Jaredrhod Marketing
jaredrhod/ai-marketing-skills
Run any marketing task the way jaredrhod actually runs it. An agent skill from jaredrhod/ai-marketing-skills.
Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools.
Install Suede Free Tools
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-free-tools -a claude-codeProject install by default; add -g for ~/.claude/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-free-tools --agent claude-codeProject scope by default; add --scope user for a personal install. Needs GitHub CLI 2.90.0 or later (public preview).
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .claude/skills && cp -r skills-src/skills/suede-free-tools .claude/skills/suede-free-tools && rm -rf skills-srcUse ~/.claude/skills/ instead of .claude/skills for a personal install. The folder must contain SKILL.md.
Claude Code skills documentation · loads skills from .claude/skills/
Install the "suede-free-tools" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-free-tools into .claude/skills/suede-free-tools/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-free-tools", then confirm the skill loads.Claude Code copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$skill-installer install https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-free-toolsType this inside Codex. $skill-installer <name> installs a curated skill from openai/skills. The installer writes to $CODEX_HOME/skills (default ~/.codex/skills). Restart Codex if the skill does not show up.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-free-tools -a codexProject install goes to .agents/skills/; add -g for ~/.codex/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-free-tools --agent codexProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .agents/skills && cp -r skills-src/skills/suede-free-tools .agents/skills/suede-free-tools && rm -rf skills-srcUse ~/.agents/skills/ instead of .agents/skills for a personal install.
Codex skills documentation · loads skills from .agents/skills/
Install the "suede-free-tools" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-free-tools into .agents/skills/suede-free-tools/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-free-tools", then confirm the skill loads.Codex copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-free-tools -a cursorProject install goes to .agents/skills/; add -g for ~/.cursor/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-free-tools --agent cursorProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .cursor/skills && cp -r skills-src/skills/suede-free-tools .cursor/skills/suede-free-tools && rm -rf skills-srcUse ~/.cursor/skills/ instead of .cursor/skills for a personal install.
Cursor skills documentation · loads skills from .cursor/skills/, .agents/skills/, .claude/skills/, .codex/skills/
Install the "suede-free-tools" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-free-tools into .cursor/skills/suede-free-tools/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-free-tools", then confirm the skill loads.Cursor copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gemini skills install https://github.com/JasonColapietro/suede-creator-skills.git --path skills/suede-free-tools--scope user (default) or --scope workspace; --path is the subfolder of the repo that holds the skill; --consent skips the security confirmation prompt.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-free-tools -a gemini-cliProject install goes to .agents/skills/; add -g for ~/.gemini/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-free-tools --agent gemini-cliProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .gemini/skills && cp -r skills-src/skills/suede-free-tools .gemini/skills/suede-free-tools && rm -rf skills-srcUse ~/.gemini/skills/ instead of .gemini/skills for a personal install, then run /skills reload.
Gemini CLI skills documentation · loads skills from .gemini/skills/, .agents/skills/
Install the "suede-free-tools" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-free-tools into .gemini/skills/suede-free-tools/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-free-tools", then confirm the skill loads.Gemini CLI copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ gh skill install JasonColapietro/suede-creator-skills suede-free-toolsInstalls for Copilot at project scope by default; add --scope user for a personal install. Preview a skill first with gh skill preview. Needs GitHub CLI 2.90.0 or later (public preview).
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-free-tools -a github-copilotProject install goes to .agents/skills/; add -g for ~/.copilot/skills/.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .github/skills && cp -r skills-src/skills/suede-free-tools .github/skills/suede-free-tools && rm -rf skills-srcUse ~/.copilot/skills/ instead of .github/skills for a personal install. Commit .github/skills so cloud agent and code review can use it.
GitHub Copilot skills documentation · loads skills from .github/skills/, .claude/skills/, .agents/skills/
Install the "suede-free-tools" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-free-tools into .github/skills/suede-free-tools/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-free-tools", then confirm the skill loads.GitHub Copilot copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
$ npx skills add JasonColapietro/suede-creator-skills --skill suede-free-tools -a opencodeOpenCode documents no install command of its own. Project install goes to .agents/skills/; add -g for ~/.config/opencode/skills/.
