Agent skill

Suede Lead Magnets

by JasonColapietro in JasonColapietro/suede-creator-skills

Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture.

MITAuto-check passedMarketing & SEO

Install Suede Lead Magnets

skills CLI
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a claude-code

Project install by default; add -g for ~/.claude/skills/.

GitHub CLI
$ gh skill install JasonColapietro/suede-creator-skills suede-lead-magnets --agent claude-code

Project scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).

Manual copy
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/suede-lead-magnets .claude/skills/suede-lead-magnets && rm -rf skills-src

Use ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.

Claude Code skills documentation · loads skills from .claude/skills/

Facts

Skill name
suede-lead-magnets
GitHub stars
127
Token cost
~2.9k tokens
SKILL.md length
1,382 words
Files
6 (incl. references)
Skills in repo
78
Repo updated
First seen
Licence
MIT

At a glance

Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture.

  • Works in 12 steps: Business Context → Current Lead Generation → Content Assets → …
  • The user needs an ebook
  • SKILL.md covers Before Planning, Lead Magnet Principles, Lead Magnet Types and Matching Lead Magnets to Buyer…, plus 3 more sections
  • Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md

What it does

Suede Lead Magnets is an agent skill from JasonColapietro/suede-creator-skills. Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture. Use when the user needs an ebook, checklist, template, content upgrade, or resource exchanged for contact details. NOT FOR: interactive free tools (use suede-free-tools), lifecycle sequences after capture (use suede-emails), or production copy (use suede-copy).

Its SKILL.md is about 2.9k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including reference files (for example `CARD.md`, `agents/openai.yaml` and `evals/evals.json`).

It sits in Marketing & SEO, covering Content marketing. The repository describes itself as: Open-source AI skills for SEO, AI search visibility, conversion copy, marketing strategy, and business operations. Reusable workflows for Claude Code and Codex, plus code review… The licence is MIT.

When your agent uses it

  • The user needs an ebook
  • Content upgrade
  • Resource exchanged for contact details

Example prompts

  • “/suede-lead-magnets”

Workflow steps

12 steps, taken from the step headings in SKILL.md.

  1. Business Context
  2. Current Lead Generation
  3. Content Assets
  4. Goals
  5. Solve a Specific Problem
  6. Match the Buyer Stage
  7. High Perceived Value, Low Time Investment
  8. Natural Path to Product
  9. Easy to Consume
  10. Lead Magnet Recommendation
  11. Content Outline
  12. Gating & Capture Plan

What it can do on your machine

Read from SKILL.md and the folder at commit e5f94d7. It shows what the files ask for, not the result of running them.

  • Tool permissions

    Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.

    From allowed-tools in the SKILL.md frontmatter.

  • Runs code

    No scripts in the folder and no shell commands in SKILL.md.

    From the folder's file list and the shell code blocks in SKILL.md.

  • Network

    No URLs in SKILL.md.

    From URLs in SKILL.md, links to its own repository left out.

  • Credentials

    Names no API keys, tokens, secrets or passwords.

    From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.

Context cost

Suede Lead Magnets loads about 2.9k tokens when it runs, and up to ~5.4k if it reads all its reference files. Until then it costs about 113 tokens; SKILL.md has 1,382 words of instructions outside code blocks.

Always · name and description, kept in context so the agent knows when to use it
~113
When it runs · the whole SKILL.md, loaded when a task matches
~2.9k
With references · SKILL.md plus every file in references/, read only if the agent opens them
~5.4k

Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.

Safety

Auto-check passed

The automated check found no risky patterns in SKILL.md.

Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.

SKILL.md

The full file from JasonColapietro/suede-creator-skills at commit e5f94d7, republished under its MIT licence (© JasonColapietro). 1,382 words, ~2,884 tokens.

Download SKILL.mdSave it as .claude/skills/suede-lead-magnets/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.
name
suede-lead-magnets
description
Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture. Use when the user needs an ebook, checklist, template, content upgrade, or resource exchanged for contact details. NOT FOR: interactive free tools (use suede-free-tools), lifecycle sequences after capture (use suede-emails), or production copy (use suede-copy).
metadata.version
2.0.0

Suede Lead-Magnet Systems

Suede designs lead magnets as useful, rights-clear assets with an honest value exchange and a measurable path to product value. Choose the format, depth, gating, delivery, and follow-up based on audience need and qualification, not on maximizing raw email capture.

