Ads
Cesarjoquin/Marketing-Skills
When the user wants help with paid advertising campaigns on Google Ads, Meta (Facebook/Instagram), LinkedIn, Twitter/X, or other ad platforms.
A skill your agent uses when creating, managing, or optimizing paid advertising campaigns across any platform.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin ad-campaign-management --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/ad-campaign-management .claude/skills/ad-campaign-management && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "ad-campaign-management" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/ad-campaign-management into .claude/skills/ad-campaign-management/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-campaign-management", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/ad-campaign-managementType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin ad-campaign-management --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/ad-campaign-management .agents/skills/ad-campaign-management && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "ad-campaign-management" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/ad-campaign-management into .agents/skills/ad-campaign-management/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-campaign-management", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin ad-campaign-management --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/ad-campaign-management .cursor/skills/ad-campaign-management && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "ad-campaign-management" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/ad-campaign-management into .cursor/skills/ad-campaign-management/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-campaign-management", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/manojbajaj95/claude-gtm-plugin.git --path skills/ad-campaign-management--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin ad-campaign-management --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/ad-campaign-management .gemini/skills/ad-campaign-management && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "ad-campaign-management" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/ad-campaign-management into .gemini/skills/ad-campaign-management/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-campaign-management", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install manojbajaj95/claude-gtm-plugin ad-campaign-managementInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/ad-campaign-management .github/skills/ad-campaign-management && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "ad-campaign-management" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/ad-campaign-management into .github/skills/ad-campaign-management/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-campaign-management", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install manojbajaj95/claude-gtm-plugin ad-campaign-management --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/manojbajaj95/claude-gtm-plugin.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/ad-campaign-management .opencode/skills/ad-campaign-management && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "ad-campaign-management" agent skill from https://github.com/manojbajaj95/claude-gtm-plugin/tree/main/skills/ad-campaign-management into .opencode/skills/ad-campaign-management/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "ad-campaign-management", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
ad-campaign-managementA skill your agent uses when creating, managing, or optimizing paid advertising campaigns across any platform.
Ad Campaign Management is an agent skill from manojbajaj95/claude-gtm-plugin. Use when creating, managing, or optimizing paid advertising campaigns across any platform. Covers ad copy generation, ad creative strategy, campaign management, and competitive intelligence. Triggers on: ad copy, ad creative, paid ads, paid advertising, Facebook ads, LinkedIn ads, Google ads, Meta ads, ad campaign, ad strategy, ad testing, competitive ads, competitor ads, ad library, ad analysis, ad creative generation, campaign management, ROAS, CPC, CTR. Use this skill whenever the user mentions ads, paid…
Its SKILL.md is about 2.4k tokens, which your agent loads only when the skill is triggered. The skill folder holds 3 other files, including reference files (for example `references/generative-tools.md` and `references/platform-specs.md`).
It sits in Marketing & SEO, covering Paid advertising. It works with Meta Ads and Google Ads. The licence is MIT.
5 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit 0830a46. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md (its code samples are csv).
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Ad Campaign Management loads about 2.4k tokens when it runs, and up to ~10k if it reads all its reference files. Until then it costs about 157 tokens; SKILL.md has 910 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from manojbajaj95/claude-gtm-plugin at commit 0830a46, republished under its MIT licence (© manojbajaj95). 910 words, ~2,406 tokens.
.claude/skills/ad-campaign-management/SKILL.md (or your agent's skills folder). This skill also uses 2 other files; get the full folder from GitHub.Read bootstrap context before asking questions: strategy/brand.md for brand, audience, offer, channels, tools, constraints, and metrics; about/me.md for personal voice; content/ideas.md and content/calendar.md for content planning. Use legacy product-marketing context files only as fallback. Save generated drafts to content/<platform>/drafts/YYYY-MM-DD_short-topic-slug.md, and route durable learnings back to strategy/brand.md, about/me.md, or content/ideas.md.