$ gh skill install JasonColapietro/suede-creator-skills suede-free-tools --agent opencodeProject scope by default (.agents/skills/); add --scope user for a personal install.
$ git clone --depth 1 https://github.com/JasonColapietro/suede-creator-skills.git skills-src && mkdir -p .opencode/skills && cp -r skills-src/skills/suede-free-tools .opencode/skills/suede-free-tools && rm -rf skills-srcUse ~/.config/opencode/skills/ instead of .opencode/skills for a personal install.
OpenCode skills documentation · loads skills from .opencode/skills/, .claude/skills/, .agents/skills/
Install the "suede-free-tools" agent skill from https://github.com/JasonColapietro/suede-creator-skills/tree/main/skills/suede-free-tools into .opencode/skills/suede-free-tools/ in this project. Copy the whole folder (SKILL.md and every file beside it), keep the folder name "suede-free-tools", then confirm the skill loads.OpenCode copies the folder itself, the same result as the manual copy. Check what it changed before you commit it.
Facts
- Skill name
suede-free-tools- GitHub stars
- 127
- Token cost
- ~2.2k tokens
- SKILL.md length
- 1,106 words
- Files
- 5 (incl. references)
- Skills in repo
- 78
- Repo updated
- First seen
- Licence
- MIT
At a glance
Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools.
- Works in 10 steps: Solve a Real Problem → Adjacent to Core Product → Simple and Focused → …
- The user wants a lead
- SKILL.md covers Initial Assessment, Core Principles, Tool Types Overview and Ideation Framework, plus 6 more sections
- Instructions only: no scripts, shell commands, URLs or credentials in SKILL.md
What it does
Suede Free Tools is an agent skill from JasonColapietro/suede-creator-skills. Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools. Use when the user wants a lead, link, education, or product-adoption asset with a measurable path to the paid product. NOT FOR: downloadable lead assets (use suede-lead-magnets), implementation of a full website (use suede-site-alchemy), or search diagnostics (use suede-seo-audit).
Its SKILL.md is about 2.2k tokens, which your agent loads only when the skill is triggered. The skill folder holds 7 other files, including reference files (for example `CARD.md`, `agents/openai.yaml` and `evals/evals.json`).
It sits in Marketing & SEO, covering Go-to-market strategy, SEO audit and Content marketing. The repository describes itself as: Open-source AI skills for SEO, AI search visibility, conversion copy, marketing strategy, and business operations. Reusable workflows for Claude Code and Codex, plus code review… The licence is MIT.
When your agent uses it
- The user wants a lead
- Product-adoption asset with a measurable path to the paid product
Example prompts
- “/suede-free-tools”
Workflow steps
10 steps, taken from the step headings in SKILL.md.
What it can do on your machine
Read from SKILL.md and the folder at commit e5f94d7. It shows what the files ask for, not the result of running them.
Tool permissions
Pre-approves nothing: there is no allowed-tools line, so your agent's usual permission prompts apply.
From allowed-tools in the SKILL.md frontmatter.
Runs code
No scripts in the folder and no shell commands in SKILL.md.
From the folder's file list and the shell code blocks in SKILL.md.
Network
No URLs in SKILL.md.
From URLs in SKILL.md, links to its own repository left out.
Credentials
Names no API keys, tokens, secrets or passwords.
From names ending in _API_KEY, _TOKEN, _SECRET, _KEY or _PASSWORD in SKILL.md.
Context cost
Suede Free Tools loads about 2.2k tokens when it runs, and up to ~3.2k if it reads all its reference files. Until then it costs about 114 tokens; SKILL.md has 1,106 words of instructions outside code blocks.
Estimates: characters ÷ 4, the usual rule of thumb; real counts depend on the model's tokenizer. Scripts and assets cost tokens only if the agent reads them.
Safety
Auto-check passed
The automated check found no risky patterns in SKILL.md.
Automated static check — not a guarantee. Review scripts before installing. It scans the text of SKILL.md for risky patterns (piping downloads into a shell, reading credential files, hidden Unicode, destructive commands); files beside SKILL.md are not scanned.
SKILL.md
The full file from JasonColapietro/suede-creator-skills at commit e5f94d7, republished under its MIT licence (© JasonColapietro). 1,106 words, ~2,212 tokens.