Before Planning

Check for product marketing context first: If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.

Gather this context (ask if not provided):

1. Business Context
  • What does the company do?
  • Who is the ideal customer?
  • What problems does your product solve?
2. Current Lead Generation
  • How do you currently capture leads?
  • What lead magnets or offers do you have?
  • What's your current conversion rate on email capture?
  • Where does the audience spend time online?
  • What's the most common question prospects ask before buying?
3. Content Assets
  • What existing content could be repurposed? (blog posts, guides, data)
  • What expertise can you package?
  • What templates or tools do you use internally?
4. Goals
  • Primary goal: email list growth, lead quality, product education?
  • Target audience stage: awareness, consideration, or decision?
  • Timeline and resource constraints?

Lead Magnet Principles

1. Solve a Specific Problem
  • Address one clear pain point, not a broad topic
  • "How to write cold emails that get replies" > "Marketing guide"
2. Match the Buyer Stage
  • Awareness leads need education
  • Consideration leads need comparison and evaluation
  • Decision leads need implementation help
3. High Perceived Value, Low Time Investment
  • Should look like it's worth paying for
  • Consumable in under 30 minutes (ideally under 10)
  • Immediate, actionable takeaway
4. Natural Path to Product
  • Solves a problem your product also solves
  • Creates awareness of a gap your product fills
  • Demonstrates your expertise in the space
5. Easy to Consume
  • One clear format (don't mix ebook + video + spreadsheet)
  • Works on mobile
  • No special software required
Defaults to Refuse

Named cliches this skill does not produce, whatever the brief says:

  • The 40-page "Ultimate Guide to [Category]" nobody finishes.
  • The "10 Tips" PDF that restates the blog post it gates.
  • The checklist whose items are all "consider X" rather than a decidable action.
  • The template that is a blank document with headings.

Lead Magnet Types

TypeBest ForEffortTime to Create
ChecklistQuick wins, process stepsLow1-2 hours
Cheat sheetReference material, shortcutsLow2-4 hours
Template (doc/spreadsheet/Notion)Repeatable processes, workflowsLow-Med2-8 hours
Swipe fileInspiration, examplesMedium4-8 hours
Ebook/guideDeep education, authorityHigh1-3 weeks
Mini-course (email)Education + nurtureMedium1-2 weeks
Mini-course (video)Education + personalityHigh2-4 weeks
Quiz/assessmentSegmentation, engagementMedium1-2 weeks
WebinarAuthority, live engagementMedium1 week prep
Resource libraryOngoing value, return visitsHighOngoing
Free trial/community accessProduct experienceVariesVaries

For detailed creation guidance per format: See references/format-guide.md


Matching Lead Magnets to Buyer Stage

Awareness Stage

Goal: Educate on the problem. Attract people who don't know you yet.

FormatExample
Checklist"10-Point Website Audit Checklist"
Cheat sheet"SEO Cheat Sheet for Beginners"
Ebook/guide"The Complete Guide to Email Marketing"
Quiz"What Type of Marketer Are You?"
Consideration Stage

Goal: Help evaluate solutions. Build trust and demonstrate expertise.

FormatExample
Comparison template"CRM Comparison Spreadsheet"
Assessment"Marketing Maturity Assessment"
Case study collection"5 Companies That 3x'd Their Pipeline"
Webinar"How to Choose the Right Analytics Tool"
Decision Stage

Goal: Help implement. Remove friction to purchase.

FormatExample
Template"Ready-to-Use Sales Email Templates"
Free trial"14-Day Free Trial"
Implementation guide"Migration Checklist: Switch in 30 Minutes"
ROI calculator"Calculate Your Savings" (route to suede-free-tools)

Gating Strategy

Gating Options
ApproachWhen to UseTrade-off
Full gateHigh-value content, bottom-funnelMax capture, lower reach
Partial gatePreview + full versionBalance of reach and capture
Ungated + optionalTop-funnel educationMax reach, lower capture
Content upgradeBlog post + bonusContextual, high-intent
What to Ask For
  • Email only: highest conversion, lowest friction
  • Email + name: enables personalization, slight friction increase
  • Email + company/role: better lead qualification, more friction
  • Multi-field: only for high-value offers (webinars, demos)

Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion by 5-10%.

