Agent skill

Product Marketing Context

by LeoYeAI in LeoYeAI/openclaw-marketing-skills

When the user wants to create or update their product marketing context document.

Custom licenceAuto-check passedMarketing & SEO

Install Product Marketing Context

skills CLI
$ npx skills add LeoYeAI/openclaw-marketing-skills --skill product-marketing-context -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install LeoYeAI/openclaw-marketing-skills product-marketing-context --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/LeoYeAI/openclaw-marketing-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/product-marketing-context .claude/skills/product-marketing-context && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
product-marketing-context
GitHub stars
1k
Used in
1 other repo
Token cost
~1.1k tokens
SKILL.md length
463 words
Files
1
Skills in repo
13
Repo updated
First seen
Licence
Custom licence

At a glance

When the user wants to create or update their product marketing context document.

  • Works in 10 steps: Check for Existing Context → Gather Information → Product Overview → …
  • Wants to create
  • SKILL.md covers Workflow, Sections to Capture and Output Format
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Product Marketing Context is an agent skill from LeoYeAI/openclaw-marketing-skills. When the user wants to create or update their product marketing context document. Also use when the user mentions 'product context,' 'marketing context,' 'set up context,' 'positioning,' 'who is my target audience,' 'describe my product,' 'ICP,' 'ideal customer profile,' or wants to avoid repeating foundational information across marketing tasks. Use this at the start of any new project before using other marketing skills — it creates .agents/product-marketing-context.md that all other skills reference for…

Its SKILL.md is about 1.1k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Marketing & SEO, covering Positioning and messaging. The repository describes itself as: 33 battle-tested marketing skills for OpenClaw agents — Powered by MyClaw.ai.

When your agent uses it

  • Wants to create
  • Update their product marketing context document
  • The user mentions product context
  • Marketing context

Example prompts

  • “product context,”
  • “marketing context,”
  • “set up context,”
  • “/product-marketing-context”

Workflow steps

10 steps, taken from the step headings in SKILL.md.

  1. Check for Existing Context
  2. Gather Information
  3. Product Overview
  4. Target Audience
  5. Positioning & Differentiation
  6. Value Proposition
  7. Pricing
  8. Competitive Landscape
  9. Voice & Messaging
  10. Customer Language

What it can do on your machine

Read from SKILL.md and the folder at commit ed6b63f. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Product Marketing Context loads about 1.1k tokens when it runs. Until then it costs about 146 tokens; SKILL.md has 463 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~146
When it runs · the whole SKILL.md, loaded when a task matches
~1.1k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

Its licence (Custom licence) doesn't allow us to republish the file, so here is its outline and opening line. It has 463 words (~1,092 tokens).

“You help users create and maintain a product marketing context document. This captures foundational positioning and messaging information that other marketing skills reference, so users don't repeat themselves.”

— opening of SKILL.md by LeoYeAI, Custom licence
name
product-marketing-context

Read the full SKILL.md on GitHub

Files

Just SKILL.md in skills/product-marketing-context of LeoYeAI/openclaw-marketing-skills.

Open the folder on GitHubat commit ed6b63f

Used in 1 other repository

We found 1 copy of this SKILL.md (exact, near-identical or edited) in other folders, from 1 other GitHub owner. This page covers the copy in LeoYeAI/openclaw-marketing-skills, which our catalogue first saw on October 7, 2026.

Compare with similar skills

Product Marketing Context next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Product Marketing Context compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Product Marketing Context this skillLeoYeAI/openclaw-marketing-skills1k1 repos~1.1kAutomated safety check: PassCustom licence
Marketing OsYuzzyuk/marketing-os540—~2.5kAutomated safety check: PassMIT
Revenue Centric Designheliocosta-dev/revenue-centric-design740—~1.6kAutomated safety check: PassCustom licence
Startup Positioningferdinandobons/startup-skill1.2k—~4.6kAutomated safety check: PassMIT
Stanley Druckenmiller Investmenttradermonty/claude-trading-skills3k1 repos~2kAutomated safety check: PassMIT
B2b Playbookweilun88313/B2B-Playbook203—~3.1kAutomated safety check: PassProprietary

Similar skills

  • Marketing Os

    Yuzzyuk/marketing-os

    A complete marketing department in one skill. An agent skill from Yuzzyuk/marketing-os.

    540 GitHub stars~2.5k tokensUpdated 1 mo ago
    Marketing & SEOAuto-check passed
  • Revenue Centric Design

    heliocosta-dev/revenue-centric-design

    Playbook for designing SaaS and startup products that convert, retain, and monetize — landing pages & CRO, checkout & forms, onboarding/activation, churn reduction, pricing psychology, dashboards…

    740 GitHub stars~1.6k tokensUpdated 1 mo ago
    Marketing & SEOAuto-check passed
  • Startup Positioning

    ferdinandobons/startup-skill

    Market positioning strategy using the April Dunford framework, enriched with JTBD discovery, Moore positioning statement, and Neumeier's Onliness Test.