This skill is self-contained for its frontmatter scope: use its local instructions, references, scripts, and assets as the playbook; ask only for missing task-specific inputs; hand off to adjacent skills instead of expanding scope; and return an actionable artifact, decision, plan, draft, or diagnostic.
End-to-end paid advertising: write ad copy, develop creative strategy, manage campaigns, and analyze competitor ads.
Use the Workspace Context above first; only ask for ad-platform inputs not covered there.
| Platform | Element | Limit |
|---|---|---|
| Google Ads (RSA) | Headline | 30 chars × 15 |
| Google Ads (RSA) | Description | 90 chars × 4 |
| Meta (FB/IG) | Primary text | 125 chars visible |
| Meta (FB/IG) | Headline | 40 chars |
| Intro text | 150 chars recommended | |
| Headline | 70 chars recommended | |
| TikTok | Ad text | 80 chars recommended |
| Twitter/X | Tweet | 280 chars |
For full format specs, see references/platform-specs.md.
AIDA — Attention → Interest → Desire → Action PAS — Problem → Agitate → Solution 4Ps — Promise → Picture → Proof → Push Before-After-Bridge — Current pain → Desired state → Your solution
Google: Include keywords; use numbers/stats; power words (Free, Proven, New) Meta: Hook in first 3 words; ask questions; social proof performs well; emojis B2C only LinkedIn: Professional but not boring; lead with value; stats resonate with B2B TikTok: Casual/authentic tone; hook in 1–2 seconds; strong CTA at end
Organize by angle with character counts:
## Angle: [Pain Point — Manual Reporting]
### Headlines (30 char max)
1. "Stop Building Reports by Hand" (29)
2. "Reports Done in 5 Min" (21)
### Descriptions (90 char max)
1. "Marketing teams save 10+ hours/week. Start free." (49)Offer CSV format for 10+ variations:
headline_1,headline_2,description_1,platform
"Stop Manual Reporting","Automate in 5 Min","Save 10+ hrs/week. Start free.","google_ads"Before writing copy, establish 3–5 distinct angles (different reasons someone clicks):
| Category | Example |
|---|---|
| Pain point | "Stop wasting time on X" |
| Outcome | "Achieve Y in Z days" |
| Social proof | "Join 10,000+ teams who..." |
| Curiosity | "The secret top companies use" |
| Comparison | "Unlike X, we do Y" |
| Identity | "Built for [specific role]" |
| Contrarian | "Why [common practice] doesn't work" |
Vary: word choice, specificity (numbers vs. general), tone (direct/question/command), structure (short punch vs. full benefit).
## Iteration Log
- Round: [N] | Date: [date]
- Top performers: [list with metrics]
- Winning patterns: [summary]
- New angles tested: [list]
- Angles retired: [list]For image and video creative, use AI tools. See references/generative-tools.md for:
Recommended workflow: Generate hero creative with AI → build Remotion templates from winners → batch-produce variations at scale.
| Type | Metrics |
|---|---|
| Cost | CPM, CPC, CPL, CPA/CAC |
| Performance | CTR, CVR, ROAS, LTV:CAC |
Google Ads: Account → Campaign (budget, geo) → Ad Group (keyword theme) → Keywords + Ads
Meta Ads: Campaign (objective) → Ad Set (audience, placement, budget) → Ads (creative, copy)
Bidding strategies:
Meta:
LinkedIn:
Daily: Budget pacing, cost metrics, major anomalies Weekly: CTR/CVR trends, top/bottom performers, search term review (Google) Monthly: Overall ROAS/ROI, audience performance, creative fatigue, strategic adjustments
Use ad libraries (Facebook Ad Library, LinkedIn Ad Library) to extract and analyze competitor ads.
