Agent skill

Content Style Guide

by mohitagw15856 in mohitagw15856/pm-claude-skills

Create a content style guide / voice & tone guide so everyone writes consistently.

MITAuto-check passedWriting & Content

Install Content Style Guide

skills CLI
$ npx skills add mohitagw15856/pm-claude-skills --skill content-style-guide -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mohitagw15856/pm-claude-skills content-style-guide --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mohitagw15856/pm-claude-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/content-style-guide .claude/skills/content-style-guide && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
content-style-guide
GitHub stars
1.4k
Token cost
~1k tokens
SKILL.md length
498 words
Files
1
Skills in repo
1,348
Repo updated
First seen
Licence
MIT

At a glance

Create a content style guide / voice & tone guide so everyone writes consistently.

  • Asked to write a content style guide
  • SKILL.md covers Working from a brief, Required Inputs, Output Format and Quality Checks, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • A voice and tone guide

What it does

Content Style Guide is an agent skill from mohitagw15856/pm-claude-skills. Create a content style guide / voice & tone guide so everyone writes consistently. Use when asked to write a content style guide, a voice and tone guide, editorial guidelines, or UX-writing standards. Produces a usable guide — voice principles with do/don't examples, tone-by-context, mechanics (grammar, capitalisation, formatting), terminology/word list, and accessibility/inclusivity rules — that a team can actually apply.

Its SKILL.md is about 1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Plain language and style rules, Brand voice and tone and Accessibility. The repository describes itself as: 1255 professional Agent Skills for Claude, ChatGPT, Gemini, Cursor & Codex — PRDs, postmortems, leases, medical bills, layoffs, go-bags, new countries. Plain markdown, MIT, in… The licence is MIT.

When your agent uses it

  • Asked to write a content style guide
  • A voice and tone guide
  • Editorial guidelines
  • UX-writing standards

Example prompts

  • “/content-style-guide”

What it can do on your machine

Read from SKILL.md and the folder at commit 1cbf1f0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Content Style Guide loads about 1k tokens when it runs. Until then it costs about 112 tokens; SKILL.md has 498 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~112
When it runs · the whole SKILL.md, loaded when a task matches
~1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mohitagw15856/pm-claude-skills at commit 1cbf1f0, republished under its MIT licence (© mohitagw15856). 498 words, ~1,009 tokens.

Download SKILL.mdSave it as .claude/skills/content-style-guide/SKILL.md (or your agent's skills folder).
name
content-style-guide
description
Create a content style guide / voice & tone guide so everyone writes consistently. Use when asked to write a content style guide, a voice and tone guide, editorial guidelines, or UX-writing standards. Produces a usable guide — voice principles with do/don't examples, tone-by-context, mechanics (grammar, capitalisation, formatting), terminology/word list, and accessibility/inclusivity rules — that a team can actually apply.

Content Style Guide Skill

A style guide makes a brand sound like one voice no matter who's writing. The useful ones aren't 50 pages of rules — they're voice principles with examples, tone guidance by context, and a word list people reach for daily. This skill produces a guide a team will actually use, grounded in concrete do/don't examples rather than abstract adjectives.

Working from a brief

Given "a style guide for our fintech app", produce the full guide anyway — infer voice principles and terminology from the brand and audience, and mark inferred choices for the team to confirm. Make every principle show an example. Never hand back abstract values with no examples.

Required Inputs

Ask for these only if they aren't already provided (else infer and label):

  • The brand & audience — what you do, who you write for, and how you want to come across.
  • Existing voice cues — sample copy you like (and dislike), and any current rules.
  • Surfaces — where this applies (product UI, marketing, support, docs) — tone may shift by surface.
  • Specifics — preferred terms, things to avoid, locale (US/UK spelling), formality.

Output Format

[Brand] Content Style Guide

1. Voice — who we are — 3–4 voice principles, each as "We are X, not Y" with a before/after example.

2. Tone — how we adapt — how the voice flexes by context (e.g. celebratory on success, calm and brief on errors, warm in onboarding), with a small table: situation → tone → example.

3. Mechanics — the rules that come up constantly: capitalisation (sentence vs. title case), punctuation (Oxford comma, exclamation marks), numbers/dates/currency, contractions, US/UK spelling, formatting (headings, lists, links, buttons).

4. Word list — a do/don't terminology table: preferred term, what to avoid, and why (product terms, jargon to drop, words that are on/off-brand).

5. Inclusivity & accessibility — inclusive language, reading level, plain-language rules, and accessibility (link text, alt text, no "click here", no directional-only instructions).