    1.2k GitHub stars~4.6k tokensUpdated 3 mo ago
    Marketing & SEOAuto-check passed
  • Stanley Druckenmiller Investment

    tradermonty/claude-trading-skills

    Druckenmiller Strategy Synthesizer - Integrates 8 upstream skill outputs (Market Breadth, Uptrend Analysis, Market Top, Macro Regime, FTD Detector, VCP Screener, Theme Detector, CANSLIM Screener)…

    3k GitHub starsUsed in 1 repo~2k tokens
    Marketing & SEOAuto-check passed
  • B2b Playbook

    weilun88313/B2B-Playbook

    Turn B2B marketing work into evidence-aware outputs using market, positioning, demand, account-program, lifecycle, and tool-selection guidance.

    203 GitHub stars~3.1k tokensUpdated 29 days ago
    Marketing & SEOAuto-check passed
  • Research Brand

    onvoyage-ai/gtm-engineer-skills

    Researches a company from its URL and produces a Brand DNA file covering positioning, audience, competitors, voice, and messaging.

    1.3k GitHub stars~1.3k tokensUpdated 4 mo ago
    Marketing & SEOAuto-check passed

More from LeoYeAI/openclaw-marketing-skills

All 13 skills in this repo
  • Ad Creative

    LeoYeAI/openclaw-marketing-skills

    When the user wants to generate, iterate, or scale ad creative — headlines, descriptions, primary text, or full ad variations — for any paid advertising platform.

    1k GitHub starsUsed in 8 repos~3.4k tokens
    Auto-check passed
  • Email Sequence

    LeoYeAI/openclaw-marketing-skills

    When the user wants to create or optimize an email sequence, drip campaign, automated email flow, or lifecycle email program.

    1k GitHub starsUsed in 2 repos~2.1k tokens
    Auto-check passed
  • Paywall Upgrade Cro

    LeoYeAI/openclaw-marketing-skills

    When the user wants to create or optimize in-app paywalls, upgrade screens, upsell modals, or feature gates.

    1k GitHub starsUsed in 1 repo~1.4k tokens
    Auto-check passed
  • Getxapi Connect

    LeoYeAI/openclaw-marketing-skills

    Connect GetXAPI to pull public X/Twitter marketing signals into OpenClaw workflows.

    1k GitHub starsUsed in 1 repo~715 tokens
    Auto-check passed
  • Google Ads Connect

    LeoYeAI/openclaw-marketing-skills

    Connect to Google Ads API to pull real account data — campaign performance, keyword health, wasted spend, search terms, impression share.

    1k GitHub starsUsed in 1 repo~1.6k tokens
    Auto-check passed
  • Meta Ads Connect

    LeoYeAI/openclaw-marketing-skills

    Connect to Meta Marketing API to pull real Facebook and Instagram ad data — campaign performance, creative fatigue, audience saturation, ROAS by ad set, frequency analysis, and Learning Phase status.

    1k GitHub starsUsed in 1 repo~2k tokens
    Auto-check passed

Categories

Questions about Product Marketing Context

What does Product Marketing Context do?

When the user wants to create or update their product marketing context document. Product Marketing Context is an agent skill from LeoYeAI/openclaw-marketing-skills. When the user wants to create or update their product marketing context document.

When should I use Product Marketing Context?

Product Marketing Context fits situations like: wants to create; update their product marketing context document; the user mentions product context; marketing context.

How do I install Product Marketing Context in Claude Code?

Run `npx skills add LeoYeAI/openclaw-marketing-skills --skill product-marketing-context -a claude-code`. Or copy the skill folder (skills/product-marketing-context in LeoYeAI/openclaw-marketing-skills) into .claude/skills/product-marketing-context in your project. Claude Code loads it when a task matches its description.

How do I install Product Marketing Context in Codex?

Run `npx skills add LeoYeAI/openclaw-marketing-skills --skill product-marketing-context -a codex`. Or copy the skill folder (skills/product-marketing-context in LeoYeAI/openclaw-marketing-skills) into .agents/skills/product-marketing-context in your project. Codex loads it when a task matches its description.

Can I use Product Marketing Context in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add LeoYeAI/openclaw-marketing-skills --skill product-marketing-context -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/product-marketing-context, .gemini/skills/product-marketing-context, .github/skills/product-marketing-context and .opencode/skills/product-marketing-context in your project.

What does Product Marketing Context need to run?

SKILL.md names no scripts, command-line tools or credentials: Product Marketing Context is instructions for the agent only.

Does Product Marketing Context access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Product Marketing Context safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Product Marketing Context use?

Product Marketing Context has a licence file (the repository's licence) that doesn't match a standard licence. Read it on GitHub before reusing the skill.

How many tokens does Product Marketing Context use?

About 1.1k tokens (SKILL.md is roughly 4.4k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Product Marketing Context?

Skills that share tags, products or a category with Product Marketing Context: Marketing Os (Yuzzyuk/marketing-os, 540 stars), Revenue Centric Design (heliocosta-dev/revenue-centric-design, 740 stars), Startup Positioning (ferdinandobons/startup-skill, 1.2k stars) and Stanley Druckenmiller Investment (tradermonty/claude-trading-skills, 3k stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Product Marketing Context?

LeoYeAI (a GitHub user) maintains it in LeoYeAI/openclaw-marketing-skills, which has 1,042 GitHub stars. The repository holds 13 skills in this directory. The repository was last updated on June 2, 2026.

Source: LeoYeAI/openclaw-marketing-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.