Lead Magnets
coreyhaines31/marketingskills
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation.
Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-lead-magnets --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/suede-lead-magnets .claude/skills/suede-lead-magnets && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "suede-lead-magnets" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-lead-magnets into .claude/skills/suede-lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-lead-magnets", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-lead-magnetsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-lead-magnets --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/suede-lead-magnets .agents/skills/suede-lead-magnets && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "suede-lead-magnets" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-lead-magnets into .agents/skills/suede-lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-lead-magnets", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-lead-magnets --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/suede-lead-magnets .cursor/skills/suede-lead-magnets && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "suede-lead-magnets" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-lead-magnets into .cursor/skills/suede-lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-lead-magnets", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/JasonColapietro/suede-creator-skills.git --path skills/suede-lead-magnets--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-lead-magnets --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/suede-lead-magnets .gemini/skills/suede-lead-magnets && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "suede-lead-magnets" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-lead-magnets into .gemini/skills/suede-lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-lead-magnets", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install JasonColapietro/suede-creator-skills suede-lead-magnetsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/suede-lead-magnets .github/skills/suede-lead-magnets && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "suede-lead-magnets" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-lead-magnets into .github/skills/suede-lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-lead-magnets", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-lead-magnets --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/suede-lead-magnets .opencode/skills/suede-lead-magnets && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "suede-lead-magnets" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-lead-magnets into .opencode/skills/suede-lead-magnets/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-lead-magnets", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
suede-lead-magnetsSuede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture.
Suede Lead Magnets is an agent skill from JasonColapietro/suede-creator-skills. Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture. Use when the user needs an ebook, checklist, template, content upgrade, or resource exchanged for contact details. NOT FOR: interactive free tools (use suede-free-tools), lifecycle sequences after capture (use suede-emails), or production copy (use suede-copy).
Its SKILL.md is about 2.9k tokens, which your agent loads only when the skill is triggered. The skill folder holds 8 other files, including reference files (for example `CARD.md`, `agents/openai.yaml` and `evals/evals.json`).
It sits in Marketing & SEO, covering Content marketing. The repository describes itself as: Open-source AI skills for SEO, AI search visibility, conversion copy, marketing strategy, and business operations. Reusable workflows for Claude Code and Codex, plus code review… The licence is MIT.
12 steps, taken from the step headings in SKILL.md.
Read from SKILL.md and the folder at commit e5f94d7. It shows what the files ask for, not the result of running them.
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Suede Lead Magnets loads about 2.9k tokens when it runs, and up to ~5.4k if it reads all its reference files. Until then it costs about 113 tokens; SKILL.md has 1,382 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
The full file from JasonColapietro/suede-creator-skills at commit e5f94d7, republished under its MIT licence (© JasonColapietro). 1,382 words, ~2,884 tokens.
.claude/skills/suede-lead-magnets/SKILL.md (or your agent's skills folder). This skill also uses 5 other files; get the full folder from GitHub.Suede designs lead magnets as useful, rights-clear assets with an honest value exchange and a measurable path to product value. Choose the format, depth, gating, delivery, and follow-up based on audience need and qualification, not on maximizing raw email capture.
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Gather this context (ask if not provided):
Named cliches this skill does not produce, whatever the brief says:
| Type | Best For | Effort | Time to Create |
|---|---|---|---|
| Checklist | Quick wins, process steps | Low | 1-2 hours |
| Cheat sheet | Reference material, shortcuts | Low | 2-4 hours |
| Template (doc/spreadsheet/Notion) | Repeatable processes, workflows | Low-Med | 2-8 hours |
| Swipe file | Inspiration, examples | Medium | 4-8 hours |
| Ebook/guide | Deep education, authority | High | 1-3 weeks |
| Mini-course (email) | Education + nurture | Medium | 1-2 weeks |
| Mini-course (video) | Education + personality | High | 2-4 weeks |
| Quiz/assessment | Segmentation, engagement | Medium | 1-2 weeks |
| Webinar | Authority, live engagement | Medium | 1 week prep |
| Resource library | Ongoing value, return visits | High | Ongoing |
| Free trial/community access | Product experience | Varies | Varies |
For detailed creation guidance per format: See references/format-guide.md
Goal: Educate on the problem. Attract people who don't know you yet.
