Agent skill

Ad Campaign Management

by manojbajaj95 in manojbajaj95/claude-gtm-plugin

A skill your agent uses when creating, managing, or optimizing paid advertising campaigns across any platform.

MITAuto-check passedMarketing & SEO

Install Ad Campaign Management

skills CLI
$ npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install manojbajaj95/claude-gtm-plugin ad-campaign-management --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ad-campaign-management .claude/skills/ad-campaign-management && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
ad-campaign-management
GitHub stars
105
Token cost
~2.4k tokens
SKILL.md length
910 words
Files
3 (incl. references)
Skills in repo
52
Repo updated
First seen
Licence
MIT

At a glance

A skill your agent uses when creating, managing, or optimizing paid advertising campaigns across any platform.

  • Works in 5 steps: Ad Copy Creation → Creative Strategy → Campaign Management → …
  • Optimizing paid advertising campaigns across any platform
  • SKILL.md covers Workspace Context, Operating Contract, 1. Ad Copy Creation and 2. Creative Strategy, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Ad Campaign Management is an agent skill from manojbajaj95/claude-gtm-plugin. Use when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis, ad creative generation, campaign management, ROAS, CPC, CTR. Use this skill whenever the user mentions ads, paid…

Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/generative-tools.md` and `references/platform-specs.md`).

It sits in Marketing & SEO, covering Paid advertising. It works with Meta Ads and Google Ads. The licence is MIT.

When your agent uses it

  • Optimizing paid advertising campaigns across any platform
  • Paid advertising
  • Competitive ads
  • Ad creative generation

Example prompts

  • “/ad-campaign-management”

Workflow steps

5 steps, taken from the step headings in SKILL.md.

  1. Ad Copy Creation
  2. Creative Strategy
  3. Campaign Management
  4. Competitive Intelligence
  5. References

What it can do on your machine

Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are csv).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Ad Campaign Management loads about 2.4k tokens when it runs, and up to ~10k if it reads all its reference files. Until then it costs about 157 tokens; SKILL.md has 910 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~157
When it runs · the whole SKILL.md, loaded when a task matches
~2.4k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~10k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 910 words, ~2,406 tokens.

Download SKILL.mdSave it as .claude/skills/ad-campaign-management/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.
name
ad-campaign-management
description
Use when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis, ad creative generation, campaign management, ROAS, CPC, CTR. Use this skill whenever the user mentions ads, paid channels, ad campaigns, ad copy, ad performance, or wants to analyze competitor advertising.

Ad Campaign Management

Workspace Context

Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.

Operating Contract

This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.

End-to-end paid advertising: write ad copy, develop creative strategy, manage campaigns, and analyze competitor ads.

Use the Workspace Context above first; only ask for ad-platform inputs not covered there.


1. Ad Copy Creation

Platform Constraints
PlatformElementLimit
Google Ads (RSA)Headline30 chars × 15
Google Ads (RSA)Description90 chars × 4
Meta (FB/IG)Primary text125 chars visible
Meta (FB/IG)Headline40 chars
LinkedInIntro text150 chars recommended
LinkedInHeadline70 chars recommended
TikTokAd text80 chars recommended
Twitter/XTweet280 chars

For full format specs, see references/platform-specs.md.

Copywriting Frameworks

AIDA — Attention → Interest → Desire → Action PAS — Problem → Agitate → Solution 4Ps — Promise → Picture → Proof → Push Before-After-Bridge — Current pain → Desired state → Your solution

Headlines That Work
  • Specific over vague: "Cut reporting time 75%" not "Save time"
  • Benefits over features: "Ship code faster" not "CI/CD pipeline"
  • Include numbers when possible: "3x faster," "in 5 minutes," "10,000+ teams"
  • Each RSA headline must stand alone — they're combined randomly
  • Include at least: 1 keyword headline, 1 benefit headline, 2–3 CTA headlines
Platform Best Practices

Google: Include keywords; use numbers/stats; power words (Free, Proven, New) Meta: Hook in first 3 words; ask questions; social proof performs well; emojis B2C only LinkedIn: Professional but not boring; lead with value; stats resonate with B2B TikTok: Casual/authentic tone; hook in 1–2 seconds; strong CTA at end

