL.md length
- 423 words
- Files
- 1
- Skills in repo
- 1,348
- Repo updated
- First seen
- Licence
- MIT
At a glance
Apply behavioral-psychology principles to a marketing asset or decision — ethically.
- Asked to make copy/a page/an offer more persuasive
- SKILL.md covers Required Inputs, Output Format, Quality Checks and Anti-Patterns, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Apply psychological triggers
What it does
Marketing Psychology is an agent skill from mohitagw15856/pm-claude-skills. Apply behavioral-psychology principles to a marketing asset or decision — ethically. Use when asked to make copy/a page/an offer more persuasive, apply psychological triggers, reduce friction, or understand why something does/doesn't convert. Produces the relevant principles (social proof, scarcity, anchoring, loss aversion, etc.), how to apply each to the specific asset, and a line on staying ethical (no dark patterns).
Its SKILL.md is about 930 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Marketing psychology. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
When your agent uses it
- Asked to make copy/a page/an offer more persuasive
- Apply psychological triggers
- Reduce friction
- Understand why something does/doesnt convert
Example prompts
- “/marketing-psychology”
What it can do on your machine
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Marketing Psychology loads about 927 tokens when it runs. Until then it costs about 111 tokens; SKILL.md has 423 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 423 words, ~927 tokens.
Download SKILL.mdSave it as
.claude/skills/marketing-psychology/SKILL.md (or your agent's skills folder).- name
- marketing-psychology
- description
- Apply behavioral-psychology principles to a marketing asset or decision — ethically. Use when asked to make copy/a page/an offer more persuasive, apply psychological triggers, reduce friction, or understand why something does/doesn't convert. Produces the relevant principles (social proof, scarcity, anchoring, loss aversion, etc.), how to apply each to the specific asset, and a line on staying ethical (no dark patterns).
Marketing Psychology Skill
People don't decide rationally — they use mental shortcuts. Marketing psychology applies those predictably and honestly: real social proof, true scarcity, sensible defaults, clear framing. This skill diagnoses an asset or decision through behavioral principles and gives concrete, specific applications — while drawing a hard line at manipulation and dark patterns (which win a click and lose the trust).
Required Inputs
Ask for these only if they aren't already provided:
- The asset or decision — the page/email/offer/pricing/CTA you want to make more persuasive.
- Audience & context — who it's for, their mindset, where they are in the funnel.
- The goal & the friction — the action you want, and what's holding people back (cost, risk, effort, trust, confusion).
- What's true — real proof points, actual constraints (so applications are honest, not invented).
Output Format
Marketing psychology: [asset]
The decision & the friction — what you want the person to do and the specific barrier (risk? effort? trust? price?). This selects the principles.
Principles that apply (ranked) — the few most relevant, each with a specific application to this asset:
| Principle | Why it fits the friction | Concrete application here |
|---|---|---|
| Social proof | (e.g. "show '2,300 teams use this' near the CTA") | |
| Loss aversion / framing | ||
| Anchoring | ||
| Scarcity / urgency (only if real) | ||
| Commitment & consistency | ||
| Reciprocity | ||
| Reducing friction (defaults, fewer choices) |
(Pick the relevant ones — not all of them. Friction-reduction often beats adding persuasion.)
Rewrites / changes — 1–3 concrete before→after edits applying the top principles.
Ethics line — flag anything that would be a dark pattern (fake scarcity, forced continuity, confirm-shaming, hidden costs) and why to avoid it. Real beats manufactured — it converts and retains.
Show full SKILL.md (163 more words)Show less
Quality Checks
- The principles chosen are matched to the actual friction, not a generic checklist
- Each principle has a specific, concrete application to this asset (not theory)
- Scarcity/urgency is only used where it's genuinely true
- At least one friction-reduction move is considered (often higher-leverage than persuasion)
- An ethics line flags dark patterns and keeps applications honest
Anti-Patterns
- Do not invent fake scarcity, countdowns, or fake social proof — it's a dark pattern and it backfires
- Do not list every principle — pick the few that fit the specific friction
- Do not stay theoretical — every principle needs a concrete application to the asset
- Do not use confirm-shaming, forced continuity, or hidden costs — short-term lift, long-term trust loss
- Do not ignore friction — sometimes the fix is removing a step, not adding persuasion
Based On
Behavioral economics & persuasion research (Cialdini's principles, Kahneman framing/loss aversion, Fogg behavior model) — applied ethically.
Example Trigger Phrases
- "Make copy/a page/an offer more persuasive."
- "Apply psychological triggers."
- "Reduce friction."
- "Understand why something does/doesn't convert."
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/marketing-psychology of mohitagw15856/pm-claude-skills.
