Marketing Plan
Nexus-JPF/note-companion
When the user needs a comprehensive marketing plan for a client, a company they advise, or their own product.
Plan and evaluate go-to-market strategy using positioning, acquisition, growth economics, market-entry, competitive-response, and governed agent-assisted acquisition experiments.
Install Go To Market
$ npx skills add magnus919/agent-skills --skill go-to-market -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install magnus919/agent-skills go-to-market --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/magnus919/agent-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/go-to-market .claude/skills/go-to-market && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/agent-skills/tree/main/go-to-market into .claude/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/magnus919/agent-skills/tree/main/go-to-marketType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add magnus919/agent-skills --skill go-to-market -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install magnus919/agent-skills go-to-market --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/magnus919/agent-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/go-to-market .agents/skills/go-to-market && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/agent-skills/tree/main/go-to-market into .agents/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add magnus919/agent-skills --skill go-to-market -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install magnus919/agent-skills go-to-market --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/magnus919/agent-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/go-to-market .cursor/skills/go-to-market && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/agent-skills/tree/main/go-to-market into .cursor/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/magnus919/agent-skills.git --path go-to-market--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add magnus919/agent-skills --skill go-to-market -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install magnus919/agent-skills go-to-market --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/magnus919/agent-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/go-to-market .gemini/skills/go-to-market && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/agent-skills/tree/main/go-to-market into .gemini/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install magnus919/agent-skills go-to-marketInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add magnus919/agent-skills --skill go-to-market -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/magnus919/agent-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/go-to-market .github/skills/go-to-market && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/agent-skills/tree/main/go-to-market into .github/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add magnus919/agent-skills --skill go-to-market -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install magnus919/agent-skills go-to-market --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/magnus919/agent-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/go-to-market .opencode/skills/go-to-market && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "go-to-market" agent skill from https://github.com/magnus919/agent-skills/tree/main/go-to-market into .opencode/skills/go-to-market/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "go-to-market", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
go-to-market- GitHub stars
- 115
- Token cost
- ~1.2k tokens
- SKILL.md length
- 377 words
- Files
- 8 (incl. references)
- Skills in repo
- 131
- Repo updated
- First seen
- Licence
- MIT
At a glance
Plan and evaluate go-to-market strategy using positioning, acquisition, growth economics, market-entry, competitive-response, and governed agent-assisted acquisition experiments.
- Automated-GTM strategy decisions
- SKILL.md covers When to Load, Loading Order, Reference Files and Output Contract, plus 2 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
- Campaign execution
What it does
Go To Market is an agent skill from magnus919/agent-skills. Plan and evaluate go-to-market strategy using positioning, acquisition, growth economics, market-entry, competitive-response, and governed agent-assisted acquisition experiments. Use for ICP, messaging, channel, CAC/LTV, beachhead, or automated-GTM strategy decisions. Do not use for campaign execution, CRM mutations, legal interpretation, product strategy, or visual brand design.
Its SKILL.md is about 1.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 9 other files, including reference files (for example `README.md`, `evals/evals.json` and `references/acquisition-strategy.md`).
It sits in Marketing & SEO, covering Go-to-market strategy. The repository describes itself as: Curated collection of AI agent skills for Hermes and other agent frameworks. The licence is MIT.
When your agent uses it
- Automated-GTM strategy decisions
- Campaign execution
- Legal interpretation
- Product strategy
Example prompts
- “/go-to-market”
What it can do on your machine
Read from SKILL.md and the folder at commit 22b4723. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Go To Market loads about 1.2k tokens when it runs, and up to ~8.9k if it reads all its reference files. Until then it costs about 99 tokens; SKILL.md has 377 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from magnus919/agent-skills at commit 22b4723, republished under its MIT licence (© magnus919). 377 words, ~1,248 tokens.
Download SKILL.mdSave it as
.claude/skills/go-to-market/SKILL.md (or your agent's skills folder). This skill also uses 7 other files; get the full folder from GitHub.- name
- go-to-market
- description
- Plan and evaluate go-to-market strategy using positioning, acquisition, growth economics, market-entry, competitive-response, and governed agent-assisted acquisition experiments. Use for ICP, messaging, channel, CAC/LTV, beachhead, or automated-GTM strategy decisions. Do not use for campaign execution, CRM mutations, legal interpretation, product strategy, or visual brand design.
- license
- MIT
- metadata.tags
- go-to-market, cmo, marketing, positioning, messaging, acquisition, brand-architecture, growth-modeling, competitive-response, plg, slg
- metadata.source_repo
- https://github.com/magnus919/hermes-profiles
Go-to-Market — CMO Methodology
CMO-level methodology for go-to-market strategy, positioning, acquisition, brand, and growth modeling. This skill provides the frameworks and reference material for a chief marketing officer profile.
