Agent skill

Brand Voice

by luongnv89 in luongnv89/claude-howto

确保所有沟通内容都符合品牌语气和风格指南。适用于撰写营销文案、客户沟通、对外内容,或用户提到品牌语气、tone、写作风格的场景。

MITAuto-check passedWriting & Content

Install Brand Voice

skills CLI
$ npx skills add luongnv89/claude-howto --skill brand-voice -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install luongnv89/claude-howto brand-voice --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/luongnv89/claude-howto.git skills-src && mkdir -p .claude/skills && cp -r skills-src/zh/03-skills/brand-voice .claude/skills/brand-voice && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
brand-voice
GitHub stars
42k
Token cost
~262 tokens
SKILL.md length
70 words
Files
2
Skills in repo
25
Repo updated
First seen
Licence
MIT

At a glance

确保所有沟通内容都符合品牌语气和风格指南。适用于撰写营销文案、客户沟通、对外内容,或用户提到品牌语气、tone、写作风格的场景。

  • Tasks that involve Brand voice and tone
  • SKILL.md covers 概览, 品牌定位, 写作指南 and 词汇, plus 1 more section
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Brand Voice is an agent skill from luongnv89/claude-howto. 确保所有沟通内容都符合品牌语气和风格指南。适用于撰写营销文案、客户沟通、对外内容,或用户提到品牌语气、tone、写作风格的场景。

Its SKILL.md is about 260 tokens, which your agent loads only when the skill is triggered. The skill folder holds 1 other file (for example `tone-examples.md`).

It sits in Writing & Content, covering Brand voice and tone. The repository describes itself as: A visual, example-driven guide to Claude Code — from basic concepts to advanced agents, with copy-paste templates that bring immediate value. The licence is MIT.

When your agent uses it

  • Tasks that involve Brand voice and tone

Example prompts

  • “/brand-voice”

What it can do on your machine

Read from SKILL.md and the folder at commit 065ab37. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Brand Voice loads about 262 tokens when it runs. Until then it costs about 19 tokens; SKILL.md has 70 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~19
When it runs · the whole SKILL.md, loaded when a task matches
~262

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from luongnv89/claude-howto at commit 065ab37, republished under its MIT licence (© luongnv89). 70 words, ~262 tokens.

Download SKILL.mdSave it as .claude/skills/brand-voice/SKILL.md (or your agent's skills folder). This skill also uses 1 other file; get the full folder from GitHub.
name
brand-voice
description
确保所有沟通内容都符合品牌语气和风格指南。适用于撰写营销文案、客户沟通、对外内容,或用户提到品牌语气、tone、写作风格的场景。
user-invocable
false

品牌语气技能

概览

此技能确保所有沟通内容在品牌语气、风格和信息传达上保持一致。

品牌定位

使命

帮助团队用 AI 自动化开发工作流

价值观
  • 简洁:把复杂的事情变简单
  • 可靠:执行稳健,结果稳定
  • 赋能:释放人的创造力
语气风格
  • 友好但专业 - 平易近人,但不过于随意
  • 清晰简洁 - 避免行话,用通俗方式解释技术概念
  • 自信 - 体现我们知道自己在做什么
  • 有同理心 - 理解用户需求和痛点

写作指南

应该做的 ✅
  • 对读者使用“你”
  • 使用主动语态:“Claude 会生成报告”,而不是“报告由 Claude 生成”
  • 先讲价值主张
  • 使用具体示例
  • 句子保持在 20 个词以内
  • 使用列表增强清晰度
  • 包含行动号召
不应该做的 ❌
  • 不要使用企业黑话
  • 不要居高临下,也不要过度简化
  • 不要使用“我们相信”或“我们认为”
  • 不要全大写,除非为了强调
  • 不要写成大段文字墙
  • 不要默认读者具备技术背景

词汇

✅ 推荐用词
  • Claude(不要写“the Claude AI”)
  • 代码生成(不要写“auto-coding”)
  • Agent(不要写“bot”)
  • 简化流程(不要写“革命性改变”)
  • 集成(不要写“synergize”)
❌ 避免用词
  • “cutting-edge”(过度使用)
  • “game-changer”(过于空泛)
  • “leverage”(企业黑话)
  • “utilize”(直接用“use”)
  • “paradigm shift”(不够清晰)

