Agent skill

Pricing Strategy

by manojbajaj95 in manojbajaj95/claude-gtm-plugin

When the user wants help with pricing decisions, packaging, or monetization strategy.

MITAuto-check passedSales & Support

Install Pricing Strategy

skills CLI
$ npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install manojbajaj95/claude-gtm-plugin pricing-strategy --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/pricing-strategy .claude/skills/pricing-strategy && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
pricing-strategy
GitHub stars
105
Token cost
~2.7k tokens
SKILL.md length
1,129 words
Files
2 (incl. references)
Skills in repo
52
Repo updated
First seen
Licence
MIT

At a glance

When the user wants help with pricing decisions, packaging, or monetization strategy.

  • Works in 4 steps: Too expensive — would not buy → Too cheap — would question quality → Expensive but would consider → …
  • Wants help with pricing decisions
  • SKILL.md covers Workspace Context, Operating Contract, Before Starting and Pricing Fundamentals, plus 14 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Pricing Strategy is an agent skill from manojbajaj95/claude-gtm-plugin. When the user wants help with pricing decisions, packaging, or monetization strategy. Use when the user mentions 'pricing,' 'pricing model,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'pricing strategy,' 'pricing experiments,' 'price anchoring,' 'enterprise pricing,' 'GTM pricing,' 'price setting,' 'value-based pricing,' 'revenue optimization,' or 'pricing psychology.' This skill covers pricing research, tier…

Its SKILL.md is about 2.7k tokens, which your agent loads only when the skill is triggered. The skill folder holds 2 other files, including reference files (for example `references/pricing.md`).

It sits in Sales & Support, covering Pricing strategy. The licence is MIT.

When your agent uses it

  • Wants help with pricing decisions
  • Monetization strategy
  • The user mentions pricing
  • Willingness to pay

Example prompts

  • “pricing,”
  • “pricing model,”
  • “pricing tiers,”
  • “/pricing-strategy”

Workflow steps

4 steps, taken from the first numbered list in SKILL.md.

  1. Too expensive — would not buy
  2. Too cheap — would question quality
  3. Expensive but would consider
  4. Bargain / great value

What it can do on your machine

Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Pricing Strategy loads about 2.7k tokens when it runs, and up to ~4.4k if it reads all its reference files. Until then it costs about 157 tokens; SKILL.md has 1,129 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~157
When it runs · the whole SKILL.md, loaded when a task matches
~2.7k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~4.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 1,129 words, ~2,691 tokens.

Download SKILL.mdSave it as .claude/skills/pricing-strategy/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
pricing-strategy
description
When the user wants help with pricing decisions, packaging, or monetization strategy. Use when the user mentions 'pricing,' 'pricing model,' 'pricing tiers,' 'freemium,' 'free trial,' 'packaging,' 'price increase,' 'value metric,' 'Van Westendorp,' 'willingness to pay,' 'monetization,' 'pricing strategy,' 'pricing experiments,' 'price anchoring,' 'enterprise pricing,' 'GTM pricing,' 'price setting,' 'value-based pricing,' 'revenue optimization,' or 'pricing psychology.' This skill covers pricing research, tier structure, packaging strategy, discount frameworks, upsell mechanics, and pricing experiments.

Pricing Strategy

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

Expert guidance on SaaS pricing, value metrics, tier structure, pricing research, and monetization.

Before Starting

Gather: product type, target market (SMB/mid-market/enterprise), GTM motion (self-serve/sales-led/hybrid), primary value delivered, competitive pricing, current conversion rate and ARPU, pricing goals (growth vs. revenue vs. profitability).


Pricing Fundamentals

Three axes: Packaging (what's in each tier) + Value metric (what you charge for) + Price point (the amount).

Core principle: 1% improvement in pricing = 11% improvement in profit (McKinsey). Price to value, not cost.

Value-based pricing: Price between the next best alternative and perceived value. Cost is a floor, not a basis.

Perceived value of your solution: $1,000
Your price:                        $500  ← capture value here
Next best alternative:             $300  ← your floor
Your cost to serve:                 $50

Value calculation template:

Time savings: [hours/week × hourly rate × 52]
Revenue impact: [additional deals × deal value × 12]
Cost avoidance: [errors prevented × cost per error × 12]
Total annual value: $____

Suggested price: $[10% of value] – $[20% of value] / year

Pricing Models

ModelProsCons
Flat Rate ($99/mo, unlimited)Simple to sellLeaves money on table
Tiered (Starter/Pro/Business)Captures segments, clear upsellAnchor pricing matters
Usage-Based ($0.01/call)Perfect value alignment, low barrierUnpredictable revenue
Hybrid ($49/mo + $0.50/extra user)Predictable base + scalesMore complex to explain

Value Metrics

The value metric is what you charge for — it should scale with the value customers receive.