When to Load
| Trigger | What's Needed |
|---|---|
| Define positioning and messaging | references/positioning-messaging.md — Dunford framework, message hierarchy |
| Build acquisition channel strategy | references/acquisition-strategy.md — channel mix, PLG/SLG, funnel metrics |
| Design brand architecture | references/acquisition-strategy.md — brand systems, visual identity, brand health |
| Model growth economics | references/growth-modeling.md — CAC/LTV, cohort analysis, market entry |
| Develop competitive response | references/acquisition-strategy.md — pricing wars, feature races, brand defense |
| Plan market entry | references/growth-modeling.md — beachhead, land-and-expand, channel economics |
| Design AI-assisted or automated acquisition experiments | references/agent-assisted-acquisition-experiments.md — experiment contract, readiness gate, earned authority, signal quality, stop rules |
Loading Order
skill_view('go-to-market')
# Then domain-specific references:
skill_view('go-to-market', file_path='references/positioning-messaging.md')
skill_view('go-to-market', file_path='references/acquisition-strategy.md')
skill_view('go-to-market', file_path='references/growth-modeling.md')
# For AI-assisted targeting, outreach, reply handling, or optimization:
skill_view('go-to-market', file_path='references/agent-assisted-acquisition-experiments.md')Reference Files
| Reference | Purpose |
|---|---|
references/positioning-messaging.md | April Dunford positioning, message hierarchy (elevator pitch → value prop → narrative), positioning diagnostic |
references/acquisition-strategy.md | Channel taxonomy, PLG vs SLG playbooks, sales funnel ratios, competitive response playbook, brand architecture |
references/growth-modeling.md | CAC/LTV deep dive, cohort analysis practical guide, NRR, market entry strategy (beachhead, land-and-expand) |
references/decision-workflow.md | Bounded launch/channel decisions, worked beachhead example, reusable memo, and owner routing matrix |
references/agent-assisted-acquisition-experiments.md | Bounded experiment contract, readiness and responsibility gate, capability-specific earned authority, signal-quality ladder, decision loop, and stop conditions |
Output Contract
The profile using this skill produces artifact pyramids. The response to any caller is the absolute path to 00-index.md. See artifact-pyramids skill for the specification.
Show full SKILL.md (164 more words)Show less
When not to use
- Sales execution and pipeline management — this skill owns acquisition strategy, not running the funnel. CRM operations (contact lookup, deal pipeline views, confirmed stage changes) belong to crm.
- Product strategy and roadmap — product vision, PMF, and prioritization belong to
product-strategyandproduct-methodology. - Visual brand identity design — logo, palette, and brand systems belong to
brand-designer. - Marketing campaign execution — this skill defines the channel strategy and positioning; operating the channel tools is the corresponding tool skill's job.
- Legal interpretation — this skill records the jurisdiction, recipient type, and responsible owner as readiness inputs;
legal-strategyor qualified counsel determines what law permits.
Related Skills
- artifact-pyramids — output contract
- product-strategy — CPO methodology (product vision, PMF, market sizing)
- brand-designer — visual brand identity design
- seo — organic search, answer-engine, and generative-search audit and content strategy
- crm — HubSpot CRM operations: contact lookup, deal pipeline views, and confirmed deal stage changes
- ai-governance — organizational AI risk, lifecycle gates, decision rights, and agentic controls
- legal-strategy — legal analysis when outreach or data-use rules require interpretation
© magnus919, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 7 other files (references) in go-to-market of magnus919/agent-skills.
- SKILL.md
- README.md
- evals/evals.json
- references/acquisition-strategy.md
- references/agent-assisted-acquisition-experiments.md
- references/decision-workflow.md
- references/growth-modeling.md
- references/positioning-messaging.md
Open the folder on GitHubat commit 22b4723
Compare with similar skills
Go To Market next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Go To Market this skillmagnus919/agent-skills | 115 | — | ~1.2k | Automated safety check: Pass | MIT | |
| Marketing PlanNexus-JPF/note-companion | 870 | 5 repos | ~5.2k | Automated safety check: Pass | MIT | |
| Revenue Centric Designheliocosta-dev/revenue-centric-design | 740 | — | ~1.6k | Automated safety check: Pass | Custom licence | |
| Startup Designferdinandobons/startup-skill | 1.2k | — | ~8.1k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| Traffic Acquisitionvivy-yi/xiaohongshu-skills | 481 | 1 repos | ~4k | Automated safety check: Pass | None |
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Categories
Questions about Go To Market
What does Go To Market do?
Plan and evaluate go-to-market strategy using positioning, acquisition, growth economics, market-entry, competitive-response, and governed agent-assisted acquisition experiments. Go To Market is an agent skill from magnus919/agent-skills. Plan and evaluate go-to-market strategy using positioning, acquisition, growth economics, market-entry, competitive-response, and governed agent-assisted acquisition experiments.
When should I use Go To Market?
Go To Market fits situations like: automated-GTM strategy decisions; campaign execution; legal interpretation; product strategy.
How do I install Go To Market in Claude Code?
Run `npx skills add magnus919/agent-skills --skill go-to-market -a claude-code`. Or copy the skill folder (go-to-market in magnus919/agent-skills) into .claude/skills/go-to-market in your project. Claude Code loads it when a task matches its description.
How do I install Go To Market in Codex?
Run `npx skills add magnus919/agent-skills --skill go-to-market -a codex`. Or copy the skill folder (go-to-market in magnus919/agent-skills) into .agents/skills/go-to-market in your project. Codex loads it when a task matches its description.
Can I use Go To Market in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add magnus919/agent-skills --skill go-to-market -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/go-to-market, .gemini/skills/go-to-market, .github/skills/go-to-market and .opencode/skills/go-to-market in your project.
What does Go To Market need to run?
SKILL.md names no scripts, command-line tools or credentials: Go To Market is instructions for the agent only.
Does Go To Market access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Go To Market safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Go To Market use?
Go To Market is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Go To Market use?
About 1.2k tokens (SKILL.md is roughly 5k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 7.6k tokens, read only when the agent opens those files.
What are the alternatives to Go To Market?
Skills that share tags, products or a category with Go To Market: Marketing Plan (Nexus-JPF/note-companion, 870 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Design (ferdinandobons/startup-skill, 1.2k stars) and Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Go To Market?
magnus919 (a GitHub user) maintains it in magnus919/agent-skills, which has 115 GitHub stars. The repository holds 131 skills in this directory. The repository was last updated on October 10, 2026.
Source: magnus919/agent-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.