Extract all current ads from [Competitor] on Facebook Ad Library
Scrape ads from [Company A], [Company B], [Company C] — compare approaches
Get LinkedIn ads from [Competitor] — analyze their B2B positioningFor each competitor, deliver:
# [Competitor] Ad Analysis
## Overview
- Total ads: [N] active | Primary themes: [breakdown]
- Ad formats: [static/video split] | CTA patterns: [list]
## Key Problems They're Highlighting
1. [Pain point] ([N] ads) — Copy: "..." — Why it works: [reason]
## Successful Creative Patterns
- Pattern 1: [description + frequency]
- Pattern 2: [description + frequency]
## Best Headlines
1. "[headline]" → [why it works]
## Recommendations for Your Ads
1. [Actionable insight based on their patterns]Ad Campaign Planning: Extract competitor ads → identify patterns → note messaging gaps → draft test variations
Positioning Research: Analyze 5 competitors → map their positioning → find underserved angles → develop differentiated messaging
Trend Tracking: Compare competitor ads across quarters to spot messaging evolution
✓ Use for research and inspiration only ✓ Adapt patterns — don't copy ads directly ✓ Respect intellectual property ✗ Don't plagiarize copy or steal designs
© manojbajaj95, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 2 other files (references) in skills/ad-campaign-management of manojbajaj95/claude-gtm-plugin.
Open the folder on GitHubat commit 0830a46
Ad Campaign Management next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Ad Campaign Management this skillmanojbajaj95/claude-gtm-plugin | 105 | — | ~2.4k | Automated safety check: Pass | MIT | |
| AdsCesarjoquin/Marketing-Skills | 202 | 1 repos | ~3.5k | Automated safety check: Pass | MIT | |
| Adscoreyhaines31/marketingskills | 54k | 1 repos | ~7k | Automated safety check: Pass | MIT | |
| Money Adsiamzifei/show-me-the-money | 1k | — | ~2.4k | Automated safety check: Pass | Custom licence | |
| Mena Adsgrowthack88/growth-marketing-os | 116 | — | ~2.5k | Automated safety check: Pass | MIT | |
| Openclaw Marketing SkillsLeoYeAI/openclaw-marketing-skills | 1k | 1 repos | ~928 | Automated safety check: Pass | MIT |
Cesarjoquin/Marketing-Skills
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coreyhaines31/marketingskills
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iamzifei/show-me-the-money
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growthack88/growth-marketing-os
MENA Ads Command Center — a complete paid-ads operating system for the Arab world (Egypt, KSA, UAE, GCC, Levant, North Africa) and global accounts.
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Works with
Categories
A skill your agent uses when creating, managing, or optimizing paid advertising campaigns across any platform. Ad Campaign Management is an agent skill from manojbajaj95/claude-gtm-plugin. Use when creating, managing, or optimizing paid advertising campaigns across any platform.
Ad Campaign Management fits situations like: optimizing paid advertising campaigns across any platform; paid advertising; competitive ads; ad creative generation.
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a claude-code`. Or copy the skill folder (skills/ad-campaign-management in manojbajaj95/claude-gtm-plugin) into .claude/skills/ad-campaign-management in your project. Claude Code loads it when a task matches its description.
Run `npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a codex`. Or copy the skill folder (skills/ad-campaign-management in manojbajaj95/claude-gtm-plugin) into .agents/skills/ad-campaign-management in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add manojbajaj95/claude-gtm-plugin --skill ad-campaign-management -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/ad-campaign-management, .gemini/skills/ad-campaign-management, .github/skills/ad-campaign-management and .opencode/skills/ad-campaign-management in your project.
SKILL.md names no scripts, command-line tools or credentials: Ad Campaign Management is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Ad Campaign Management is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.4k tokens (SKILL.md is roughly 9.6k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7.7k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Ad Campaign Management: Ads (Cesarjoquin/Marketing-Skills, 202 stars), Ads (coreyhaines31/marketingskills, 54k stars), Money Ads (iamzifei/show-me-the-money, 1k stars) and Mena Ads (growthack88/growth-marketing-os, 116 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
manojbajaj95 (a GitHub user) maintains it in manojbajaj95/claude-gtm-plugin, which has 105 GitHub stars. The repository holds 52 skills in this directory. The repository was last updated on September 18, 2026.
Source: manojbajaj95/claude-gtm-plugin on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.