Afrexai SEO Content Engine

SEO Content Engine

Turn your AI agent into a full SEO content team. Research → Plan → Write → Optimize → Publish — all in natural language.

No APIs. No subscriptions. Just smart agent workflows using web search and structured frameworks.

1. Keyword Research Framework

Seed Expansion

When given a topic, expand it systematically:

1. Core keyword: The main term (e.g., "project management software")
2. Long-tail variants: Add modifiers — best, top, free, for [audience], vs, alternative, review, how to, guide
3. Question keywords: How/What/Why/When/Where + core keyword
4. Problem keywords: What pain does this solve? ("team missing deadlines", "project overruns")
5. Comparison keywords: "[Product A] vs [Product B]", "[Product] alternatives"

Search Intent Classification

For each keyword, classify intent:

Competition Analysis (Using Web Search)

For each target keyword:

Step 1: Search the exact keyword
Step 2: Analyze top 5 results:
  - What type of content ranks? (listicle, guide, review)
  - What's the average word count? (check article length)
  - What subtopics do ALL top results cover? (table stakes)
  - What subtopics do NONE cover? (your opportunity)
  - Who wrote them? (big brand = harder, niche blog = beatable)
Step 3: Score opportunity:
  - Mostly forums/Reddit in top 5 = HIGH opportunity (no dedicated content)
  - All big brands (Forbes, HubSpot) = LOW opportunity (hard to outrank)
  - Mix of niche sites = MEDIUM opportunity (winnable with better content)

Keyword Prioritization Matrix

Score each keyword (1-5 per dimension):

Priority: Score ≥ 18 = write immediately. 13-17 = queue. < 13 = skip.

2. Content Planning

Content Brief Template

Before writing ANY article, create this brief:

# Content Brief: [Title]

**Target keyword**: [primary keyword]
**Secondary keywords**: [3-5 related terms to weave in naturally]
**Search intent**: [informational/commercial/transactional]
**Target word count**: [based on competitor analysis]
**Content type**: [guide/listicle/comparison/review/case study]

## Audience
- Who is searching this? [persona]
- What do they already know? [beginner/intermediate/advanced]
- What do they want to DO after reading? [action]

## Must-Cover Subtopics (from competitor analysis)
1. [Topic all competitors cover — table stakes]
2. [Topic all competitors cover — table stakes]
3. ...

## Differentiation Angles (our edge)
1. [Topic NO competitor covers — our advantage]
2. [Fresh data/perspective they're missing]
3. [Practical template/tool they don't provide]

## Internal Links
- Link TO: [existing content on your site]
- Link FROM: [update these older articles to link to this one]

## CTA
- Primary: [what should the reader do?]
- Secondary: [email signup, related article, tool]

Content Calendar Structure

Organize articles into clusters:

PILLAR PAGE: "Complete Guide to [Topic]" (3,000-5,000 words)
├── CLUSTER: "How to [Subtopic A]" (1,500-2,500 words)
├── CLUSTER: "Best [Subtopic B] for [Audience]" (2,000-3,000 words)
├── CLUSTER: "[Subtopic C] vs [Subtopic D]" (1,500-2,000 words)
├── CLUSTER: "[Subtopic E] Template + Examples" (1,000-1,500 words)
└── CLUSTER: "Common [Topic] Mistakes" (1,500-2,000 words)

Each cluster article links back to the pillar. The pillar links to all clusters. This builds topical authority.

3. Writing Framework

Article Structure (The HBCFC Formula)

Every article follows this skeleton:

H — Hook (first 100 words)

• Open with a specific stat, question, or bold claim
• NO generic intros ("In today's fast-paced world...")
• State what the reader will get and why it matters
• Include primary keyword naturally in first paragraph

B — Bridge (setup the problem)

• Acknowledge the reader's pain or goal
• Show you understand their situation
• Create tension: "Most advice on X misses Y"
• Transition to your solution

C — Core Content (the meat — 80% of word count)

• Use H2s for major sections, H3s for subsections
• Every H2 should work as a standalone answer to a question
• Include at minimum:
  • One data point or stat per section (search for current data)
  • One practical example or template per major section
  • One "pro tip" callout per 500 words
  • Bullet lists for scannable items (readers skim)
• Natural keyword placement: primary keyword in 2-3 H2s, secondary keywords in H3s and body

F — FAQ Section (5-7 questions)

• Pull from "People Also Ask" in search results
• Answer concisely (40-60 words each)
• Include primary/secondary keywords naturally
• This section generates FAQ rich snippets in Google

C — Conclusion + CTA (final 150-200 words)

• Summarize 3 key takeaways (bullet points)
• Restate the primary keyword naturally
• Clear call to action (one CTA only — don't dilute)

Writing Rules

1. Sentence variety: Mix short (5-8 words) with medium (12-18) and occasional long (20-25). Never three long sentences in a row.
2. Paragraph length: 2-4 sentences max. One-sentence paragraphs are fine for emphasis.
3. Active voice: "The tool analyzes data" not "Data is analyzed by the tool"
4. Specific > vague: "Increased conversions by 34%" not "significantly improved results"
5. No filler phrases: Cut "it's important to note that", "in order to", "at the end of the day"
6. Transition words: Use sparingly and vary them. Not every paragraph needs "However" or "Additionally".
7. Read-aloud test: If it sounds robotic when read aloud, rewrite it.

Keyword Integration (Natural Placement)

✅ DO:
- Primary keyword in title (H1)
- Primary keyword in first 100 words
- Primary keyword in 1-2 H2 headings
- Primary keyword in conclusion
- Secondary keywords scattered in body (1-2 each)
- Semantic variants throughout (synonyms, related phrases)

❌ DON'T:
- Use exact keyword more than 1x per 200 words
- Force keywords into headings where they sound unnatural
- Use the same keyword phrase 3x in one paragraph
- Stuff keywords in image alt text unnaturally

4. On-Page SEO Checklist

Run this checklist on every article before publishing:

Title Tag (H1)

• Contains primary keyword (preferably near the beginning)
• Under 60 characters (won't get truncated in search)
• Compelling — would YOU click this in search results?
• Includes a power word (ultimate, complete, proven, essential)
• Includes current year if relevant (e.g., "Best X in 2026")

Meta Description

• 150-160 characters
• Contains primary keyword
• Includes a benefit or outcome
• Has a call to action ("Learn how", "Discover", "Find out")
• Unique (not duplicated from another page)

URL Slug

• Short (3-5 words)
• Contains primary keyword
• No stop words (the, and, of, etc.)
• Hyphens between words
• Example: /best-project-management-tools

Headings

• Only ONE H1 (the title)
• H2s for major sections (5-8 per article)
• H3s for subsections within H2s
• At least 2 H2s contain primary or secondary keywords
• Headings are descriptive (not "Part 1", "Section A")

Content

• Minimum 1,500 words (2,000+ for competitive keywords)
• Primary keyword appears 4-8 times naturally
• Secondary keywords appear 1-3 times each
• At least one internal link per 500 words
• At least 2-3 external links to authoritative sources
• Images every 300-500 words (stock photos, diagrams, screenshots)
• All images have descriptive alt text