Marketing Psychology
freekmurze/dotfiles
When the user wants to apply psychological principles, mental models, or behavioral science to marketing.
Generate and pressure-test headline options across proven formulas.
Install Headline Options
$ npx skills add mohitagw15856/pm-claude-skills --skill headline-options -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install mohitagw15856/pm-claude-skills headline-options --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/headline-options .claude/skills/headline-options && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "headline-options" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/headline-options into .claude/skills/headline-options/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headline-options", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/headline-optionsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add mohitagw15856/pm-claude-skills --skill headline-options -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install mohitagw15856/pm-claude-skills headline-options --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/headline-options .agents/skills/headline-options && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "headline-options" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/headline-options into .agents/skills/headline-options/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headline-options", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill headline-options -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install mohitagw15856/pm-claude-skills headline-options --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/headline-options .cursor/skills/headline-options && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "headline-options" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/headline-options into .cursor/skills/headline-options/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headline-options", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/mohitagw15856/pm-claude-skills.git --path skills/headline-options--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add mohitagw15856/pm-claude-skills --skill headline-options -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install mohitagw15856/pm-claude-skills headline-options --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/headline-options .gemini/skills/headline-options && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "headline-options" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/headline-options into .gemini/skills/headline-options/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headline-options", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install mohitagw15856/pm-claude-skills headline-optionsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add mohitagw15856/pm-claude-skills --skill headline-options -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/headline-options .github/skills/headline-options && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "headline-options" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/headline-options into .github/skills/headline-options/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headline-options", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add mohitagw15856/pm-claude-skills --skill headline-options -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install mohitagw15856/pm-claude-skills headline-options --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/headline-options .opencode/skills/headline-options && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "headline-options" agent skill from https://github.com/mohitagw15856/pm-claude-skills/tree/main/skills/headline-options into .opencode/skills/headline-options/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "headline-options", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
headline-options- GitHub stars
- 1.4k
- Token cost
- ~803 tokens
- SKILL.md length
- 383 words
- Files
- 1
- Skills in repo
- 1,348
- Repo updated
- First seen
- Licence
- MIT
At a glance
Generate and pressure-test headline options across proven formulas.
- Asked for headlines
- SKILL.md covers Required Inputs, Output Format, Quality Checks and Anti-Patterns, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Improve a weak headline for a page
What it does
Headline Options is an agent skill from mohitagw15856/pm-claude-skills. Generate and pressure-test headline options across proven formulas. Use when asked for headlines, a title, a subject line, a hook, or to improve a weak headline for a page, post, email, or ad. Produces 10–15 headline options grouped by formula (benefit, how-to, number, question, curiosity, social proof), each scored for clarity and specificity, with the top 3 recommended and why.
Its SKILL.md is about 800 tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering Marketing psychology. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.
When your agent uses it
- Asked for headlines
- Improve a weak headline for a page
Example prompts
- “/headline-options”
What it can do on your machine
Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Headline Options loads about 803 tokens when it runs. Until then it costs about 100 tokens; SKILL.md has 383 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 383 words, ~803 tokens.
Download SKILL.mdSave it as
.claude/skills/headline-options/SKILL.md (or your agent's skills folder).- name
- headline-options
- description
- Generate and pressure-test headline options across proven formulas. Use when asked for headlines, a title, a subject line, a hook, or to improve a weak headline for a page, post, email, or ad. Produces 10–15 headline options grouped by formula (benefit, how-to, number, question, curiosity, social proof), each scored for clarity and specificity, with the top 3 recommended and why.
Headline Options Skill
The headline does 80% of the work — most people read it and decide. This skill generates a range of headlines across proven formulas (so you're not betting on one), scores them for clarity and specificity (the two things that actually drive clicks), and recommends the strongest — for a landing page, blog post, email subject, ad, or video title.
Required Inputs
Ask for these only if they aren't already provided:
- What it's for — landing-page H1, blog title, email subject, ad headline, YouTube title? (changes length + style).
- The subject — the product/post/offer and its single biggest benefit or hook.
- Audience — who reads it, and the words they'd use.
- Any constraint — character limit (subject lines, ad fields), tone, banned claims.
Output Format
Headlines: [subject] — for [where it's used]
Options by formula (10–15 total), grouped:
- Benefit — the outcome, stated plainly ("Ship your roadmap in an afternoon")
- How-to — ("How to cut churn without discounting")
- Number / list — ("7 ways teams lose activation")
- Question — ("Still building decks by hand?")
- Curiosity / pattern-interrupt — (a gap that demands the click, without clickbait)
- Social proof / authority — ("How 5,000 teams onboard faster")
Score each on Clarity and Specificity (1–5), since vague + clever loses to clear + specific:
| Headline | Formula | Clarity | Specific | Note |
|---|
Top 3 picks — the strongest, with one line each on why, and which to A/B first.
If subject-line / limited — flag any that exceed the character budget.
Show full SKILL.md (156 more words)Show less
Quality Checks
- 10+ options spanning multiple distinct formulas (not variations of one)
- Each scored on clarity and specificity, not cleverness
- Top picks are recommended with reasoning + an A/B suggestion
- Options use the audience's language and the real benefit
- Character limits respected where the medium demands it
Anti-Patterns
- Do not favour clever over clear — a confusing headline isn't read twice; clarity wins
- Do not write clickbait the content can't pay off — the bounce destroys trust and SEO
- Do not give one-formula variations — the value is the spread to test
- Do not stay vague — "Transform your workflow" says nothing; name the specific outcome
- Do not ignore the medium's limit — a truncated subject line is a wasted headline
Based On
Headline-writing practice (Ogilvy, Advertising's clarity-over-cleverness, the 4 U's) + formula-driven ideation and A/B discipline.
