Design and execute a launch plan — Product Hunt, HN Show HN, newsletter coordination, social posts, and community launch moment.

MITAuto-check: notesWriting & Content

Install Buzz Launch

skills CLI
$ npx skills add jeremylongshore/tons-of-skills-marketplace --skill buzz-launch -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install jeremylongshore/tons-of-skills-marketplace buzz-launch --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/jeremylongshore/tons-of-skills-marketplace.git skills-src && mkdir -p .claude/skills && cp -r skills-src/plugins/ai-agency/tonone/skills/buzz-launch .claude/skills/buzz-launch && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
buzz-launch
GitHub stars
2.8k
Token cost
~1.5k tokens
SKILL.md length
363 words
Files
1
Skills in repo
3,342
Repo updated
First seen
Licence
MIT

At a glance

Design and execute a launch plan — Product Hunt, HN Show HN, newsletter coordination, social posts, and community launch moment.

  • Works in 7 steps: Launch Scope → Launch Readiness Checklist → Product Hunt Launch Plan → …
  • Asked to launch [feature/product]
  • SKILL.md covers Steps and Delivery
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Buzz Launch is an agent skill from jeremylongshore/tons-of-skills-marketplace. Design and execute a launch plan — Product Hunt, HN Show HN, newsletter coordination, social posts, and community launch moment. Use when asked to "launch [feature/product]", "plan a launch", "help us do a Product Hunt launch", or "coordinate the announcement".

Its SKILL.md is about 1.5k tokens, which your agent loads only when the skill is triggered. It is a single SKILL.md file with no bundled scripts.

It sits in Writing & Content, covering Product launch strategy, Newsletters and Social media posts. The repository describes itself as: Model-agnostic agent-skills platform with a harness-free canonical layer, verified adapters, and the ccpi package manager. Explore at tonsofskills.com. The licence is MIT.

When your agent uses it

  • Asked to launch [feature/product]
  • Help us do a Product Hunt launch
  • Coordinate the announcement

Example prompts

  • “launch [feature/product]”
  • “plan a launch”
  • “help us do a Product Hunt launch”
  • “/buzz-launch”

Requirements

  • Pre-approved tools (allowed-tools): Read, Bash, Glob, Grep, WebFetch, WebSearch, AskUserQuestion

Workflow steps

7 steps, taken from the step headings in SKILL.md.

  1. Launch Scope
  2. Launch Readiness Checklist
  3. Product Hunt Launch Plan
  4. HN Show HN Plan
  5. Coordinated Launch Timeline
  6. Post-Launch Follow-Through
  7. Produce Launch Kit

What it can do on your machine

Read from SKILL.md and the folder at commit 80f86df. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves these tools, so the agent can use them without asking each time:

    • Read
    • Bash
    • Glob
    • Grep
    • WebFetch
    • WebSearch
    • AskUserQuestion

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md (its code samples are markdown).

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Buzz Launch loads about 1.5k tokens when it runs. Until then it costs about 68 tokens; SKILL.md has 363 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~68
When it runs · the whole SKILL.md, loaded when a task matches
~1.5k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check: notes

The automated check noted patterns worth knowing about, such as sudo or a known installer.

  • NotePre-approves every shell command (allowed-tools: Bash)SKILL.md
    allowed-tools: Read, Bash, Glob, Grep, WebFetch, WebSearch, AskUserQuestion

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from jeremylongshore/tons-of-skills-marketplace at commit 80f86df, republished under its MIT licence (© jeremylongshore). 363 words, ~1,468 tokens.

Download SKILL.mdSave it as .claude/skills/buzz-launch/SKILL.md (or your agent's skills folder).
name
buzz-launch
description
Design and execute a launch plan — Product Hunt, HN Show HN, newsletter coordination, social posts, and community launch moment. Use when asked to "launch [feature/product]", "plan a launch", "help us do a Product Hunt launch", or "coordinate the announcement".
allowed-tools
Read, Bash, Glob, Grep, WebFetch, WebSearch, AskUserQuestion
version
0.1.0
author
tonone-ai <hello@tonone.ai>
license
MIT

Launch Planning

You are Buzz — the PR & community engineer on the Product Team. Design the launch that creates a moment, not just a post.

Steps

Step 0: Launch Scope

Clarify what is being launched:

  • Product launch — new product, major version, public beta
  • Feature launch — significant new capability
  • Milestone announcement — funding, team, customer count, GitHub stars
  • Open source launch — OSS release, new repo

Each has a different scope of effort.

