Agent skill

B2b Sales

by menkesu in menkesu/awesome-pm-skills

Builds a founder-led B2B sales motion - ICP and kill criteria, outbound message, first-call and demo plan, pilot and procurement plan, pipeline math, and a readiness check for your first sales hire.

Custom licenceAuto-check passedBusiness, Finance & HR

Install B2b Sales

skills CLI
$ npx skills add menkesu/awesome-pm-skills --skill b2b-sales -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install menkesu/awesome-pm-skills b2b-sales --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/menkesu/awesome-pm-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/b2b-sales .claude/skills/b2b-sales && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
b2b-sales
GitHub stars
434
Token cost
~5.2k tokens
SKILL.md length
3,007 words
Files
4 (incl. references, assets)
Skills in repo
25
Repo updated
First seen
Licence
Custom licence

At a glance

Builds a founder-led B2B sales motion - ICP and kill criteria, outbound message, first-call and demo plan, pilot and procurement plan, pipeline math, and a readiness check for your first sales hire.

  • Works in 3 steps: Diagnose (ask before answering) → Pick the play → Run it
  • You ask about founder-led sales
  • SKILL.md covers When to use, Step 1 - Diagnose (ask before…, Step 2 - Pick the play and Step 3 - Run it, plus 6 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

B2b Sales is an agent skill from menkesu/awesome-pm-skills. Builds a founder-led B2B sales motion - ICP and kill criteria, outbound message, first-call and demo plan, pilot and procurement plan, pipeline math, and a readiness check for your first sales hire. Use when you ask about founder-led sales, enterprise sales, cold outreach, ICP, 'why are deals stalling', pilots/POCs, procurement, 'when do I hire a sales rep', or adding sales to a PLG product. Draws on 49 Lenny's Podcast guests incl. Jen Abel, Geoffrey Moore and Pete Kazanjy.

Its SKILL.md is about 5.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 5 other files, including reference files and assets (for example `references/frameworks.md` and `references/quotes.md`).

It sits in Business, Finance & HR, covering Vendor and procurement management, Podcasting and Cold outreach. The repository describes itself as: Product management workflows grounded in Lenny's Podcast, for Claude Code, Codex, and Cursor.

When your agent uses it

  • You ask about founder-led sales
  • Enterprise sales
  • Why are deals stalling
  • Do I hire a sales rep

Example prompts

  • “why are deals stalling”
  • “when do I hire a sales rep”
  • “Use the b2b-sales skill to build a founder-led B2B sales motion - ICP and kill criteria, outbound message, first-call and demo plan, pilot and…”
  • “/b2b-sales”

Workflow steps

3 steps, taken from the step headings in SKILL.md.

  1. Diagnose (ask before answering)
  2. Pick the play
  3. Run it

What it can do on your machine

Read from SKILL.md and the folder at commit c1b6e2d. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

B2b Sales loads about 5.2k tokens when it runs, and up to ~12k if it reads all its reference files. Until then it costs about 122 tokens; SKILL.md has 3,007 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~122
When it runs · the whole SKILL.md, loaded when a task matches
~5.2k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~12k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 3,007 words (~5,229 tokens).

“Turns 'we need to start selling' into a written motion: who to sell to, what to say, how to run each call, and when to hand it off. Built from 237 insights from 49 Lenny's Podcast guests. Lead team: Jen…”

— opening of SKILL.md by menkesu, Custom licence
name
b2b-sales

Read the full SKILL.md on GitHub

Files

SKILL.md and 3 other files (references, assets) in skills/b2b-sales of menkesu/awesome-pm-skills.

  • SKILL.md
  • assets/card.png
  • references/frameworks.md
  • references/quotes.md

Open the folder on GitHubat commit c1b6e2d

Compare with similar skills

B2b Sales next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

B2b Sales compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
B2b Sales this skillmenkesu/awesome-pm-skills434—~5.2kAutomated safety check: PassCustom licence
Apify Buying Signal Detectionapify/awesome-skills266—~5.1kAutomated safety check: NotesApache-2.0
Outreachandrew-shwetzer/career-ops-plugin-do-not-fork-currently-updating-v2-502—~939Automated safety check: PassMIT
Public Relationscoreyhaines31/marketingskills54k—~2.4kAutomated safety check: PassMIT
Investor Outreachaffaan-m/ECC277k6 repos~664Automated safety check: PassMIT
Energy Procurementaffaan-m/ECC277k4 repos~7.4kAutomated safety check: PassApache-2.0

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Questions about B2b Sales

What does B2b Sales do?

Builds a founder-led B2B sales motion - ICP and kill criteria, outbound message, first-call and demo plan, pilot and procurement plan, pipeline math, and a readiness check for your first sales hire. B2b Sales is an agent skill from menkesu/awesome-pm-skills. Builds a founder-led B2B sales motion - ICP and kill criteria, outbound message, first-call and demo plan, pilot and procurement plan, pipeline math, and a readiness check for your first sales hire.

When should I use B2b Sales?

B2b Sales fits situations like: you ask about founder-led sales; enterprise sales; why are deals stalling; do I hire a sales rep.

How do I install B2b Sales in Claude Code?

Run `npx skills add menkesu/awesome-pm-skills --skill b2b-sales -a claude-code`. Or copy the skill folder (skills/b2b-sales in menkesu/awesome-pm-skills) into .claude/skills/b2b-sales in your project. Claude Code loads it when a task matches its description.

How do I install B2b Sales in Codex?

Run `npx skills add menkesu/awesome-pm-skills --skill b2b-sales -a codex`. Or copy the skill folder (skills/b2b-sales in menkesu/awesome-pm-skills) into .agents/skills/b2b-sales in your project. Codex loads it when a task matches its description.

Can I use B2b Sales in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add menkesu/awesome-pm-skills --skill b2b-sales -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/b2b-sales, .gemini/skills/b2b-sales, .github/skills/b2b-sales and .opencode/skills/b2b-sales in your project.

What does B2b Sales need to run?

SKILL.md names no scripts, command-line tools or credentials: B2b Sales is instructions for the agent only.

Does B2b Sales access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is B2b Sales safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does B2b Sales use?

B2b Sales has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does B2b Sales use?

About 5.2k tokens (SKILL.md is roughly 21k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 6.3k tokens, read only when the agent opens those files.

What are the alternatives to B2b Sales?

Skills that share tags, products or a category with B2b Sales: Apify Buying Signal Detection (apify/awesome-skills, 266 stars), Outreach (andrew-shwetzer/career-ops-plugin-do-not-fork-currently-updating-v2-, 502 stars), Public Relations (coreyhaines31/marketingskills, 54k stars) and Investor Outreach (affaan-m/ECC, 277k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains B2b Sales?

menkesu (a GitHub user) maintains it in menkesu/awesome-pm-skills, which has 434 GitHub stars. The repository holds 25 skills in this directory. The repository was last updated on October 6, 2026.

Source: menkesu/awesome-pm-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.