Pricing Strategy
freekmurze/dotfiles
When the user wants help with pricing decisions, packaging, or monetization strategy.
When the user wants help with pricing decisions, packaging, or monetization strategy.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin pricing-strategy --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/pricing-strategy .claude/skills/pricing-strategy && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "pricing-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pricing-strategy into .claude/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pricing-strategyType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin pricing-strategy --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/pricing-strategy .agents/skills/pricing-strategy && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "pricing-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pricing-strategy into .agents/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin pricing-strategy --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/pricing-strategy .cursor/skills/pricing-strategy && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "pricing-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pricing-strategy into .cursor/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/pricing-strategy--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin pricing-strategy --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/pricing-strategy .gemini/skills/pricing-strategy && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "pricing-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pricing-strategy into .gemini/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin pricing-strategyInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/pricing-strategy .github/skills/pricing-strategy && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "pricing-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pricing-strategy into .github/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin pricing-strategy --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/pricing-strategy .opencode/skills/pricing-strategy && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "pricing-strategy" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/pricing-strategy into .opencode/skills/pricing-strategy/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "pricing-strategy", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
pricing-strategyWhen the user wants help with pricing decisions, packaging, or monetization strategy.
Pricing Strategy is an agent skill from manojbajaj95/claude-gtm-plugin. When the user wants help with pricing decisions, packaging, or monetization strategy. Use when the user mentions 'pricing,' 'pricing model,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'pricing strategy,' 'pricing experiments,' 'price anchoring,' 'enterprise pricing,' 'GTM pricing,' 'price setting,' 'value-based pricing,' 'revenue optimization,' or 'pricing psychology.' This skill covers pricing research, tier…
Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/pricing.md`).
It sits in Sales & Support, covering Pricing strategy. The licence is MIT.
4 steps, taken from the first numbered list in SKILL.md.
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Pricing Strategy loads about 2.7k tokens when it runs, and up to ~4.4k if it reads all its reference files. Until then it costs about 157 tokens; SKILL.md has 1,129 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 1,129 words, ~2,691 tokens.
.claude/skills/pricing-strategy/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Expert guidance on SaaS pricing, value metrics, tier structure, pricing research, and monetization.
Gather: product type, target market (SMB/mid-market/enterprise), GTM motion (self-serve/sales-led/hybrid), primary value delivered, competitive pricing, current conversion rate and ARPU, pricing goals (growth vs. revenue vs. profitability).
Three axes: Packaging (what's in each tier) + Value metric (what you charge for) + Price point (the amount).
Core principle: 1% improvement in pricing = 11% improvement in profit (McKinsey). Price to value, not cost.
Value-based pricing: Price between the next best alternative and perceived value. Cost is a floor, not a basis.
Perceived value of your solution: $1,000
Your price: $500 ← capture value here
Next best alternative: $300 ← your floor
Your cost to serve: $50Value calculation template:
Time savings: [hours/week × hourly rate × 52]
Revenue impact: [additional deals × deal value × 12]
Cost avoidance: [errors prevented × cost per error × 12]
Total annual value: $____
Suggested price: $[10% of value] – $[20% of value] / year| Model | Pros | Cons |
|---|---|---|
| Flat Rate ($99/mo, unlimited) | Simple to sell | Leaves money on table |
| Tiered (Starter/Pro/Business) | Captures segments, clear upsell | Anchor pricing matters |
| Usage-Based ($0.01/call) | Perfect value alignment, low barrier | Unpredictable revenue |
| Hybrid ($49/mo + $0.50/extra user) | Predictable base + scales | More complex to explain |
The value metric is what you charge for — it should scale with the value customers receive.
| Metric | Best For | Examples |
|---|---|---|
| Per user/seat | Collaboration tools | Slack, Notion |
| Per usage/consumption | Variable workloads | AWS, Twilio |
| Per contact/record | CRM, email tools | Mailchimp, HubSpot |
| Per transaction | Payments, marketplaces | Stripe, Shopify |
| Flat fee | Simple, bounded products | Basecamp |
| Revenue share | High-value outcome tools | Affiliate platforms |
Choosing your metric: Analyze which usage patterns predict retention and expansion in your highest-LTV customers. If "more of X = more value," X is your metric.
Ask 100–300 respondents four questions:
Key intersections:
Acceptable range: PMC → PME. Optimal zone: OPP → IDP.
Show sets of 4–5 features; ask "most important" and "least important." Results rank features by utility score:
| Utility | Packaging Decision |
|---|---|
| Top 20% | Include in all tiers (table stakes) |
| 20–50% | Use to differentiate tiers |
| 50–80% | Higher tiers only |
| Bottom 20% | Cut or premium add-on |
The Rule of 3: Starter (50–60% of customers) → Pro/sweet spot (30–40%) → Business/Enterprise (5–10%).
Anchor pricing: Middle tier 3–4× starter price; top tier 2–3× middle. This makes the middle tier the obvious choice.