A/B Testing Variables
  • Headlines: Question vs. statement; benefit-led vs. feature-led; with/without numbers
  • Primary text: Short vs. long; problem-focused vs. solution-focused; with/without social proof
  • CTAs: Direct ("Buy Now") vs. soft ("Learn More"); benefit-based vs. action-based
  • Protocol: One variable at a time; min 7 days or 1,000 impressions; 95% significance before declaring winner
Output Format

Organize by angle with character counts:

## Angle: [Pain Point — Manual Reporting]

### Headlines (30 char max)
1. "Stop Building Reports by Hand" (29)
2. "Reports Done in 5 Min" (21)

### Descriptions (90 char max)
1. "Marketing teams save 10+ hours/week. Start free." (49)

Offer CSV format for 10+ variations:

csv
headline_1,headline_2,description_1,platform
"Stop Manual Reporting","Automate in 5 Min","Save 10+ hrs/week. Start free.","google_ads"

2. Creative Strategy

Define Angles First

Before writing copy, establish 3–5 distinct angles (different reasons someone clicks):

CategoryExample
Pain point"Stop wasting time on X"
Outcome"Achieve Y in Z days"
Social proof"Join 10,000+ teams who..."
Curiosity"The secret top companies use"
Comparison"Unlike X, we do Y"
Identity"Built for [specific role]"
Contrarian"Why [common practice] doesn't work"
Generate Variations Per Angle

Vary: word choice, specificity (numbers vs. general), tone (direct/question/command), structure (short punch vs. full benefit).

Iterating from Performance Data
  1. Analyze winners — identify winning themes, structures, word patterns by CTR/CVR/ROAS
  2. Analyze losers — find what falls flat (too generic, wrong tone, too long)
  3. Generate new creative — double down on winning themes, test 1–2 new angles, avoid loser patterns
  4. Document iterations:
## Iteration Log
- Round: [N] | Date: [date]
- Top performers: [list with metrics]
- Winning patterns: [summary]
- New angles tested: [list]
- Angles retired: [list]
Generating Ad Visuals

For image and video creative, use AI tools. See references/generative-tools.md for:

  • Image generation: Flux, Ideogram, Nano Banana Pro (Gemini) for static ad images
  • Video generation: Veo, Kling, Runway, Sora, Seedance, Higgsfield
  • Voice/audio: ElevenLabs, OpenAI TTS for voiceovers
  • Code-based video: Remotion for templated, data-driven video at scale

Recommended workflow: Generate hero creative with AI → build Remotion templates from winners → batch-produce variations at scale.


Show full SKILL.md (334 more words)Show less

3. Campaign Management

Key Metrics
TypeMetrics
CostCPM, CPC, CPL, CPA/CAC
PerformanceCTR, CVR, ROAS, LTV:CAC
Campaign Structure

Google Ads: Account → Campaign (budget, geo) → Ad Group (keyword theme) → Keywords + Ads

Meta Ads: Campaign (objective) → Ad Set (audience, placement, budget) → Ads (creative, copy)

Bidding strategies:

  • Target CPA — optimize for conversions at target cost
  • Target ROAS — optimize for conversion value
  • Maximize conversions — spend budget for max conversions
  • Manual — full control, time-intensive
Audience Targeting

Meta:

  • Core: demographics, interests, behaviors, location
  • Custom: website visitors, customer lists, engagement audiences
  • Lookalike: based on high-value customers, 1–10% similarity

LinkedIn:

  • Company: industry, size, name
  • Job: title, function, seniority
  • Professional: skills, groups, interests
Optimization Cadence

Daily: Budget pacing, cost metrics, major anomalies Weekly: CTR/CVR trends, top/bottom performers, search term review (Google) Monthly: Overall ROAS/ROI, audience performance, creative fatigue, strategic adjustments

Quick Optimization Wins
  1. Pause underperforming ads
  2. Increase bids on top performers
  3. Add negative keywords (Google)
  4. Refine audience targeting
  5. Refresh fatigued creative
Budget Allocation
  • Testing phase: 10–20% on new ideas
  • Proven performers: 60–70% of budget
  • Retargeting: 10–20% of budget
  • Scaling: increase budget gradually (max 20%/week) on winning audiences/creative

4. Competitive Intelligence

Use ad libraries (Facebook Ad Library, LinkedIn Ad Library) to extract and analyze competitor ads.