Download SKILL.mdSave it as
.claude/skills/suede-free-tools/SKILL.md (or your agent's skills folder). This skill also uses 4 other files; get the full folder from GitHub.- name
- suede-free-tools
- description
- Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools. Use when the user wants a lead, link, education, or product-adoption asset with a measurable path to the paid product. NOT FOR: downloadable lead assets (use suede-lead-magnets), implementation of a full website (use suede-site-alchemy), or search diagnostics (use suede-seo-audit).
- metadata.version
- 2.0.0
Suede Free-Tool Growth Strategy
Suede uses engineering as marketing when a genuinely useful tool can create qualified discovery and a natural bridge to the paid product. Select, score, and scope the smallest maintainable calculator, grader, generator, or utility whose output earns attention rather than merely capturing it.
Initial Assessment
Check for product marketing context first:
If .agents/product-marketing.md exists (or .claude/product-marketing.md, or the legacy product-marketing-context.md filename, in older setups), read it before asking questions. Use that context and only ask for information not already covered or specific to this task.
Before designing a tool strategy, understand:
Business Context - What's the core product? Who is the target audience? What problems do they have?
Goals - Lead generation? SEO/traffic? Brand awareness? Product education? What is one lead worth (LTV and close rate from this source)?
Resources - Technical capacity to build? Ongoing maintenance bandwidth? Budget for promotion? Timeline?
Existing Behavior - What tools or manual workarounds does the audience use today? How are leads generated now?
Core Principles
1. Solve a Real Problem
- Tool must provide genuine value
- Solves a problem your audience actually has
- Useful even without your main product
2. Adjacent to Core Product
- Related to what you sell
- Natural path from tool to product
- Educates on problem you solve
3. Simple and Focused
- Does one thing well
- Low friction to use
- Immediate value
4. Worth the Investment
- Lead value × expected leads > build cost + maintenance
Populate all four terms before calling the go/no-go, and show the arithmetic:
- Lead value = customer LTV × close rate for this lead source, from the intake numbers.
- Expected leads = monthly search volume for the SEO target keyword × a stated visit-to-use rate × a stated use-to-capture rate.
- Build cost = the MVP scope below, in engineer-days.
- Maintenance = engineer-days per quarter to keep data, dependencies, and the hosting current.
State every rate you assumed and where it came from. If a term cannot be sourced, say which one and mark the go/no-go unresolved rather than filling it in.
Tool Types Overview
| Type | Examples | Best For |
|---|---|---|
| Calculators | ROI, savings, pricing estimators | Decisions involving numbers |
| Generators | Templates, policies, names | Creating something quickly |
| Analyzers | Website graders, SEO auditors | Evaluating existing work |
| Testers | Meta tag preview, speed tests | Checking if something works |
| Libraries | Icon sets, templates, snippets | Reference material |
| Interactive | Tutorials, playgrounds, quizzes | Learning/understanding |
For detailed tool types and examples: See references/tool-types.md
Ideation Framework
Start with Pain Points
What problems does your audience Google? - Search query research, common questions
What manual processes are tedious? - Spreadsheet tasks, repetitive calculations
What do they need before buying your product? - Assessments, planning, comparisons
What information do they wish they had? - Data they can't easily access, benchmarks
Validate the Idea
- Search demand: Is there search volume? How competitive?
- Uniqueness: What exists? How can you be 10x better?
- Lead quality: Does this audience match buyers?
- Build feasibility: How complex? Can you scope an MVP?
Lead Capture Strategy
Gating Options
| Approach | Pros | Cons |
|---|---|---|
| Fully gated | Maximum capture | Lower usage |
| Partially gated | Balance of both | Common pattern |
| Ungated + optional | Maximum reach | Lower capture |
| Ungated entirely | Pure SEO/brand | No direct leads |
Lead Capture Best Practices
- Value exchange clear: "Get your full report"
- Minimal friction: Email only
- Show preview of what they'll get
- Optional: Segment by asking one qualifying question
The gating trade-off itself (per-field conversion cost and how to frame the
exchange) is owned by suede-lead-magnets. Use its gating tables when deciding
what to ask for; the table above only covers where the gate sits in a tool.
