Lead Gen Tool Builder
explorium-ai/gtm-skills
Lead generation tool builder skill for Claude Code and Codex: scaffolds a complete, self-hostable, ZoomInfo-style B2B lead-generation web app — company & contact search UI, firmographic and…
A skill your agent uses when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.
Install Marketing Automation
$ npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-automation -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin marketing-automation --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/marketing-automation .claude/skills/marketing-automation && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "marketing-automation" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/marketing-automation into .claude/skills/marketing-automation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-automation", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/marketing-automationType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-automation -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin marketing-automation --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/marketing-automation .agents/skills/marketing-automation && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "marketing-automation" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/marketing-automation into .agents/skills/marketing-automation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-automation", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-automation -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin marketing-automation --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/marketing-automation .cursor/skills/marketing-automation && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "marketing-automation" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/marketing-automation into .cursor/skills/marketing-automation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-automation", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/marketing-automation--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-automation -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin marketing-automation --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/marketing-automation .gemini/skills/marketing-automation && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "marketing-automation" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/marketing-automation into .gemini/skills/marketing-automation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-automation", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin marketing-automationInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-automation -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/marketing-automation .github/skills/marketing-automation && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "marketing-automation" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/marketing-automation into .github/skills/marketing-automation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-automation", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-automation -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin marketing-automation --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/marketing-automation .opencode/skills/marketing-automation && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "marketing-automation" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/marketing-automation into .opencode/skills/marketing-automation/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "marketing-automation", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
marketing-automation- GitHub stars
- 105
- Token cost
- ~1.5k tokens
- SKILL.md length
- 696 words
- Files
- 1
- Skills in repo
- 52
- Repo updated
- First seen
- Licence
- MIT
At a glance
A skill your agent uses when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.
- Works in 7 steps: Data enrichment (Clearbit/ZoomInfo) —… → Lead scoring + grading → Check for existing account → route to… → …
- Setting up marketing automation in HubSpot
- SKILL.md covers Workspace Context, Operating Contract, Platform Selection and Lead Scoring Model, plus 4 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Marketing Automation is an agent skill from manojbajaj95/claude-gtm-plugin. Use this skill when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.
Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.
It sits in Marketing & SEO, covering CRM management, Email marketing and Lead generation. It works with HubSpot. The licence is MIT.
When your agent uses it
- Setting up marketing automation in HubSpot
- Email sequences
Example prompts
- “/marketing-automation”
Workflow steps
7 steps, taken from the first numbered list in SKILL.md.
- Data enrichment (Clearbit/ZoomInfo) — wait 30 seconds
- Lead scoring + grading
- Check for existing account → route to account owner if yes
- Territory assignment (geography → company size → industry)
- Create follow-up task with SLA: A=15 min | B=2 hrs | C=24 hrs
- Notify rep via email + Slack
- Add to appropriate nurture track
What it can do on your machine
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Marketing Automation loads about 1.5k tokens when it runs. Until then it costs about 35 tokens; SKILL.md has 696 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 696 words, ~1,534 tokens.
Download SKILL.mdSave it as
.claude/skills/marketing-automation/SKILL.md (or your agent's skills folder).- name
- marketing-automation
- description
- Use this skill when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.
Marketing Automation Expert
Workspace Context
Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
Operating Contract
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
Marketing automation strategy and implementation across HubSpot, Marketo, ActiveCampaign, and similar platforms.
Platform Selection
| Platform | Best For | Complexity | Cost |
|---|---|---|---|
| HubSpot | SMB to Enterprise, all-in-one | Medium | $$$–$$$$ |
| Marketo | Enterprise B2B | High | $$$$ |
| ActiveCampaign | SMB, strong automation | Low–Medium | $–$$ |
| Pardot | Salesforce-native B2B | Medium–High | $$$$ |
| Mailchimp | Small business, email-first | Low | $–$$ |
Selection criteria: CRM integration, email volume, workflow complexity, reporting depth, budget, team technical skill.
Lead Scoring Model
MQL threshold: 100 points. Decay: −10 points after 30 days of inactivity.