| Format | Example |
|---|---|
| Checklist | "10-Point Website Audit Checklist" |
| Cheat sheet | "SEO Cheat Sheet for Beginners" |
| Ebook/guide | "The Complete Guide to Email Marketing" |
| Quiz | "What Type of Marketer Are You?" |
Goal: Help evaluate solutions. Build trust and demonstrate expertise.
| Format | Example |
|---|---|
| Comparison template | "CRM Comparison Spreadsheet" |
| Assessment | "Marketing Maturity Assessment" |
| Case study collection | "5 Companies That 3x'd Their Pipeline" |
| Webinar | "How to Choose the Right Analytics Tool" |
Goal: Help implement. Remove friction to purchase.
| Format | Example |
|---|---|
| Template | "Ready-to-Use Sales Email Templates" |
| Free trial | "14-Day Free Trial" |
| Implementation guide | "Migration Checklist: Switch in 30 Minutes" |
| ROI calculator | "Calculate Your Savings" (route to suede-free-tools) |
| Approach | When to Use | Trade-off |
|---|---|---|
| Full gate | High-value content, bottom-funnel | Max capture, lower reach |
| Partial gate | Preview + full version | Balance of reach and capture |
| Ungated + optional | Top-funnel education | Max reach, lower capture |
| Content upgrade | Blog post + bonus | Contextual, high-intent |
Rule of thumb: Ask for the minimum needed. Every extra field reduces conversion by 5-10%.
For form optimization: route to suede-site-alchemy.
For popup implementation: route to suede-site-alchemy.
For landing page optimization: route to suede-site-alchemy.
| Method | Pros | Cons |
|---|---|---|
| Instant download | Immediate gratification | No email verification |
| Email delivery | Verifies email, starts relationship | Slight delay |
| Thank you page + email | Best of both: instant access + email copy | Slightly more complex |
| Drip delivery | Builds habit, multiple touchpoints | Only for courses/series |
Don't waste the thank you page. After they've converted:
suede-site-alchemy.suede-social.suede-ads for campaign strategysuede-co-marketing.| Metric | What It Tells You | Benchmark |
|---|---|---|
| Landing page conversion rate | Offer attractiveness | 20-40% (warm traffic), 5-15% (cold) |
| Cost per lead | Acquisition efficiency | Varies by channel and industry |
| Lead-to-customer rate | Lead quality | 1-5% (B2B), varies widely |
| Email engagement | Content relevance | 30-50% open, 2-5% click |
| Time to conversion | Nurture effectiveness | Track by lead magnet source |
Benchmarks are industry ranges for calibration only: never assert them as this asset's expected or achieved result.
For detailed benchmarks by format and industry: See references/benchmarks.md
The lead magnet passes the quality check when at least 3 of these 4 hold:
When creating a lead magnet strategy, provide:
suede-free-tools for calculators, graders, quizzes, and generators.suede-copy for asset and landing-page copy and suede-emails for post-capture nurture.suede-content-strategy for topic selection and suede-analytics for measurement.suede-ads or suede-social for distribution and suede-co-marketing for partner promotion.suede-site-alchemy for landing pages, forms, and popup implementation.suede-ab-testing to design and evaluate the tests in A/B Testing Ideas.© JasonColapietro, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
SKILL.md and 5 other files (references) in skills/suede-lead-magnets of JasonColapietro/suede-creator-skills.
Open the folder on GitHubat commit e5f94d7
Suede Lead Magnets next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Suede Lead Magnets this skillJasonColapietro/suede-creator-skills | 127 | — | ~2.9k | Automated safety check: Pass | MIT | |
| Lead Magnetscoreyhaines31/marketingskills | 54k | 5 repos | ~2.8k | Automated safety check: Pass | MIT | |
| AI Citability Scorerzubair-trabzada/geo-seo-claude | 11k | 2 repos | ~3.7k | Automated safety check: Notes | MIT | |
| Leveling Up Content Engineericosiu/ai-marketing-skills | 3.6k | — | ~2.3k | Automated safety check: Pass | MIT | |
| Marketing BrainAgriciDaniel/seo-os | 137 | — | ~865 | Automated safety check: Pass | Proprietary | |
| 100m Leadsgetagentseal/founder-playbook | 729 | — | ~2.3k | Automated safety check: Pass | MIT |
coreyhaines31/marketingskills
When the user wants to create, plan, or optimize a lead magnet for email capture or lead generation.