6. Quick reference — a one-screen cheat sheet of the most-used rules.

Mark inferred voice/terminology choices (confirm with the team).

Show full SKILL.md (172 more words)Show less

Quality Checks

  • Voice principles are concrete ("X, not Y") and each shows a before/after example
  • Tone guidance covers multiple real contexts, not one default
  • Mechanics cover the rules that actually recur (caps, punctuation, numbers, spelling)
  • The word list gives preferred vs. avoid terms with reasons
  • Inclusivity and accessibility rules are included and specific
  • There's a one-screen quick reference people will actually use

Anti-Patterns

  • Do not list abstract values ("be friendly, be clear") with no examples — examples are the guide
  • Do not write an exhaustive rulebook no one will read — prioritise the high-frequency decisions
  • Do not ignore tone-by-context — the same voice should sound different in an error vs. a celebration
  • Do not omit a terminology/word list — inconsistent product terms are the most visible failure
  • Do not skip accessibility/inclusivity — they're style rules too

Based On

Content design practice — example-driven voice principles, context-based tone, editorial mechanics, terminology management, and inclusive/accessible language.

Example Trigger Phrases

  • "Write a content style guide."
  • "Write a voice and tone guide."
  • "Set editorial guidelines for the team."
  • "Write our UX-writing standards."

© mohitagw15856, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in skills/content-style-guide of mohitagw15856/pm-claude-skills.

Open the folder on GitHubat commit 1cbf1f0

Compare with similar skills

Content Style Guide next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Content Style Guide compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Content Style Guide this skillmohitagw15856/pm-claude-skills1.4k—~1kAutomated safety check: PassMIT
UX Writingcontent-designer/ux-writing-skill2241 repos~3.8kAutomated safety check: PassMIT
Nbj Write Clearlydaniel-p-green/nbj-write-clearly117—~1.1kAutomated safety check: PassMIT
Blog PersonaAgriciDaniel/claude-blog2.3k1 repos~2.3kAutomated safety check: PassMIT
Plain Languagethedaviddias/Front-End-Checklist74k—~493Automated safety check: PassMIT
Writing Style ReviewArmDeveloperEcosystem/arm-learning-paths154—~1.9kAutomated safety check: PassCustom licence

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Questions about Content Style Guide

What does Content Style Guide do?

Create a content style guide / voice & tone guide so everyone writes consistently. Content Style Guide is an agent skill from mohitagw15856/pm-claude-skills. Create a content style guide / voice & tone guide so everyone writes consistently.

When should I use Content Style Guide?

Content Style Guide fits situations like: asked to write a content style guide; A voice and tone guide; editorial guidelines; UX-writing standards.

How do I install Content Style Guide in Claude Code?

Run `npx skills add mohitagw15856/pm-claude-skills --skill content-style-guide -a claude-code`. Or copy the skill folder (skills/content-style-guide in mohitagw15856/pm-claude-skills) into .claude/skills/content-style-guide in your project. Claude Code loads it when a task matches its description.

How do I install Content Style Guide in Codex?

Run `npx skills add mohitagw15856/pm-claude-skills --skill content-style-guide -a codex`. Or copy the skill folder (skills/content-style-guide in mohitagw15856/pm-claude-skills) into .agents/skills/content-style-guide in your project. Codex loads it when a task matches its description.

Can I use Content Style Guide in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mohitagw15856/pm-claude-skills --skill content-style-guide -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/content-style-guide, .gemini/skills/content-style-guide, .github/skills/content-style-guide and .opencode/skills/content-style-guide in your project.

What does Content Style Guide need to run?

SKILL.md names no scripts, command-line tools or credentials: Content Style Guide is instructions for the agent only.

Does Content Style Guide access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Content Style Guide safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Content Style Guide use?

Content Style Guide is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Content Style Guide use?

About 1k tokens (SKILL.md is roughly 4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Content Style Guide?

Skills that share tags, products or a category with Content Style Guide: UX Writing (content-designer/ux-writing-skill, 224 stars), Nbj Write Clearly (daniel-p-green/nbj-write-clearly, 117 stars), Blog Persona (AgriciDaniel/claude-blog, 2.3k stars) and Plain Language (thedaviddias/Front-End-Checklist, 74k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Content Style Guide?

mohitagw15856 (a GitHub user) maintains it in mohitagw15856/pm-claude-skills, which has 1,434 GitHub stars. The repository holds 1,348 skills in this directory. The repository was last updated on October 9, 2026.

Source: mohitagw15856/pm-claude-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.