Behavioral Scoring
| Action | Points |
|---|---|
| Request demo | +50 |
| Pricing page visit | +30 |
| Case study download | +25 |
| Webinar attendance | +25 |
| Webinar registration | +15 |
| Content download | +10 |
| Email click | +3 (max 5/day) |
| Email open | +1 (max 3/day) |
| Blog visit | +1 (max 5/day) |
| Unsubscribe | −30 |
| Email bounce | −20 |
| Spam complaint | −100 |
Demographic Scoring
| Attribute | Points |
|---|---|
| C-Level title | +25 |
| VP title | +20 |
| Director | +15 |
| Manager | +10 |
| Target company size (200–1000) | +20 |
| Target industry | +20 |
| Primary market geography | +15 |
Lead Grading (A–D)
- A: Decision maker + target size + target industry + target geo → immediate sales follow-up
- B: 3 of 4 criteria met → sales within 24 hours
- C: 2 of 4 criteria met → nurture then handoff
- D: 1 or fewer criteria → nurture only, no sales routing
Email Sequences
Welcome Series (6 emails over 14 days)
| Timing | Purpose | CTA | |
|---|---|---|---|
| 1 | Immediately | Welcome + quick win resource | Download resource |
| 2 | Day 2 | Pain point + case study | Read case study |
| 3 | Day 4 | Product overview + benefits | See how it works |
| 4 | Day 7 | Exclusive gated content | Download now |
| 5 | Day 10 | Offer personalized help | Schedule a call |
| 6 | Day 14 | Preference center | Update preferences |
Exit conditions: demo requested, sales conversation started, unsubscribed.
Lead Nurture (score-triggered tracks)
| Track | Score Range | Cadence | Focus |
|---|---|---|---|
| Awareness | 50–69 | 2/week | Educational, industry trends |
| Consideration | 70–89 | 2–3/week | Use cases, ROI calculator, case studies |
| Decision | 90–99 | 3/week | Free trial, demo, competitive comparison |
Re-engagement (90-day lapse trigger)
4-email sequence over 15 days: "We miss you" → "Is this goodbye?" → "Last chance offer" → "Goodbye for now" with easy re-subscribe. Outcomes: engaged → return to nurture | no action → sunset list.
Show full SKILL.md (269 more words)Show less
Automation Workflows
Lead Routing Workflow
- Data enrichment (Clearbit/ZoomInfo) — wait 30 seconds
- Lead scoring + grading
- Check for existing account → route to account owner if yes
- Territory assignment (geography → company size → industry)
- Create follow-up task with SLA: A=15 min | B=2 hrs | C=24 hrs
- Notify rep via email + Slack
- Add to appropriate nurture track
Lifecycle Stage Automation
| Stage | Entry Trigger | Key Automations |
|---|---|---|
| Subscriber | Email opt-in | Welcome series + newsletter |
| Lead | Form submit OR score >20 | Enrich → nurture → sync CRM |
| MQL | Score ≥100 OR demo request | Sales alert + task + pause marketing |
| SQL | Sales qualified in CRM | Update nurture + notify CS |
| Opportunity | Deal created | Pause outbound + enable deal-stage emails |
| Customer | Deal won | Onboarding sequence + remove from prospects |
| Churned | Cancellation | Win-back sequence |
Key Workflows to Build
1. Demo Request → Sales Handoff: Form submit → enrich → score/grade → create HubSpot deal → assign to rep → send confirmation email → start sales sequence.
2. Trial Signup → Activation: Signup → welcome email → onboarding checklist → day 3/7/14 milestone emails → conversion offer at day 14.
3. Event/Webinar: Registration → confirmation email → 3 reminders → post-webinar follow-up (attended) or recording offer (no-show) → add to nurture based on engagement.
4. Customer Onboarding: Won deal → CSM assignment notification → welcome email → onboarding checklist → check-in at 30/60/90 days → NPS survey at 90 days.
HubSpot Implementation
Campaign setup: Marketing → Campaigns → tag all assets (emails, landing pages, ads) with campaign ID.