SEO Considerations
Keyword Strategy
Tool landing page: "[thing] calculator", "[thing] generator", "free [tool type]"
Supporting content: "How to [use case]", "What is [concept]"
Link Building
Free tools attract links because:
- Genuinely useful (people reference them)
- Unique (can't link to just any page)
- Shareable (social amplification)
Build vs. Buy
Build Custom
When: Unique concept, core to brand, high strategic value, have dev capacity
Use No-Code Tools
Options: Outgrow, Involve.me, Typeform, Tally, Bubble, Webflow When: Speed to market, limited dev resources, testing concept
Show full SKILL.md (446 more words)Show less
Embed Existing
When: Something good exists, white-label available, not core differentiator
MVP Scope
Minimum Viable Tool
- Core functionality only: does the one thing, works reliably
- Essential UX: clear input, obvious output, mobile works
- Basic lead capture: email collection, leads go somewhere useful
What to Skip Initially
Account creation, saving results, advanced features, perfect design, every edge case
Evaluation Scorecard
Rate each factor 1-5:
| Factor | Score |
|---|---|
| Search demand exists | ___ |
| Audience match to buyers | ___ |
| Uniqueness vs. existing | ___ |
| Natural path to product | ___ |
| Build feasibility | ___ |
| Maintenance burden (inverse) | ___ |
| Link-building potential | ___ |
| Share-worthiness | ___ |
25+: Strong candidate | 15-24: Promising | <15: Reconsider
Anchors for the three decisive factors: score these against the anchor, not on impression, and cite the evidence used:
| Factor | 1 | 3 | 5 |
|---|---|---|---|
| Search demand exists | No query with measurable volume | A query family in the hundreds of searches/month | A head term in the thousands/month |
| Build feasibility | Needs a data pipeline, licensed data, or an ongoing integration | Two to four engineer-weeks with known components | One engineer-week, one screen, no backend state |
| Maintenance burden (inverse) | Depends on data refreshed on a schedule or a third-party API | Occasional content or dependency updates | Static computation, nothing to refresh |
Output Format
Return exactly these sections:
1. Recommended Tool
Name and the one-sentence job it does for the user.
2. Scorecard
The filled table with a score per factor, the total, and the verdict band. For the three anchored factors, name the evidence behind the score.
3. MVP Scope
Two explicit lists: In (what v1 does) and Out (what is deliberately deferred). No item appears in both.
4. Gating Decision
Which option from Gating Options, and the trade-off accepted in one line.
5. SEO Target
The single target query for the tool page, plus the supporting-content query.
6. Instrumentation Handoff
The two or three usage events the tool must emit (use, complete, capture) so
suede-analytics can read the funnel. This skill does not define the metrics
plan itself.
Boundaries
- Do not claim search demand, lead volume, link potential, or build feasibility without evidence and dated assumptions.
- Do not build, deploy, publish, collect leads, or connect production data unless the user authorizes implementation.
- Do not invent tool outputs or use a calculator as disguised professional, legal, medical, or financial advice.
- Do not decide pricing, data-retention, or consent policy for the user.
Routing
- Use
suede-lead-magnetsfor downloadable assets andsuede-site-alchemyfor the public conversion surface. - Use
suede-seo-auditfor search validation andsuede-analyticsfor usage measurement. - Use
suede-emailsfor the post-capture lifecycle sequence. - Use
suede-content-strategyfor the supporting content around the tool page. - Use
suede-adsandsuede-socialfor tool distribution and launch promotion. - Use
suede-ab-testingto design and evaluate tests on the tool page or its gate.
© JasonColapietro, MIT. Rendered from Markdown: HTML in the file is shown as text, images as links, and headings moved down two levels. Raw file
Files
SKILL.md and 4 other files (references) in skills/suede-free-tools of JasonColapietro/suede-creator-skills.