zubair-trabzada/geo-seo-claude
Scores how likely AI assistants are to quote passages from a web page and suggests rewrites that make those passages easier to extract.
ericosiu/ai-marketing-skills
Diagnose and transform any authorized video URL, upload, recording, transcript, podcast, interview, presentation, screen recording, webinar, ad, or published video into the strongest justified…
AgriciDaniel/seo-os
Source-available SEO and content marketing strategy brain. An agent skill from AgriciDaniel/seo-os.
getagentseal/founder-playbook
Builds lead generation systems using Alex Hormozi's Core Four framework (warm outreach, content, cold outreach, paid ads), lead magnets, and Rule of 100.
jaredrhod/ai-marketing-skills
Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.
JasonColapietro/suede-creator-skills
Lints a local music or media release folder and scores its readiness, flagging missing files, weak metadata, artwork and stem problems, split gaps and rights blockers.
JasonColapietro/suede-creator-skills
Turns messy creator materials into an offline rights-and-provenance transfer package: hashed asset inventory, intake manifest, credits, license notes and a missing-information report.
JasonColapietro/suede-creator-skills
Turns a video clip, interview moment or transcript into a package that bridges viewers to a long-form guide, with rights, claim and approval gates along the way.
JasonColapietro/suede-creator-skills
Checks a Suede AI MCP server release against a live process: the full JSON-RPC lifecycle, schemas, annotations, malformed input, catalog agreement and install docs.
JasonColapietro/suede-creator-skills
Takes a native Android app from product idea to Google Play release, covering Compose architecture, policy checks, privacy, billing, testing, signing and rollout.
JasonColapietro/suede-creator-skills
Suede-owned paid-media creative system for hooks, headlines, primary text, static and motion concepts, platform specs, review pages, and test-ready variant batches.
Categories
Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture. Suede Lead Magnets is an agent skill from JasonColapietro/suede-creator-skills. Suede-affiliated lead-magnet strategy for choosing a downloadable format, defining useful depth, setting honest gating, planning delivery, and measuring qualified capture.
Suede Lead Magnets fits situations like: the user needs an ebook; content upgrade; resource exchanged for contact details.
Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a claude-code`. Or copy the skill folder (skills/suede-lead-magnets in JasonColapietro/suede-creator-skills) into .claude/skills/suede-lead-magnets in your project. Claude Code loads it when a task matches its description.
Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a codex`. Or copy the skill folder (skills/suede-lead-magnets in JasonColapietro/suede-creator-skills) into .agents/skills/suede-lead-magnets in your project. Codex loads it when a task matches its description.
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add JasonColapietro/suede-creator-skills --skill suede-lead-magnets -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/suede-lead-magnets, .gemini/skills/suede-lead-magnets, .github/skills/suede-lead-magnets and .opencode/skills/suede-lead-magnets in your project.
SKILL.md names no scripts, command-line tools or credentials: Suede Lead Magnets is instructions for the agent only.
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
Suede Lead Magnets is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
About 2.9k tokens (SKILL.md is roughly 12k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 2.5k tokens, read only when the agent opens those files.
Skills that share tags, products or a category with Suede Lead Magnets: Lead Magnets (coreyhaines31/marketingskills, 54k stars), AI Citability Scorer (zubair-trabzada/geo-seo-claude, 11k stars), Leveling Up Content Engine (ericosiu/ai-marketing-skills, 3.6k stars) and Marketing Brain (AgriciDaniel/seo-os, 137 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
JasonColapietro (a GitHub user) maintains it in JasonColapietro/suede-creator-skills, which has 127 GitHub stars. The repository holds 78 skills in this directory. The repository was last updated on October 10, 2026.
Source: JasonColapietro/suede-creator-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.