MetricBest ForExamples
Per user/seatCollaboration toolsSlack, Notion
Per usage/consumptionVariable workloadsAWS, Twilio
Per contact/recordCRM, email toolsMailchimp, HubSpot
Per transactionPayments, marketplacesStripe, Shopify
Flat feeSimple, bounded productsBasecamp
Revenue shareHigh-value outcome toolsAffiliate platforms

Choosing your metric: Analyze which usage patterns predict retention and expansion in your highest-LTV customers. If "more of X = more value," X is your metric.


Pricing Research Methods

Van Westendorp Price Sensitivity Meter

Ask 100–300 respondents four questions:

  1. Too expensive — would not buy
  2. Too cheap — would question quality
  3. Expensive but would consider
  4. Bargain / great value

Key intersections:

  • PMC (Point of Marginal Cheapness): "Too cheap" × "Expensive" → lower bound
  • PME (Point of Marginal Expensiveness): "Too expensive" × "Cheap" → upper bound
  • OPP (Optimal Price Point): "Too cheap" × "Too expensive" → best price
  • IDP (Indifference Price Point): "Expensive" × "Cheap" → acceptable midpoint

Acceptable range: PMC → PME. Optimal zone: OPP → IDP.

MaxDiff / Feature Importance

Show sets of 4–5 features; ask "most important" and "least important." Results rank features by utility score:

UtilityPackaging Decision
Top 20%Include in all tiers (table stakes)
20–50%Use to differentiate tiers
50–80%Higher tiers only
Bottom 20%Cut or premium add-on
Willingness to Pay
  • Gabor-Granger: Show price → "Would you buy at $X?" (Yes/No). Vary price across respondents to build demand curve.
  • Conjoint analysis: Show bundles at different prices; respondents choose preferred option.

Tier Structure

The Rule of 3: Starter (50–60% of customers) → Pro/sweet spot (30–40%) → Business/Enterprise (5–10%).

Anchor pricing: Middle tier 3–4× starter price; top tier 2–3× middle. This makes the middle tier the obvious choice.

Starter:  $29/mo  — core features, 5 users, email support
Pro:      $99/mo  — everything + integrations, 20 users, priority support  ← Most Popular
Business: $299/mo — everything + SSO, unlimited users, dedicated support
Good-Better-Best Framework
TierPurposePriceTarget
Good (Starter)Remove barriers to entryLow, accessibleSmall teams, trial converts
Better (Pro)Where most customers landAnchor priceGrowing teams
Best (Business)Capture high-value customers2–3× BetterLarger teams, power users
Feature Gating

What to gate:

  • Scale limits: users, projects, API calls, storage
  • Sophistication: advanced analytics, automations, integrations
  • Control: SSO/SAML, admin roles, audit logs, custom branding

Never gate: core functionality, security features, data export.


Freemium vs. Free Trial

FreemiumFree Trial
Best forPLG, wide top of funnelSales-led, high-ACV
Conversion2–5% free → paid15–25% trial → paid
RiskFree riders, support costShorter window to prove value
Use whenNetwork effects, viral growthComplex product needing onboarding

Pricing Psychology

  • Anchor effect: Show highest tier first to anchor perception
  • Charm pricing: $49 vs. $50 (perceived as significantly cheaper)
  • Decoy pricing: Add a "bad" middle option to push customers to "best"
  • Annual vs. monthly: Offer 15–20% discount for annual (improves LTV and reduces churn). Offer at signup, after 2–3 months, and during renewal
  • Per user transparency: Show total cost at common team sizes (e.g., "5 users = $X/mo")

Show full SKILL.md (427 more words)Show less

Pricing Experiments

What to A/B test: Price points, tier packaging, billing frequency, free trial length, anchor tier.

Sample sizes: ~1,000 visitors/variant to detect 10% change; ~5,000 for 5% change.

Metrics to track: Conversion (trial → paid), ARPU, CAC, LTV, payback period.

Price increases: Raise every 12–18 months as you add value. Communicate 30+ days in advance. Grandfather existing customers for 12 months or offer annual lock-in at current price.


Revenue Expansion

Upsell triggers:

  • User hits usage limit → show upgrade prompt immediately
  • User clicks locked feature → show upgrade at moment of value
  • User active 30+ days on starter → "power user" upgrade nudge

Add-ons (use when a feature has standalone value not everyone needs):

Base plan: $99/mo
+ Extra users: $10/user/mo
+ Advanced analytics: $49/mo
+ White label: $99/mo
+ Priority support: $199/mo

Pricing by Segment

SegmentPrice PointSales MotionDecision MakerSales Cycle
SMB$29–99/moSelf-serveEnd user/team leadMinutes–days
Mid-Market$99–999/moSelf-serve + light touchDept headDays–weeks
Enterprise$1,000+/moHigh-touch salesVP/C-levelWeeks–months

Key Metrics

MetricHealthy Benchmark
Trial → Paid conversion>15%
MRR Growth (early stage)>10%/month
Churn Rate<5%/mo (SMB), <1%/mo (enterprise)
LTV:CAC>3:1
Payback Period<12 months
Net Revenue Retention>100%

Discount Framework

TypeTriggerRange
VolumeCommitment to scale10–30%
TermAnnual commitment15–25% (2 months free)
CompetitiveSwitching from competitor20–40%
StrategicReference customer / logo valueUp to 50%

Never discount when: customer hasn't articulated value, no competitive pressure, early in negotiation, or deal doesn't meet minimum size.