Example Trigger Phrases
- "Write headline options for this page."
- "Give me subject lines for this email."
- "Improve this weak headline."
- "Write a hook for this ad."
© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/headline-options of mohitagw15856/pm-claude-skills.
Open the folder on GitHubat commit 1cbf1f0
Compare with similar skills
Headline Options next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Headline Options this skillmohitagw15856/pm-claude-skills | 1.4k | — | ~803 | Automated safety check: Pass | MIT | |
| Marketing Psychologyfreekmurze/dotfiles | 1k | 22 repos | ~5.4k | Automated safety check: Pass | None | |
| Cold Email Sequence Generatornicepkg/auto-company | 195 | 3 repos | ~4.9k | Automated safety check: Pass | None | |
| Ugcfal-ai-community/skills | 251 | — | ~1.5k | Automated safety check: Pass | None | |
| Landing Optimizeraaron-he-zhu/aaron-marketing-skills | 2.9k | — | ~3.3k | Automated safety check: Pass | Apache-2.0 | |
| Social Proof Architectsickn33/agentic-awesome-skills | 47k | 2 repos | ~1.4k | Automated safety check: Pass | MIT |
Similar skills
Cold Email Sequence Generator
nicepkg/auto-company
Generate personalized cold email sequences (7-14 emails) with A/B test subject lines, follow-up timing recommendations, and integrated social proof.
Ugc
fal-ai-community/skills
Plan and run UGC-style creator ads and social proof videos with genmedia.
Landing Optimizer
aaron-he-zhu/aaron-marketing-skills
A skill your agent uses when the user asks to "optimize our landing page for influencer traffic", "fix our promo-code landing page", or "improve conversion from a creator campaign"; produces a…
Social Proof Architect
sickn33/agentic-awesome-skills
One sentence - what this skill does and when to invoke it. An agent skill from sickn33/agentic-awesome-skills.
Testimonial Collector
BrianRWagner/ai-marketing-claude-code-skills
Systematically gather, score, and format client testimonials.
More from mohitagw15856/pm-claude-skills
All 1,348 skills in this repoCar Tco
mohitagw15856/pm-claude-skills
Compare the total cost of car ownership across buy-new, buy-used, lease, and keep-your-current-car — depreciation, insurance, maintenance ramp, and fuel over a real horizon, not just the monthly…
Cs Health Scorecard
mohitagw15856/pm-claude-skills
Build a customer health scorecard for a specific account. An agent skill from mohitagw15856/pm-claude-skills.
Exit Waterfall
mohitagw15856/pm-claude-skills
Compute who gets what at each exit price from a cap table — liquidation preferences, conversion points, and where the founders' share collapses.
Feature Prioritisation
mohitagw15856/pm-claude-skills
Apply prioritisation frameworks (RICE, MoSCoW, Kano, ICE, Opportunity Scoring) to rank features and backlog items.
Fire Number
mohitagw15856/pm-claude-skills
Compute a financial-independence (FIRE) target and years-to-reach with every assumption labeled as an assumption — plus a sensitivity table instead of a single false-precision answer.
Freelance Rate
mohitagw15856/pm-claude-skills
Derive a freelance day/hourly rate backwards from target income, honest billable utilization, overhead, and the self-employment tax premium — the arithmetic that proves a rate is not salary÷2000.
Related
Categories
Questions about Headline Options
What does Headline Options do?
Generate and pressure-test headline options across proven formulas. Headline Options is an agent skill from mohitagw15856/pm-claude-skills. Generate and pressure-test headline options across proven formulas.
When should I use Headline Options?
Headline Options fits situations like: asked for headlines; improve a weak headline for a page.
How do I install Headline Options in Claude Code?
Run `npx skills add mohitagw15856/pm-claude-skills --skill headline-options -a claude-code`. Or copy the skill folder (skills/headline-options in mohitagw15856/pm-claude-skills) into .claude/skills/headline-options in your project. Claude Code loads it when a task matches its description.
How do I install Headline Options in Codex?
Run `npx skills add mohitagw15856/pm-claude-skills --skill headline-options -a codex`. Or copy the skill folder (skills/headline-options in mohitagw15856/pm-claude-skills) into .agents/skills/headline-options in your project. Codex loads it when a task matches its description.
Can I use Headline Options in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill headline-options -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/headline-options, .gemini/skills/headline-options, .github/skills/headline-options and .opencode/skills/headline-options in your project.
What does Headline Options need to run?
SKILL.md names no scripts, command-line tools or credentials: Headline Options is instructions for the agent only.
Does Headline Options access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Headline Options safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Headline Options use?
Headline Options is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Headline Options use?
About 803 tokens (SKILL.md is roughly 3.2k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Headline Options?
Skills that share tags, products or a category with Headline Options: Marketing Psychology (freekmurze/dotfiles, 1k stars), Cold Email Sequence Generator (nicepkg/auto-company, 195 stars), Ugc (fal-ai-community/skills, 251 stars) and Landing Optimizer (aaron-he-zhu/aaron-marketing-skills, 2.9k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Headline Options?
mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.
Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.