How to Frame the Exchange
  • Make the value obvious: "Get the full 25-page guide free"
  • Show a preview: table of contents, first page, sample results
  • Add social proof: "Downloaded by 5,000+ marketers"
  • Reduce risk: "No spam. Unsubscribe anytime."

For form optimization: route to suede-site-alchemy. For popup implementation: route to suede-site-alchemy.


Landing Page & Delivery

Landing Page Structure
  1. Headline: Clear benefit: what they'll get and why it matters
  2. Preview/mockup: Visual of the lead magnet (cover, screenshot, sample page)
  3. What's inside: 3-5 bullet points of key takeaways
  4. Social proof: Download count, testimonials, logos
  5. Form: Minimal fields, clear CTA button
  6. FAQ: Address hesitations (Is it really free? What format?)

For landing page optimization: route to suede-site-alchemy.

Delivery Methods
MethodProsCons
Instant downloadImmediate gratificationNo email verification
Email deliveryVerifies email, starts relationshipSlight delay
Thank you page + emailBest of both: instant access + email copySlightly more complex
Drip deliveryBuilds habit, multiple touchpointsOnly for courses/series
Show full SKILL.md (536 more words)Show less
Thank You Page Optimization

Don't waste the thank you page. After they've converted:

  • Confirm delivery ("Check your inbox")
  • Offer a next step (book a demo, start trial, join community)
  • Share on social (pre-written tweet/post)
  • Recommend related content

Promotion & Distribution

Blog CTAs & Content Upgrades
  • Create post-specific content upgrades (bonus checklist for a how-to post)
  • Content upgrades convert 2-5x better than generic sidebar CTAs
Exit-Intent & Popups
  • Trigger on exit intent or scroll depth
  • Match the popup offer to the page content
  • Route popup implementation to suede-site-alchemy.
Social Media
  • Route social strategy and post production to suede-social.
Paid Promotion
  • Facebook/Instagram lead ads for top-funnel lead magnets
  • Google Ads for high-intent lead magnets (templates, tools)
  • LinkedIn for B2B lead magnets
  • Retarget blog visitors with lead magnet ads
  • Use suede-ads for campaign strategy
Partner Co-Promotion
  • Route partner cross-promotion, guest webinars, and bundled resource collections to suede-co-marketing.

Measuring Success

Key Metrics
MetricWhat It Tells YouBenchmark
Landing page conversion rateOffer attractiveness20-40% (warm traffic), 5-15% (cold)
Cost per leadAcquisition efficiencyVaries by channel and industry
Lead-to-customer rateLead quality1-5% (B2B), varies widely
Email engagementContent relevance30-50% open, 2-5% click
Time to conversionNurture effectivenessTrack by lead magnet source

Benchmarks are industry ranges for calibration only: never assert them as this asset's expected or achieved result.

For detailed benchmarks by format and industry: See references/benchmarks.md

A/B Testing Ideas
  • Headline: Benefit-focused vs. curiosity-driven
  • Format: Checklist vs. guide on same topic
  • Gate level: Full gate vs. partial preview
  • Form fields: Email-only vs. email + name
  • CTA copy: "Download Free Guide" vs. "Get Your Copy"
  • Delivery: Instant download vs. email delivery
Lead Quality Signals

The lead magnet passes the quality check when at least 3 of these 4 hold:

  • Higher-than-average email engagement
  • Leads progress to trial/demo at expected rates
  • Low unsubscribe rate after delivery
  • Leads match ICP demographics

Output Format

When creating a lead magnet strategy, provide:

1. Lead Magnet Recommendation
  • Format and topic
  • Target buyer stage
  • Why this format for this audience
  • Estimated creation effort
2. Content Outline
  • Key sections/components
  • Length and scope
  • What makes it unique or valuable
  • Every third-party asset the magnet embeds (stock imagery, quoted data or charts, borrowed templates, screenshots of other products), named individually with its license or the gap stated. An unresolved gap blocks production of that asset.
3. Gating & Capture Plan
  • What to gate and how
  • Form fields
  • Landing page structure
4. Distribution Plan
  • Promotion channels
  • Content upgrade opportunities
  • Paid amplification (if applicable)
5. Measurement Plan
  • KPIs and targets
  • What to A/B test first

Boundaries

  • Do not claim conversion, demand, originality, or audience fit without evidence.
  • Do not publish assets, create forms, collect contacts, start campaigns, or change consent settings without explicit authorization.
  • Do not gate material the user must provide freely for legal, safety, account, or support reasons.
  • Do not decide privacy, licensing, compliance, or retention policy for captured data.