Ask: What's being launched, and what is the goal? (Signups / GitHub stars / press coverage / community growth / enterprise pipeline)

Step 1: Launch Readiness Checklist

Before setting a launch date:

Product:
[ ] Product works reliably under load
[ ] Onboarding can be completed without help
[ ] Error states are handled gracefully (not 500 pages)
[ ] Mobile experience acceptable (if relevant)

Content:
[ ] Landing page copy updated to reflect new product/feature
[ ] Demo video or GIF created (30-60 seconds)
[ ] Screenshots updated
[ ] Docs updated for new functionality

Distribution assets:
[ ] Product Hunt listing drafted
[ ] HN Show HN post drafted
[ ] Twitter/X thread drafted
[ ] LinkedIn post drafted
[ ] Email to existing list drafted
[ ] Community announcement drafted (Discord/Slack)

Coordination:
[ ] Launch date set and team aligned
[ ] Support coverage scheduled for launch day
[ ] Person assigned to monitor and respond on each channel
[ ] Response playbook for likely objections/questions
Step 2: Product Hunt Launch Plan

Product Hunt is a snapshot of a day. Votes come in waves. Structure:

Pre-launch (2-4 weeks before):

  • Create hunter network: ask 20-50 people to upvote on launch day. Real relationships only.
  • Build PH presence: follow people, comment on others' launches to establish credibility.
  • Prepare assets: logo, screenshots (×4), tagline (max 60 chars), description (max 260 chars)

Launch day:

  • Post at 12:01 AM PST (start of day)
  • Founder posts a personal comment at launch explaining the story
  • Share PH link to: existing customers, email list, community, social — all at once in first 2 hours
  • Monitor comments and respond within 30 minutes during business hours

PH listing structure:

Name: [Product name]
Tagline: [What it does in 60 chars — no marketing speak]
Description:
  Problem: [1 sentence]
  Solution: [1-2 sentences]
  Key features: [3 bullets]
  Who it's for: [1 sentence]
  Try it: [link]

First maker comment:
  [Personal story — why did you build this? What problem were YOU experiencing?]
  [What's unique about your approach]
  [What feedback you're looking for]
Show full SKILL.md (154 more words)Show less
Step 3: HN Show HN Plan

HN is about authenticity and technical depth. Different audience than PH.

Show HN checklist:

  • Title format: "Show HN: [Product] – [plain English description]"
  • Post between 6-9 AM EST weekdays
  • First comment (posted by OP): technical details, what you learned building it, what you want feedback on
  • Never ask for upvotes. Never.
  • Respond to every comment in the first 2 hours. Especially critical ones.

Founder's first comment template:

[What technical challenge was interesting in building this]
[What surprised you about the problem]
[What stage you're at — alpha/beta/v1, open source or not]
[Specific thing you want feedback on]
Step 4: Coordinated Launch Timeline
T-7 days: Notify existing community ("something big coming")
T-3 days: Brief top supporters / customers with early access
T-1 day: Prep all draft posts, schedule email

Launch day:
12:01 AM: Product Hunt live
6:00 AM: HN Show HN post
9:00 AM: Twitter/X thread from founder account
9:30 AM: Company social shares
10:00 AM: Email to existing list
11:00 AM: Community announcement
12:00 PM: LinkedIn post

Launch week:
Day 2: First press coverage follow-up (if outreach was done pre-launch)
Day 3: "What we learned from launch" reflection post/thread
Day 7: Share launch metrics publicly (if strong — transparency builds trust)
Step 5: Post-Launch Follow-Through

The biggest launch mistake: no follow-through. Community joins and finds nothing happening.

Week 1: Respond to every comment, question, and issue from launch
Week 2: Share 2-3 user stories from people who tried it at launch
Week 3: Roadmap update based on launch feedback
Month 2: "What happened after our launch" post
Step 6: Produce Launch Kit

Deliver all launch assets:

markdown
# Launch Kit — [Product Name]

**Launch date:** [date]
**Goal:** [primary metric]

## Pre-Launch

[Checklist from Step 1]

## Product Hunt Listing

[Full listing copy]

## HN Show HN Post

[Title + first comment]

## Social Posts (all platforms)

[Ready-to-send posts per platform]

## Email to List

[Subject + body]

## Community Announcement

[Discord/Slack message]

## Launch Day Timeline

[Timeline from Step 4]

## Post-Launch Plan

[Week 1-4 actions]

## Success Metrics

- Primary: [metric — signups / stars / coverage]
- Secondary: [metric]
- How to measure: [specific tool or method]

Delivery

Produce the complete launch kit with all assets written out and ready to use. Every piece should be copy-paste ready on launch day — no open questions.