Alternatives to discounting: extended payment terms, additional services/training, extended trial, success milestone unlocks, multi-year lock-in.


Common Pricing Mistakes

  • Pricing on cost, not value
  • Too many tiers (analysis paralysis — stick to 3)
  • Feature gates customers don't care about
  • Gating core functionality (lock what makes your product worth using)
  • Complex value metric (users shouldn't need a calculator for their bill)
  • Ignoring price sensitivity by segment
  • Never testing or iterating on pricing
  • Burying the price page (hiding = distrust)

Price Increase Playbook

  1. Quantify value delivered since last price (new features, outcomes, benchmarks)
  2. Grandfather existing customers for 3–6 months (or 12 months for best customers)
  3. Communicate early (60-day notice minimum)
  4. Frame as investment not cost increase — tie to ROI
  5. Offer annual lock-in before increase date to capture cash
  6. Monitor churn closely for 90 days post-increase

Checklists

Launching pricing:

  • Pick value metric; design 3 tiers with anchor prices (3–4× between tiers)
  • Package features (60% / 85% / 100%); offer 14-day trial; set up billing

Optimizing pricing:

  • Track conversion rates by tier; survey customers on pricing perception
  • A/B test price points; add annual billing option; create in-app upgrade prompts
  • Monitor NRR; review pricing every 6–12 months

Deep-dive on pricing models, discount structures, and services pricing: see references/pricing.md

© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file (references) in skills/pricing-strategy of manojbajaj95/claude-gtm-plugin.

  • SKILL.md
  • references/pricing.md

Open the folder on GitHubat commit 0830a46

Compare with similar skills

Pricing Strategy next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Pricing Strategy compared with similar skills
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Pricing Strategy this skillmanojbajaj95/claude-gtm-plugin105—~2.7kAutomated safety check: PassMIT
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Profit Margin Calculator Amazonnexscope-ai/eCommerce-Skills1.1k—~1.7kAutomated safety check: PassMIT
Niche Opportunity Finderzanecole10/software-tailor-skills106—~4.2kAutomated safety check: PassNone
Pricing Strategyalirezarezvani/claude-skills28k1 repos~3.5kAutomated safety check: PassMIT
Software Pricing Calculatorzanecole10/software-tailor-skills106—~3.7kAutomated safety check: PassNone

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Categories

Questions about Pricing Strategy

What does Pricing Strategy do?

When the user wants help with pricing decisions, packaging, or monetization strategy. Pricing Strategy is an agent skill from manojbajaj95/claude-gtm-plugin. When the user wants help with pricing decisions, packaging, or monetization strategy.

When should I use Pricing Strategy?

Pricing Strategy fits situations like: wants help with pricing decisions; monetization strategy; the user mentions pricing; willingness to pay.

How do I install Pricing Strategy in Claude Code?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a claude-code`. Or copy the skill folder (skills/pricing-strategy in manojbajaj95/claude-gtm-plugin) into .claude/skills/pricing-strategy in your project. Claude Code loads it when a task matches its description.

How do I install Pricing Strategy in Codex?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a codex`. Or copy the skill folder (skills/pricing-strategy in manojbajaj95/claude-gtm-plugin) into .agents/skills/pricing-strategy in your project. Codex loads it when a task matches its description.

Can I use Pricing Strategy in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill pricing-strategy -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/pricing-strategy, .gemini/skills/pricing-strategy, .github/skills/pricing-strategy and .opencode/skills/pricing-strategy in your project.

What does Pricing Strategy need to run?

SKILL.md names no scripts, command-line tools or credentials: Pricing Strategy is instructions for the agent only.

Does Pricing Strategy access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Pricing Strategy safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Pricing Strategy use?

Pricing Strategy is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Pricing Strategy use?

About 2.7k tokens (SKILL.md is roughly 11k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1.7k tokens, read only when the agent opens those files.

What are the alternatives to Pricing Strategy?

Skills that share tags, products or a category with Pricing Strategy: Pricing Strategy (freekmurze/dotfiles, 1k stars), Profit Margin Calculator Amazon (nexscope-ai/eCommerce-Skills, 1.1k stars), Niche Opportunity Finder (zanecole10/software-tailor-skills, 106 stars) and Pricing Strategy (alirezarezvani/claude-skills, 28k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Pricing Strategy?

manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.

Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.