Starter: $29/mo — core features, 5 users, email support
Pro: $99/mo — everything + integrations, 20 users, priority support ← Most Popular
Business: $299/mo — everything + SSO, unlimited users, dedicated support| Tier | Purpose | Price | Target |
|---|---|---|---|
| Good (Starter) | Remove barriers to entry | Low, accessible | Small teams, trial converts |
| Better (Pro) | Where most customers land | Anchor price | Growing teams |
| Best (Business) | Capture high-value customers | 2–3× Better | Larger teams, power users |
What to gate:
Never gate: core functionality, security features, data export.
| Freemium | Free Trial | |
|---|---|---|
| Best for | PLG, wide top of funnel | Sales-led, high-ACV |
| Conversion | 2–5% free → paid | 15–25% trial → paid |
| Risk | Free riders, support cost | Shorter window to prove value |
| Use when | Network effects, viral growth | Complex product needing onboarding |
What to A/B test: Price points, tier packaging, billing frequency, free trial length, anchor tier.
Sample sizes: ~1,000 visitors/variant to detect 10% change; ~5,000 for 5% change.
Metrics to track: Conversion (trial → paid), ARPU, CAC, LTV, payback period.
Price increases: Raise every 12–18 months as you add value. Communicate 30+ days in advance. Grandfather existing customers for 12 months or offer annual lock-in at current price.
Upsell triggers:
Add-ons (use when a feature has standalone value not everyone needs):
Base plan: $99/mo
+ Extra users: $10/user/mo
+ Advanced analytics: $49/mo
+ White label: $99/mo
+ Priority support: $199/mo| Segment | Price Point | Sales Motion | Decision Maker | Sales Cycle |
|---|---|---|---|---|
| SMB | $29–99/mo | Self-serve | End user/team lead | Minutes–days |
| Mid-Market | $99–999/mo | Self-serve + light touch | Dept head | Days–weeks |
| Enterprise | $1,000+/mo | High-touch sales | VP/C-level | Weeks–months |
| Metric | Healthy Benchmark |
|---|---|
| Trial → Paid conversion | >15% |
| MRR Growth (early stage) | >10%/month |
| Churn Rate | <5%/mo (SMB), <1%/mo (enterprise) |
| LTV:CAC | >3:1 |
| Payback Period | <12 months |
| Net Revenue Retention | >100% |
| Type | Trigger | Range |
|---|---|---|
| Volume | Commitment to scale | 10–30% |
| Term | Annual commitment | 15–25% (2 months free) |
| Competitive | Switching from competitor | 20–40% |
| Strategic | Reference customer / logo value | Up to 50% |
Never discount when: customer hasn't articulated value, no competitive pressure, early in negotiation, or deal doesn't meet minimum size.
Alternatives to discounting: extended payment terms, additional services/training, extended trial, success milestone unlocks, multi-year lock-in.
Launching pricing:
Optimizing pricing:
Deep-dive on pricing models, discount structures, and services pricing: see references/pricing.md
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 1 other file (references) in skills/pricing-strategy of manojbajaj95/claude-gtm-plugin.
Open the folder on GitHubat commit 0830a46
Pricing Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Pricing Strategy this skillmanojbajaj95/claude-gtm-plugin | 105 | — | ~2.7k | Automated safety check: Pass | MIT | |
| Pricing Strategyfreekmurze/dotfiles | 1k | 18 repos | ~1.6k | Automated safety check: Pass | None | |
| Profit Margin Calculator Amazonnexscope-ai/eCommerce-Skills | 1.1k | — | ~1.7k | Automated safety check: Pass | MIT | |
| Niche Opportunity Finderzanecole10/software-tailor-skills | 106 | — | ~4.2k | Automated safety check: Pass | None | |
| Pricing Strategyalirezarezvani/claude-skills | 28k | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Software Pricing Calculatorzanecole10/software-tailor-skills | 106 | — | ~3.7k | Automated safety check: Pass | None |
freekmurze/dotfiles
When the user wants help with pricing decisions, packaging, or monetization strategy.
nexscope-ai/eCommerce-Skills
Amazon profit margin calculator for sellers. An agent skill from nexscope-ai/eCommerce-Skills.
zanecole10/software-tailor-skills
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alirezarezvani/claude-skills
Design, optimize, and communicate SaaS pricing — tier structure, value metrics, pricing pages, and price increase strategy.
zanecole10/software-tailor-skills
Calculate the right price for custom software projects ($8K-$50K+) based on complexity, value delivered, and client ROI.
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Models willingness to pay using Van Westendorp price sensitivity analysis, desire-premium multipliers, category benchmarks, and marketinsights monetization signals.
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Categories
When the user wants help with pricing decisions, packaging, or monetization strategy. Pricing Strategy is an agent skill from manojbajaj95/claude-gtm-plugin. When the user wants help with pricing decisions, packaging, or monetization strategy.
Pricing Strategy fits situations like: wants help with pricing decisions; monetization strategy; the user mentions pricing; willingness to pay.
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a claude-code`. Or copy the skill folder (skills/pricing-strategy in manojbajaj95/claude-gtm-plugin) into .claude/skills/pricing-strategy in your project. Claude Code loads it when a task matches its description.
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a codex`. Or copy the skill folder (skills/pricing-strategy in manojbajaj95/claude-gtm-plugin) into .agents/skills/pricing-strategy in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pricing-strategy, .gemini/skills/pricing-strategy, .github/skills/pricing-strategy and .opencode/skills/pricing-strategy in your project.
SKILL.md names no scripts, command-line tools or credentials: Pricing Strategy is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Pricing Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.7k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Pricing Strategy: Pricing Strategy (freekmurze/dotfiles, 1k stars), Profit Margin Calculator Amazon (nexscope-ai/eCommerce-Skills, 1.1k stars), Niche Opportunity Finder (zanecole10/software-tailor-skills, 106 stars) and Pricing Strategy (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.