Agent skill

Prd V09 Gtm Strategy

by mattgierhart in mattgierhart/PRD-driven-context-engineering

Orchestrate go-to-market strategy by running positioning, offer construction, and channel allocation as a sequenced workflow during PRD v0.9 Go-to-Market.

MITAuto-check passedMarketing & SEO

Install Prd V09 Gtm Strategy

skills CLI
$ npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-gtm-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install mattgierhart/PRD-driven-context-engineering prd-v09-gtm-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/mattgierhart/PRD-driven-context-engineering.git skills-src && mkdir -p .claude/skills && cp -r skills-src/.claude/skills/prd-v09-gtm-strategy .claude/skills/prd-v09-gtm-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
prd-v09-gtm-strategy
GitHub stars
180
Token cost
~1.7k tokens
SKILL.md length
586 words
Files
6 (incl. references, assets)
Skills in repo
45
Repo updated
First seen
Licence
MIT

At a glance

Orchestrate go-to-market strategy by running positioning, offer construction, and channel allocation as a sequenced workflow during PRD v0.9 Go-to-Market.

  • Requests to plan launch
  • SKILL.md covers Execution Mode, The Three Sub-Skills, Orchestration Workflow and Reconciliation (this skill's…, plus 5 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
  • Define GTM strategy

What it does

Prd V09 Gtm Strategy is an agent skill from mattgierhart/PRD-driven-context-engineering. Orchestrate go-to-market strategy by running positioning, offer construction, and channel allocation as a sequenced workflow during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "GTM", "launch this product". Chains three framework-grounded sub-skills (Dunford → Hormozi → ORB) and reconciles their outputs.

Its SKILL.md is about 1.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files and assets (for example `assets/gtm-template.md`, `references/channel-selection.md` and `references/examples.md`).

It sits in Marketing & SEO, covering Go-to-market strategy and PRD writing. The repository describes itself as: PRD-Led Context Engineering — Memory as Infrastructure. An ontology layer for product teams building products that solve real problems — with AI agents that remember. Gated PRD… The licence is MIT.

When your agent uses it

  • Requests to plan launch
  • Define GTM strategy
  • User asks how do we launch?
  • Marketing strategy

Example prompts

  • “how do we launch?”
  • “go-to-market”
  • “launch plan”
  • “/prd-v09-gtm-strategy”

Requirements

  • Pre-approved tools (allowed-tools): Read, Write, Edit, Glob, Grep

What it can do on your machine

Read from SKILL.md and the folder at commit 30ed1b0. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Write
    • Edit
    • Glob
    • Grep

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Prd V09 Gtm Strategy loads about 1.7k tokens when it runs, and up to ~16k if it reads all its reference files. Until then it costs about 114 tokens; SKILL.md has 586 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~114
When it runs · the whole SKILL.md, loaded when a task matches
~1.7k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~16k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from mattgierhart/PRD-driven-context-engineering at commit 30ed1b0, republished under its MIT licence (© mattgierhart). 586 words, ~1,727 tokens.

Download SKILL.mdSave it as .claude/skills/prd-v09-gtm-strategy/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
prd-v09-gtm-strategy
description
Orchestrate go-to-market strategy by running positioning, offer construction, and channel allocation as a sequenced workflow during PRD v0.9 Go-to-Market. Triggers on requests to plan launch, define GTM strategy, or when user asks "how do we launch?", "go-to-market", "launch plan", "marketing strategy", "GTM", "launch this product". Chains three framework-grounded sub-skills (Dunford → Hormozi → ORB) and reconciles their outputs.
allowed-tools
Read, Write, Edit, Glob, Grep
context
fork
execution_modes.default
standard
execution_modes.supports
quick, standard, deep

GTM Strategy (Orchestrator)

Position in workflow: v0.8 Monitoring Setup → v0.9 GTM Strategy (Orchestrator) → v0.9 Launch Metrics

This skill is an orchestrator, not a primary skill. GTM strategy is composed of three framework-grounded sub-skills that run in sequence. This skill chains them and reconciles outputs. New work on positioning, offers, or channels should invoke the sub-skills directly.

Execution Mode

Default is standard. See .claude/rules/08-skill-execution-modes.md for selection logic.