示例

✅ 好示例

“Claude 能自动化你的代码审查流程。它不再需要你手动检查每个 PR,而是会审查安全性、性能和质量,每周为团队节省数小时。”

为什么好:价值明确、收益具体、行动导向强

❌ 坏示例

“Claude 利用前沿 AI 为软件开发提供全面解决方案。”

为什么不好:太空泛、企业黑话太多、没有具体价值

© luongnv89, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 1 other file in zh/03-skills/brand-voice of luongnv89/claude-howto.

  • SKILL.md
  • tone-examples.md

Open the folder on GitHubat commit 065ab37

Compare with similar skills

Brand Voice next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Brand Voice compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Brand Voice this skillluongnv89/claude-howto42k—~262Automated safety check: PassMIT
Avoid AI Writingconorbronsdon/avoid-ai-writing4.9k3 repos~8.1kAutomated safety check: PassMIT
BrandOhh-889/skyroc79513 repos~733Automated safety check: PassMIT
Khazix WeChat Article WriterKKKKhazix/khazix-skills21k1 repos~2.9kAutomated safety check: PassMIT
Writing Guidelinesvercel-labs/agent-skills32k7 repos~309Automated safety check: PassNone
Unslop AI Writing Cleanuptheclaymethod/unslop518—~1.7kAutomated safety check: PassMIT

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  • Avoid AI Writing

    conorbronsdon/avoid-ai-writing

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    4.9k GitHub starsUsed in 3 repos~8.1k tokens
    Writing & ContentAuto-check passed
  • Brand

    Ohh-889/skyroc

    Brand voice, visual identity, messaging frameworks, asset management, brand consistency.

    795 GitHub starsUsed in 13 repos~733 tokens
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  • Khazix WeChat Article Writer

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    Official

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    32k GitHub starsUsed in 7 repos~309 tokens
    Writing & ContentAuto-check passed
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  • Brand Voice Guide

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Questions about Brand Voice

What does Brand Voice do?

确保所有沟通内容都符合品牌语气和风格指南。适用于撰写营销文案、客户沟通、对外内容,或用户提到品牌语气、tone、写作风格的场景。. Brand Voice is an agent skill from luongnv89/claude-howto.

When should I use Brand Voice?

Brand Voice fits situations like: tasks that involve Brand voice and tone.

How do I install Brand Voice in Claude Code?

Run `npx skills add luongnv89/claude-howto --skill brand-voice -a claude-code`. Or copy the skill folder (zh/03-skills/brand-voice in luongnv89/claude-howto) into .claude/skills/brand-voice in your project. Claude Code loads it when a task matches its description.

How do I install Brand Voice in Codex?

Run `npx skills add luongnv89/claude-howto --skill brand-voice -a codex`. Or copy the skill folder (zh/03-skills/brand-voice in luongnv89/claude-howto) into .agents/skills/brand-voice in your project. Codex loads it when a task matches its description.

Can I use Brand Voice in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add luongnv89/claude-howto --skill brand-voice -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/brand-voice, .gemini/skills/brand-voice, .github/skills/brand-voice and .opencode/skills/brand-voice in your project.

What does Brand Voice need to run?

SKILL.md names no scripts, command-line tools or credentials: Brand Voice is instructions for the agent only.

Does Brand Voice access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Brand Voice safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Brand Voice use?

Brand Voice is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Brand Voice use?

About 262 tokens (SKILL.md is roughly 1k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Brand Voice?

Skills that share tags, products or a category with Brand Voice: Avoid AI Writing (conorbronsdon/avoid-ai-writing, 4.9k stars), Brand (Ohh-889/skyroc, 795 stars), Khazix WeChat Article Writer (KKKKhazix/khazix-skills, 21k stars) and Writing Guidelines (vercel-labs/agent-skills, 32k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Brand Voice?

luongnv89 (a GitHub user) maintains it in luongnv89/claude-howto, which has 41,805 GitHub stars. The repository holds 25 skills in this directory. The repository was last updated on October 10, 2026.

Source: luongnv89/claude-howto on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.