- SKILL.md
- CARD.md
- agents/openai.yaml
- evals/evals.json
- references/tool-types.md
Open the folder on GitHubat commit e5f94d7
Compare with similar skills
Suede Free Tools next to the 5 skills that share the most tags, products or categories with it. Stars are the repository's; “used in” counts other GitHub owners with a copy.
| Skill | Stars | Used in | Tokens | Auto-check | Licence | Repo updated |
|---|---|---|---|---|---|---|
| Suede Free Tools this skillJasonColapietro/suede-creator-skills | 127 | — | ~2.2k | Automated safety check: Pass | MIT | |
| Jaredrhod Marketingjaredrhod/ai-marketing-skills | 282 | — | ~584 | Automated safety check: Pass | CC-BY-SA-4.0 | |
| B2b Brand Marketingarnabbagxd/Brand-building-skills | 729 | — | ~2.4k | Automated safety check: Pass | MIT | |
| Running MarketingGTM-Strategist/gtm-strategist-skills | 264 | — | ~7.8k | Automated safety check: Pass | MIT | |
| SEO Planseranking/seo-skills | 161 | — | ~4.4k | Automated safety check: Pass | MIT | |
| Scorecard Marketingwondelai/skills | 2.4k | — | ~3.5k | Automated safety check: Pass | MIT |
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A skill your agent uses when the user wants to build an ongoing marketing engine, create a content strategy, set up social media publishing, plan influencer partnerships, or run email and paid ad…
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Related
Categories
Questions about Suede Free Tools
What does Suede Free Tools do?
Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools. Suede Free Tools is an agent skill from JasonColapietro/suede-creator-skills. Suede-affiliated engineering-as-marketing strategy for selecting, scoring, and scoping calculators, graders, generators, and other free interactive tools.
When should I use Suede Free Tools?
Suede Free Tools fits situations like: the user wants a lead; product-adoption asset with a measurable path to the paid product.
How do I install Suede Free Tools in Claude Code?
Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-free-tools -a claude-code`. Or copy the skill folder (skills/suede-free-tools in JasonColapietro/suede-creator-skills) into .claude/skills/suede-free-tools in your project. Claude Code loads it when a task matches its description.
How do I install Suede Free Tools in Codex?
Run `npx skills add JasonColapietro/suede-creator-skills --skill suede-free-tools -a codex`. Or copy the skill folder (skills/suede-free-tools in JasonColapietro/suede-creator-skills) into .agents/skills/suede-free-tools in your project. Codex loads it when a task matches its description.
Can I use Suede Free Tools in Cursor, Gemini CLI or GitHub Copilot?
Cursor, Gemini CLI, GitHub Copilot and OpenCode also load SKILL.md folders. With the skills CLI, run `npx skills add JasonColapietro/suede-creator-skills --skill suede-free-tools -a cursor` (or -a gemini-cli, github-copilot or opencode for the others). To copy it by hand, put the folder in .cursor/skills/suede-free-tools, .gemini/skills/suede-free-tools, .github/skills/suede-free-tools and .opencode/skills/suede-free-tools in your project.
What does Suede Free Tools need to run?
SKILL.md names no scripts, command-line tools or credentials: Suede Free Tools is instructions for the agent only.
Does Suede Free Tools access the network?
SKILL.md contains no URLs. Any network use would come from the scripts or tools the agent runs. This is read from the text; nothing was executed.
Is Suede Free Tools safe to install?
Our automated static check of SKILL.md found no risky patterns, such as piping downloads into a shell, reading credential files or hidden Unicode. It is not a guarantee. Review the folder before installing.
What licence does Suede Free Tools use?
Suede Free Tools is published under the MIT licence (the repository's licence). It allows redistribution, so the full SKILL.md is shown on this page.
How many tokens does Suede Free Tools use?
About 2.2k tokens (SKILL.md is roughly 8.8k characters). Agents keep only the skill's name and description in context until a task matches; then they load SKILL.md in full. Its references folder adds about 1k tokens, read only when the agent opens those files.
What are the alternatives to Suede Free Tools?
Skills that share tags, products or a category with Suede Free Tools: Jaredrhod Marketing (jaredrhod/ai-marketing-skills, 282 stars), B2b Brand Marketing (arnabbagxd/Brand-building-skills, 729 stars), Running Marketing (GTM-Strategist/gtm-strategist-skills, 264 stars) and SEO Plan (seranking/seo-skills, 161 stars). The comparison table on this page puts their stars, adoption, token cost, safety result and licence side by side.
Who maintains Suede Free Tools?
JasonColapietro (a GitHub user) maintains it in JasonColapietro/suede-creator-skills, which has 127 GitHub stars. The repository holds 78 skills in this directory. The repository was last updated on October 10, 2026.
Source: JasonColapietro/suede-creator-skills on GitHub. Facts on this page come from the repository at the commit we read; the author's words are quoted as theirs.