UTM convention: utm_source={channel}&utm_medium={cpc|email|organic}&utm_campaign={id}&utm_content={variant}
Attribution model: W-shaped for hybrid PLG/sales-led (first touch + lead creation + close).
Lead scoring setup: Settings → Marketing → Lead Scoring. Set behavioral weights, demographic weights, and decay rules. Create MQL automation when score ≥100.
Reporting cadence: Daily review of MQLs/SQLs. Weekly channel ROI. Monthly win/loss trends.
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
Just SKILL.md in skills/marketing-automation of manojbajaj95/claude-gtm-plugin.
Open the folder on GitHubat commit 0830a46
Compare with similar skills
Marketing Automation next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Marketing Automation this skillmanojbajaj95/claude-gtm-plugin | 105 | — | ~1.5k | Automated safety check: Pass | MIT | |
| Lead Gen Tool Builderexplorium-ai/gtm-skills | 185 | — | ~1.8k | Automated safety check: Notes | MIT | |
| Lead ScoringLeoYeAI/openclaw-master-skills | 2.2k | — | ~4.6k | Automated safety check: Pass | MIT | |
| Hubspot Lifecycle And Listsjeremylongshore/tons-of-skills-marketplace | 2.8k | — | ~5.4k | Automated safety check: Notes | MIT | |
| Gx Hubspot Expertcriptogus/agent-evolve-network | 288 | — | ~745 | Automated safety check: Pass | MIT | |
| RevopsAvdLee/RocketSimApp | 806 | 6 repos | ~3.7k | Automated safety check: Pass | Custom licence |
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Lead Scoring
LeoYeAI/openclaw-master-skills
Set up and automate lead scoring for HubSpot and other CRMs.
Hubspot Lifecycle And Lists
jeremylongshore/tons-of-skills-marketplace
Manage HubSpot lifecycle stages and list segmentation in production without silently destroying CRM trust.
Gx Hubspot Expert
criptogus/agent-evolve-network
Configure HubSpot CRM, workflows, lifecycle stages, lead scoring, and reporting.
Revops
AvdLee/RocketSimApp
When the user wants help with revenue operations, lead lifecycle management, or marketing-to-sales handoff processes.
Playbook Tech On Website
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Decides which named technologies a company actually runs on its website, verified against the live site.
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Questions about Marketing Automation
What does Marketing Automation do?
A skill your agent uses when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows. Marketing Automation is an agent skill from manojbajaj95/claude-gtm-plugin. Use this skill when setting up marketing automation in HubSpot, Marketo, email sequences, lead scoring, and workflows.
When should I use Marketing Automation?
Marketing Automation fits situations like: setting up marketing automation in HubSpot; email sequences.
How do I install Marketing Automation in Claude Code?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-automation -a claude-code`. Or copy the skill folder (skills/marketing-automation in manojbajaj95/claude-gtm-plugin) into .claude/skills/marketing-automation in your project. Claude Code loads it when a task matches its description.
How do I install Marketing Automation in Codex?
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-automation -a codex`. Or copy the skill folder (skills/marketing-automation in manojbajaj95/claude-gtm-plugin) into .agents/skills/marketing-automation in your project. Codex loads it when a task matches its description.
Can I use Marketing Automation in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill marketing-automation -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/marketing-automation, .gemini/skills/marketing-automation, .github/skills/marketing-automation and .opencode/skills/marketing-automation in your project.
What does Marketing Automation need to run?
SKILL.md names no scripts, command-line tools or credentials: Marketing Automation is instructions for the agent only.
Does Marketing Automation access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Marketing Automation safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Marketing Automation use?
Marketing Automation is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Marketing Automation use?
About 1.5k tokens (SKILL.md is roughly 6.1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.
What are the alternatives to Marketing Automation?
Skills that share tags, products or a category with Marketing Automation: Lead Gen Tool Builder (explorium-ai/gtm-skills, 185 stars), Lead Scoring (LeoYeAI/openclaw-master-skills, 2.2k stars), Hubspot Lifecycle And Lists (jeremylongshore/tons-of-skills-marketplace, 2.8k stars) and Gx Hubspot Expert (criptogus/agent-evolve-network, 288 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Marketing Automation?
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.