ModeWhat this skill produces
quickEach sub-skill in quick mode; reconciled GTM index
standardEach sub-skill in standard mode; full reconciliation pass over outputs
deepEach sub-skill in deep mode; multi-pass reconciliation + risk register

The Three Sub-Skills

GTM is positioning before offer before channels. Running them out of order produces channel plans that don't reach the right people with the right pitch.

StepSub-skillFrameworkOwner
1prd-v09-positioning-dunfordApril Dunford, Obviously Awesome (5-step)Founder + PM
2prd-v09-offer-construction-hormoziAlex Hormozi, $100M Offers (value equation + Grand Slam)Founder + Sales
3prd-v09-launch-channels-orbCorey Haines, ORB framework (Owned / Rented / Borrowed)Growth

Use the v0.9 tactical playbooks (prd-v09-aeo-audit, prd-v09-alternatives-pages, prd-v09-cold-outreach-tiered, prd-v09-hn-reddit-launch) after these three are complete — each plugs into a specific channel from step 3.

Orchestration Workflow

1. Positioning (Dunford)         →  GTM-*(positioning), BR-POS-*
              ↓
2. Offer (Hormozi)                →  GTM-*(offer, guarantee), BR-PRICING-*
              ↓
3. Channels (ORB)                 →  GTM-*(channel, sequence, mix-matrix)
              ↓
4. Reconciliation (this skill)    →  GTM-*(index) with cross-skill checks
              ↓
5. Tactical playbooks             →  AEO audit, alt pages, cold outreach, HN/Reddit (v0.9 tactical)
              ↓
6. Launch Metrics + Feedback      →  v0.9 Launch Metrics, Feedback Loop Setup

Reconciliation (this skill's actual work)

After the three sub-skills run, check for cross-skill consistency:

CheckQuestionFix if no
Best-fit alignmentAre channels (step 3) actually used by the best-fit segment defined in positioning (step 1)?Re-run step 3 with corrected segment lens
Promise consistencyDoes the offer (step 2) promise more or less than the positioning supports?Adjust offer down; do not silently inflate positioning
Guarantee viabilityCan the guarantee in the offer survive the launch volume from step 3?Tighten guarantee terms or reduce paid-channel reach until guarantee can scale
Category-channel fitIs the launch channel mix appropriate for the market category claimed in positioning?Drop channels that don't fit the category (e.g., enterprise category → no TikTok)
KPI rollupDo per-channel attribution targets sum to v0.3 baseline KPI- targets?Adjust channel budget/effort allocation

Reconciliation is the load-bearing work — without it, the three sub-skill outputs are incoherent.

Show full SKILL.md (249 more words)Show less

Consumes

This skill's Consumes is the union of the three sub-skills' Consumes:

  • From v0.2 (CFD-, BR-product-type), v0.3 (FEA-, KPI-, BR-pricing), v0.4 (PER-), v0.8 (DEP-, MON-)
  • See each sub-skill for the specific IDs it pulls

Produces

This skill produces the reconciled GTM- index — a single entry pointing at all GTM- entries created by the three sub-skills, with reconciliation notes:

GTM-XXX: GTM Strategy Index
Type: Index
Owner: Launch Coordinator
Status: Approved

Positioning: GTM-AAA (statement), BR-POS-* (rules)
Offer: GTM-BBB (card), GTM-CCC (guarantee)
Channels: GTM-DDD/EEE/FFF (channel entries), GTM-GGG (mix matrix), GTM-HHH (sequence)
Tactical (when active): GTM-* from AEO, alternatives, cold outreach, HN/Reddit playbooks

Reconciliation notes:
  - Best-fit alignment: [PASS | issue + fix]
  - Promise consistency: [...]
  - Guarantee viability: [...]
  - Category-channel fit: [...]
  - KPI rollup: [...]

Linked IDs: All GTM-* created in this lifecycle iteration

Migration Note (legacy entries)

Prior to this refactor, this skill produced GTM-* entries directly with Type=Messaging, Type=Channel, Type=Timeline, Type=Task, Type=Asset. Existing entries with those types remain valid — the sub-skills produce comparable types structured around their respective frameworks.

If you have legacy GTM-* entries created before the split, run each sub-skill once over the existing material to:

  • Reclassify messaging entries as Type=Positioning (anchored in Dunford's 5 steps)
  • Validate offer-related entries against the Hormozi value equation
  • Reclassify channel entries by ORB layer (Owned / Rented / Borrowed)

No automatic migration — the reclassification is a deliberate decision that surfaces gaps in the original work.