Routing

  • Use suede-free-tools for calculators, graders, quizzes, and generators.
  • Use suede-copy for asset and landing-page copy and suede-emails for post-capture nurture.
  • Use suede-content-strategy for topic selection and suede-analytics for measurement.
  • Use suede-ads or suede-social for distribution and suede-co-marketing for partner promotion.
  • Use suede-site-alchemy for landing pages, forms, and popup implementation.
  • Use suede-ab-testing to design and evaluate the tests in A/B Testing Ideas.

© JasonColapietro, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file

Files

SKILL.md and 5 other files (references) in skills/suede-lead-magnets of JasonColapietro/suede-creator-skills.

  • SKILL.md
  • CARD.md
  • agents/openai.yaml
  • evals/evals.json
  • references/benchmarks.md
  • references/format-guide.md

Open the folder on GitHubat commit e5f94d7

Compare with similar skills

Suede Lead Magnets next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.

Suede Lead Magnets compared with similar skills
SkillStarsUsed inTokensAuto-checkLicenceRepo updated
Suede Lead Magnets this skillJasonColapietro/suede-creator-skills127—~2.9kAutomated safety check: PassMIT
Lead Magnetscoreyhaines31/marketingskills54k5 repos~2.8kAutomated safety check: PassMIT
AI Citability Scorerzubair-trabzada/geo-seo-claude11k2 repos~3.7kAutomated safety check: NotesMIT
Leveling Up Content Engineericosiu/ai-marketing-skills3.6k—~2.3kAutomated safety check: PassMIT
Marketing BrainAgriciDaniel/seo-os137—~865Automated safety check: PassProprietary
100m Leadsgetagentseal/founder-playbook729—~2.3kAutomated safety check: PassMIT

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Categories

Questions about Suede Lead Magnets

What does Suede Lead Magnets do?

Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture. Suede Lead Magnets is an agent skill from JasonColapietro/suede-creator-skills. Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture.

When should I use Suede Lead Magnets?

Suede Lead Magnets fits situations like: the user needs an ebook; content upgrade; resource exchanged for contact details.

How do I install Suede Lead Magnets in Claude Code?

Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a claude-code`. Or copy the skill folder (skills/suede-lead-magnets in JasonColapietro/suede-creator-skills) into .claude/skills/suede-lead-magnets in your project. Claude Code loads it when a task matches its description.

How do I install Suede Lead Magnets in Codex?

Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a codex`. Or copy the skill folder (skills/suede-lead-magnets in JasonColapietro/suede-creator-skills) into .agents/skills/suede-lead-magnets in your project. Codex loads it when a task matches its description.

Can I use Suede Lead Magnets in Cursor, Gemini CLI or GitHub Copilot?

Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/suede-lead-magnets, .gemini/skills/suede-lead-magnets, .github/skills/suede-lead-magnets and .opencode/skills/suede-lead-magnets in your project.

What does Suede Lead Magnets need to run?

SKILL.md names no scripts, command-line tools or credentials: Suede Lead Magnets is instructions for the agent only.

Does Suede Lead Magnets access the network?

SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.

Is Suede Lead Magnets safe to install?

Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.

What licence does Suede Lead Magnets use?

Suede Lead Magnets is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.

How many tokens does Suede Lead Magnets use?

About 2.9k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.5k tokens, read only when the agent opens those files.

What are the alternatives to Suede Lead Magnets?

Skills that share tags, products or a category with Suede Lead Magnets: Lead Magnets (coreyhaines31/marketingskills, 54k stars), AI Citability Scorer (zubair-trabzada/geo-seo-claude, 11k stars), Leveling Up Content Engine (ericosiu/ai-marketing-skills, 3.6k stars) and Marketing Brain (AgriciDaniel/seo-os, 137 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.

Who maintains Suede Lead Magnets?

JasonColapietro (a GitHub user) maintains it in JasonColapietro/suede-creator-skills, which has 127 GitHub stars. The repository holds 78 skills in this directory. The repository was last updated on October 10, 2026.

Source: JasonColapietro/suede-creator-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.