Extraction Process
Extract all current ads from [Competitor] on Facebook Ad Library
Scrape ads from [Company A], [Company B], [Company C] — compare approaches
Get LinkedIn ads from [Competitor] — analyze their B2B positioning
Analysis Output

For each competitor, deliver:

# [Competitor] Ad Analysis

## Overview
- Total ads: [N] active | Primary themes: [breakdown]
- Ad formats: [static/video split] | CTA patterns: [list]

## Key Problems They're Highlighting
1. [Pain point] ([N] ads) — Copy: "..." — Why it works: [reason]

## Successful Creative Patterns
- Pattern 1: [description + frequency]
- Pattern 2: [description + frequency]

## Best Headlines
1. "[headline]" → [why it works]

## Recommendations for Your Ads
1. [Actionable insight based on their patterns]
What to Analyze
  • Messaging: What problems they emphasize, how they position vs. competitors
  • Creative patterns: Visual styles, video vs. static, layout trends
  • Copy formulas: Headline structures, CTA patterns, length and tone
  • Campaign strategy: Seasonal campaigns, retargeting patterns, feature announcements
Competitive Intelligence Workflows

Ad Campaign Planning: Extract competitor ads → identify patterns → note messaging gaps → draft test variations

Positioning Research: Analyze 5 competitors → map their positioning → find underserved angles → develop differentiated messaging

Trend Tracking: Compare competitor ads across quarters to spot messaging evolution

✓ Use for research and inspiration only ✓ Adapt patterns — don't copy ads directly ✓ Respect intellectual property ✗ Don't plagiarize copy or steal designs


5. References

© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 2 other files (references) in skills/ad-campaign-management of manojbajaj95/claude-gtm-plugin.

  • SKILL.md
  • references/generative-tools.md
  • references/platform-specs.md

Open the folder on GitHubat commit 0830a46

Compare with similar skills

Ad Campaign Management next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Ad Campaign Management compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Ad Campaign Management this skillmanojbajaj95/claude-gtm-plugin105—~2.4kAutomated safety check: PassMIT
AdsCesarjoquin/Marketing-Skills2021 repos~3.5kAutomated safety check: PassMIT
Adscoreyhaines31/marketingskills54k1 repos~7kAutomated safety check: PassMIT
Money Adsiamzifei/show-me-the-money1k—~2.4kAutomated safety check: PassCustom licence
Mena Adsgrowthack88/growth-marketing-os116—~2.5kAutomated safety check: PassMIT
Openclaw Marketing SkillsLeoYeAI/openclaw-marketing-skills1k1 repos~928Automated safety check: PassMIT

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Categories

Questions about Ad Campaign Management

What does Ad Campaign Management do?

A skill your agent uses when creating, managing, or optimizing paid advertising campaigns across any platform. Ad Campaign Management is an agent skill from manojbajaj95/claude-gtm-plugin. Use when creating, managing, or optimizing paid advertising campaigns across any platform.

When should I use Ad Campaign Management?

Ad Campaign Management fits situations like: optimizing paid advertising campaigns across any platform; paid advertising; competitive ads; ad creative generation.

How do I install Ad Campaign Management in Claude Code?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a claude-code`. Or copy the skill folder (skills/ad-campaign-management in manojbajaj95/claude-gtm-plugin) into .claude/skills/ad-campaign-management in your project. Claude Code loads it when a task matches its description.

How do I install Ad Campaign Management in Codex?

Run `npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a codex`. Or copy the skill folder (skills/ad-campaign-management in manojbajaj95/claude-gtm-plugin) into .agents/skills/ad-campaign-management in your project. Codex loads it when a task matches its description.

Can I use Ad Campaign Management in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-campaign-management, .gemini/skills/ad-campaign-management, .github/skills/ad-campaign-management and .opencode/skills/ad-campaign-management in your project.

What does Ad Campaign Management need to run?

SKILL.md names no scripts, command-line tools or credentials: Ad Campaign Management is instructions for the agent only.

Does Ad Campaign Management access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Ad Campaign Management safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Ad Campaign Management use?

Ad Campaign Management is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Ad Campaign Management use?

About 2.4k tokens (SKILL.md is roughly 9.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7.7k tokens, read only when the agent opens those files.

What are the alternatives to Ad Campaign Management?

Skills that share tags, products or a category with Ad Campaign Management: Ads (Cesarjoquin/Marketing-Skills, 202 stars), Ads (coreyhaines31/marketingskills, 54k stars), Money Ads (iamzifei/show-me-the-money, 1k stars) and Mena Ads (growthack88/growth-marketing-os, 116 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Ad Campaign Management?

manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.

Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.