Open the folder on GitHubat commit 1cbf1f0
Compare with similar skills
Marketing Psychology next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Psychology this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~927 | Automated safety check: Pass | MIT | |
| Marketing Psychologyfreekmurze/dotfiles | 1k | 22 repos | ~5.4k | Automated safety check: Pass | None | |
| Cold Email Sequence Generatornicepkg/auto-company | 195 | 3 repos | ~4.9k | Automated safety check: Pass | None | |
| Ugcfal-ai-community/skills | 251 | — | ~1.5k | Automated safety check: Pass | None | |
| Landing Optimizeraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.3k | Automated safety check: Pass | Apache-2.0 | |
| Social Proof Architectsickn33/agentic-awesome-skills | 47k | 2 repos | ~1.4k | Automated safety check: Pass | MIT |
Similar skills
Cold Email Sequence Generator
nicepkg/auto-company
Generate personalized cold email sequences (7-14 emails) with A/B test subject lines, follow-up timing recommendations, and integrated social proof.
Ugc
fal-ai-community/skills
Plan and run UGC-style creator ads and social proof videos with genmedia.
Landing Optimizer
aaron-he-zhu/aaron-marketing-skills
A skill your agent uses when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a…
Social Proof Architect
sickn33/agentic-awesome-skills
One sentence - what this skill does and when to invoke it. An agent skill from sickn33/agentic-awesome-skills.
Testimonial Collector
BrianRWagner/ai-marketing-claude-code-skills
Systematically gather, score, and format client testimonials.
More from mohitagw15856/pm-claude-skills
All 1,348 skills in this repoCar Tco
mohitagw15856/pm-claude-skills
Compare the total cost of car ownership across buy-new, buy-used, lease, and keep-your-current-car — depreciation, insurance, maintenance ramp, and fuel over a real horizon, not just the monthly…
Cs Health Scorecard
mohitagw15856/pm-claude-skills
Build a customer health scorecard for a specific account. An agent skill from mohitagw15856/pm-claude-skills.
Exit Waterfall
mohitagw15856/pm-claude-skills
Compute who gets what at each exit price from a cap table — liquidation preferences, conversion points, and where the founders' share collapses.
Feature Prioritisation
mohitagw15856/pm-claude-skills
Apply prioritisation frameworks (RICE, MoSCoW, Kano, ICE, Opportunity Scoring) to rank features and backlog items.
Fire Number
mohitagw15856/pm-claude-skills
Compute a financial-independence (FIRE) target and years-to-reach with every assumption labeled as an assumption — plus a sensitivity table instead of a single false-precision answer.
Freelance Rate
mohitagw15856/pm-claude-skills
Derive a freelance day/hourly rate backwards from target income, honest billable utilization, overhead, and the self-employment tax premium — the arithmetic that proves a rate is not salary÷2000.
Related
Categories
Questions about Marketing Psychology
What does Marketing Psychology do?
Apply behavioral-psychology principles to a marketing asset or decision — ethically. Marketing Psychology is an agent skill from mohitagw15856/pm-claude-skills. Apply behavioral-psychology principles to a marketing asset or decision — ethically.
When should I use Marketing Psychology?
Marketing Psychology fits situations like: asked to make copy/a page/an offer more persuasive; apply psychological triggers; reduce friction; understand why something does/doesnt convert.
How do I install Marketing Psychology in Claude Code?
Run `npx skills add mohitagw15856/pm-claude-skills --skill marketing-psychology -a claude-code`. Or copy the skill folder (skills/marketing-psychology in mohitagw15856/pm-claude-skills) into .claude/skills/marketing-psychology in your project. Claude Code loads it when a task matches its description.
How do I install Marketing Psychology in Codex?
Run `npx skills add mohitagw15856/pm-claude-skills --skill marketing-psychology -a codex`. Or copy the skill folder (skills/marketing-psychology in mohitagw15856/pm-claude-skills) into .agents/skills/marketing-psychology in your project. Codex loads it when a task matches its description.
Can I use Marketing Psychology in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill marketing-psychology -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-psychology, .gemini/skills/marketing-psychology, .github/skills/marketing-psychology and .opencode/skills/marketing-psychology in your project.
What does Marketing Psychology need to run?
SKILL.md names no scripts, command-line tools or credentials: Marketing Psychology is instructions for the agent only.
Does Marketing Psychology access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Marketing Psychology safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Marketing Psychology use?
Marketing Psychology is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Marketing Psychology use?
About 927 tokens (SKILL.md is roughly 3.7k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Marketing Psychology?
Skills that share tags, products or a category with Marketing Psychology: Marketing Psychology (freekmurze/dotfiles, 1k stars), Cold Email Sequence Generator (nicepkg/auto-company, 195 stars), Ugc (fal-ai-community/skills, 251 stars) and Landing Optimizer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Marketing Psychology?
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.