Agent skill

Growth Model

by menkesu in menkesu/awesome-pm-skills

Diagnose where your growth is actually leaking (acquisition, activation, retention, or loops) and produce a growth plan with a named loop, an activation definition, a 90-day experiment portfolio and…

Custom licenceAuto-check passedMarketing & SEO

Install Growth Model

skills CLI
$ npx skills add menkesu/awesome-pm-skills --skill growth-model -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install menkesu/awesome-pm-skills growth-model --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/menkesu/awesome-pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/growth-model .claude/skills/growth-model && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
growth-model
GitHub stars
434
Token cost
~6k tokens
SKILL.md length
3,308 words
Files
4 (incl. references, assets)
Skills in repo
25
Repo updated
First seen
Licence
Custom licence

At a glance

Diagnose where your growth is actually leaking (acquisition, activation, retention, or loops) and produce a growth plan with a named loop, an activation definition, a 90-day experiment portfolio and…

  • Works in 3 steps: Diagnose (ask before answering) → Pick the play → Run it
  • Someone says growth stalled
  • SKILL.md covers When to use, Step 1 — Diagnose (ask before…, Step 2 — Pick the play and Step 3 — Run it, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Growth Model is an agent skill from menkesu/awesome-pm-skills. Diagnose where your growth is actually leaking (acquisition, activation, retention, or loops) and produce a growth plan with a named loop, an activation definition, a 90-day experiment portfolio and channel guardrails. Use it when someone says growth stalled, signups don't activate, retention is flat, how do we build a growth loop, should we go PLG, onboarding redesign, churn, referral program, or which channel should we bet on. Draws on 672 insights from 143 Lenny's Podcast guests, led by Elena Verna, Casey…

Its SKILL.md is about 6k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files and assets (for example `references/frameworks.md` and `references/quotes.md`).

It sits in Marketing & SEO, covering Podcasting, Go-to-market strategy and Referral and retention marketing. The repository describes itself as: Product management workflows grounded in Lenny's Podcast, for Claude Code, Codex, and Cursor.

When your agent uses it

  • Someone says growth stalled
  • Signups dont activate
  • Retention is flat
  • How do we build a growth loop

Example prompts

  • “/growth-model”

Workflow steps

3 steps, taken from the step headings in SKILL.md.

  1. Diagnose (ask before answering)
  2. Pick the play
  3. Run it

What it can do on your machine

Read from SKILL.md and the folder at commit c1b6e2d. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Growth Model loads about 6k tokens when it runs, and up to ~14k if it reads all its reference files. Until then it costs about 138 tokens; SKILL.md has 3,308 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~138
When it runs · the whole SKILL.md, loaded when a task matches
~6k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~14k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 3,308 words (~5,985 tokens).

“Turn 'we need more growth' into a diagnosed leak, one named loop, an activation metric and a 90-day plan. Built from 672 insights from 143 Lenny's Podcast guests. Lead team: Elena Verna, Casey Winters, Lauryn Isford.”

— opening of SKILL.md by menkesu, Custom licence
name
growth-model

Read the full SKILL.md on GitHub

Files

SKILL.md and 3 other files (references, assets) in skills/growth-model of menkesu/awesome-pm-skills.

  • SKILL.md
  • assets/card.png
  • references/frameworks.md
  • references/quotes.md

Open the folder on GitHubat commit c1b6e2d

Compare with similar skills

Growth Model next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Growth Model compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Growth Model this skillmenkesu/awesome-pm-skills434—~6kAutomated safety check: PassCustom licence
Partner and Affiliate Programstech-leads-club/agent-skills7k—~4kAutomated safety check: PassCustom licence
Referral ProgramOpenClaudia/openclaudia-skills713—~2.6kAutomated safety check: PassMIT
Ecommerce Marketing Strategy BuilderLeoYeAI/openclaw-master-skills2.2k1 repos~4.6kAutomated safety check: PassMIT
Shopify Marketingnexscope-ai/eCommerce-Skills1.1k—~3.8kAutomated safety check: PassMIT
Marketing Growthinfometa/workbuddyskills348—~956Automated safety check: PassNone

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Questions about Growth Model

What does Growth Model do?

Diagnose where your growth is actually leaking (acquisition, activation, retention, or loops) and produce a growth plan with a named loop, an activation definition, a 90-day experiment portfolio and…. Growth Model is an agent skill from menkesu/awesome-pm-skills. Diagnose where your growth is actually leaking (acquisition, activation, retention, or loops) and produce a growth plan with a named loop, an activation definition, a 90-day experiment portfolio and channel guardrails.

When should I use Growth Model?

Growth Model fits situations like: someone says growth stalled; signups dont activate; retention is flat; how do we build a growth loop.

How do I install Growth Model in Claude Code?

Run `npx skills add menkesu/awesome-pm-skills --skill growth-model -a claude-code`. Or copy the skill folder (skills/growth-model in menkesu/awesome-pm-skills) into .claude/skills/growth-model in your project. Claude Code loads it when a task matches its description.

How do I install Growth Model in Codex?

Run `npx skills add menkesu/awesome-pm-skills --skill growth-model -a codex`. Or copy the skill folder (skills/growth-model in menkesu/awesome-pm-skills) into .agents/skills/growth-model in your project. Codex loads it when a task matches its description.

Can I use Growth Model in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add menkesu/awesome-pm-skills --skill growth-model -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/growth-model, .gemini/skills/growth-model, .github/skills/growth-model and .opencode/skills/growth-model in your project.

What does Growth Model need to run?

SKILL.md names no scripts, command-line tools or credentials: Growth Model is instructions for the agent only.

Does Growth Model access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Growth Model safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Growth Model use?

Growth Model has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Growth Model use?

About 6k tokens (SKILL.md is roughly 24k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 8.2k tokens, read only when the agent opens those files.

What are the alternatives to Growth Model?

Skills that share tags, products or a category with Growth Model: Partner and Affiliate Programs (tech-leads-club/agent-skills, 7k stars), Referral Program (OpenClaudia/openclaudia-skills, 713 stars), Ecommerce Marketing Strategy Builder (LeoYeAI/openclaw-master-skills, 2.2k stars) and Shopify Marketing (nexscope-ai/eCommerce-Skills, 1.1k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Growth Model?

menkesu (a GitHub user) maintains it in menkesu/awesome-pm-skills, which has 434 GitHub stars. The repository holds 25 skills in this directory. The repository was last updated on October 6, 2026.

Source: menkesu/awesome-pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.