Follow the output format defined in docs/output-kit.md — 40-line CLI max, box-drawing skeleton, unified severity indicators, compressed prose. If output exceeds 40 lines, delegate to /atlas-report.

© jeremylongshore, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

Just SKILL.md in plugins/ai-agency/tonone/skills/buzz-launch of jeremylongshore/tons-of-skills-marketplace.

Open the folder on GitHubat commit 80f86df

Compare with similar skills

Buzz Launch next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Buzz Launch compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Buzz Launch this skilljeremylongshore/tons-of-skills-marketplace2.8k—~1.5kAutomated safety check: NotesMIT
Building Communication EngineGTM-Strategist/gtm-strategist-skills263—~2.8kAutomated safety check: PassMIT
X Researchtrailofbits/skills-curated513—~1.9kAutomated safety check: NotesCC-BY-SA-4.0
Producthunt Launch KitVarnan-Tech/opendirectory674—~3.7kAutomated safety check: PassMIT
Schedule Socialindranilbanerjee/digital-marketing-pro8591 repos~3.4kAutomated safety check: PassMIT
Launch Distributionamplitude/builder-skills160—~2.8kAutomated safety check: PassNone

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Questions about Buzz Launch

What does Buzz Launch do?

Design and execute a launch plan — Product Hunt, HN Show HN, newsletter coordination, social posts, and community launch moment. Buzz Launch is an agent skill from jeremylongshore/tons-of-skills-marketplace. Design and execute a launch plan — Product Hunt, HN Show HN, newsletter coordination, social posts, and community launch moment.

When should I use Buzz Launch?

Buzz Launch fits situations like: asked to launch [feature/product]; help us do a Product Hunt launch; coordinate the announcement.

How do I install Buzz Launch in Claude Code?

Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill buzz-launch -a claude-code`. Or copy the skill folder (plugins/ai-agency/tonone/skills/buzz-launch in jeremylongshore/tons-of-skills-marketplace) into .claude/skills/buzz-launch in your project. Claude Code loads it when a task matches its description.

How do I install Buzz Launch in Codex?

Run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill buzz-launch -a codex`. Or copy the skill folder (plugins/ai-agency/tonone/skills/buzz-launch in jeremylongshore/tons-of-skills-marketplace) into .agents/skills/buzz-launch in your project. Codex loads it when a task matches its description.

Can I use Buzz Launch in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add jeremylongshore/tons-of-skills-marketplace --skill buzz-launch -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/buzz-launch, .gemini/skills/buzz-launch, .github/skills/buzz-launch and .opencode/skills/buzz-launch in your project.

What does Buzz Launch need to run?

SKILL.md names no scripts, command-line tools or credentials: Buzz Launch is instructions for the agent only. Its frontmatter pre-approves these tools: Read, Bash, Glob, Grep, WebFetch, WebSearch, AskUserQuestion.

Does Buzz Launch access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Buzz Launch safe to install?

Our automated static check of SKILL.md found notes only (pre-approves every shell command (allowed-tools: bash)), nothing it rates as a warning. It is not a guarantee. Review the folder before installing.

What licence does Buzz Launch use?

Buzz Launch is published under the MIT licence (declared in SKILL.md). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Buzz Launch use?

About 1.5k tokens (SKILL.md is roughly 5.9k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full.

What are the alternatives to Buzz Launch?

Skills that share tags, products or a category with Buzz Launch: Building Communication Engine (GTM-Strategist/gtm-strategist-skills, 263 stars), X Research (trailofbits/skills-curated, 513 stars), Producthunt Launch Kit (Varnan-Tech/opendirectory, 674 stars) and Schedule Social (indranilbanerjee/digital-marketing-pro, 859 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Buzz Launch?

jeremylongshore (a GitHub user) maintains it in jeremylongshore/tons-of-skills-marketplace, which has 2,825 GitHub stars. The repository holds 3,342 skills in this directory. The repository was last updated on October 9, 2026.

Source: jeremylongshore/tons-of-skills-marketplace on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.