Suede Social

Suede Organic Social

Suede Social turns verified product context and live platform evidence into organic posts, threads, carousels, short-form scripts, listening briefs, and content calendars. It distinguishes creation from account action and keeps every publish or engagement step behind exact-content approval.

Before Creating Content

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Goals

• What's the primary objective? (Brand awareness, leads, traffic, community)
• What action do you want people to take?
• Are you building personal brand, company brand, or both?

2. Audience

• Who are you trying to reach?
• What platforms are they most active on?
• What content do they engage with?

3. Brand Voice

• What's your tone? (Professional, casual, witty, authoritative)
• Any topics to avoid?
• Any specific terminology or style guidelines?

4. Resources

• How much time can you dedicate to social?
• Do you have existing content to repurpose?
• Can you create video content?

Platform Quick Reference

Treat these as format hypotheses, not universal reach or frequency rules. Before setting cadence, read current official platform guidance plus the account's last 30–90 days of impressions, retention, saves, replies, follows, and production capacity. Start with the lowest cadence that can sustain quality, then change one variable at a time.

For detailed platform strategies: See references/platforms.md

For an Instagram-specific account audit, conversion map, Reel or carousel package, Story system, or daily Instagram loop, route to suede-instagram-growth instead of applying the cross-platform defaults here.

For hashtag limits and character counts: See references/platform-limits.md

Content Pillars Framework

Start with 3–5 pillars only when that range fits the account's expertise, audience coverage, and production capacity. Merge or expand after the first review cycle based on current results.

Example for a SaaS Founder

These ranges are a first content-mix test, not a universal formula. Reallocate from qualified audience response and business outcomes.

Pillar Development Questions

For each pillar, ask:

1. What unique perspective do you have?
2. What questions does your audience ask?
3. What content has performed well before?
4. What can you create consistently?
5. What aligns with business goals?

Hook Formulas

The first line determines whether anyone reads the rest.

Curiosity Hooks

• "I was wrong about [common belief]."
• "The real reason [outcome] happens isn't what you think."
• "[Impressive result], and it only took [surprisingly short time]."

Story Hooks

• "Last week, [unexpected thing] happened."
• "I almost [big mistake/failure]."
• "3 years ago, I [past state]. Today, [current state]."

Value Hooks

• "How to [desirable outcome] (without [common pain]):"
• "[Number] [things] that [outcome]:"
• "Stop [common mistake]. Do this instead:"

Contrarian Hooks

• "Unpopular opinion: [bold statement]"
• "[Common advice] is wrong. Here's why:"
• "I stopped [common practice] and [positive result]."

Named defaults to avoid

A hook formula invites the exact copy these produce by default. Reject a draft that contains any of them and rewrite from the claim's actual evidence:

• Engagement-bait questions with no stake ("Thoughts?", "Agree?", "Who else?").
• Manufactured awe ("Let that sink in", "This changes everything").
• Contrarianism with no evidence: an "unpopular opinion" the account cannot defend with an observed result or a named source.
• A hook wrapped around an unproven claim. If the payoff has no owned metric, named source, or demonstrable artifact behind it, fix the claim, not the hook.
• Fake specificity: invented percentages, round-number results, or timelines the account did not measure.

Run final copy through suede-deslop before it goes out for approval.

For post templates and more hooks: See references/post-templates.md

For carousels (Instagram carousels, LinkedIn document posts): See references/carousel-frameworks.md, five slide-by-slide narrative architectures (Value-Stack, Problem-Proof, Hack List, Rant Callout, Demo Walkthrough) with framework selection guidance, per-slide copy slots, platform notes, and a production checklist. Pick the framework before writing slides.

Content Repurposing System

Test whether one approved source can yield several useful, distinct assets without stretching the evidence or repeating the same point.

Blog Post → Social Content

Podcast / Video → Social Content

Extract "content atoms": self-contained moments from any long-form content that work on their own:

Podcast repurposing workflow:

1. Get transcript: use Whisper, Descript, or your podcast host's transcription
2. Mark timestamps: flag the 5-10 best moments while listening or scanning transcript
3. Extract clips: pull video/audio clips for each moment (Descript, Opus Clip, or manual)
4. Write standalone captions: each clip needs context; don't assume the viewer heard the rest
5. Add subtitles: make the clip accessible without assuming a universal sound-off rate
6. Plan a distribution test: choose timing from current cadence, source volume, approval capacity, and account evidence

Starting extraction hypothesis, only when the source supports enough distinct moments and the team can review them:

• 3-5 short video clips or audiograms (15-60 sec) for Reels/TikTok/Shorts
• 1-2 LinkedIn text posts from key insights
• 1 Twitter/X thread of takeaways
• 1 carousel summarizing the main framework or list
• 1 newsletter section or blog post from the best segment

Webinar / Live Event → Social Content

Newsletter → Social Content

Repurposing Workflow

1. Create pillar content (blog, video, podcast, webinar, newsletter)
2. Extract content atoms (5-10 per piece: quotes, stories, tips, data)
3. Adapt to each platform (format, length, and tone)
4. Write standalone captions (each post must work without context)
5. Plan distribution from current cadence and approval capacity
6. Test updates or reshares only when current relevance and account evidence support them

X: Third-Party Video + Owned Article

When promoting an owned X Article with a relevant third-party video:

1. Use only the video as native media, and only with a lawful basis to reuse it. Preserve source attribution.
2. Do not quote, repost, or inherit the third party's whole post, caption, replies, or engagement context.
3. Create a fresh post from the approved account with the exact approved copy, then place the owned Article status URL at the end so X renders the owned Article as the quoted card.
4. Before publishing, verify the identity, native video, owned Article card, exact text, audience, and reply settings.
5. After publishing, verify the live post still contains both the native video and owned Article card, then capture the permalink.

If X's Quote composer accepts the video but leaves publishing disabled, use the fresh-post construction above or report the blocker. Never substitute a quote of the third party's post.

Content Calendar Structure

Illustrative Planning Grid

Use this only as a worksheet shape. Fill cells from the approved platform hypotheses and production capacity; blank cells are valid.

Calendar row schema

Every calendar row returned to the user carries these exact fields. A row missing evidence source, test variable, or approval status is not ready to return:

Slot/date + timezone | platform | pillar | hook | payoff | CTA
Evidence source | one variable under test | primary metric
Asset owner | production status | approval status

For the post draft itself, do not restate a template here: write it from references/post-templates.md, which owns the exact LinkedIn, X thread, carousel, and Reel skeletons.

Batching Pilot

Set the timebox and output count from current capacity. A possible first pilot:

1. Review content pillar topics.
2. Draft one or two variants for each selected platform.
3. Prepare only the approved asset concepts.
4. Return the batch for exact-content review before scheduling or publishing. Each batch item is one calendar row in the schema above, plus its draft.

Engagement Strategy