Quality Gates

Before proceeding to Launch Metrics:

  • All three sub-skills have completed (or quick-mode placeholders exist for each)
  • Reconciliation table filled with all five checks (PASS or fix logged)
  • GTM- index entry created pointing at all sub-skill outputs
  • No unreconciled contradictions between positioning, offer, and channels

Downstream Connections

See each sub-skill for direct downstream connections. This orchestrator's downstream is:

ConsumerWhat it uses
v0.9 Tactical playbooksThe GTM index identifies which channels are active for tactical-skill plug-in
v0.9 Launch MetricsThe reconciled KPI rollup
v0.9 Feedback Loop SetupThe reconciled channel list

© mattgierhart, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references, assets) in .claude/skills/prd-v09-gtm-strategy of mattgierhart/PRD-driven-context-engineering.

  • SKILL.md
  • assets/gtm-template.md
  • references/channel-selection.md
  • references/examples.md
  • references/launch-strategies.md
  • references/messaging-frameworks.md

Open the folder on GitHubat commit 30ed1b0

Compare with similar skills

Prd V09 Gtm Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Prd V09 Gtm Strategy compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Prd V09 Gtm Strategy this skillmattgierhart/PRD-driven-context-engineering180—~1.7kAutomated safety check: PassMIT
Idea Validatorluongnv89/skills131—~4.3kAutomated safety check: PassMIT
PlaidBuildGreatProducts/plaid218—~1.6kAutomated safety check: PassMIT
Startup Designferdinandobons/startup-skill1.2k—~8.1kAutomated safety check: PassMIT
First 50 UsersAIDevGTM/gtm-cofounder310—~977Automated safety check: PassMIT
Product Manager SkillsDigidai/product-manager-skills185—~6.1kAutomated safety check: PassCC-BY-NC-4.0

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Questions about Prd V09 Gtm Strategy

What does Prd V09 Gtm Strategy do?

Orchestrate go-to-market strategy by running positioning, offer construction, and channel allocation as a sequenced workflow during PRD v0.9 Go-to-Market. Prd V09 Gtm Strategy is an agent skill from mattgierhart/PRD-driven-context-engineering.9 Go-to-Market.

When should I use Prd V09 Gtm Strategy?

Prd V09 Gtm Strategy fits situations like: requests to plan launch; define GTM strategy; user asks how do we launch?; marketing strategy.

How do I install Prd V09 Gtm Strategy in Claude Code?

Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-gtm-strategy -a claude-code`. Or copy the skill folder (.claude/skills/prd-v09-gtm-strategy in mattgierhart/PRD-driven-context-engineering) into .claude/skills/prd-v09-gtm-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Prd V09 Gtm Strategy in Codex?

Run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-gtm-strategy -a codex`. Or copy the skill folder (.claude/skills/prd-v09-gtm-strategy in mattgierhart/PRD-driven-context-engineering) into .agents/skills/prd-v09-gtm-strategy in your project. Codex loads it when a task matches its description.

Can I use Prd V09 Gtm Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add mattgierhart/PRD-driven-context-engineering --skill prd-v09-gtm-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/prd-v09-gtm-strategy, .gemini/skills/prd-v09-gtm-strategy, .github/skills/prd-v09-gtm-strategy and .opencode/skills/prd-v09-gtm-strategy in your project.

What does Prd V09 Gtm Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Prd V09 Gtm Strategy is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Write, Edit, Glob, Grep.

Does Prd V09 Gtm Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Prd V09 Gtm Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Prd V09 Gtm Strategy use?

Prd V09 Gtm Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Prd V09 Gtm Strategy use?

About 1.7k tokens (SKILL.md is roughly 6.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 14k tokens, read only when the agent opens those files.

What are the alternatives to Prd V09 Gtm Strategy?

Skills that share tags, products or a category with Prd V09 Gtm Strategy: Idea Validator (luongnv89/skills, 131 stars), Plaid (BuildGreatProducts/plaid, 218 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and First 50 Users (AIDevGTM/gtm-cofounder, 310 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Prd V09 Gtm Strategy?

mattgierhart (a GitHub user) maintains it in mattgierhart/PRD-driven-context-engineering, which has 180 GitHub stars. The repository holds 45 skills in this directory. The repository was last updated on August 31, 2026.

Source: mattgierhart/PRD-driven-context-engineering on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.